GR604 Student Project_NPS Rebranding_Visual Strategy Guide

Page 1

NATIONAL PARK SERVICE

Peiyao(Heather) Tang 2022 FALL

PROJECT SCOPE

Identify a failing, or defunct brand. Create a new visual identity system and business opportunity through a proven visual language by investigating its brand heritage and mission.

VISUAL STRATEGY GUIDE

01

INTRO

(ABOUT THIS BOOK)

This visual strategy guide will provide a detailed introduction to the national park service brand, as well as a persona designed to better understand the brand’s customer base based on the brand’s mission and characteristics. It also serves as a solid foundation for the following visual sketch design.

01/04:BRAND INTRODUCTION BRAND:NATIONAL PARK SERVICE
01/04:TABLE OF CONTENTS BRAND:NATIONAL PARK SERVICE CONTENTS 01:04 02:04 (THIS IS NPS) (OUR NEW APPROACH) Brand Introduction How We Started Brand Timeline Re-branding Objective Our New Mission 06 10 14 20 23
VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 02 | 03 03:04 (OUR NEW VISION) Our Target Audience Our Competitors Brand Attributes 26 40 48

{THIS IS NPS}

This section will introduce the NPS brand, including brand introduction, brand timeline introduction, and brand logo development. To help users better understand the brand history

BRAND INTRODUCTION

01:03
INTRODUCTION

01:03 BRAND INTRODUCTION

( ABOUT NATIONAL PARK SERVICE )

The National Park Service is an agency of the U.S. federal government, and they serve to manage all national parks, most national monuments, and natural, historic, and recreational properties that hold various designations. They do this to preserve the natural and cultural resources and values of the National Park System for the enjoyment, education, and inspiration of present and future generations.

The national park system is not limited to“parks” but includes all projects under the jurisdiction of the National Park Service. The naming and planning of a project unit need not include the word “park”; in fact, most do not. The system as a whole is considered to be the sum of America’s national treasures, and the relatively famous national parks and museums are sometimes referred to as America’s treasures.

(BRAND SOUL)

To immerse each generation in the beauty of nature and to pass it on.

01/03:BRAND INTRODUCTION BRAND:NATIONAL PARK SERVICE
National Park Service

What a country chooses to save is what a country chooses to say about itself.

VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 08 | 09

02:03 HOW WE STARTED

( HISTORY OF NATINAL PARK SERVICE )

By the Act of March 1, 1872, Congress established Yellowstone National Park in the Territories of Montana and Wyoming “as a public park or pleasuringground for the benefit and enjoyment of the people” and placed it “under exclusive control of the Secretary of the Interior.” The founding of Yellowstone National Park began a worldwide national park movement. Today more than 100 nations contain some 1,200 national parks or equivalent preserves..

In the years following the establishment of Yellowstone, the United States authorized additional national parks and monuments, many of them carved from the federal lands of the West. These, also, were administered by the Department of the Interior, while other monuments and natural and historical areas were administered by the War Department and the Forest Service of the Department of Agriculture. No single agency provided unified management of the varied federal parklands.

The National Park Service still strives to meet its original goals, while filling many other roles as well: guardian of our diverse cultural and recreational resources; environmental advocate; partner in community revitalization, world leader in the parks and preservation community; and pioneer in the drive to protect America’s open space.

Today more than 20,000 National Park Service employees care for America’s 400+ national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities.

01/03:BRAND INTRODUCTION BRAND:NATIONAL PARK SERVICE
VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 10 | 11
01/03:BRAND INTRODUCTION BRAND:NATIONAL PARK SERVICE
STRATEGY GUIDELINE SEMESTER: FALL 2022 02 | 03
VISUAL

02:03 BRAND TIMELINE

1860s 1870s 1910s

(1864 The birth)

The federal government set aside land in California’s Yosemite National Park, which was the birth of the national park concept.

(1872 The first national park) (1914 The service)

Yellowstone was so epochal as the first national park that it has been called America’s best idea.

Stephen Mather visits and Nevada National Park. He Secretary of the Interior for and environmental upgrades the park.his set the stage for lishment of the bill that followed.

(1916 The service)

President Wilson established framing of the Park Service the “Organic Act”. Thus was National Park Service with to preserve the natural landscape its heritage.

(1917 The east coast)

Around the same time that National Park Service was created 1916, there was a growing movement preserve Maine’s Acadian of forests and seashore. Eventually it became Acadia National first east coast national park.

