This visual standards guide introduces the new logo design for the brand as well as guidelines for using the logo design and office system. We hope that a new logo and system design will give NPS new life and opportunities. In this section, we’ll discuss how NPS might grow in the future.
This section will introduce the NPS brand, including the brand’s introduction, timeline, and logo development. To assist users in better understanding the brand’s history,
The National Park Service is an agency of the U.S. federal government, and they serve to manage all national parks, most national monuments, and natural, historic, and recreational properties that hold various designations. They do this to preserve the natural and cultural resources and values of the National Park System for the enjoyment, education, and inspiration of present and future generations.
The national park system is not limited to“parks” but includes all projects under the jurisdiction of the National Park Service. The naming and planning of a project unit need not include the word “park”; in fact, most do not. The system as a whole is considered to be the sum of America’s national treasures, and the relatively famous national parks and museums are sometimes referred to as America’s treasures.
To immerse each generation in the beauty of nature and to pass it on.
(1864 The birth)
The federal government set aside land in California’s Yosemite National Park, which was the birth of the national park concept.
(1872 The first national park) (1914 The service)
Yellowstone was so epochal as the first national park that it has been called America’s best idea.
Stephen Mather visits and Nevada National Park. He Secretary of the Interior for and environmental upgrades the park.his set the stage for lishment of the bill that followed.
(1916 The service)
President Wilson established framing of the Park Service the “Organic Act”. Thus was National Park Service with to preserve the natural landscape its heritage.
(1917 The east coast)
Around the same time that National Park Service was created 1916, there was a growing movement preserve Maine’s Acadian of forests and seashore. Eventually it became Acadia National first east coast national park.
1910s
(1933 The storyteller)
(1956 The mission 66)
56 national monuments and military sites were transferred to the National Park Service, which allowed the National Park System to include history, scenery, and science. Became an important player in telling the history of the United States.
(1935 The Preservation Law)
The enactment of the Historic Sites Act provides stronger legal support and meaning to the National Park Service.
Mission 66 is a 10-year plan to upgrade facilities, staffing and resource management across the system.
coast)
experiences in contacted the for equipment upgrades needed in for the estabfollowed. established the Service by signing was born the a mission landscape and the created in movement to landscape
Eventually National Park, the park.
(1966 The National Historic Preservation)
All historic parks are listed on the National Register of Historic Places in accordance with the law.
(1970 The General Authorities Act)
Help redefine the National System to include all areas managed by the National Park Service “for park, monument, historical, parkway, recreational, or other purposes.
( NPS LOGO
The elements of the emblem symbolize the major facets of the national park system. The Sequoia tree and bison represent vegetation and wildlife, the mountains and water represent scenic and recreational values, and the arrowhead represents historical and archeological values
(1951) (1952) (1968) (2000)
preserve our
resources by constantly inspiring people to make resources accessible.
This chapter will describe how to use the new logo so that readers can learn more about it and better understand it.
Following extensive exploration and research, we created a new logo and visual system for NPS. This symbolizes the union of city and nature, as well as the NPS’s accessibility to all.
The new logo for the National Park Service combines a shield graphic representing conservation with a custom font. The new logo is meticulously designed, with an “X” serving as the unit of measurement.
The letter “X” is the same width as the carefully designed letter “O.” Our logo should be used at all times in accordance with the guidelines shown on this page.
(STEP ONE)
We chose a font that complements the brand.
(STEP TWO)
We changed the angle of the “i” and “o” to reflect the sun in the logo’s graphic shield.
(STEP THREE)
We arrived at a visually balanced typography.
03:08
x
x x x 02/04:LOGO STANDARDS BRAND: NATIONAL PARK SERVICE
As shown in this spread, the clear space is defined by the value “X.” The width of the letter “X” is the same as the carefully designed width of the letter “O.”
This case “x“ equals the height of the letter “O“
We have policies in place for changing the background color of our logos. To ensure the clarity and readability of our logo, please follow the guidelines at the top of this page.
(PREFERRED HORIZONTAL VERSION)
The horizontal signature format is our preferred format. For size recommendations, please see our size chart.
(VERTICAL SIGNATURE)
Vertical signatures should only be used when there isn’t enough room for parallel signatures.
(SYMBOL ONLY)
The NPS symbol can be used separately from the signature when the NPS logo must be used abstractly, such as the app icon.
(WORDMARK ONLY)
When the NPS symbol is not required or cannot be clearly seen, the NPS wording can be used, such as at the bottom of the package.
