Annual Report
2013
Photo: Bryan Clifford
PERU
Heifer Mission Statement Heifer International’s mission Statement is to work with communities to end hunger and poverty and care for the Earth.
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contents 1. LETTER FROM THE DIRECTOR
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2. HEIFER INTERNATIONAL
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3. HISTORY OF HEIFER PERU 4. HEIFER PERU’S PURPOSE
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5. COUNTRY PROGRAM IMPACT
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5.1 Ending hunger and poverty
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5.2 Heifer Peru – Numbers
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5.3 Our Projects
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5.4 Activities in Information and Communication Technologies (ICT)
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5.5 Promoting and Positioning
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6. ZONES OF INTERVENTION
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7. PRIORITIES FOR FY 2014
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8. FINANCIAL STATEMENT
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9. ALLIED ORGANIZATIONS
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10. COORDINATION COMMITTEE MEMBERS
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11. HEIFER PERU TEAM, FY 2013
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12. CONTACT INFORMATION
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1. Letter from the director Dear friends, On behalf of the Heifer Peru team, thank you for your interest in and support for Heifer Peru. I would like to begin by sharing with you that, throughout 2013, Heifer Peru supported a total of 3,485 rural families and empowered by than 6,000 people. The Peruvian government named 2013 the “year of investment in rural development and food security,” during which policies were designed for social inclusion. This was a great opportunity to support small agriculture, with the hopes that this support would reduce inequality rates. However, as shown by the still high poverty rates in the rural areas, there is still much to be done. One of our objectives has been to support the development of coffee-producing families in Cajamarca, a region where there have been conflicts between mining companies and farming communities over the water and land resources. Additionally, the coffee crops in these areas of Cajamarca have also been affected by the Roya plague, thus significantly reducing the harvests.
Heifer has supported 845 families in the region to confront and overcome these challenges. Additionally, Heifer Peru supported 2,192 families who are vulnerable to climate change and are affected by the increasingly cold temperatures and greater snowfall. Heifer’s projects seek to help families recover their biodiversity, protect water channels, and improve their harvests and animal production.
The organization redesigned interventions with a regional established new collaborative order to increase impact and sources.
institutional outlook and alliances in diversify re-
Heifer Peru knows how to face challenges as those just mentioned and create new opportunities. It is very encouraging for those of us who work to support small-scale farming families to see the results that have been achieved despite the difficult circumstances. I’d like to tell you about a clear example of self-sufficiency and the creation of opportunities. The Rosario family, in Chacayan, in the region of Pasco, currently has a great number of guinea pigs and they have joined forces with other families to meet the demands of the local and regional market. This was unimaginable three or four years ago, when they had to leave their community to find work in order to cover their expenses and needs. Thanks to their participation in Heifer’s project and the technical assistance they received, they have improved their guinea pig breeding and produced 400 guinea pigs.
They also learned to negotiate prices and can now cover the education and health expenses of their two children. This family is a priority for Heifer Peru because we know that, with time, their dreams will become a reality. We are committed more than ever before to continue supporting Peruvian families. We know that Heifer’s support and the Passing on the Gift are seeds that are planted so that more families inthe rural commuDuring 2013, Heifer International outlined nities can be self-sustaining and selfsufficient. adjustments in the organization’s strategies to confront the challenging situation as development aid funds are reduced for South Alfredo García American programs. Country Director
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2 . H e i fe r I n t e r n a t i o n a l Heifer International is a humanitarian, non -profit organization that works to eradicate hunger and poverty and care for the Earth. By providing livestock, trees, training and other resources, we seek to help poor families throughout the world become selfreliant. Since its establishment, in 1944, Heifer has worked directly and indirectly with 18.5 million families in more than 125 countries. The animals contributed by Heifer International provide milk, eggs, labor and other benefits for families throughout the world. This translates into improved nutrition, education for children, better health services and improved homes and quality of life. Heifer International’s most important characteristic is the practical and efficient nature of the help that it provides. Heifer supports sustainable development, one
Vision A world of communities living together in peace and equitably sharing the resources of a healthy planet.
Mission Working with the communities to eradicate hunger and poverty and to care for the environment.
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family at a time. Cornerstones for Just and Sustainable Development These principles guide Heifer International’s work. They have been developed during a period of almost 70 years of successful struggle against hunger and poverty. The first letter of each principle forms the phrase “Passing gifts.”
