FMB Year 2: Brand Development and Promotion - Exhibition Boards

Page 1

A Moody Anecdote Moody starts and ends with our designer and founder, Emily Moody. Growing up she was always surrounded by strong women who have undoubtedly shaped who she is today. At 21, Emily began designing her first collection with the intention of creating clothing as a microcosm of a woman’s mood today, and so Moody was born.

Who we are We contrast masculine silhouettes with feminine details. We embody the notion that the patriarchy is extinct. We are proudly sustainable, however style is not compromised or detail spared. We are here to serve accomplished, forward thinking, mindful women.

MOODY

Y

MINDFUL AND EMPOWERING LUXURY WOMEN’S WEAR

We Value:

Our Soul

TRANSPARENCY:

So our consumer can make mindful and informed purchases

Timeless Conscious Female Empowerment

INDIVIDUALITY:

Be because we embrace each and everyone’s uniqueness

EMPOWERMENT:

Because we are here to up-lift and enable others

WARMTH

OPTIMISM

IMPULSE

GLOOM

POWER


Moody Women Moody Madeleine 30 Kensington, London Corporate Director Driven Considerate Free-spirit Affluent Brand Loyal

MOODY

Y

MINDFUL AND EMPOWERING LUXURY WOMEN’S WEAR

Trust

Mad Matilda

Let's Connect

35 Manhattan, New York Freelance artist Spontaneous Eccentric Spontaneity Financially comfortable Irregular but frequent customer Scan here to discover our webpage

Mindful Mia 25 Brighton Conscious Ethical Concerned Compassionate Low budget One off purchaser

Concern


#GETMOODY STAGE ONE: Build awareness

MOODY

Y

MINDFUL AND EMPOWERING LUXURY WOMEN’S WEAR

STAGE 2: Launch the Collection

- PR Event: Clothes Swap party: One Man’s Trash is Another Man’s Treasure.

- Instagram Campaign: Launching the first Moody collection

- A pop-up: Take a Break and #GETMOODY

- Youtube Series: Moody Manufactures

STAGE 3: Maintain engagement

Podcast Series: Why we’re Moody

WHY WE’RE

MOODY UK Tour To Source Our Recycled Denim | Moody Manufactures

Y

MOODY

MOODY

Eonone and Venetia Falconer

Why We’re Moody


Illustrations MOODY

Y

Helena Evison, 2019. Moody brand logo. [Illustrator]

MINDFUL AND EMPOWERING LUXURY WOMEN’S WEAR

Danielle Hardwick, 2019. Final out photoshoot, The Arboretum, Model: Charis Stephenson. [Photography]

Danielle Hardwick, 2019. Final out photoshoot, The Arboretum, Model: Charis Stephenson. [Photography]

Danielle Hardwick, 2019. Final out photoshoot, The Arboretum, Model: Charis Stephenson. [Photography]

Helena Evison, 2019. Blue mood ring illustration. [Illustrator]

Helena Evison, 2019. Blue mood ring illustration. [Illustrator]

Helena Evison, 2019. Blue mood ring illustration. [Illustrator]

Emily Moody, 2019. Final collection designs. [Illustrator]

Helena Evison, 2019. Iphone screenshot of Moody webpage with Iphone vector. [Iphone and Illustrator] kisspng (2019). webpage icon. [image] Available at: https://www.kisspng.com/png-web-development-web-design-logo-web-page-parallel-5293957/ [Accessed 15 May 2019].


Illustrations Helena Evison, 2019. Iphone screenshot of Moody Pinterest with Iphone vector. [Iphone and Illustrator]

Helena Evison, 2019. Iphone screenshot of Moody Youtube channel with Iphone vector. [Iphone and Illustrator]

Helena Evison, 2019. Iphone screenshot of Moody Instagram profile with Iphone vector. [Iphone and Illustrator]

logoeps (2019). Pinterest icon. [image] Available at: https://logoeps.com/pinterest-logo-circle-icon-vector/63624/ [Accessed 15 May 2019]. Iconfinder (2019). Youtube Icon. [image] Available at: https://www.iconfinder.com/icons/3228540/appb_ /w_logom _ edia_popular_social_ youtube_icon [Accessed 15 May 2019]. freepik (2019). Instagram icon. [image] Available at: https://www.freepik.com/free-icon/instagram-logo7 _69187.htm [Accessed 15 May 2019]. Helena Evison, 2019. Iphone screenshot of Moody Instagram photo - announcing the pop-up, with Iphone vector. [Iphone and Illustrator]

Helena Evison, 2019. Macbook screenshot of mock up Moody Youtube video with Mac pc vector [Iphone and Illustrator]

WHY WE’RE

MOODY

Helena Evison, 2019. Iphone screenshot of mock up Why we’re Moody Podcast, with Iphone vector. [Iphone and Illustrator]

Eonone and Venetia Falconer

Why We’re Moody

Emily Moody, 2019. Final outfit illustrated design. [Illustrator]


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.