Wong Kar Wai Film Festival Annotated Process Journal
“At film festivals, I put on my sunglasses and go to sleep because I donʼt want to see my films again.”
Table of
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Initial Research Wong Kar Wai Design Brief Director Connection Selected Films Storyline Graphic Film Moodboards
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Visual Development Design Guideline MoodBoard Hierarchy Logotype Development Poster Development
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Deliverables Poster Catalog Website Advertisements Business System Mobile App Soundtrack Tickets Schedule
© 2021 Annotated Process Book Designed by Heather Tang. All rights reserved. No part of this publication may be reproduced in any manner without permission. Project Visual System for film Festival Academy of Art University Designer Heather Tang(PEI) Instructor & Class Hunter Wimmer GR 425 Visual System2
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Initial Wong Kar Wai Design Brief Director Connection Selected Films Storyline Graphic Film Moodboards
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Poetry of Indulgence Film Festival
WONG KAR WAI Included here is a short introduction to the director I chose, Wong Kar Wai.
DIRECTOR BIOGRAPHY Born in Shanghai, China, and he moved to Hong Kong with his family when he was five years old. His films are characterized by the creation of unique, non-linear narratives, atmospheric music, bold saturated colors and vivid cinematography. As a key figure in Hong Kong cinema, Wong Kar Wai has had a considerable impact on film making with his classic style and unconventional approach. His expertise in capturing light, shadow and the emotion in his own devised dialogues, using specific numbers such as time, distance and date to convey sensitive and detailed images. His films regularly appear on national and international best picture lists. “In the mood for love” was restored in 2020. It will also be shown in the Cannes Classic Movies section to celebrate the 20th anniversary.
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About Wong Kar Wai
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
ENTIRE FILMOGRAPHY
Selected Films 1987 AS TEARS GO BY
1990 DAY OF BEING WILD
1996 2000 HAPPY TOGETHER IN THE MOOD FOR LOVE
2008 THE GRAND MASTER
1994 ASHES OF TIME CHUNGKING EXPRESS
1995 FALLEN ANGLES
2004 2046
2007 MY BLUEBERRY NIGHTS
2021 PARADISE GUEST HOUSE
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Poetry of Indulgence Film Festival
DESIGN BRIEF Included here is a short introduction to the director I chose, Wong Kar Wai.
FESTIVAL NAME
Poetry of Indulgence: Feel the most real loneliness behind the lens and touch the indulgence under the neon lights. DATE From July 17 to July 21 July 17th is Wong Kar Wai’s birthday and a fitting date to commemorate the classic remake of his classic film “In the Mood for Love”, which Criterion Collection and Janus Films are collaborating on for the 20th anniversary of the release of “In the Mood for Love” in 2020 at last year. The Criterion Collection and Janus Films collaborated on the 20th anniversary of the release of In the Mood for Love in 2020. On Wong Kar Wai’s birthday, they decided to collaborate again and organize a film festival as a way to recall this classic.
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LOCATION FILM NIGHT IN THE PARK Potrero Hill, San Francisco, CA94107. The Cannes Film Festival began to pay tribute to the 20th anniversary of the release of In the Mood for Love, choosing to review the classic in the form of a drive-in. Film Night in the Park is located in the heart of San Francisco, Movie Night in the Park can accommodate up to 100 people at a time, while hosting workshops and seminars to better showcase Wong Kar Wai’s classic films.
“Iʼm not afraid to delay the schedule to make sure that this is the film that I want, that this is the best that I can do at that point.”
FESTIVAL THREAD
AUDIENCE
A man living in a noisy city tries to be close to people but feels helplessly alone. He was always carried away by alcohol and neon lights. And walks alone in the streets drowned in loneliness and an unrestrained indulgence in yearning. These feelings of loneliness are divided into different chapters, making us realize that we all have the same experience.
Media Reporters
FESTIVAL GUIDING NARRATIVE Who I am a young man living alone in Hong Kong. I just had an unpleasant day because my boss scolded me in front of all my colleagues.
Film Selector Classic Movie Lovers Celebrities People who like director Wong Kar Wai and like to see Hong Kong movies People who like non-linear narrative structure style movies
Where …As I was walking down the street smoking and puffing away the bad feelings, I kicked an empty beer bottle that rolled to a phone I had thrown on the street. What …I picked up the phone, and there was this message. “We’re done,” said my girlfriend Jimmy. I started to wander like a lost soul: I checked the fish tank on the street; I passed by the grocery store and saw my lonely shadow in the window. And I suddenly realized that what kept me accompany were only the smoke rings under the neon lights. I’m all alone, all by myself.
