Look at
ISSUE #407
DESIGN MATTERS
february 2018 £6 C$19.95 PRINTED IN THE UK
Designer kate mOROSS Looking at examples of her work for the industry as a professional designer
Look at
Designer kate mOROSS Looking at examples of her work for the industry as a professional designer
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KATE MOROSS UP AND COMING DESIGNER of 2018 www.katemoross.com Award-winning multi-tasking illustrator, art director, director and designer Kate Moross burst on to the creative scene back in 2008 when her love for colour and energetic squiggles caught the eye of anyone and everyone, spawning a host of imitators and propelling her to be one of the most sought after collaborators in the design world. Despite her busy schedule, Kate is always making time to put on her own solo shows and give some sit-up-in-your-seat lectures to large audiences - often bemoaning the overuse of the word “inspiration�.
M SHOWCASE SHOWCASE
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O S T F A M O U S W O R K
Cadbury Dairy Milk 2007
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“Fallon asked me to pitch for Cadbury and I had never gone through that kind of process before.
I think the biggest impact it had on me was the realisation that I could make a living out of it and I discovered that I was good at business. I could handle that side of things.”
But I had experienced some freelancing before, even if it wasn’t paid so I was familiar with the process of briefings and revising and receiving feedback, so it wasn’t as intimidating as it could have been as I had already had a dry run.
At 19 I could sit with an art buyer at an ad agency and hold my own. It scrapped all fear of work in the future as I knew I could do it. And of course it was great to see my work everywhere too.” - Kate Moross.
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WINTER WINTER2018 2018
THE THEVERY VERYBEST BESTNEW NEWDESIGN DESIGN
Parklife 2016 “The festival was in need of a big refresh, so we took it into space! We created a mad illustrated Parklike universe, of crazy characters and wonky gravity.” Studio Moross worked with animator Andy Baker to create a promo video for the festival, which gradually reveals the line-up as a rocket ship travels through space. The new designs are shown across all touchpoints including on and offline advertisements and printed collateral, as well as a new website built by Project Simply. “I don’t think I have a style – I think people who think I have might know certain areas of my work but not others.” - Kate Moross
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SHOWCASE SHOWCASE
WINTER 2018
PORTRAITS
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THE VERY BEST NEW DESIGN
WINTER 2018
AI
album
campaign
Infringe magazine 2017 Kate Moross is a London-based illustrator, art director,director and designer. Known for her bold, colourful aesthetic, her varied practice encompasses murals, magazine covers, music videos and textiles. She has created pieces for Adidas, Topshop and Converse. For Cult Hair Reworked, Moross showcases her signature use of vivid colour and styised graphic squiggles.
While Moross approaches her work with a degree of rebellion, she does have a few loose rules she likes to follow. These include sharing work early, hiring people over skills, approaching a task fearlessly, and doing some work for love, some for money, and some for charity.
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“I really vividly remember learning how to use Photoshop, and how difficult and nonsensical Flash seemed to me. It took a lot of lunch breaks in the art department to learn these techniques.”
SHOWCASE
WINTER 2018
A L B U M S
This young girl made a career out of solving design problems and made a name for herself in art direction, film making, and typography. Moross ran with the Torch in Lewisham for the London Olympics in 2012.
B L O W Y O U R M I N D
By that time, she was already popular for the nationwide billboard campaign for Cadburys and a signature clothing range for Top Shop. And you know what? She’s just getting started. Her unique design ideas made with her personal punk-revolutionary touch has
roused a refreshed, heightened appreciation for colors, illegible typography, post-punk, and three-sided shapes. “Style is dangerous: it can go in and out of fashion or date quickly. The most important thing is that your images have a quirk over and above aesthetics. This might be humour, naivety or wit; maybe they have layered meaning, or stories hidden in the detail; or perhaps they are super simple but execute the concept perfectly. It is these things that make an illustration more than just a picture.”
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As someone with a career that many twice her age would be proud of, Moross is well-placed to advise future generations on achieving success.
WINTER 2018
THE VERY BEST NEW DESIGN
M O R O S S
“It should blow your mind a little bit.”
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