www.responsiblesteel.org
ResponsibleSteelâ„¢ Programme Update
Introduction Matt Dransfield Managing Director Managing.Director@ResponsibleSteel.org (25+ years in corporate) Matthew Wenban-Smith Technical Director Technical.Director@ResponsibleSteel.org (20+ years in certification and standard setting)
ResponsibleSteel™ Programme Update
Agenda Context Objectives Roadmap Building Blocks Branding Claims Standards (performance level) Next Steps Question and Answer
ResponsibleSteelâ„¢ Programme Update
Context
ResponsibleSteel™ Programme Update
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Governments, businesses and society at large are focusing attention on the social and environmental impacts of the materials and products they specify and use
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Common in other industries and established
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Ensure that steel is on a level playing field and not be left behind
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Now is a good time to build one for steel
Objectives The primary objectives are to define and promote responsibly sourced and produced steel, in order to: 1. 2. 3.
Allow steel producers to meet the sustainability needs of their customers and other stakeholders Improve responsible sourcing in the steel supply chain and reduce supply chain risk Enable leading producers to promote steel as a responsible material
ResponsibleSteel™ Programme Update
Road map
ResponsibleSteel™ Programme Update
Grand Launch Event
ResponsibleSteel™ webinars ‘ResponsibleSteel Summit Meeting RS Standard Process launch, September
2017 Q2
Standard approved
Q3
Q4
Q1
2018
Q2
Q3
2019 Q4
Q1
Q2
Q3
Q4
RS Webinar Series
1. Design Building Blocks: 1) Market Strategy (theory of change) 2) Branding (promise and value creation) 3) Standards (performance level) 4) Assurance (verification of performance) 5) Governance (decision making and legitimacy) 6) Business model (resources to get the job done) 7) Market uptake (actual demand)
2. Build and Test • • • • • •
First site and product certifications against beta standard Standard developed (ISEAL process) Recognition of mining and other materials schemes Assurance scheme developed and tested Branding, Licensing, Marketing materials developed ISEAL Membership
3. Operate • Fully Operational
Building Blocks 1) Market Strategy (theory of change) 2) Branding (promise and value creation) 3) Standards (performance level) - which we’ll present today 4) Assurance (verification of performance) – our next webinar 5) Governance (decision making and legitimacy) 6) Business model (resources to get the job done) 7) Market uptake((actual demand)
What do ResponsibleSteel companies want to say? TM
As a ResponsibleSteel™ company, we can reassure our customers that: 1. We are responsible, which should reassure you that we are not a reputational risk for you, our customer 2. We understand our supply chains, so we can reassure you about them 3. We’re managing risk in our supply chains
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And, if you buy from a ResponsibleSteel Certified Site, we can give you more specific reassurance about the steel from that site
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Through ResponsibleSteel, we can provide you with the information you need to support your own long-term sustainability strategy
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We’re proud of what our company is doing in terms of sustainability, and ResponsibleSteel is a part of our story
Next steps •
ResponsibleSteel™ Programme Update
ResponsibleSteel™ Webinar Building Blocks: April 13th: Programme Update, Market Strategy (Theory of Change) April 27th: Programme Update, Branding (promise and value creation) May 25th: Programme Update, Standard (performance level) June 29th : Programme Update, Assurance (verification of performance) By the end of June – commit to roadmaps for each building block –
Remaining programme to be announced
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1:1’s with all interested parties
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Global Summit – September -27th – 29th 2017
The ResponsibleSteelTM Standard Matt Dransfield Managing Director Managing.Director@ResponsibleSteel.org (25+ years in corporate) Matthew Wenban-Smith Technical Director Technical.Director@ResponsibleSteel.org (20+ years in certification and standard setting)
ResponsibleSteel™ Programme Update
Market Strategy/ Theory of Change
ResponsibleSteel™ Programme Update VISION
LONG-TERM RESULTS
INTERMEDIATE RESULTS
OUTPUTS ASSUMPTIONS Broad stakeholder agreement on ‘responsible’ sourcing and production is achievable RS Standard(s) applicable to all steel manufacturing processes RS Assurance mechanism recognised as credible
ResponsibleSteel Assurance Programme
ResponsibleSteel Communications Programme
RS Standard(s) for Responsible Steel Production and Sourcing of Raw Materials
RS Marketing
Credible Assurance Mechanism
The “RS Promise”
Claims by Steel Producers
Claims by Downstream Customers
Increasing uptake of RS Standard(s) (or equivalent) by steel producers worldwide RS Brand achieves wide recognition and key stakeholder support RS Brand recognition creates value for producers and users of steel, driving uptake of RS Standard(s) (or equivalent)
Compliance with ResponsibleSteel Standard(s) (or equivalent) becomes standard business practice worldwide RS Brand creates value for early adopters and late adopters, for leaders and followers, in developed and developing countries, across the whole steel sector
All steel worldwide is sourced and produced responsibly
Steel’s contribution to a sustainable society is maximised
Steel’s contribution to a sustainable society is maximised when all steel worldwide is sourced and produced responsibly.