01/03:BRAND INTRODUCTION BRAND: NATIONAL PARK SERVICE

1910s

1930s 1950s-1970s

(1933 The storyteller)

(1956 The mission 66)

56 national monuments and military sites were transferred to the National Park Service, which allowed the National Park System to include history, scenery, and science. Became an important player in telling the history of the United States.

(1935 The Preservation Law)

The enactment of the Historic Sites Act provides stronger legal support and meaning to the National Park Service.

Mission 66 is a 10-year plan to upgrade facilities, staffing and resource management across the system.

coast)

experiences in contacted the for equipment upgrades needed in for the estabfollowed. established the Service by signing was born the a mission landscape and the created in movement to landscape

Eventually National Park, the park.

(1966 The National Historic Preservation)

All historic parks are listed on the National Register of Historic Places in accordance with the law.

(1970 The General Authorities Act)

Help redefine the National System to include all areas managed by the National Park Service “for park, monument, historical, parkway, recreational, or other purposes.

VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 14 | 15

BRAND TIMELINE CONTINUE

2010s 2020s

(2016 The anniversary) (2022 The future)

The National Park Service’s 100th Anniversary.

Today, NPS will renew and grow nto a more inclusive, forward-looking, service-oriented community that provides cultural heritage preservation and access to nature without any distinction.

01/03:BRAND INTRODUCTION BRAND:NATIONAL PARK SERVICE
02:03
VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 16 | 17

{SCOPE: BRAND INTRODUCTION}

This section will introduce the rebranding objective, and the corresponding keywords.

02:04 OUR NEW APPROACH
APPROACH

01:03 RE-BRANDING OBJECTIVE

( HISTORY OF NATINAL PARK SERVICE )

The long epidemic has undoubtedly changed people’s lifestyles and habits, and the new NPS will not only contribute to the preservation of resources and culture. It will help people rediscover their pre-epidemic desire for nature, adventure, and freedom. By exploring, discovering local cultures, and partnering with local organizations to connect urban communities to natural resources.

And ultimately building a forward-thinking, undifferentiated sustainable natural community. To help the next generation learn about our communities and understand our important role in nature conservation through a more youthful format and to pass it on.

01/03:OUR NEW APPROACH BRAND:NATIONAL PARK SERVICE

A national park is not a playground. It’s a sanctuary for nature and for humans who will accept nature on nature’s own terms.

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01/03:OUR NEW APPROACH BRAND:NATIONAL PARK SERVICE

We have developed three key words: conservation, accessible, and contribution. And phrases are the essence of brainstorming based on these three keywords.

This will be the basis and reference for us to start our visual development

(CONSERVATION)

Passing on nature to tomorrow

(ACCESSIBLE)

Delivering nature to people

(CONTRIBUTION)

Developing a vision for the world

VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 22 | 23
02:03 OUR NEW CONCEPT
01/03:OUR NEW APPROACH BRAND:NATIONAL PARK SERVICE 03:03 MISSION STATEMENT Our mission is to preserve and natural resources educating and inspiring our natural resources
VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 24 | 25
preserve our cultural resources by constantly inspiring people to make resources accessible.

{SCOPE: BRAND INTRODUCTION}

This section will introduce the target audience based on the brand’s mission and context. This will provide a better understanding of the brand’s target users and their usage habits.

02:03 OUR
NEW VISION

01 THE RISK-TAKING ADVENTURER

31, Orlando

(Areas of Concern)

(a) Natural cultures/dreams that I want to preserve

(b) Unknowns and surprises I wish to explore and discover

(c) Ensure sustainability and continuity

(TRAITS)

(a) Asher loves adventure, he has conquered every mountain and explored every national park because he wants to leave his footprints in every unknown territory.

(b) He’s been single for five years because it’s hard to find someone with a similar schedule to Asher, who ventures to a different place almost every month.

(c) But he will always take his dog with him because they trust each other so much.

(a) He knows all the outdoor stores, pet brands, and first aid knowledge. Because that’s what he has experienced for years.

(b) He has a Youtube channel because people like to watch him explore different places and he offers advice on outdoor brands.

(c) This provides a major source of income for Asher It makes him proud because he considers it a blessing to make money from something he loves.

(c) He doesn’t have a car and usually uses his bike to get around the city. Because he wants to reduce some of his carbon footprint and city pollution through himself.

