Inspirational testimonal from recent graduates

Metro North Adult Basic Education (ABE) video plan

Adult Basic Education video plan SCOPING PURPOSE

Why are you making the video?

INSPIRE… 1. Prospective students to enroll in the program 2. Incoming/current students to finish the program 3. Staff/community members who support

STORY (3 messages…4 if you must)

PRODUCTION

1

People to interview?

A great educational opportunity.

Metro North ABE/Anoka-Hennepin Community Education offers support for a wide range of needs.

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AUDIENCE Who is the video intended for?

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3.

Prospective students Current students Community members/staff

2 PROMOTION How will you get audience to watch?

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GOAL

Things to shoot?

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Would it be worth coming back to film footage of the ABE classrooms, students and teachers working in them?

Students picking up cap and gowns Footage of students filing in the ceremony

People to interview?

Perseverance.

What were the biggest challenges to getting your diploma?

View at orientation sessions View in class, when students need a “pickme-up” View at meetings/formal events to share work that is being done with stakeholders

CALL TO ACTION

High school diploma G.E.D. English language skills Basic technology instruction U.S. Citizenship College planning

Pat Adams, Assistant Manager Background context and program information

How did you overcome them?

5:30: Destiny Johnson – 3rd attempt at school 5:45: Paisley Autumn O'Connor – no background info.

6:00: Amber DuPree –mom, planning to pursue college 6:15: Alejandro Gamino – no background info.

Things to shoot?

Feet climbing the stage Headshots Students listening Speeches

What should they do after watching?

Enroll in Adult Basic Education, get your high school diploma or G.E.D. Don’t give up! Finish the program Tell others about how meaningful the program is

3

People to interview?

Achievement.

What have you been able to achieve?

How will you measure success?

What are some of the biggest things you've learned during the program?

5:30: Destiny Johnson – 3rd attempt at school 5:45: Paisley Autumn O'Connor – no background info.

6:00: Amber DuPree –mom, planning to pursue college 6:15: Alejandro Gamino – no background info.

Things to shoot?

Classroom footage Diploma hand-off Families cheering in the crowd Teachers/staff acknowledging success of students Proud students, families

Adult Basic Education video plan

SCOPING PURPOSE

Why are you making the video?

INSPIRE… • Prospective students to enroll in the program • Incoming/current students to finish the program • Staff/community members who support program

AUDIENCE Who is the video intended for?

• • •

Prospective students Current students Community members/staff

STORY (3 messages…4 if you must)

PRODUCTION

4

People to interview?

Future Success

What are your future plans?

How did Metro North ABE set you up/help you prepare for your future plans?

5:30: Destiny Johnson – 3rd attempt at school 5:45: Paisley Autumn O'Connor – no background info.

6:00: Amber DuPree –mom, planning to pursue college 6:15: Alejandro Gamino – no background info.

Things to shoot?

Sound bites from graduates

People to interview?

PROMOTION How will you get audience to watch?

• • •

View at orientation sessions View in class, when students need a “pick-meup” View at meetings/formal events to share work that is being done with stakeholders

CALL TO ACTION • • •

Things to shoot?

What should they do after watching?

Enroll in Adult Basic Education, get your high school diploma or G.E.D. Don’t give up! Finish the program Tell others about how meaningful the program is

GOAL How will you measure success?

People to interview?

Things to shoot?