ResponsibleSteel: the Organisation RS Governance
RS Multi-Stakeholder Membership
ResponsibleSteel’s Vision and Theory of Change supported by a critical mass of key stakeholders, who become RS Members
RS Resources
RS has the resources to implement its programmes effectively
RS Culture and Participatory Processes
RS Member Commitments
ResponsibleSteel’s Governance, Culture and Processes generate and maintain value for its membership
heory'of'Change'
ResponsibleSteel™ ResponsibleSteel™ Programme Update Market Strategy/ Theory of Change Programme Update VISION
LONG-TERM RESULTS
INTERMEDIATE RESULTS
onsibleSteel munications ogramme
Marketing
he “RS romise”
ms by Steel oducers
Increasing uptake of RS Standard(s) (or equivalent) by steel producers worldwide RS Brand achieves wide recognition and key stakeholder support RS Brand recognition creates value for
Compliance with ResponsibleSteel Standard(s) (or equivalent) becomes standard business practice worldwide RS Brand creates value for early adopters and late adopters, for leaders and followers, in developed and developing countries, across the whole steel sector
All steel worldwide is sourced and produced responsibly
Steel’s contribution to a sustainable society is maximised
Steel’s contribution to a sustainable society is maximised when all steel worldwide is sourced and produced responsibly.
Market Strategy/ Theory of Change LONG-TERM RESULTS
INTERMEDIATE RESULTS
OUTPUTS
ResponsibleSteel Assurance Programme
ResponsibleSteel Communications Programme
RS Standard(s) for Responsible Steel Production and Sourcing of Raw Materials
RS Marketing
Credible Assurance Mechanism
The “RS Promise”
Claims by Steel Producers
Claims by Downstream Customers
Increasing uptake of RS Standard(s) (or equivalent) by steel producers worldwide RS Brand achieves wide recognition and key stakeholder support RS Brand recognition creates value for producers and users of steel, driving uptake of RS Standard(s) (or equivalent)
ResponsibleSteel: the Organisation
Compliance with ResponsibleSteel Standard(s) (or equivalent) becomes standard business practice worldwide RS Brand creates value for early adopters and late adopters, for leaders and followers, in developed and developing countries, across the whole steel sector
ResponsibleSteel™ Programme Update VISION
All steel worldwide is sourced and produced responsibly
Stee contribu a susta socie maxim
Steel’s contribution to a susta society is maximised when al worldwide is sourced and pro responsibly.
arket'Strategy/'Theory'of'Change' Market Strategy/ Theory of Change
Prog
ResponsibleSteel™ Programme Update
VISION
LONG-TERM RESULTS
' INTERMEDIATE RESULTS
OUTPUTS
ASSUMPTIONS
road stakeholder agreement on ‘responsible’ sourcing and production is achievable
RS Standard(s) plicable to all steel manufacturing processes RS Assurance mechanism recognised as credible
ResponsibleSteel Assurance Programme
ResponsibleSteel Communications Programme
RS Standard(s) for Responsible Steel Production and Sourcing of Raw Materials
RS Marketing
Credible Assurance Mechanism
The “RS Promise”
Claims by Steel Producers
Claims by Downstream Customers
Increasing uptake of RS Standard(s) (or equivalent) by steel producers worldwide RS Brand achieves wide recognition and key stakeholder support RS Brand recognition creates value for producers and users of steel, driving uptake of RS Standard(s) (or equivalent)
Compliance with ResponsibleSteel Standard(s) (or equivalent) becomes standard business practice worldwide RS Brand creates value for early adopters and late adopters, for leaders and followers, in developed and developing countries, across the whole steel sector
All steel worldwide is sourced and produced responsibly
Steel’s contribution society is maximis worldwide is sourc respon
ResponsibleSteel: the Organisation RS Governance
RS Multi-Stakeholder Membership
RS Resources
RS Culture and Participatory Processes
RS Member
LONG-TERM RESULTS
The ResponsibleSteelTM Standard INTERMEDIATE RESULTS
OUTPUTS
MPTIONS
akeholder ment on onsible’ ing and ction is evable
ndard(s) e to all steel acturing cesses
surance hanism nised as dible
overnance
ResponsibleSteel Assurance Programme
ResponsibleSteel Communications Programme
RS Standard(s) for Responsible Steel Production and Sourcing of Raw Materials
RS Marketing
Credible Assurance Mechanism
The “RS Promise”
Claims by Steel Producers
Claims by Downstream Customers
Increasing uptake of RS Standard(s) (or equivalent) by steel producers worldwide RS Brand achieves wide recognition and key stakeholder support RS Brand recognition creates value for producers and users of steel, driving uptake of RS Standard(s) (or equivalent)
ResponsibleSteel™ Programme Update
Compliance with ResponsibleSteel Standard(s) (or equivalent) becomes standard business practice worldwide RS Brand creates value for early adopters and late adopters, for leaders and followers, in developed and developing countries, across the whole steel sector
ResponsibleSteel: the Organisation RS Multi-Stakeholder Membership
RS Resources
RS Culture and Participator Processes
Standard: Terms of Reference
ResponsibleSteel™ Programme Update
1. Objective – to support the achievement of ResponsibleSteel’s vision: that all steel worldwide should be sourced and produced responsibly so that steel’s contribution to a sustainable society can be maximised.