(a) He goes to the bookstore in his free time because he sees reading books as a challenge to the unknown, as well as an adventure and an exploration.

02/03:TARGET AUDIENCE BRAND: NATIONAL PARK SERVICE

02 THE CURIOUS STUDENT

(TANG YUE)

22, China International Students

(Areas of Concern) (a) Natural cultures/dreams that I want to preserve (b) Unknowns and surprises I wish to explore and discover (c) Ensure sustainability and continuity

(TRAITS)

(a) Yue likes to travel and experience different countries through the school’s exchange program because it allows her to experience different folklore and natural cultures.

(b) Also for graduate school goals, summer camps and school exchange programs are Yue’s top choices because the tuition burden will be relatively lighter.

(b) She wants to study biology and anthropology because Yue wants to bring some changes to ecology and society through her efforts.

(c) She avoids disposable products whenever possible because sustainability is a key word in Yue’s philosophy of life.

(b) Yue plans to complete her goal of exploring a national nature park in her final year of undergraduate studies, as this will allow her to start a new project.

(c) She has a cat and some plants in her house because it brings Yue peace.

(a) She enjoys collecting and making botanical specimens, some of which are in the school’s museum as collections. Because she wants to preserve and perpetuate some natural memories as much as possible.

(a) In her spare time, she goes to a local cafe to chat with some friends. Because it will make her feel relaxed.

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03

THE CAPTAIN OF THE SPACESHIP

36, Seattle

Single mother with one cute children Writer, creator of content

(Areas of Concern)

(a) Natural cultures/dreams that I want to preserve

(b) Unknowns and surprises I wish to explore and discover

(c) Ensure sustainability and continuity

(TRAITS)

(a) She is a mother of a child who works from home because it allows her to balance her career and family at the same time.

(b) She doesn’t have an easy life, but she is a good time manager. Because she needs to make plans for herself and her children.

(c) She takes time every six months to take her kids on vacation because she considers it an integral part of her life.

(a) She lives in a community that often has volunteer events that she attends with her children because she wants to encourage her children to learn independence and cooperation

(b) She lives in an apartment building in city because the hustle and bustle of city life makes her long for the peace and quiet of nature.

(c) She will refuse to use disposable items because she is an environmentalist.

(a) She likes to visit local art galleries and cafes because it helps her find inspiration for her writing.

(b) In her free time, she sends her kids to her grandmother’s house because she can enjoy a self weekend that way.

02/03:TARGET AUDIENCE BRAND: NATIONAL PARK SERVICE

04 THE FOREST RESEARCHER

(TANG

YUE)

22, China International Students

(Areas of Concern) (a) Natural cultures/dreams that I want to preserve (b) Unknowns and surprises I wish to explore and discover (c) Ensure sustainability and continuity

(TRAITS)

(a) Li is a natural science professor who focuses on forests research. His two favorite things are nature and inspiring students, as it has been his lifelong dream to study natural sciences.

(b) Li and his wife have a mini-greenhouse garden at home, which he spends most of his time tending because he can spend the whole weekend in it.

(c) Li’s bookcase is filled with photos of field trips with his students because he misses those times.

(a) Li often goes on field trips with his wife to national parks in different parts of China because it’s a hobby they both share. It is also good for health.

(b) When climbing mountains, Li usually brings canvas bags with him. He wants to leave a healthy natural legacy to future generations because he will take away any trash he sees.

(c) He is learning how to use social media because he is constantly learning new things and wants to share his knowledge about nature with everyone.

(a) He volunteers at the Parks Conservancy every year because it is his effort to preserve nature and pass it on.

(b) Both he and his wife are frugal and adhere to the principle of no waste. Because it is a way for him to protect the environment of the earth.

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05 THE ALWAYS TRAVELING PRODUCER

28, Canada

(Areas of Concern)

(a) Natural cultures/dreams that I want to preserve (b) Unknowns and surprises I wish to explore and discover (c) Ensure sustainability and continuity

(TRAITS)

(a) As part of her job, Eva travels almost every day. Because she needs to explore as many places in the world as possible.

(b) She is a nature documentary producer working for Netflix, researching, collecting and editing dailies of natural landscapes. She is happy with her current job because it has been her dream for a long time.

(c) She is a super member of Alaska Airlines and has discounts on almost all hotels. Because she is on the plane almost 365 days.