About Wong Kar Wai
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
DIRECTOR CONNECTION Eric Rohmer
The visual guide finds space for overlap in writer, art direction, musical video, and director. This has had a crucial impact on Wong Kar Wai, and mind mapping helps people understand it more intuitively.
Wong Kar Wai’s films clearly bear the imprint of the French New Wave of cinema, of which the great director Eric Rohmer is one of the flag bearers. Many of the dialogues in Wong Kar Wai’s films are inspired by Rohmer’s “The Four Seasons”.
Michelangelo Antonioni Antonioni is the European director who influenced Wong Kar-wai deeply. Wong Kar Wai said, “Antonioni is great. One thing I learned from him is that sometimes the real protagonist is not the actor, but the background.”
Alain Renais Alain Resnais is also one of the great directors of the French New Wave. He and Wong Kar Wai paid tribute to each other, as can be seen in his film Last Year at (in) Marienbad and in Wong Kar-wai’s Fallen Angels.
Kurosawa Akira Wong Kar Wai’s Ashes of Time script was inspired by the samurai films directed by Akira Kurosawa.
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Frankie Chan Wong Kar Wai’s film soundtrack, responsible for film music: Chungking Express (1996), Fallen Angels (1995), Ashes of Time (1995)
MUSIC VIDEO
Shigeru Umebayashi Japanese composer, because Wong Kar-wai director’s films rarely have a definitive script, so often co-composed with Shigeru, after listening to his soundtrack Wong Kar-wai said he had a sense of the atmosphere of the entire film In the Mood for Love(2000) 2046(2004) My Blueberry Nights(2007)
Nat King Cole
Norman Gimbel
Mu Shi Ying
DIRECTOR
WRITERS
A pioneer of modern Chinese “urban literature” and a representative writer of the Hai school of literature
Dazai Osamu Japanese novels of the New Drama School and the New Sensation School
Juan Manuel Puig
Jean-Luc Godard French New Wave director JeanLuc Godard can be said to be the initiating teacher of Wong Kar Wai’s directing, and is his idol. Both of them focused on individual expression in their productions, without a fixed script, and relied on editing to update the plot. Many Western critics have compared Godard’s “Exhaustion” to the improvisational energy and handheld photography of “Chungking express”
ART DIRECTION& PREFERRED ACTORS
The famous Argentine post-modernist writer, Wong Kar Wai’s films favor a non-linear narrative style in both character relationships and plot development. Wang once said that such an approach was inspired by Argentine writer Manuel Puig’s work “The Buenos Aires Incident”.
Kawabata Yasunari The first Japanese writer to win the Nobel Prize for Literature.
Yokomitsu Riichi Jean-Luc Godard
Zhang Man Yu
Liang Chao Wei
Christopher Doyle, Hong KongAustralian cinematographer. Christopher Doyle is known as “Asia’s first cinematographer” and is one of the Golden Triangle of Hong Kong cinematographer Wong Kar Wai’s films. It is impossible for people to talk about Wong Kar Wai without talking about Christopher Doyle. He has been involved in almost all of Wong Karwai’s films and is an indispensable friend and inspiration.
Zhang Guo Rong
Haruki Murakami
Liu Yi Chang
Visual System / Heather Tang
“When you donʼt take “no” for an answer, there is still a chance youʼll get what you want.”
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Poetry of Indulgence Film Festival
STORYLINE GRAPHIC This storyline graphic visualizes the emotional ups and downs and loneliness that one feels when viewing it.
PLOT GRAPHIC Considering that most of his films use dialogue, lighting, some abstract camera shifts, and concrete details to express a mood and emotion while using non-linear narrative techniques. So as a whole, there are many themes and emotions, making it almost impossible to define a sentiment from a single aspect. This master doodle visualizes the emotional ups and downs and loneliness that one feels when we are viewing it.
Story Line Sense of isolation and indulgence
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A
C
D B A A coincidental meeting or quarrel. B The beginning of a love affair or the beginning of an encounter. C Events trigger mood swings, and characters often begin to recall past events at this time. D The climax of the movie is often close to the end, where the characters realize that the loss is irrevocable. But can only face the reality.
