HONOURS- RESEARCH
this type of simplicity within the pieces of design work is what i want to produce- could produce postcards with the designs on in the end.
Editorial research
use this as inspiration for the front cover of my editorialsimple black and white to match my overall brand within my editorial.
this is an interesting mixed media way of using lines- could apply this to my work and create something effective overall because of it.
simple black and white composition for this part of the magazine- effective. Could use this as inspiration for my editorial.
same colour scheme throughout this editorial- effective use of large typography, very bold, stands out. This is the type of composition i want to go for within my editorial, to make the content stand out and actually be interesting for my audience rather than a boring piece of text that explains the principles, its going to be very visually driven for my audience.
HONOURS- RESEARCH Editorial research
using the same colour really helps bring the editorial together- use this technique because it makes the editorial look put together and whole rather than a load of different colours throughout.
This is the type of stuff i want to include within my editorial- using shapes to explain it as well as the actual format i choose to do it in- this will make my editorial come together effectively overall and realte to itself.
This editorial is effective because all the colours relate to one another, i think i want my editorial to be like this so its consistant throughout, the only thing that will seperate the pages will be each pattern that will reperesnt each principle of design. This will be effective because by using the same colour palette throughout it will make my editorial seem more of a whole than seperate pieces- it also has aspects of being a ‘special issue’ if i create it in the same colour, which will make my audience want to buy it more.
use images to go within the body text to make it more appealing- the shapes and patterns should be featured within the actual body text. some pages can be typography based, full bleed, as long as they realte to the principle thats being explained.
HONOURS- RESEARCH Editorial research
Here, i am looking at more inspiration for my editorial pages and what i could include on them in terms of my pattern work.
nice piece of typographyuse for inspiration.
text could be in the shape of the dot, lines and planes. This would be effective because the format and the patterns would combine into one and create an effective layout. overall, looking at this inspiration is effective because i am able to see what different types of compositions i can create using the types of patterns i want to create.
Simplicity of this design is effective and exactly what i want to go for in terms of my principle patterns.
This again, represents how i could use dots, lines and planes as the shape of the actual body text explaining about the patterns and what they mean in terms of principles.
this piece of editorial is interesting because it uses images behind the patterns that come through. This is effective because it helps me to understand the different media i can use to create my overall magazine, possibly photography against the patterns?
HONOURS- RESEARCH Editorial research
What are the top 2019 Graphic Design Trends?
I am going to use this research to create my editorial more effectively because i now understand what trends i should be going off to make it look more effective for the audience.
Here are the top design trends that we predict will dominate the digital & ofine landscape in 2019: Bookman & Oldstyle Serifs Custom Typefaces Eco Packaging San Serif Logos Retro Human Illustrations Subtle Motion Memphis Digital Brutalism Complex Gradients Abstract Geometry Evolved Patterns Isometric Illustration Broken Grid Layouts Augmented Reality Modern Collage 3D Elements Variable Fonts These predicted design trends will really impact how I design my editorial piece- broken grids, sans serif fonts, 3D elements, evolved patterns and isometric illustrations can all be put into my designs and featured to stay with the trends of this year.
breaking the grid with typography.
isometric illustartion.
this research is effective because i am able to look at it and understand how i can apply these trends into my editorial to make my audience want to read it more because it follows the present trends of design.
HONOURS- RESEARCH Editorial research 10 graphic design trends that will be huge in 2019 — 3D design and typography Asymmetrical layouts Art Deco Modern Mid-Century Modern The evolution of duotones and gradients Warm and moody color palettes for photos Light and delicate custom illustrations Buxom serifs Open compositions Isometric design
geometry is really coming into fashion in the design industry, which is really good for me because thats what my patterns will be based off of, so this will look effectiv overall.
There's been a broad trend towards simplicity in design for some years now, and it shows no signs of slowing down. In fact, as we live more of our lives on apps and websites, it seems only to be accelerating. "Consumers are now used to seeing a flatter, cleaner, uncluttered design aesthetic in the apps and sites they use," says Alastair Holmes, associate creative director at This Place. "So it makes sense that companies should want to reflect this in their overall branding."
HONOURS- RESEARCH Editorial research Let the grid guide you
Grids enable you to stay organised, keep you consistent across issues, and can help to enhance the legibility and readability of body copy. The human eye is ďŹ nely attuned to spotting discrepancies in patterns, so when you chance a design and misalign an element or two, even if it isn't immediately obvious, it'll likely feel a little 'off'. A great grid will help maintain cohesion throughout layouts, helping multi-page articles hang together. Lastly, grids are also generally a gateway to good editorial design practice – gutters, margins, columns, baseline grids and so on are key.