This page’s size table was made for different NPS signatures. We can make sure that NPS signatures are easy to read by setting a minimum sign size.
The smallest sizes shown here should be sufficient for most applications and replication methods. When people copy our signatures, please make sure they are easy to read.
The logos on this page are meant to make it clear how to use the NPS logo in the same way everywhere. The quality and consistency of our brand are hurt by random changes and different ways of using our logo.
The page has information about the kinds of logo uses we look for and the wrong ways to treat logos.
{SCOPE: VISUAL SYSTEM}
A more natural style is still being worked on for the new NPS logo. The new logo has a more lively color scheme of green, blue, and yellow.
This makes the brand seem more alive, hopeful, and open to everyone.
C75 M46 Y96 K49 R63 G71 B39 HEX #3F4727 PATONE: 5743C
C3 M4 Y13 K0 R246 G239 B222 HEX #F6EFDE
C56 M0 Y53 K0 R108 G202 B152 HEX #6CCA98 PATONE: 346C
C54 M0 Y11 K0 R99 G207 B227 HEX #63CFE3 PATONE: 310C
C5 M10 Y87 K10 R245 G217 B63 HEX #F5D93F PATONE: 7404C
C0 M0 Y0 K100 R255 G255 B255 HEX #FFFFFF
C0 M0 Y0 K0 R0 G0 B0 HEX #000000
We made a new font system to help our brand’s image and message come across better. Please read what’s on this page carefully and do what it says.
and conrtibution So that we can better develop the visuals for the brand. The sketches are symbolic, graphical and textual, and each section corresponds to a keyword and key phrase.
and conrtibution So that we can better develop the visuals for the brand. The sketches are symbolic, graphical and textual, and each section corresponds to a keyword and key phrase.
and conrtibution So that we can better develop the visuals for the brand. The sketches are symbolic, graphical and textual, and each section corresponds to a keyword and key phrase.
and conrtibution So that we can better develop the visuals for the brand. The sketches are symbolic, graphical and textual, and each section corresponds to a keyword and key phrase.
and conrtibution So that we can better develop the visuals for the brand. The sketches are symbolic, graphical and textual, and each section corresponds to a keyword and key phrase.
and conrtibution So that we can better develop the visuals for the brand. The sketches are symbolic, graphical and textual, and each section corresponds to a keyword and key phrase.
and conrtibution So that we can better develop the visuals for the brand. The sketches are symbolic, graphical and textual, and each section corresponds to a keyword and key phrase.
and conrtibution So that we can better develop the visuals for the brand. The sketches are symbolic, graphical and textual, and each section corresponds to a keyword and key phrase.
This page is going to be about NPS. We won’t lose sight of our goal, but we’ll also do more than it asks of us. This page will talk about some future ways that NPS and other groups can work together to help NPS do its job better and create more opportunities.
VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022
[ PR-01 ] [ PR-02 ] [ PR-03 ]
NPS CITY GOODS NPS MAGAZINE PLANT GIFT PACK
[ SR-01 ] [ SR-02 ]
[ ED-01 ]
[ ED-02 ]
OUTDOOR COMMUNITY APP GREEN BADGE APP
NPS GARDEN LAB NPS ONLINE LEARNING SYSTEM PODCAST, NATURE IN NATURE
[ ED-03 ] [ EX-01 ] [ EX-02 ] [ EX-03 ] [ EX-04 ]
[ EN-01 ] [ EN-02 ]
NPS BADGE PROGRAM
NPS CITY GLAMPING NPS FOREST PLAN WHAT’S NEXT MEET UP
NPS CITY NATURAL ISLAND NPS URBAN MUSEUM
CO-BRANDING OPPORTUNITIES
[ CO-01 ]
[ CO-02 ] [ CO-03 ] [ CO-04 ]
NPS X STRAVA NPS X CARHARTT
NPS X SNOW PEAK NPS X TIKTOK
04/04:OUR FUTURE
BRAND:NATIONAL PARK SERVICE
[PR-01] PRODUCT: NPS CITY GOODS
Discover, learn and create your own urban greenery
[PR-02] PRODUCT: NPS MAGAZINE
Learning about the beauty of different nature, the beauty of the forest, the beauty of the park.
NPS City Goods offers products made by experienced NPS researchers that are related to urban gardens, urban agriculture, and more. Customers can buy the NPS Urban Collection in person or online, depending on what works best for them. These products can be used to create urban greenery at home or in their own gardens.