Cornerstones Used for more than 65 years, these 12 Cornerstones guide communities to self-reliance. Cornerstones stimulate group wisdom and personal insights, and they keep people's hearts, minds and actions balanced, focused and productive. Our 12 Stones video outlines the meaning and purpose of each Cornerstone, and their impact on our projects in the field.
passing gifts allows families who received Heifer gifts to become donors as they pass on these gifts to other families in need.
accountability means that we are mutually accountable to the communities we serve for how we achieve common goals.
sharing & caring embodies the belief that global problems can be solved if everyone commits to sharing resources and caring for others.
genuine need
& justice ensures that those most in need are given priority in receiving animals and training.
improving the environment through sustainable farming techniques, reforestation, and tree-saving biogas is at the core of our projects.
full participation is expected by all participants. Leaders at the grassroots level should involve all members in decision making.
sustainability
training
& self-reliance
& education
is the goal for families we work with so that they will continue to thrive after our support ends.
improved animal management means that project participants learn how to keep their animals safe, healthy and productive.
Nutrition & income
are key to ensuring that animals are well cared for and that self-reliance is achieved by project participants.
spirituality is expressed in common beliefs about the value and meaning of all life, a sense of connectedness to the earth and a shared vision of the future.
Gender &
are the rewards Heifer expects recipients Family focus to reap from their gift animal through the consumption and/or sale of products such as milk, encourages women and men to share in decision making as well as in the benefits the animals and eggs, cheese, honey and wool. training bring.
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3 . H i st o r y o f H e i fe r Pe r u
Heifer Peru is an international cooperation organization, legally registered and recognized, (Registry Number 214549) since 1994 by the Public Registry’s Mandate Registry in Lima, and accredited by the Peruvian International Cooperation Agency (APCI). The history of the organization in Peru can be divided into five periods:
Photo: Bryan Clifford
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4. Heifer Peru´s purpose
Purpose Heifer Peru aims to contribute to just and sustainable development, through an approach based on values and rights, foster capacity development and generate opportunities for all men and women. In order to achieve this, the organization collaborates with rural organizations and small-scale farming communities to eradicate hunger and poverty and care for the environment. Values Respect Equity Innovation Accountability Our programmatic activity is based on Heifer International’s Theory of Change, which seeks to impact the food sovereignty, income, environment, empowerment of women and social capital of rural families.
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5. Country Program Impact
Heifer Peru has been operating continuously in the country since 1994. Since then, we have supported more than 66,000 families. This year, we implemented eight projects, through which we reached a total of 3,485 families, 1,486 of which are original families and 1,999 of which are families that benefitted from Passing on the Gift.
Heifer Peru Projects, FY 2013
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“My First House” Sofía Arivilca (65 years old, Puno) In poor health after many years of hard work, Sofía decided to return with her family to her hometown, Chilcapata. That meant a new start and new challenges. As Sofía did not own land, she began working for other family on their fields. In exchange, she received a portion of the harvest and could thus provide for her family. Sofía stood out in the project due to her enthusiasm. Although she did not own a home in which she could carry out the healthy homes activities, she never missed a single workshop, and she was one of the first to participate in the healthy homes activities. The community recognized her right to own a plot of land, and they helped her to build her own healthy home. Sofía’s hope of having a home of her own became a reality: “Now I have my first house… Heifer gave me the materials to make my healthy home on my birthday. And many of my sisters helped me. I have a list in my head and in my heart of each person who helped me. This feeling will never be erased, and I will fulfill my pass ons to them, helping them until the last day of my life.”
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5.1 Ending hunger and poverty The Theory of Change aims to create economic, social and political opportunities for all men and women, by working to impact food security, income generation, care for the environment, women’s empowerment and social capital.
Food Security Access to resources (water, land and seeds) and fostering healthy homes and communities for small-scale farmers, are Heifer Peru’s strategies for building food security among rural families. In Heifer’s view, animals provide meat, draft power, milk, added value, money, motivation and protein, while vegetables, fruits and tubers enable poor families to diversify their diets and have access to necessary nutrients. Improved cooking stoves permit a change in the organization and management of the home for healthier and better living conditions. Together, these aspects increase families’ access to food, enable them to conserve their resources and improve their nutrition. Original and Pass on Animals and Resources, FY 2013
Fiscal Year 2013
Cumulative Total, 2000-2012 Intervention
Cumulative total, to date (2000- 2013)
Total Animals
5,596
89,279
94,875
Original animals
2,134
49,661
51,795
Pass on animals
3,462
39,618
43,080
Total Resources
2,958
259,913
262,871
Original resources
2,583
184,911
187,494
Pass on resources
375
75,002
75,377
Source: Heifer Peru
Increasing Income Heifer improves production and linkage to potential markets by providing inputs and generating venues for marketing goods. This is particularly important for small-scale producers and artisans in rural zones because it enables them to improve local production, produce products with market value and sell them directly. This provides the families with opportunities, which were not available to them in the past, to improve their income and change their daily lives. Additionally, it results in improved health, education and home-related services for rural families.
