Collaborations

Our product design inspiration mostly comes from everyday life and situations.

Our design team quite often take their ideas from situations such as sitting at a bus stop and overhearing someone’s conversation about what they did yesterday, or what pets they’ve got at home and what ailments they might have.

We want to keep our products fully accessible, we never want to be one of those brands that make you feel like “I’ll never be able to afford to buy that”(you know the ones). We like the same stuff our customers do.

We have now expanded into all areas; from shoes and shirts to dog leads and bum bags.

We are most famous for our graphic/illustrated tees; as that is of course where the business started. We now collaborate with major brands and up and coming independent artists to create new and unique collections.

We are so proud of our collaborations. They are what make us unique. Whether it be with huge brands such as Daria or smalller artists such as Ellie Andrews, we always inject a bit of Lazy Oaf spirit and we never lose control of the creative process.

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The Guidelines. How to stay on brand