Storyline Graphic
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
FILM MOOD BOARDS This section provides a visual analysis of the films selected by the movie festival Poetry of Indulgence for the festival. This mood board provides a visual introduction and color summary of Wong Kar Wai’s films.
IN THE MOOD FOR LOVE Maggie Cheung and Tony Leung play the protagonists who move into an apartment building on the same day and discover that their spouses are cheating with them; they develop a strong attraction over the next four years. Wong Kar Wai uses a unique lens to show how this “strange relationship” is dreamily choreographed with “the elegance and rhythm of a waltz”.
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Film Moodboard
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
FALLEN ANGELS FALLEN ANGLES can be described as an expanded conception of CHUNGKING EXPRESS. Of course, two stories overlap in one film, with Wong’s frenetic visuals dominating and incorporating a lot of fragmented, experimental style. Compared to the sweetness of CHUNGKING EXPRESS, FALLEN ANGLES is more like the other side of the coin.
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Film Moodboard
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
CHUNGKING EXPRESS There are two intertwined stories in CHUNGKING EXPRESS, which Stephen Schneider included in his book 1001 Movies You Must See Before You Die, and concludes, “ Whereas Wong Kar Wai’s other films may have more emotional resonance, CHUNKING EXPRESS, with its sheer naiveté, exuberance and cinematic freedom, is a stunning triumph of style over content.
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Film Moodboard
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
HAPPY TOGETHER This Movie tells the story of a couple who travel to Buenos Aires in an effort to save The film is more linear and accessible than his previous films. HAPPY TOGETHER With only three characters in the story, the more mature narrative style and use of camera work also made Wong Kar wai the first winner of the Best Director Award in Hong Kong at the Cannes Film Festival.
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Film Moodboard
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
MY BLUEBERRY NIGHT The main story is about a young New Yorker who leaves for a trip after learning of her boyfriend’s infidelity. This is Wong Kar Wai’s first film shot in the United States with co-stars such as Jude Law and Natalie Portman. Although the film was a controversial work for Wong Kar Wai, in his own words it was a new experiment.
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Film Moodboard
Visual System / Heather Tang
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Visual Design Guideline Image Hierarchy Logotype Development Poster Development
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Poetry of Indulgence Film Festival
DESIGN GUIDELINE The design guide contains a basic exploration of the visual elements of the festival, as well as sources of inspiration
PHOTO STYLE Expression Light and Shadow Blur
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TYPE STYLE Hand written Wild Emotional
Design Guideline
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GRAPHIC ELEMENTS Fragment Hide Blur
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TYPOGRAPHY New York/ SF Compact
Title for New York
POETRY OF INDULGENCE
Sub Title for SF Compact
DINNextSlab-Regular Example
Feel the most real loneliness behind the lens and touch the indulgence under the neon lights.
JULY 17
Design Guideline
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Poetry of Indulgence Film Festival
IMAGE HIERARCHY Following the principles of the design guidelines, the image hierarchy determines the visual style of the movie festival Poetry of Indulgence and the development of the posters, graphic elements will be done on this basis.
LEVEL 1 Expression/Blur Light and Shadow Ambiguous
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LEVEL 2 Secondary elements
Image Hierarchy
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IMAGE HIERARCHY CONTINUE
LEVEL 3 Abstract image Texture background
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FESTIVAL PHOTO TREATMENT A new treatment for the festival Poetry of Indulgence photos, giving new layers and design effects
Image Hierarchy
Visual System / Heather Tang
“In Mayʼs eyes, Iʼm no different from a can of pineapple.”
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Poetry of Indulgence Film Festival
LOGOTYPE DEVELOPMENT After researching and drafting. While accurately expressing the characteristics and emotions of Wong Kar-wai’s films, we also wanted to show the characteristics of the film industry and create a unique atmosphere for the Poetry of Indulgent film festival, and started a sketch study with this in mind.
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Logotype Development
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LOGOTYPE DEVELOPMENT CONTINUED
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Logotype Development
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Poetry of Indulgence Film Festival
LOGOTYPE DEVELOPMENT CONTINUED
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Logotype Development
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Poetry of Indulgence Film Festival
FINAL LOGOTYPE This chapter contains an explanation of the final logo and the meaning of the graphic elements. Everything is designed based on previous research and a grasp of the overall style.
FINAL LOGO CONCEPT In the form of “scratching off lotto tickets,” it expresses the loneliness, the longing for answers but always missing them. Walking alone in the noisy city, alcohol makes thoughts blurred, and the familiar feeling of indulgence rushes to the heart.