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“Business Opportunities Do Exist” Fresia Parihuaman Chuquihuanga (31 years old) “As I was not able to continue my schooling, I worked on the land, planting crops and raising cows. When I was 18 years old, I had my first child. From then on, I had to work more. I always held on to my dream of visiting other places and doing other things. I got that chance when the Heifer Peru and IGCH project arrived. I went to the workshops and the directors’ meetings. I would ask myself, “I wonder if what the engineers say is true. Can we make a better profit from the products we have?” Later, I went on exchange trips to Cajamarca, Bambamarca and La Unión in Lower Piura and saw other people who also didn’t finish their schooling and made better profits. I said to myself, “They have the same resources that we have – land, greenhouses and cows. So I can do it too.” That was how I became interested in making cheese. We made the cheese like the stores do – with a label, well covered up, well packaged. The people would buy it and pay a good price. I have plans. If they work out, soon I’ll have my own cheese factory and shop. The project has changed my life, not only because I know more things now, but because I also know that it’s possible to do them.”
Environment
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The situation of desertification and climate change that rural families face is alleviated through action in climate change adaptation and by increasing the practice of agroecology. In order to prolong the availability of water during the dry season, conservation techniques are used and demonstration plots are set up by agroecology promoters. Reducing vulnerability and mitigating the effects of climate change are important activities for Heifer Peru with regard to building food systems.
“Dry Season with Water” David Velásquez Torres (46 years old) lives with his wife, Marlene, and their six daughters in Pasco. “The water we had access to was 1 km from my house. Thanks to the project, I was able to build a multiple-use water system (water reservoir, water sprayers and troughs). During the dry season, my land suffered, and my animals died because of lack of water.” Now, the mortality rate of David’s animals has dropped. “Now, with the water that gets to my house, I save time and work and, during the dry season, I have water. Now I spend time with my small daughters. I love to read them stories at night to put them to sleep.”
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Women’s Empowerment Heifer Peru focuses its strategies on strengthening and promoting human rights as well as on training leaders and increasing individual capacity. Women’s empowerment has multiple effects in reducing poverty. Women who have strong self-esteem have a different role in their families and in society; and women who exercise leadership have a stronger sense of belonging. Training a woman gives her more access to opportunities and resources. Increasing her capacities leads to increasing her income, her children’s education and the diversity of her family’s diet.
“Artisanry Made Me Stronger” Agustina Alanoca Aroapaza (48 years old), president of the Chapi Women Artisans Association. Agustina went to primary school in Conduriri, in the El Collao Province. Because of financial difficulties, she had to drop out of secondary school. During her adolescent years, she cared for her mother, who was sick. She also worked as a day laborer, a shepherd and a maid. “In 2011, I learned about Heifer and Red Social. At the beginning of the training, my husband didn’t support me. He didn’t believe in my capacities. He discouraged me. But I didn’t pay attention and kept going to the workshops. Deciding to be an artisan enabled me to generate extra income for my family. That was how I made my husband change his mind. When he saw that I made money for the family from my artisan products, he was proud and started to support me. Now I train promoters. I feel that during this time I have progressed a lot as a person and as an artisan. My children are proud of the work that I do. Thanks to the project, I am fulfilled as a woman, and I have goals for the future.”
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Social Capital Passing on the Gift generates a network of solidarity, control and organization that creates changes at the family and community levels. Strengthening organizations improves representation, increases participation in participatory budgeting processes and strengthens advocacy in favor of a better quality of life and access to resources. We are convinced that in order to build a more just society with more opportunities, this kind of support is necessary as is the creation of alliances to advocate for meeting basic, practical needs.
Passing on Resources in Pasiri, Puno On June 20, 1994, a Passing on the Gift ceremony was held in which families who received alpacas passed on two of their improved alpacas to new families. A total of 188 alpacas were passed on. The community received the first animals in 2008 and committed to passing on their offspring. They have continued with the pass on process. As a result of project actions, the families in this community have better quality fiber, higher income and a better quality of life. During this pass on ceremony, an ancestral custom was practiced in which each family brought an offering to Mother Earth to thank the sacred earth for the resources begin passed on.