(b) She rarely has weekends and spends most of her time watching movies or talking to friends because that is the most relaxing and safe time for her.

(b) She lives with a cat and she is very independent and decisive because of her work.

(b) Half of the bookcase in her study is filled with nature-related books and half with a collection of round-trip airline tickets and stamps from around the world. Because she likes to record life and record nature.

(b) Eva eats the most airplane meals, and when she takes a break she chooses the organic food store downstairs. Because it’s easy to finish a meal that way.

(b) Her favorite places are cliffs and lakes because she loves adventure and water, which excites her.

02/03:TARGET AUDIENCE BRAND: NATIONAL PARK SERVICE

06 THE ARCHITECT WHO IS THINKING

(AHANA KUMAR)

41,London

An architect in an international company

(Areas of Concern)

(a) Natural cultures/dreams that I want to preserve

(b) Unknowns and surprises I wish to explore and discover

(c) Ensure sustainability and continuity

(TRAITS)

(b) She is proud of herself because she fulfilled her dream at an international firm in London.

(b) Ahana built a house for herself and her family during the pandemic quarantine because she started to change her mind that the power of nature cannot be ignored and that people should pay attention to this issue.

(b) She wanted to start using more sustainable materials and building solutions in her own way because she wanted to be an architect who cares about natural ecology.

(b) She likes to watch nature documentaries and collect knowledge about it, because she believes she gets her inspiration from nature.

(b) In the house she built, she met the daily needs of her family by collecting rainwater and purifying it. Because she does not want to continue to consume nature as a human being.

(b) She will post her work on social media because she wants to discover more communities that care about sustainable building design.

(b) She and her family go back every week for some volunteer activities as a way for them to protect the local natural resource environment.

(b) She would like to visit and explore Earthship Community in Taos because in her opinion it is a smart, sustainable building.

VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 32 | 33

07 THE KING OF THE VIRTUAL WORLD

21, Korea Professional Gamer

(Areas of Concern)

(a) Natural cultures/dreams that I want to preserve

(b) Unknowns and surprises I wish to explore and discover

(c) Ensure sustainability and continuity

(TRAITS)

(b) Kim is very ambitious as he wants to win the world e-sports championship by the age of 23.

(b) His life is focused on professional e-sports training because it requires a high level of concentration and energy.

(b) He has almost no free time, and even sleeps very little. Because he needs to constantly practice and do replay, as well as discuss strategy with his teammates.

(b) He has many friends in the game, because they all marvel at Jin’s great gaming skills and long online time

(b) Kim would choose take-out because he thinks it is a more efficient choice than cooking

(b) He likes to watch game-themed movies and a game-related life because it is the only theme in his life.

(b) He has little contact with the outside world, let alone nature. Because it’s hardly ever in his genes.

(b) He occasionally goes to the gym with his friends to work out. To train more effectively for the game.

02/03:TARGET AUDIENCE BRAND: NATIONAL PARK SERVICE

08

BUSY TIKTOKER HAS ITS OWN MCN

(AISHA)

30, New York

The tiktoker with millions of followers and in this year has its own first MCN company, with about 15 employees.

(Areas of Concern)

(a) Natural cultures/dreams that I want to preserve

(b) Unknowns and surprises I wish to explore and discover

(c) Ensure sustainability and continuity

(TRAITS)

(b) Aisha is a lifestyle Tiktoker with millions of followers who lives in the city as her channel focuses on sharing her daily life in the city, as well as some makeup tips.

(b) She lives in an upscale apartment in the city as the videos she produces bring in a substantial income.

(b) She has a busy life as she needs to shoot, edit and broadcast live as well as help other employees inside her company with their plans.

(b) She usually meets with other influencers on weekends because it allows her to share experiences with each other, take pictures and post them to each other.

(b) She has little time to cook, usually opting for takeout. Because she has a very busy life.

(b) She travels a lot between cities because attending events and gatherings among influencers is part of her job.

(b) She enjoys city life because it makes her feel very energized.

(b) She doesn’t know much about life outside the city and is not very interested in it because of the content of her work.

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02:03

WHO WE WERE NATIONAL PARK SERVICE

The National Park Service’s goal is to protect the natural resource heritage and cultural resource heritage so that each generation can experience and immerse itself in the beauty of nature. People can learn about and visit national parks through experienced

rangers and managers, escape the hustle and bustle of the city by embracing nature and feeling it, and become aware of the wonders of the universe by experiencing history and learning about it.