FOCUS:
NPS City Goods reinforces our brand mission of preserving, educating and inspiring people by stimulating curiosity and creativity, allowing them to explore their own urban gardens and experience nature’s beauty.
LIKE: Gardyn, Isla’s Garden Seeds
BUT:
NPS City Goods offers products that were made and designed by experienced NPS researchers. Each product is based on the soil, plants, and other features of a specific national park.
LINK TO: NPS Magazine
NPS Garden Lab
The NPS magazine shows local national parks and the newest urban parks by state or city. This lets people learn about the beauty of both natural parks and urban parks.
FOCUS: NPS Magazine reinforces our brand mission of preserving, educating and inspiring people by showcasing national and urban parks. This way, people can be inspired by their own natural curiosity and the idea of exploring nature.
LIKE: Magazine B, National Parks from National Geographic
BUT: The National Park Service magazine will combine the two types of national parks and city parks, as well as publish some planting tips and share experiences about NPS city goods and how they are used in the construction of city parks. We hope to build an ecosystem for users and offer a more comprehensive experience.
LINK TO: NPS City Goods
NPS plant gift box, the best choice for holiday gift-giving, prepares a green vibrancy for you.
NPS will prepare holiday gift sets for each day worthy of celebration. The kit includes carefully selected plant seeds as well as a planting guide. Users can also scan the QR code to view and share other people’s plants with family and friends.
FOCUS:
NPS Plant Gift Pack reinforces our brand mission of preserving, educating and inspiring people by providing thoughtfully crafted gift packs that allow people to learn about and fall in love with nature in a fun format.
LIKE: Gardyn, Isla’s Garden Seeds
NPS will provide an all-inclusive planting method. philosophy and a system of sharing It will allow people to experience and share their own nature as well as grow it.
LINK TO:
NPS Magazine
NPS Garden Lab
Discover, learn and create your own urban greenery
The NPS Garden Lab includes an introduction to parks and cities, as well as tips on how to bring green to life. The NPS Urban Series tools and products are used in the lab to educate the younger generation on life skills.
FOCUS:
NPS Garden Lab reinforces our brand mission of preserving, educating and inspiring people by educating them about the concept of urban gardens so that the next generation can make a green difference in their own lives.
LIKE: Metropolia Urbanfarmlab, Urban Farm Lab by sitra
BUT:
The NPS Garden Lab provides various educational and urban gardening solutions based on the characteristics of the city in which it is located, such as soil, climate, and environment. It enables users to learn more effectively.
LINK TO: NPS City Goods
NPS Magazine
NPS Green Badge app
[ED-02]
A feature podcast about the history of America’s national parks, including memorable milestones and fascinating facts about the parks’ establishment.
The National Park Service is happy to offer a free podcast that you can find on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast app. This podcast shows you what America’s national parks are all about by talking about their history and interesting facts.
FOCUS: NPS Podcast reinforces our brand mission of preserving, educating and inspiring people by sharing fascinating stories about the history of America’s national parks and instilling a desire to explore and protect them.
LIKE: Nature talks by apple podcasts, ted talk
BUT:
The Nature in Nature podcast is unique in that it focuses on providing knowledge and programs in a “fun and educational” manner.
LINK TO: NPS Garden Lab
Take part in online professional learning and education on a wide range of topics to learn about camping and how to stay alive in the wilderness.
To make learning easier for people of all ages, the National Park Service will offer courses, materials, and resources for outdoor survival experiences through a web-based, online educational platform taught by experienced NPS staff.
FOCUS:
NPS Online Learning System reinforces our brand mission of preserving, educating and inspiring people by giving people professional platforms and information resources that can make them more interested in exploring the wilderness.
LIKE: Alderleaf Wilderness College, Udemy
We will develop a learning platform that will be delivered by professionals and include resources. We will also have a number of rich interactive skills courses that will allow people to master information while having fun.
LINK TO:
NPS City Goods
NPS Magazine
NPS Green Badge app
04/04:OUR FUTURE
BRAND:NATIONAL PARK SERVICE
[SR-01] SERVICE: OUTDOOR COMMUNITY APP [SR-02] SERVICE: GREEN BADGE APP
To provide a platform for people who enjoy nature and outdoor sports to explore.