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Families and Individuals who Participate in our Projects in FY 2013
Fiscal Year 2013
Cumulative Total 2000 – 2012 Interventions
Overall Cumulative Total (2000 - 2013)
Total Families
3,485
63,295
66,780
Original Families
1,486
32,617
34,103
Pass on Families
1,999
30,678
32,677
Total Original Trained Individuals
3,044
12,501
15,545
Women Leaders
1,228
6,782
8,010
Men Leaders
1,816
5,719
7,535
Total Knowledge Pass-On Individuals
3,506
11,121
14,627
Women Trained
2,819
6,638
9,457
687
4,483
5,170
Men Trained
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5.2 Heifer Peru by numbers
3,458 families received support through our projects throughout the country. 1,486 original families received animals and inputs to improve their production and standard of living. 1,999 families passed on resources to other new families, including animals and inputs produced by them, thus increasing solidarity. 395 families implemented climate change adaptation practices in Cusco. 545 alpaca breeding families apply genetic improvement practices to improve their colored alpaca herds.
1,172 families in Cusco have increased their net income through the sale of alpaca fiber. 2,134 animals provided to improve livestock production: guinea pigs (837), fowl (495), sheep (435), goats (230) and alpacas (137). 3,462 animals were passed on by the families: guinea pigs (2,033), fowl (943), sheep (461) and goats (25).
2,031 tree seedlings (fruit trees and trees for agroforestry) provided for reforestation. 677 kg. of vegetable seeds provided to diversify diets by planting organic vegetable gardens: originals (427) and pass-ons (250). 246 improved cooking stoves built and installed as part of the healthy homes component of the projects: originals (121) and pass ons (125). 113 water springs, were identified and are being protected in Cusco, for which purpose 154 km of irrigation and water transportation canals were built. .
1,228 women were trained as leaders and/or community promoters nationwide. 3,506 individuals were trained through passing on knowledge: women (2,819) and men (687). 13 projects in nine regions of the country, nine projects being actively implemented and 4 in follow-up phase.
5.3 Our Projects
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Food Sovereignty for Llama Breeding Families in Pasco, Project Number 23-1729-02 This project, executed in alliance with the local organization FODESA, benefitted a total of 1,638 families (814 originals and 824 pass ons), more than 100 percent of the planned target. The project provided resources (stoves, latrines, vegetable seeds, growing tents, llama sires, water troughs, etc.), which have a significant impact on the participating communities, particularly in helping the families to once again hold in high regard the practice of llama production and improve their llama production. Additionally, the project increased the capacities of the families in the proper use of their water resources. Training also aimed at establishing alternative income sources for women and improving the quality of llama-based products. Among the most important results of the project are the following: The families have improved the health of their animals, animal production, the production of artisanry and llama meat processing (including llama meat sausages). The community organization is becoming consolidated thanks to their sausage production business, Empresa de Embutidos “San Antonio.� Additionally, the communal management of the solar growing tents has increased the unity among the families and the families have learned to implement agroecological practices. The communities organized and/or participated in five livestock fairs in which the families sold their products directly to the buyers. This resulted in an increase in family income. 306 families were trained in improved artisanal production of dried meat, using improved cooking stoves. This component improves the nutrition of the families as well as the sale of their products. 53 project participants now hold positions in community organizations and in regional entities.
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Milk Production and Local Development in Ayabaca, Piura. Project Number 23-1739-02
Thanks to this project, 170 families received inputs to improve their food security and further local development. One of the most important outcomes was the strengthening of the community boards of directors which, of their own accord, coordinated with other local authorities and had five projects approved through the participatory budgeting process of the 2014 Ayabaca Regional Government Budget. They also had their communities included in the Artificial Cattle Insemination Program, which will enable them to participate in training in issues related to value chains. Addiotionaly:
265 families from the communities of Olleros and Cujaca, have innovated and improved their agroecological production and food security and have increased their income within the framework of food sovereignty. 90 families appropriately manage their grass and fodder and have increased their milk production and production of vegetables, cheese and guinea pigs for sale on the local market. The project provided support for the creation of an association of women weavers as well as increasing the participation of women in the associations that participate in the project. Three strategic alliances were established to implement actions that foster the development of the project communities. The alliances were established with the organizations Agrorural, Provincial Municipality of Ayabaca and IGCH (a local NGO).