Standard: Terms of Reference
ResponsibleSteel™ Programme Update
2. Change Mechanism – Define the fundamental elements that characterise responsible sourcing and production of steel, to the satisfaction of downstream customers, users, and civil society supporters; – Define a minimum threshold level of performance, that will encourage broad participation and take-up by steelmakers worldwide, and which merits recognition and endorsement by customers and civil society supporters; – Define a target level… at which steel’s contribution to a sustainable society would be maximised; – Provide a basis for measuring and rewarding progress from threshold to target levels of performance
Standard: Terms of Reference
ResponsibleSteel™ Programme Update
3. Scope – All types of steelmaking; – Global; – Covers sourcing of raw materials as well as steel production; – Addresses issues of concern to customers and civil society supporters
Standard: Terms of Reference 4. Efficient – Cost effective; – Focussed; – Avoids duplication where effective.
ResponsibleSteel™ Programme Update
Standard: Terms of Reference
ResponsibleSteel™ Programme Update
5. Technical Content and Drafting Requirements – WTO compliant – ISO and ISEAL guidance: Date of application Schedule for review and revision Built-in monitoring and evaluation elements Not favouring specific patents and technologies May specify process, management and/or performance requirements • Clear, auditable • … • • • • •
Multi-Stakeholder Standard Development – WTO – ISO Guidelines – ISEAL Code of Good Practice
Ø ResponsibleSteel Standard Development Procedures
ResponsibleSteel™ Programme Update
What about Mining? 4. Efficient – … – Avoids duplication where effective. Ø Recognition of responsible mining certification programmes On what basis? – ISEAL Credibility Principles – ISEAL Codes of Good Practice – BGR – IISD State of Sustainability Initiatives…
ResponsibleSteel™ Programme Update
ResponsibleSteel™ Programme Update
Compatible with our Theory of Change: • meets customer expectations • merits civil society support • meets steel sector’s needs • Global, covers all relevant materials • Covers the sustainability issues • Addresses them for mining in a way which is credible to all our stakeholders: • Multi-stakeholder support for standard: ISEAL Code or equivalent • Credible assurance: ISEAL Code or equivalent • Traceability We could recognise any number of schemes that meet these requirements: we are currently looking at IRMA, TSM and ICMM
Where do things stand on our Standard? Coverage: 1. Business Integrity; 2. Greenhouse Gas Emissions; 3. Other Emmissions, Effluent and Waste; 4. Water; 5. Biodiversity; 6. Human Rights; 7. Local Communities and Indigenous Peoples; 8. Labour Rights; 9. Occupational Health and Safety; 10. End of Project Closure, Decommissioning and Divestment.
ResponsibleSteel™ Programme Update
ResponsibleSteel™ Programme Update
Part One: Policy and Commitments: • Public commitment • Systems:
– Site Management – Raw Material Supply
Part Two: Core Performance Part Three: Claims and Labelling: • Site-related claims • Product-related claims • Downstream claims
Next Steps ResponsibleSteel Standard Development Procedure – Standards website from July – Comments on Standard ToR and Procedure - ongoing – Comments on draft Standard ongoing – Convening Standards Committee (July to Sept) – Finalisation of ToR, Procedures, Draft Standard at Summit; – Convening Council – Launch formal 60-day consultation (October 1st)
ResponsibleSteel™ Programme Update
Action! – Get in touch Technical.Director@ResponsibleSteel.org
– Comments on Draft Standard please! – Join ResponsibleSteel – Join ResponsibleSteel Standard Working Group – Start planning to come to the ResponsibleSteel Summit, September 27th to 29th
ResponsibleSteel™ Programme Update
Q & A
Thankyou www.responsiblesteel.org