NPS created the best outdoor community search platform for “hiking,” “exploring,” and “entertainment.” Users can also participate in NPS-organized events by joining groups. Through this form, we hope to bring more beauty to people who love nature, want to participate in nature, and want to explore nature in the city.
FOCUS: Outdoor Community App reinforces our brand mission of preserving, educating and inspiring people by providing fun suggestions for exploring and enjoying the outdoors, so it can connect people who love adventure and nature.
LIKE: Starva, Komoot
BUT: What distinguishes Outdoor Community from similar products is that the app offers official NPS events in which users can explore NPS’s urban collection and unlock more fun by experiencing products from urban gardens. Users can also share relevant experiences with friends and family.
LINK TO: NPS City Goods NPS Magazine
This app lets people find trash in the forest and recycle it, which helps protect the natural environment and the climate.
The Green Badge app is a system of applications that provides a fun reward mechanism and point exchange by recycling trash found in the forest. The app allows users to find “recycling stations” in the forest and city and earn badges for recycling their trash, as well as share it with friends and family.
FOCUS: Green Badge App reinforces our brand mission of preserving, educating and inspiring people by educating people about the importance of environmental protection in a fun format that will influence those around them to join the community and protect nature.
LIKE: iRecycle, Brisbane Bin and Recycling
BUT: The app provides a unique map to explore based on the user’s preference for natural scenery and their city, and on this map, the user can recycle trash and place it in a forest recycling bin.
LINK TO: NPS City Goods NPS Magazine
VISUAL STRATEGY GUIDELINE
SEMESTER: FALL 2022 54 | 55
To provide a platform for people who enjoy nature and outdoor sports to explore.
This program provides an excellent exploratory and interactive experience. People earn badges by participating in the NPS badge program, which is available in various cities, and completing the required tasks. People can eventually exchange their badges for NPS City products and services. People can have different experiences and have fun while participating by meeting new people and visiting new cities.
FOCUS: The Badge App reinforces our brand mission of preserving, educating and inspiring people by connecting people to their urban adventures, so that they are able to better appreciate the pleasures of urban parks and nature.
LIKE: Urban Adventure, Meet up
BUT:
The badge program is distinct in that it is inextricably linked to the entire NPS service system. The badge program is also city-specific and managed by NPS professionals.
LINK TO: NPS City Goods
NPS Garden Lab Green Badge App
[EX-02]
An unforgettable night of urban nature glamping
How far can you travel from the city to nature? What, five hours? What, six hours? NPS city clamping is an ideal solution for those of you who want to camp but don’t know where to begin. This is a two-day, one-night event that creates the ideal environment for connecting with nature in the city by selecting scenic city parks and providing the necessary glamping equipment.
FOCUS:
NPS City Glamping reinforces our brand mission of preserving, educating and inspiring people providing opportunities for communities that have lived in cities for a long time and crave nature to have a positive, fun outdoor experience.
LIKE: Outdoor Asian, Soy sauce Nation, Sierra Club
BUT: What distinguishes NPS City Glamping is that the activity’s core goal is to provide a good, natural camping experience for everyone. Users do not need to bring any special equipment; all they need to do is feel and love nature with their hearts.
LINK TO: NPS City Goods
NPS Magazine NPS X Snow Peak
04/04:OUR FUTURE
BRAND:NATIONAL PARK SERVICE
[EX-03]
Post the parks you want to adventure in and find partners to adventure with you
[EX-04]
The Community Forestry Program starts with every plant and tree around us.
The What’s Next app serves as a foundation for a reliable membership system. Users can post the park locations or routes they want to take on adventures on the platform, and friends who share your adventure hobby will send you invitations.
The National Park Service’s special program is a community-based, professionally organized, volunteerbased “community forest maintenance” program that allows us to volunteer to improve our neighbors’ gardens, our own decks, and the parks near our homes.
FOCUS: What’s next meet up reinforces our brand mission of preserving, educating and inspiring people by providing customized outdoor activities for people who share the same adventurous spirit to meet, explore, and adventure in nature.
LIKE: Instagram, Facebook groups
BUT:
The What’s Next app employs a membership system that employs a user invitation system based on the user’s NPS credit. The platform provides a safe and secure environment to protect users’ adventures.
LINK TO: NPS City Goods
NPS Magazine
NPS Green Badge app
FOCUS:
NPS Forest Plan reinforces our brand mission of preserving, educating and inspiring people bringing people together in a community-based approach with a focus on protecting nature. This gives people a better experience and understanding of how to protect the natural environment.
