KCHBA New Mission: Homeownership for All bout a year ago, the KCHBA brought in a public relations consultant to audit the perceptions and expectations of our members as well as the general public. The reason for going through the process at the time was because our stakeholders are increasingly encountering varying opinions and information from diverse sources where the truth of our information is increasingly coming into question. The audit found that our members and the public will support the KCHBA’s knowledge, research and network of partnerships to improve their lives, but only if they understand and appreciate the value the KCHBA offers. Through a survey of our members, the KCHBA learned that you would like more information on business intelligence, the benefits of membership and ways you can contribute to the organization’s growth. The survey to the public found that more people have an overall positive opinion of the KCHBA, mainly because of the Parade of Homes. As a result, the KCHBA needs to enhance its role as a new media source and leverage the good will of the Parade of Homes to support other initiatives. Based on those findings, the board of directors approved the creation of a strategic communications plan. The PR consultant was retained and a PR Advisory Group made
8 | KCHBA.ORG | FEBRUARY ISSUE
up of marketing professionals from member companies began to meet weekly between July and October to create a blueprint for updating and refocusing our messages both internally and externally. The blueprint was finalized in November and approved by the board in December.
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The KCHBA’s new mission statement is as follows: KCHBA is an association of industry professionals serving the communities and residents of the greater Kansas City metropolitan area by promoting housing opportunities for all.
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Instead of “The Voice of the Housing Industry”, the KCHBA’s new tag line is “Homeownership for All.”
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