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ARPAC - Living Well, Agroecology and Local, Andean Markets Project Number 23-1740-02 The project benefitted 708 families (465 originals and 243 pass ons) in six communities in the Province of Anta, in Cusco. The families have improved their food and production systems, applying an agroecological approach. They received resources to raise guinea pigs, produce vegetables, create healthy homes, etc. These activities have helped to ensure production diversity and have led to the families having access to more and better products. All (100 percent) of the participating families have diversified their diets. Among the most important outcomes of the project are the following:
616 families were trained in the use of organic fertilizer and, as a result, the use of agro-chemicals in agricultural and livestock production has dropped. 90 women, members of four associations, sell stews at local, weekly fairs, at a profit of 100 percent. 79 families and 4 associations were certified for the sale of their products. 708 families organize their family farms and implement production systems that include crop rotation and the use of organic and agroecological products. 346 families increase their intake of animal proteins through the consumption of guinea pig meat. 350 families are managing and sorting organic and inorganic waste appropriately. 22 technical leaders and agricultural promoters are following up on waste management in their communities. 5 participating communities equitably manage the development of their communities and protect the environment.
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FEED – Improving Food Security and Business Development Project Number 23-1743-02 This project is possible thanks to the support of the Walmart Foundation and the T & J Meyer Family Foundation. The project reached and benefitted a total of 433 families (2318 individuals). Through the passing on of knowledge, another 415 families (2219 individuals) benefitted from the project. Seven-hundred women artisans from the provinces of Melgar, Azángaro, Sandia, Lampa, Puno, Collao, Chucuito, Putina and Huancané, in the Department of Puno, who are members of the Departmental Association of Small-Scale Farming Women of Puno (ADEMUCP), increased their income and improved their families’ food security. The project strengthened artisan production and sale in local and regional markets. Over the last year, women artisans have learned to use information and communication technologies (ICTs) to provide, share and access information which enables them to stay up to date with fashion trends. Specific information on project outcomes is detailed below: 89 women specialized in weaving marketed their products in various local and national fairs, thus increasing their family income by 19.5 percent. 80 percent of the women, in 8 associations, improved their nutrition and that of their families through the consumption of local foods. Project families increased their production of potatoes by 200 percent. 314 families diversified their diets. 90 rustic reservoirs were recovered, and 14 natural lakes were conserved. 369 women hold leadership positions in their communities. 907 women were trained and know their role in the development of their families and communities and how to manage their finances. 2234 people (2055 women and 164 men) trained in gender equity topics. Consolidated the regional artisan’s association in Puno, “Natural Pacha,” which is a trademark registered with SUNARP, the national public registry. The project also provided assistance in the creation of the collective brand “Natural Pacha Artisanry” and in creating the radio program “Natural Pacha Entrepreneurs.” This project is implemented in partnership with the NGO Red Social.
Cusco Alpaca Umbrella Project: Improving Livelihoods through Production and Climate Change Adaptation Project Number 23-1738-02
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A total of 2,192 families (1,649 originals and 543 pass ons) received resources to improve their agricultural and livestock production. Additionally, 3,337 individuals (leaders and promoters) developed their technical and leadership capacities to improve living conditions and food security, within a situation of climate change.
Progress has been made in the following areas: a) genetic improvement of colored alpacas, thanks to the stud breeding centers, b) improvement of natural pasture and irrigation systems c) improved habitability conditions, through the healthy homes program; d) improved artisan production capacity and productivity, learning and use of ICTs implemented; and e) building active community participation. Project outcomes are summarized below: 851 families apply appropriate shearing and fiber classifying practices. 1,172 families increase their net income from the sale of alpaca fiber. 22 communities implement practices to genetically improve their colored alpacas, in Ocongate, Pitumarca and Marcapata. 946 families have diversified their diets. 426 families participated in training, learning visits and contests and increased their awareness regarding healthy homes 320 families apply climate change adaptation practices, recovering natural pastures, planting fodder, recovering lakes and efficiently using water resources. 858 families participate in activities for conservation and responsible use of natural resources. 50 percent increase in the participation of women in the communities, where they hold positions as presidents, treasurers, board members and secretaries. Support provided for the creation of two associations at the district level: “APU-PACHATUSAN,” an organization of alpaca producers, and “Tres Alpaquitas,” an organization of women artisans. 11 participating communities have benefitted from public investment programs and projects. This project is being implemented in partnership with the local NGOs: AEDES, IMAGEN and AMDARES.