LIKE: Outdoor Asian, Soy sauce Nation, Sierra Club
BUT:
NPS will focus more on community-based units, starting small, to help improve urban and forest environments.
LINK TO: NPS City Goods
NPS Magazine
NPS X Snow Peak
Discover, learn and create your own urban greenery Interactive feeling of nature through technology
This will result in a completed “urban park” activity area where visitors will be able to experience the atmosphere of bringing nature into the city. The desire to explore and protect nature will be stimulated by providing users with such an environment. The goal of the NPS Natural Island is to bring people together in order to preserve their cities and bring nature into them.
FOCUS: NPS City Natural Island reinforces our brand mission of preserving, educating and inspiring people by giving people a full “urban park” environment that encourages people to protect nature and strengthens community ties.
LIKE: Urban Living, Singapore Changi Airport
BUT: What makes NPS City Natural Island unique is that NPS offers weekly activities with appropriate themes, such as “Adventure Week,” “Nature Week,” “Sharing Week,” and so on, so that the community can have fun, share it with others, and incorporate it into their own lives.
LINK TO: NPS City Goods NPS Magazine
Team Lab’s interactive technology powers the NPS Urban Museum. Visitors can engage with nature through the pavilion’s digital art. This museum offers a digital experience that allows visitors to engage with nature beyond physical bounds.
FOCUS: NPS Urban Museum reinforces our brand mission of preserving, educating and inspiring people by providing a space without physical boundaries. This lets visitors better experience the park’s landscape without being limited by physical conditions.
LIKE: Exploratorium, Moma
BUT: Through the use of cutting-edge interactive technology, the NPS urban museum will allow visitors to forget about physical boundaries and obstacles and interact with nature by simply tapping on the screen.
LINK TO: NPS City Goods NPS Magazine Outdoor Community NPS Green Badge app
[CO-01] CO-BRANDING:
A social network for nature lovers
The collaboration between NPS and Strava will allow users to record any nature-related activities such as hiking, camping, biking, and so on. You can share it with your friends and followers, as well as leave comments, likes, and retweets on each other’s posts!
FOCUS:
NPS X STRAVA reinforces our brand mission of preserving, educating and inspiring people by connecting each other’s footprints in nature with social media, people can enjoy a fulfilling life in nature through inspiration and sharing.
LIKE: Runkeeper, Komoot
BUT:
This partnership will help us connect with the NPS outdoor community by keeping track of and sharing our friends’ nature trails and holding fun events and giving away prizes every three months.
[CO-02] CO-BRANDING: NPS X CARHARTT
Gear for wilderness nature lovers, tools for urban nature lovers
Carhartt, known as one of the most durable apparel companies on the market, will focus on both the “outdoor” and “urban” categories, providing outdoor gear for nature park enthusiasts and garden tools for urban nature enthusiasts. Tools, aprons, shovels, and other items provide resources and dependable security for nature enthusiasts.
FOCUS: NPS X CARHARTT reinforces our brand mission of preserving, educating and inspiring people by giving people more professional and reliable gear that lets them get closer to nature and enjoy it more.
LIKE: Northface, Rei
BUT: This co-branding gives opportunities to both people who like nature in the wild and people who like nature in the city. It is guided and advised by NPS professionals, so people can enjoy and create nature in better, more mature conditions.
VISUAL STRATEGY GUIDELINE
SEMESTER: FALL 2022 58 | 59
Glamping is more than just embracing nature, it’s more of a life style.
The collaboration of NPS and the outdoor lifestyle brand Snow Peak will unleash a storm of “embracing nature in the city.” With the professional glamping gear provided by Snow Peak, NPS will have more chances to offer the community a two-day, one-night urban camping experience, small parties in the open air, and other things.
FOCUS: NPS X SNOW PEAK reinforces our brand mission of preserving, educating and inspiring people by providing an urban glamping environment in the community, allowing people to get a closer look at nature’s beauty.
LIKE: Glamping Hub, Hitcamp
BUT:
What distinguishes this co-branding is that we will not only provide urban glamping for the community, but we will also aim to educate people about the value of nature in the city. Of course, through immersive experiences and enjoyment.
LINK TO: NPS City Goods NPS Magazine Outdoor Community NPS Green Badge app
To give people who love nature and outdoor sports a platform where they can explore.
It will be entertaining, and we will collaborate with TikTok users who are interested in nature exploration and adventure categories. Conduct an NPS x TikTok series in which each blogger sends videos related to the theme by creating content in order to take over the internet with NPS and attract more adventure, exploration, and nature lovers.