02/03:TARGET AUDIENCE BRAND:NATIONAL PARK SERVICE
VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 36 | 37

We won’t forget our mission and our original intent, but we still hope we can go beyond the park. And the new National Park Service will not only help protect resources and culture. It will help people rediscover their pre-pandemic desire for nature, adventure

and freedom. Our lives have been changed by the pandemic, and the NPS plans to bring ecology, nature into communities and cities, and ultimately reconnect people to a forwardthinking, undifferentiated sustainable natural community.

03:03 OUR
NATIONAL PARK SERVICE 02/03:TARGET AUDIENCE BRAND:NATIONAL PARK SERVICE
FUTURE VISION
VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022 38 | 39

{SCOPE: OUR COMPETITORS}

This section will introduce the brand’s competitors so that people can better understand and be inspired by the brand’s direct competitors, indirect competitors, and so on.

COMPETITORS

03:03 OUR

01:04

CURRENT COMPETITORS

This board will include official government agencies that overlap with NPS objectives as current competition studies.

It is part of the U.S. Department of the Interior, an agency responsible for managing public lands owned by the U.S. federal government. Focuses on sustainable building implementation, energy consumption, and environmental protection

(BUREAU OF LAND MANAGEMENT) (UNITED STATES ENVIRONMENTAL PROTECTION AGENCY)

It is an independent administrative agency of the United States federal government, responsible for maintaining the natural environment and protecting human health from environmental hazards and pollution

(NATIONAL TRUST FOR HISTORIC PRESERVATION)

This member-supported organization was established by congressional charter in 1949 to support the preservation of America’s diverse historic buildings, communities and heritage through its programs, resources and advocacy

(THE NATURE CONSERVANCY)

It is an American environmental charity that protects plants and animals and maintains natural communities that represent biodiversity by protecting land and water.

03/03:OUR COMPETITORS BRAND:NATIONAL PARK SERVICE

(US FOREST SERVICE)

Also part of the U.S. government agency responsible for managing the National Forest System, commercial operations, etc. The agency manages over 25% of all federal lands and is the only national land management agency other than the U.S. Department of the Interior.

(U.S. FISH & WILDLIFE SERVICE)

Working with others to conserve, protect, and enhance fish, wildlife, plants, and their habitats for the continuing benefit of the American people.

(UNITED STATES ENVIRONMENTAL PROTECTION AGENCY)

Mainly concerned with changes in the Earth’s atmosphere and oceans, providing early warning of catastrophic weather, providing nautical and air charts, managing the use and protection of marine and coastal resources, and researching ways to improve understanding and protection of the environment

(UNITED STATES GEOLOGICAL SURVEY)

USGS scientists study the topography, natural resources, and natural hazards of the United States and ways to cope with them; they are responsible for four major scientific areas: biology, geography, geology, and hydrology.

(UNITED STATES DEPARTMENT OF ENERGY)

Initially aimed at energy production and management, the Department of Energy has since focused on developing better technologies, more efficient energy sources, and energy education.

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04:04

ADJACENT COMPETITION

This section will describe nonprofi t organizations that are not in direct competition with NPS, but have some similarity.

(WATERKEEPER

ALLIANCE)

The Waterkeeper Alliance is a worldwide network of environmental organizations responding to the growing movement of organizations such as Riverkeeper, Baykeeper and Soundkeeper.

(FRIENDS OF THE EARTH)

We are part of an international community dedicated to protecting the natural world and the wellbeing of everyone in it. We lead campaigns, provide resources and information, and drive real solutions to the environmental problems facing us all.

(WORLD WIDE FUND FOR NATURE)

It is the world’s largest environmental organization helping to stop the accelerating deterioration of the Earth’s natural environment and to help create a future where people and nature live in harmony.

(CONSERVATION INTERNATIONAL)

The mission is to preserve the Earth’s remaining natural heritage, to protect global biodiversity, and to demonstrate that human society can live in harmony with nature.

03/03:OUR COMPETITORS BRAND:NATIONAL PARK SERVICE

(WILDLIFE CONSERVATION SOCIETY)

WCS is committed to protecting wildlife and natural habitats, celebrating and loving the diversity of life, sustaining coexistence with wildlife, and maintaining the integrity of the natural world.

