2 minute read
Image
Image Guidelines.
Most of our product images are displayed on a model against a white background.
We are proud of our products, therefore we display between 3-6 images of each one so our customers can fall madly in love.
We won’t use an image unless it is perfect quality. Some of our images are purposely out of focus or grainy to compliment a product or concept.
As our brand is all about self expression and not really giving a crap about what others think, we are completely against airbrushing or re-touching our models - they are beaut just the way they are.
We do however use colour enhancement, but it is limited - we do not want to falsely advertise.
“We work with Anti-Agency, which has a huge array of interesting models. They’re actually doing pretty cool stuff too. Some of them are musicians, skateboarders— they’re enjoying their own subcultures. It’s great for Lazy Oaf because we have a massive personality and that’s part of it.”
- Gemma Shiel
Tone Of Voice / Communication Guidelines.
Our tone of voice is extremely informal. We speak to our consumers like we would speak to our friends - sarcastic and truthful.
On social media, we refer to our followers on a whole as ‘Oafers’ - but be careful not to overuse it.
We would describe our tone of voice as: witty, informative, relaxed, relatable (to our target market) and bold. So keep all of these things in mind when writing posts.
As the tone is informal, you can use abbreiviations such as ‘cos’ instead of ‘because’ and acronyms such as ‘wtf’ instead of...Google it.
Please, always know the difference between their, they’re and there.
We also LOVE a good pun.
The Main Touchpoints.
We want to ensure our brand is kept synonymous across all touchpoints.
Our main touchpoints are the website, social media, email and the store.
Our social media channels are the easiest way to interact with our customer base because we can be a little bit less formal and show our true personality. We keep our posts short, snappy and informative.
We don’t tend to reply to/like comments unless they are about product info - when we do it is always polite response.
Unless we have an event or a new collection launch, we tend to only post once a day per social media channel.
At Lazy Oaf, when it comes to social media we have a very modern mindset; we are learning the affects it can have if you overdo it so we try and limit our usage. Of course it is a very powerful tool.
We feel the same about email marketing. Why spam our customers when we know they already love us? Being needy is not attractive Ladies and Gents. We simply keep our Oafers updated on upcoming/new in collections and blogposts - just a little reminder so they don’t forget about us.
If we recieve email complaints, we respond to them in a polite, helpful and apologetic manner. We take a formal tone when dealing with complaints - customers do not want to a patronising or sarcastic reply.