FOCUS: NPS X TIKTOK reinforces our brand mission of preserving, educating and inspiring people by providing diverse video content that inspires people to explore and protect the limitless possibilities of nature in order to resonate and connect with the community.
LIKE: Instagram, Facebook group
BUT:
What distinguishes this co-branding is that it will better connect the community through the videos of different micro-influencers within the community, resulting in an NPS nature storm in various communities and cities, while also being more interesting and diverse due to the various video creators.
Discover, learn and create your own urban greenery
NPS City Goods offers products made by experienced NPS researchers that are related to urban gardens, urban agriculture, and more. Customers can buy the NPS Urban Collection in person or online, depending on what works best for them. These products can be used to create urban greenery at home or in their own gardens.
Figure 1.1
This is the city garden of NPS
FOCUS: NPS City Goods reinforces our brand mission of preserving, educating and inspiring people by stimulating curiosity and creativity, allowing them to explore their own urban gardens and experience nature’s beauty.
LIKE: Gardyn, Isla’s Garden Seeds
BUT: NPS City Goods offers products that were made and designed by experienced NPS researchers. Each product is based on the soil, plants, and other features of a specific national park.
Figure 1.2-1.3
Children are building gardening skills using kits from NPS City Goods
To provide a platform for people who enjoy nature and outdoor sports to explore.
NPS created the best outdoor community search platform for “hiking,” “exploring,” and “entertainment.” Users can also participate in NPS-organized events by joining groups. Through this form, we hope to bring more beauty to people who love nature, want to participate in nature, and want to explore nature in the city.
Figure 2.1
People can start exploring through the NPS Outdoor Communitiy app
FOCUS: Outdoor Community App reinforces our brand mission of preserving, educating and inspiring people by providing fun suggestions for exploring and enjoying the outdoors, so it can connect people who love adventure and nature.
LIKE: Starva, Komoot
BUT: What distinguishes Outdoor Community from similar products is that the app offers official NPS events in which users can explore NPS’s urban collection and unlock more fun by experiencing products from urban gardens. Users can also share relevant experiences with friends and family.
LINK TO: NPS City Goods NPS Magazine
Figure 2.2-2.3
People can start exploring through the NPS Outdoor Communitiy app
Glamping is more than just embracing nature, it’s more of a life style.
The collaboration of NPS and the outdoor lifestyle brand Snow Peak will unleash a storm of “embracing nature in the city.” With the professional glamping gear provided by Snow Peak, NPS will have more chances to offer the community a two-day, one-night urban camping experience, small parties in the open air, and other things.
Figure 3.1
The NPS and SNOW PEAK co-branding offers people living in the city the possibility to explore nature
FOCUS:
NPS X SNOW PEAK reinforces our brand mission of preserving, educating and inspiring people by providing an urban glamping environment in the community, allowing people to get a closer look at nature’s beauty.
LIKE: Glamping Hub, Hitcamp
BUT: What distinguishes this co-branding is that we will not only provide urban glamping for the community, but we will also aim to educate people about the value of nature in the city. Of course, through immersive experiences and enjoyment.
LINK TO: NPS City Goods NPS Magazine
Figure 3.2-3.3
Children are playing in the city glamping playground, and families can share food and fun times together
The Community Forestry Program starts with every plant and tree around us.
The National Park Service’s special program is a community-based, professionally organized, volunteerbased “community forest maintenance” program that allows us to volunteer to improve our neighbors’ gardens, our own decks, and the parks near our homes.
Figure 4.1
The NPS forestry plan leads the community to work together to preserve the environment
FOCUS:
NPS Forest Plan reinforces our brand mission of preserving, educating and inspiring people bringing people together in a community-based approach with a focus on protecting nature. This gives people a better experience and understanding of how to protect the natural environment.
LIKE: Outdoor Asian, Soy sauce Nation, Sierra Club
BUT: NPS will focus more on community-based units, starting small, to help improve urban and forest environments.
LINK TO: NPS City Goods NPS Magazine NPS X Snow Peak
Figure 4.2-4.3
The NPS forestry plan leads the community to work together to preserve the environment
A feature podcast about the history of America’s national parks, including memorable milestones and fascinating facts about the parks’ establishment.
The National Park Service is happy to offer a free podcast that you can find on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast app. This podcast shows you what America’s national parks are all about by talking about their history and interesting facts.