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Piura Umbrella Project: Sustainable Livelihoods in the Dry Forest Communities Project Number 23-1741-02 This project has reached a total of 1,633 families with original resources such as sheep, goats, fowl, agricultural equipment, beekeeping equipment, improved stoves and improved water access systems. The project has strengthened production in the communities of the dry forest. This semester, 1,076 persons (727 men and 349 women) were trained, for a total of 4,339 persons trained since the project began (73 percent more than the target), including authorities, leaders, promoters and villagers. Training has been provided in organizational strengthening, agroecology, food security, gender, animal health and other topics. An important aspect is the special attention given by the project to the issue of water supply and access. 438 families diversified their diet and implement agroecological practices on their farms. Participating families have achieved 15 percent profitability in the sale of agricultural and livestock products. Participating families received 1,242 units of corrugated roof sheets to improve the habitability conditions of their homes. 4,339 men and women, including authorities, leaders, promoters and villagers, were trained in topics related to organizational strengthening, agroecology and food security, project administration, gender, family and animal health. In the community of San Lucas de ColĂĄn, 1,350 fruit tree seedlings were planted on land that was previously evaluated for this purpose. In the community Cesar Vallejo de Palo Blanco, reforestation brigades, in which a total of 106 villagers participated, were trained. 25 women and 45 youth participated in decision-making entities at the community and local levels. This project is implemented in partnership with the following local NGOs: Coordinadora Rural, Centro IDEAS, CIMAD and the federation of communities CECOBOSQUE.
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COOPCAFE: Healthy Living and Sustainable Production Among Smallscale Coffee Growing Families in Lambayeque and Cajamarca Project Number: 23-1737-02 Through project actions, 845 families, represented in the project by 514 men and 230 women, have improved their food security and diversified their production. Additionally, 744 coffee growing families diversified their agricultural and livestock production through resources and training provided by the project to improve production and food security. More than threehundred families (319) have added between two and five new agricultural species to their farm production and apply agroecological methods. In Cajamarca and Lambayeque, 455 families have begun breeding guinea pigs, which has improved their nutrition. Also in Cajamarca and Lambayeque, 521 coffee growing families (256 in Cajamarca and 265 in Lambayeque) have improved the quality of their soil by implementing additional agroecological practices. Finally, 149 families have improved their nutrition by consuming agroecologically produced foods, including vegetables (carrots, lettuce, onion and radishes), cereals (wheat) and meat (guinea pig and sheep), most of which they produce on their own farms.
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5 .4 Ac tivities in Information and C o m m u n i c a t i o n Te c h n o l o g i e s ( I C T ) This is a pilot project was implemented in communities in the departments of Puno, Cusco and Piura, where Heifer works with organizations and leaders. Thanks to this pilot project, members of CECOBOSQUE, the Federation of Dry Forest Small-Scale Farming Communities in Piura, are capable of handling radio communication media and the organization is now recognized as the voice of its 34,800 members of the 25 dry forest small-farming communities. They advocate for sustainable development in the fragile dry-forest ecosystem. In Puno, 65 women artisans have demonstrated skills in on-line marketing, the use of digital cameras and the use email to market their diverse alpaca artisan products, and have created opportunities to access new markets. Men and women promoters from Cusco (58 artisan families), who are members of the Producers and Artisans Association of Marcapata District, have developed skills in the use of office software and the use of cell phones for instant messaging as well as using virtual catalogues to improve production and marketing. It is clear that ICTs will help to increase the number of rural women and men who access and share information within and outside their communities, thus expanding the recognition of their work and broadening their vision of development. As a result of the work done in this area, in July of this year the Heifer Peru team was awarded the Innovation Award by Heifer International headquarters to country programs for their contribution to innovation.
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Eufemia Esperilla León Eufemia is both mother and father to her only daughter. She is a person who knows how to overcome difficult situations. Eufemia is an unassuming and creative woman who has a lot of initiative. These qualities are all reflected in the designs of the crafts she produces. “Before, there were no job opportunities in the community for women, and we just stayed home. Many of us just worked on our farms growing crops and raising animals. When the specialists from AMDARES and HEIFER PERU came here with the artisanry project, it was an opportunity for us. They trained us in making artisanal yarn and felt out of alpaca fiber using natural dies. Then there was another project for information and communication technologies to promote our products. With that project, we formally established our organization, and we weren’t just groups that made yarn and felt separately, but rather an association that made both products. And we learned how to use the technologies, like radio, computers and Internet to perfect our work. Now I am the president of the association. The first few times, I went with someone to do the official transactions for the organization, and they showed me how and where to go, but now I can go alone to any office and do whatever transaction is needed.”