New York Large Medium
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GRAPHIC ELEMENTS I created a scratch, like a “scratch off lotto ticket”. These scratches help me express the theme of the holiday, they express the desire for answers, they long to know the real answers behind the neon lights, the indulgence.
DAPPLED BRUSHES I created the mottled brush lines for interpreting purpose, and they are also used for marking quote.
Logotype Development
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
POSTER DEVELOPMENT This chapter contains an important development of the festival’s poster, which can be seen in the constant advjustments and experimentation that led to the final result.
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Poster Development
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
POSTER DEVELOPMENT CONTINUED
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Poster Development
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Poetry of Indulgence Film Festival
FINAL POSTER SERIES
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03 Poster Catalog Website Advertisements Business System Mobile App Soundtrack Tickets Schedule
Poetry of Indulgence Film Festival
03 Deliverables
PROJECT TIMELINE This chapter contains a presentation of the festival deliverables, as well as a brief introduction. The table on the right shows in detail the process and the plans I have for my work.
FINAL DELIVERABLES Poster The poster, as one of the main deliverables, it provides the basic information about the festival, the theme and the overall style. Catalog Our catalog provides information about the festival. It gives our audience a better understanding of the director and the story behind the camera, and also introduces the location of the festival, as well as the workshops, etc. Website The live website contains infomation of the five films offered by the film festival, as well as basic inf such as tickets. Business System A professional business system with business cards, letterhead, envelopes.
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APP & Mobil App Mobile app to follow the main films in the festival, schedule, special events and work shop. Soundtrack Including the five films shown at the festival, each with a unique cover. APP & Mobil App Mobile app to follow the main films in the festival, schedule, special events and work shop. Passes & Schedule We have five different festival passes, each in a different film style and a schedule for our festival. Link-site A live, functional site Links to all elements of the project. Trailer A one-minute audio (or video) to briefly introduce the festival.
Design
Project Timeline
Develop
Deploy
Final
Visual System / Heather Tang
“Partners shouldnʼt get emotionally involved with each other.”
03 Deliverables
Poetry of Indulgence Film Festival
FESTIVAL POSTER The poster, as one of the main deliverables, provides the basic information about the festival, the theme and the overall style.
POSTER
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03 Deliverables
Poetry of Indulgence Film Festival
FESTIVAL CATALOG Catalogs are the best way to get people to the festival content in a short period of time.
CATALOG
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Catalog
Visual System / Heather Tang
03 Deliverables
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Catalog
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
FESTIVAL WEBSITE The festival’s web page contains basic information about the festival, including the selection of films, details of the films, etc.
WEBSITE
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Website
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
FESTIVAL ADVERTISEMENTS The advertisements are displayed in subway stations and bus stops, which play an important role in promoting the festival.
WEBSITE
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Festival Advertisements
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
BUSINESS SYSTEM Produced a complete business system for the festival, including envelopes, business cards, etc. Helped the festival visual system to be more complete while promoting the business.
BUSINESS SYSTEM
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03 Deliverables
Poetry of Indulgence Film Festival
MOBILE APP A set of apps created to make it easier to view festival information and promote the festival
MOBILE APP
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03 Deliverables
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Mobile App
Visual System / Heather Tang
03 Deliverables
Poetry of Indulgence Film Festival
SOUNDTRACK PACKAGE SET The soundtrack was produced to preserve the classics and contains five classic tracks from five carefully selected movies.
SOUND TRACK
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03 Deliverables
Poetry of Indulgence Film Festival
FESTIVAL TICKETS Five tickets have been created specifically for the festival, each representing a carefully selected film for the festival. It has the screening times and the relative rooms
FESTIVAL TICKETS
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Festival Tickets
Visual System / Heather Tang
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Poetry of Indulgence Film Festival
FESTIVAL SCHEDULE A schedule was created for the festival, and visitors can use the schedule to find out information about the films screened at the festival.
FESTIVAL TICKETS
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Poetry of Indulgence Film Festival
WORK PROCESS I made some test samples in print money to check the size and details.
WORK PROCESS
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Work Process
Visual System / Heather Tang
Thank you to all those who helped me with the movie festival. This is the most interesting and complex project I have completed in my undergraduate years. I hope to have more breakthroughs in the coming stages. This project is a tribute to Wong Kar Wai, who is the greatest Chinese director in my mind.
Thanks for watching.