Figure 5.1
NPS provides free, fun podcast content for people to enjoy
NPS Podcast reinforces our brand mission of preserving, educating and inspiring people by sharing fascinating stories about the history of America’s national parks and instilling a desire to explore and protect them.
LIKE: Nature talks by apple podcasts, ted talk
BUT:
The Nature in Nature podcast is unique in that it focuses on providing knowledge and programs in a “fun and educational” manner.
LINK TO: NPS Garden Lab
Figure 5.2-5.3
People can share stories about nature together and be inspired to explore and protect it.
Take part in online professional learning and education on a wide range of topics to learn about camping and how to stay alive in the wilderness.
To make learning easier for people of all ages, the National Park Service will offer courses, materials, and resources for outdoor survival experiences through a web-based, online educational platform taught by experienced NPS staff.
Figure 6.1
People can learn wilderness survival skills on the NPS online system
NPS Online Learning System reinforces our brand mission of preserving, educating and inspiring people by giving people professional platforms and information resources that can make them more interested in exploring the wilderness.
LIKE: Alderleaf Wilderness College, Udemy
We will develop a learning platform that will be delivered by professionals and include resources. We will also have a number of rich interactive skills courses that will allow people to master information while having fun.
LINK TO: NPS City Goods NPS Magazine
NPS Green Badge app
Figure 6.2-6.3
The NPS online system provides professional classroom content for people of all ages and locations, anytime, anywhere. People can learn anywhere, at any age.
Post the parks you want to adventure in and find partners to adventure with you
The What’s Next app serves as a foundation for a reliable membership system. Users can post the park locations or routes they want to take on adventures on the platform, and friends who share your adventure hobby will send you invitations.
Figure 7.1
People of all ages and cultures come together to explore nature and join us in this challenge.
What’s next meet up reinforces our brand mission of preserving, educating and inspiring people by providing customized outdoor activities for people who share the same adventurous spirit to meet, explore, and adventure in nature.
LIKE: Instagram, Facebook groups
BUT:
The What’s Next app employs a membership system that employs a user invitation system based on the user’s NPS credit. The platform provides a safe and secure environment to protect users’ adventures.
LINK TO: NPS City Goods
NPS Magazine
NPS Green Badge app
Figure 7.2-7.3
A player is preparing for a new challenge.
Discover, learn and create your own urban greenery
This will result in a completed “urban park” activity area where visitors will be able to experience the atmosphere of bringing nature into the city. The desire to explore and protect nature will be stimulated by providing users with such an environment. The goal of the NPS Natural Island is to bring people together in order to preserve their cities and bring nature into them.
Figure 8.1
Two women are working in the office provided by Natural Island
FOCUS: NPS City Natural Island reinforces our brand mission of preserving, educating and inspiring people by giving people a full “urban park” environment that encourages people to protect nature and strengthens community ties.
LIKE: Urban Living, Singapore Changi Airport
BUT: What makes NPS City Natural Island unique is that NPS offers weekly activities with appropriate themes, such as “Adventure Week,” “Nature Week,” “Sharing Week,” and so on, so that the community can have fun, share it with others, and incorporate it into their own lives.
LINK TO: NPS City Goods NPS Magazine
Figure 8.2-8.3
People enjoy the natural, beautiful environment in the nature island.
An unforgettable night of urban nature glamping
How far can you travel from the city to nature? What, five hours? What, six hours? NPS city clamping is an ideal solution for those of you who want to camp but don’t know where to begin. This is a two-day, one-night event that creates the ideal environment for connecting with nature in the city by selecting scenic city parks and providing the necessary glamping equipment.
Figure 9.1
Prepare glamping tents in the city’s rooftops
FOCUS:
NPS City Glamping reinforces our brand mission of preserving, educating and inspiring people providing opportunities for communities that have lived in cities for a long time and crave nature to have a positive, fun outdoor experience.
LIKE: Outdoor Asian, Soy sauce Nation, Sierra Club
BUT: What distinguishes NPS City Glamping is that the activity’s core goal is to provide a good, natural camping experience for everyone. Users do not need to bring any special equipment; all they need to do is feel and love nature with their hearts.
LINK TO: NPS City Goods
NPS Magazine
NPS X Snow Peak
Figure 9.2-9.3
People are enjoying the pleasant atmosphere in the city glamping; The glamping tents prepared by nps for people are very beautiful in the night