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5.5 Promoting and Positioning
Ripple Effect Images: From October 22-29, 2012, Ripple Effect Images was in Peru. Ripple Effect is an organization that produces high quality audio-visual material on the situation of women in the world and the ways they seek to further their development, especially in situations of climate change. On this visit, Ripple Effect went to Puno to participate in the lives, work and efforts of the women artisans who participate in the Heifer project FEED – Improving Food Security and Business Development.
Renaud Brothers, Documentary Producers: From June 17-20, Brent Renaud and Steven Bailey were in Cusco and Puno to film the impact of our Cusco and FEED umbrella projects. The projects work with the alpaca fiber value chain, healthy homes and communities and ICTs. The documentary produced will help us reach more sponsors who can join the effort and continue to support our projects to further development throughout the world.
The Haus of Artisans: In February of this year, the directors of the Haus of Artisans of England, a design collective that supports the production of artisan products and is at the cutting edge of contemporary design, visited Peru. Their purpose was to share techniques with the women artisans to improve their skills, abilities and products. Susan Rozo and Hannah Joseph, founders of the Haus of Artisans, learned about Heifer Peru’s projects in southern Peru (Cusco and Puno), where we work with women alpaca fiber artisans. They decided to hold training workshops with the women in these departments in order to support them and add value to the raw materials used by improving the quality and variety of their weaving and designs.
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National Festival of Agrobiodiversity – Fruits of the Land: This festival was held from June 21-24. Heifer provided support to the National Association of Organic Producers who organized the fair. The idea was not only to support the fair but also to ensure the participation of men and women producers from some of Heifer Peru’s projects so that they could sell their agroecological products at the fair. Golden Talent Award: This year, the results of the 2012 and 2013 Golden Talent Awards were announced. This is an award granted by Heifer International headquarters to project participants, men or women, who contribute in an outstanding fashion to their own development and that of their families and their community organizations. Two Heifer Peru project participants, a leader and a promoter, won the award for each of the last two years. Heifer Peru Newsletter Heifer Peru has been writing and publishing a quarterly newsletter including news, articles, and stories about the various projects and actions that are carried out in the field.
Golden Talent 2012: Dolores Delgado Dolores Delgado is a participant in the project “Allin Kausay” (Living Well). She was granted the award due to her drive and leadership in working to get more families in her community to participate actively in breeding guinea pigs, creating healthy homes and practicing agroecology. As a promoter, I’m very enthusiastic and happy to have managed to get more families in my community to implement these positive changes.
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Golden Talent 2013: Nivia Cutipa Colque Artisanry is my profession and passing on the gift is my passion‌ Nivia Cutipa Colque has had a life of struggle, sacrifice, hard work and leadership within her organization. She won the Golden Talent Award for 2013. She is an example of how to combine food security and business development. Nivia is a participant in the FEED project, in Puno, which is sponsored by the Walmart and TJ Meyer foundations. In this project, Heifer Peru is innovating in the aspect of strengthening local capacity to integrate information and communication technologies (ICTs) in managing its projects. During the last three years, Nivia has trained over 800 women artisans in Puno and Cusco, helping to improve their quality of life and that of their families. My effort has not been in vain. I get many invitations to fairs and contests. I have received prizes and awards. On October 24, I participated in the international weaving contest for women in Paqocha Raymi. Of 25 contestants, I won 1st place.
6. Peru: Zones of Inter vention
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7. Priorities for FY 2014 Heifer Peru will have benefitted 4,000 small-scale farming families and their organizations in order to improve sustainable food systems and will prioritize livestock production and agroecology, access to potential markets and the empowerment and improvement of the capacities of women, to enable them to link to and dialogue with other stakeholders at the local and regional levels. Heifer International works in the following strategic priority areas to achieve greater impact and benefit more families in genuine need:
Expand programmatic impact: We will work to efficiently execute six projects and measure their impact by carrying out new baseline studies for the projects that are to be launched. We will also give priority to establishing alliances with local NGOs and international aid organizations. Diversify funding sources: We will work to obtain new sources of financing, prioritizing foundations, corporate social responsibility and institutional funds, in order to obtain financing for four new projects and to expand Heifer Peru’s reach by strengthening our communications, increasing our visibility and improving our institutional image. Efficiently implement global operational systems aligned with those of Heifer International for programmatic PME (planning, monitoring and evaluation) for use in projects, for example to measure baseline results in comparison to the GIM system. We will also implement the Agresso accounting system to provide better rendering of accounts and demonstrate the transparency of our work. Strengthen relationships for regional Andean work, together with the Americas Area.
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8. Financial Statement
The total budget executed by Heifer Peru during FY 2013 was US $2,199,642.99, which includes operational and programmatic funds for project execution and a number of different field activities.
