•
'
+
• • •
( )
• •
• % OF CONSUMERS ADMITTED TO WANTING TO SEE ADS THAT TELL A STORY Sternberg, M. (2017)
• % OF RESPNDENTS AGE 16-24 STATED
INSTAGRAM WAS THE CHANNEL THEY MOST TYPICALLY USED TO KEEP UP TO DATE WITH BRANDS (PRIMARY RESEARCH)
• % OF BUYERS WILL SPEND TIME ( )
•
•
%
( ) •
• • • UCG • •
• (2018) •
(2018)
• % ( )
• % OF RESPONDENTS AGED 16-24 STATED THAT THEY DO NOT THINK GYMSHARK IS CURRENTLY A DIVERSE AND INCLUSIVE BRAND (primary research)
% Miller, G. (n.d)
•
• •
•