(OCEAN CONSERVANCY)

The Ocean Conservancy promotes healthy and diverse ocean ecosystems and opposes practices that threaten oceanic and human life.

The Wildlife Conservation Network is a U.S.-based 501 nonprofit organization that protects endangered wildlife by supporting wilderness conservationists who promote the coexistence of wildlife and people.

(WILDLIFE CONSERVATION NETWORK) (SIERRA CLUB)

This is a club of volunteers whose mission is to explore, appreciate and protect the wilderness of the Earth. And to achieve and promote responsible use of the Earth’s ecosystems and resources.

(GREENPEACE)

This is a non-profit organization with chapters in 55 countries that upholds the organization’s mission to protect the planet’s ability to nurture its full diversity of life.

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04:04

FUTURE COMPETITION

In the future, NPS’s competitors will be those focused on strengthening community connections through conservation

and promoting sustainability through inspirational approaches, and reconnecting communities with natural and cultural resources.

(THE NATURE CONNECTION)

Our mission is to improve the wellbeing of individuals and communities through the therapeutic use of nature.

(ALL TRAILS)

AllTrails is a fitness and travel mobile application for outdoor recreational activities. allTrails is commonly used for outdoor activities such as hiking, mountain biking, rock climbing and snow sports.

(HERE MONTANA) (STRAVA)

The portal for outdoor athletes: hiking, cycling, mountain biking, and skiing. With free online route planner and GPS trails and tracking.

Strava is a program for urban planners who focus on building a community of like-minded exercise enthusiasts. And it helps people record information about their activities, including speed, posters, heart rate, etc.

03/03:OUR COMPETITORS BRAND:NATIONAL PARK SERVICE

(CARITAS CREEK)

Caritas Creek’s purpose is to help young people discover the connection between all living things; to build bridges between diverse socioeconomic and ethnic groups; and to foster in youth a deeper connection to the natural environment, to self, to the Spirit of Love, and to community.

(NAAEE)

NAAEE is dedicated to connecting young children to nature and is a U.S.-based nonprofit organization that includes the publication of a variety of reading materials, as well as nature-related educational leadership

(OUTDOOR AFRO)

Outdoor Afro celebrates and inspires Black connections and leadership in nature. The network also connects Black people with our lands, water, and wildlife through outdoor education, recreation, and conservation.

(THE CLIMATE REALITY PROJECT)

The Climate Reality Project is a nonprofit organization, a merger of two environmental organizations, engaged in education and advocacy related to climate change. It connects people concerned about climate change and holds an annual event called “24 Hours of Reality”.

(FOUNDATION FOR ENVIRONMENTAL EDUCATION)

The Foundation for Environmental Education (FEE) is a non-governmental, non-profit organization that pr motes sustainable development through environmental education, gives inspiration through various activities, and connects people with sustainable communities.

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We continue to develop words that are common among our neighboring pairs by studying competing brands in order to further develop the NPS.

RELEVANT/POSITIVE WORDS

STALE/NEGATIVE WORDS

NEUTRAL WORDS

WORDS NPS HOPES TO Develop Education Charity Help Hopeful Inflexible Obsolete Stale Stagnant Fragmented Historic Green Forward Thoughtful Community

04:04
BRAND STTRIBUTES
Adventure Active Ready To Go Flexible Accessible Inspiring 03/03:OUR COMPETITORS BRAND:NATIONAL PARK SERVICE
STRATEGY GUIDELINE SEMESTER: FALL 2022 48 | 49
VISUAL

NEXT PHASE

(ABOUT THIS BOOK)

The following section contains a visual development guide that includes the brand’s historical background, the history of logo development, the process of developing the new logo, sources of inspiration, and a series of sketches. With a new brand mission, we hope to revitalize NPS.

This section will concentrate on the creation and modification of the logo to express the new brand mission, which will be accomplished through our logo and a series of brand identities.

03/03:NEXT PHASE BRAND:NATIONAL PARK SERVICE

DISCLAIMER

(DISCLAIMER)

This is a fictional re-branding project done as a student project. No parts of this project were used commercially except for academic purposes. This project is in no way intended to represent the parent brand.

(CONTENT)

NPS.gov NPShistory.com

(IMAGES)

Pexel.com Unsplash.com

02:03
03/03:DISCLAIMER BRAND:NATIONAL PARK SERVICE
50 | 51
VISUAL STRATEGY GUIDELINE SEMESTER: FALL 2022

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