Budget Execution, Heifer Peru, FY 2013 BUDGET EXECUTION Programmatic Expenses Project execution Various field activities Direct programmatic activities Operational expenses TOTAL Nuevo Soles to US Dollar exchange rate: 2.668
NEW SOLES 4,238,786.75 3,533,892.07 226,060.06 478,834.62 1,629,860.76 5,868,647.51
US DOLLARS 1,588,750.66 1,324,547.25 84,730.16 179,473.25 610,892.34 2,199,642.99
% 72.23
27.77 100.00
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9. Allied Organizations Heifer International www.heifer.org Green Mountain Coffee Roasters www.greenmountaincafe. com Walmart Foundation Foundation.walmart.com T & J Meyer Family Foundation
Sustainable Harvest www.sustainableharvest. com Coordinadora de Entidades Extranjeras de Cooperación Internacional - COECCI. www.coeeci.org.pe Junta Nacional de Café www.juntadelcafe.org.pe Coordinadora de Organizaciones Campesinas e Instituciones Agrarias del Perú - Coordinadora Rural www.cooru.org.pe
Asociación Nacional de Productores Ecológicos del Perú – ANPE www.anpeperu.org Red de Agricultura Ecológica del Perú - RAE Perú www.raeperu.org.pe Centro Peruano de Estudios Sociales – CEPES www.cepes.org.pe Centro de Investigación, Documentación, Educación, Asesoría y Servicios - IDEAS www.ideas.org.pe Central de Comunidades Campesinas del Bosque Seco - CECOBOSQUE www.cecobosque.com
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Asociación Fomento y Promoción para el Desarrollo Andino - FODESA
Asociación Especializada para el Desarrollo Sostenible- AEDES.
Centro Ecuménico de Promoción y Acción Social – CEDEPAS Centro
www.aedes.com.pe
www.cedepas-centro.org Instituto de Medio Ambiente y Género para el Desarrollo IMAGEN. www.imagencusco.org Programa Desarrollo Social y Recurso Ambiental de los Andes – AMDARES Asociación Regional de Productores Agropecuarios Cusco – ARPAC
Red para el Desarrollo Social, Puno www.redsocial.org.pe/ index.php Instituto Peruano de Investigación Quechua Aymara - JATHA MUHU www.jatha-muhu.org
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10. Coordination Committee Members
The Coordination Committee is an entity that assists the country director in coordinating, programming and following up on the organization’s activities. The committee meets regularly, once every three months. The members of the committee are the following:
Alfredo García Country Director
Amparo Carrillo Country Administrator
Katia Melgarejo Fundraising & Communications Coordinator
Mariela Wismann Programs Coordinator
Luis Gomez North Zone Projects Coordinator
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11. Heifer Peru team FY 2013
ALFREDO GARCIA, Country Director AMPARO CARRILLO, Country Administrator MARIELA WISMANN, Programs Coordinator KATIA MELGAREJO, Fundraising & Communications Coordinator JESSICA FORD, Research & Communications Assistant LUIS GOMEZ, North Zone Projects Coordinator MADELEINE MUÑOZ, Programs Assistant MARIA GLORIA QUISPE, Interim Coordinator of South Zone Projects LIDIA MELO, South Zone Programs Assistant NOEMI REYES, Accountant SULEYCA HUANCA, Accounting/Treasury Assistant JULIA TERRONES, Administrative Assistant JUANA JIMENEZ, North Zone Administrative Assistant KATY CASTRO, South Zone Administrative Assistant DANIEL VARGAS, Coopcafe Project Technical Assistant SULSPICIO CHOQUE, Ollabamba Project Assistant DAVID ROCCA, Arpac Project Technical Assistant CARLOS QUICO, Office Assistant JHONY CAVERO, Security and Office Support CARMEN SALAZAR, Programs Volunteer FIORELLA ANDÍA, Communications Volunteer LOURDES DURAND, Communications Volunteer
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12. Contact Information
If you wish to contact Heifer Peru, please use the following contact information: Heifer Peru Av. Brasil N° 2948 Magdalena del Mar, Lima 17 – Perú Fax: (51-1) 4616338 / 2613122 Email: oficina.nacional@heiferperu.org Website: www.heiferperu.org Facebook: HeiferPeru Twitter: HeiferPer
Youtube: Heifer Perú
If you wish to contact or donate to Heifer International, please use the following contact information: Heifer International One World Avenue Little Rock Arkansas 72202 – USA Email: info@heifer.org Website: www.heifer.org
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