MUDPIE BLOGS

Fashion: Marks and Spencer’s Shwopping Six Week Success by admin on July 2, 2012 in Uncategorized with 1 Comment

Words by MPDClick’s Trend Journal Editor.

British high street giant Marks & Spencer launched their Shwopping campaign a mere six weeks ago and results released on June 17th show over half a million items have already been successfully shwopped.

The brand transformed Brick Lane, London into a larger than life clothes line at the end of April to launch the inc entive, fronted by British actress Joanna Lumley, to tackle textile waste. The statement launch stuned onlookers seeing nearly 10,000 items strewn around the streets and buildings of the iconic shopping location, equal to the amount of garments sent to landfill every five minutes.

Pushing for one million items in two months, M&S are offering customers further encouragement with a £5 off when shwopping items. The project, part of Marks and Spencers’ Plan A with charity Oxfam, encourages their customers to bring an item of any brand to exchange when making a new purchase. With focus on sustainability and ethical fashion prominent in 2012 and the foreseeable future, other big names are sure to follow suit, channelling the consumer’s green side.

Source: marksandspencer.com -H.A

Marketing: IKEA’s Innovative Interactivity.

BY ADMIN ON JUNE 27, 2012 IN FUTURE WITH NO COMMENTS

Words by MPDClick’s Retail Editor.

With pioneering, user focused web advertising campaigns in RUSSIA and UK, IKEA are taking consumer interactivity to a new, online level. Through point-and click demonstrations of ‘party proof kitchens’ to a virtual reality IKEA home where customers can morph into a range different characters in different situations, the Swedish furniture giants show how they are accommodating everyone’s needs.

The Russian website for the brand has enlisted the help of advertising agency Instinct BBDO to produce a revolutionary scenario advertisement which showcases their kitchen’s functionality and design. The consumer is absorbed into the ad where they can point-and-click to view the kitchen through the eyes of different people, even the dog, in a series of synchronised mini-clips and scenarios. This is an ingenious way to target a broad audience whilst subtly incorporating an otherwise overwhelming 500,000+ kitchen solutions which are connected to characters and the story.

The English site has also tapped into its consumer’s hunger for a balance between life and work producing anadvertisement which shows the durability of their kitchens when pushed to the limit. The user drags the Ikea man across the screen as he jumps over surfaces, slams doors and pops champagne to which the kitchen doesn’t even flinch. The British consumer, hit with double dip recession, craves optimism and a care free attitude as well as the stability and value for money element, all of which is catered for by this optimistic, humorous ad.

Image source: kitchenview.ru -H.A

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Design: Stylish Shooting

BY ADMIN ON JUNE 26, 2012 IN S/S 12, SS 12 WITH NO COMMENTS

Words by MPDClick’s Home & Interiors Editor.

Olympics fever has been brewing in the UK since London won the bid and on the very cusp of the event, its influence has spread across all areas of the country. These stylish structures, erected to house the 10m, 25m and 50m shooting event, are the latest additions to the Olympic’s architecture portfolio.

Magma Architecture are responsible for the trio of temporary constructions in the grounds of the Royal Artillery Barracks in Woolwich, UK. The quirky coloured circles actually serve a ventilation purpose as well as being aesthetically appealing. According to the company, the thinking behind the interesting design was to ‘evoke an experience of flow and precision inherent in the shooting sport’.

The buildings will be dismantled post-Olympics and re-assembled in Glasgow, Scotland for the 2014 Commonwealth games and all parts of it can be recycled and reused, keeping Britain and the Olympics green.

Click here to see more.

Source: Dezeen.com

Fashion: Euphorik London S/S 13

BY ADMIN ON JUNE 20, 2012 IN SS 13 WITH NO COMMENTS

Words by MPDClick’s Runway Editor.

The fledgling luxury menswear brand Euphorik London, founded by Alexander Leimback and Roman Makkua, showcased their first spring/summer collection since their launch this year. Targeting ‘a new kind of gentleman’, the label uses creative tailoring to produce sleek, timeless designs.

For the S/S13 collection, statement blazers were key to this tailored assortment, in particular an emblazoned leather style advertising the brand’s signature logo.The vest was a vital seasonal piece of collection as was the long sleeved hooded tee, ideal for breezy summer evenings.Building hoods into lapelled blazers creates a street wear inspired design concept putting a modern twist on a classic item. The luxurious leather trims featured along the seams of trousers and blazer collars were a contemporary addition in keeping with seasonal trends.

Euphorik have opted for a neutral colour palette with navy, khaki and teal as the pr edominant hues in keeping with MPDClick’s SS13 New Renaissance trend which showcases a palette of sun kissed mediterranean tones contrasted with versatile charcoals.

Image source: Euphorik London

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TAGGED: EUPHORIK LONDON, FASHION, MENS, MENSWEAR, RUNWAY, S/S13, SS13, TRENDS

Fashion: Oliver Spencer S/S 13

BY ADMIN ON JUNE 19, 2012 IN S/S 13, SS 13 WITH NO COMMENTS

Words by MPDClick’s Runway Editor.

Last week saw the birth of a new fixture to the fashion calendar, London Collections: Men, a showcase and celebration of British Menswear held between 15th – 17th June. MPDClick were at the opening day and attended the Oliver Spencer SS13 collection at The Old Sorting Office.

Fusing contemporary streetwear and traditional tailoring, Oliver Spencer encapsulates the modern man; his tastes, his touch, his style.The diverse procession of male models, various ages and ethnicities with a spectrum of tattoos, piercings and facial hair, emphasised the broad appeal of his brand.

Vivid primary colours flashed through earthy neutrals in perfect contrast to create playful combinations whilst still maintaining suited sophistication. Injections of Aztec patterns were seen in shirt and jacket form with block horizontal stripes present in t-shirts and knitwear.

Oliver’s signature outerwear consisted of his favourite unlined Portland jacket, a Runswick stone gilet and the Fisher jacket. Roll bottom trousers were a staple piece as were the new addition of board shorts to this Spring/Summer season. Teamed with shirts and jackets buttoned singularly at the top or patchwork pocketed blazers.

Taking inspiration from painter Ben Nicholson and Russian Modernism, the collection is a warm up for Mudpie’s AW13/14 Reflective trend forecast which incorporates nostalgic Eastern European and Russian design. The laceless derby shoes, wooden buttons and patchwork pockets helped to emulate nostalgic, peasant chic.

Images coming soon for subscribers.

-H.A

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TAGGED: OLIVER SPENCER, S/S 13

Lifestyle: Room For Art

BY ADMIN ON JUNE 29, 2012 IN A/W 13/14, AW 13/14, TRENDS WITH NO COMMENTS

Words by MPDClick’s Trend Journal Editor.

Clarion Hotel, Stockholm launched their ‘Room for Art’ initiative at the beginning of June encouraging the creative, art enthused trend Expression which we expect to peak in autumn/winter 13/14.

The scheme requests an A4 sized piece of art from applicants in exchange for an overnight stay for two and the rights to their gifted work. Open to all abilities, whether acclaimed artist or professional doodler, the focus is on expressive freedom in an urban environment.

Clarion Hotel is building the foundations to become an inspiring hub for the city, housing exhibitions and drawings from the creative characters it accommodates. The incentive is inspired by New York’s Chelsea Hotel, which closed in 2011, where the artwork of artists and musicians who resided there donned the walls as donations or payment for their rooms.

The A/W 13/14 Expressive trend, where the maverick governs and imagination is free, sees art and creative product accepted as a valuable resource and urban environments given a renewed lease of life through different collectives and projects.

Image source: clarionstockholm.com

-H.A