Grid systems are a fundamental of all areas of graphic design but nowhere more so than in editorial design. It's essential that you have a solid grid in place as this will form the backbone of your design, giving your pages their structure. A six column grid with a symmetrical two columns of text has a very different feel to a seven column grid with two columns of text and a bastard column. Set body copy first and then build the grid around this as the point size and leading that you choose will then inform the baseline grid etc. .
Consider types of type The right fonts can make or break a magazine, and pairing type is an art in itself. If in doubt, three is a great starting point. Fonts have distinct personalities: serious, casual, playful, elegant. Match the mood of your type to the purpose of your design. Create intentional visual hierarchy by pairing a display face for headlines with a more legible family, or two for body copy (a sans and a serif).
This grid research is relevant and effective for my project because i am creating an editorial piece, i want it to reflect a grid because it keeps the infomration organised and makes editorials look more effective overall. I have also been able to conclude that most editorials will use 3 column grids because theyre the most effective in placing content, so i will probably use a 3 column grid in my design.
HONOURS- RESEARCH Editorial research Design for an audience This is the most important rule really, whether you're launching a new publication or moving into a design role at an existing title, it's imperative that you know your audience and design for them accordingly. In the same way that the reader must be able to identify with the tone of voice of the publication, the design must also speak to them, whether that be in an overt way or on a more subtle subconscious level.
Typographical hierarchy The cool magazine layouts, in fact, rely on clear typographic composition, from main copy to title and others display features. Finding the right typography pattern will help the title shape its specific voice and appeal the readers. Making sure that the reader knows where to look and when is important to conveying a message and communicating effectively. All information should be put in order of importance using size, colour, composition within editorial.
this research is effective because its made me realise that i am designing for an audience, not for myself, so i need to understand my audience to be able to create something eeffective enoigh. My audience is first year university students studying graphic design or any design, i have researched them and understood the fact that they want something that is very visually enticing.
Circled- titles and sub titles bigger and different type family, body text smaller and another part of the type family, leading viewers eyes using a grid.
i must include typographical hierarchy within my editorial as its important in creating anythign because the audience must know what the pages are about straight away then the body text can be read. This is important piece of research because i must apply this to have an effective hierarchy wtihin my editorial.
White space Don’t be afraid to use white spaceeffective and gives design room to breathe and eyes a rest when reading. A photograph might have all the more impact if scaled down and framed by negative space, or attention could be drawn to a headline by running a river of white space across the page before starting the body copy.
i would like to use white space as well to create some space within my compositions.
HONOURS- RESEARCH Editorial research Pacing You need to pace an editorial piece- so the reader knows where they are and what content they’re viewing- using context pages, titles, grid so they know where to look , and a similar colour scheme throughout etc. The use of different paper stocks is a great way of signalling to the reader that they're in a different section and will immediately give it a different feel. If you don't have that luxury then the simple use of full bleed imagery on a feature opener or opening it on a right rather than a double page spread can be a welcome break from the norm.
I am planning to pace my editorial by using dividers within my pages- the dividers will contain a pattern which will realate to the next couple of pages of what that pattern is about e.g. the pattern will be about repetition and the next pages will be about repetition and how to use it and how effective it is.
I need to think about all the elements of my pages also- page numbers, titles, sub titles, body text, imagary, background imagary. All of this will go towards creating a piece of design that will be effective and include everything that it needs to.
HONOURS- RESEARCH Editorial research - magazine designs. Otl Aicher German designer Otl Aicher is best known for branding Lufthansa, the 1972 Munich Olympics and founding the influential Ulm School. His work for Isny im Allgäu pushed the boundaries of how a small town could represent itself through design.
pattern then black at the bottomeffective composition, could use for my patterns at the end of it.
Otl Aicher’s idea for Isny was to create something unlike any other in the region: no typical colour photography of mountains, cows and farmhouses. In fact, no colour at all. He called it the “antithesis of the postcard mentality.” With stops at the Ulm School and Aicher’s former studio in Rotis, this book delves into how this Alpine town shed photography of its postcard-perfect landscapes in favour of presenting itself through a modernist ideal: stark, reductive and entirely black and white.
This editorial really intrigued me because it has the same type of black and white theme im going for within my editorial. This is effective to look at because of how the set out their editorial pieces.
HONOURS- RESEARCH Editorial research
‘Here’ Design
Exploring the secret lives of punctuation marks, This Is Me, Full Stop – written and designed by Here, published by Penguin – takes the reader on a playful typographic journey through the wonderfully visual world of grammar. This Is Me, Full Stop — Expanding on their personalities and possibilities, the book tells the story of each punctuation mark’s character from their own point of view, in their own words. Who each mark truly is remains the reader’s delight to discover and decide, though certainly the full stop loves endings, the comma is addicted to resting, and the semicolon has the mystery of a wild animal
Overall, looking at this has helped to gather some inspiration for my final editorial and understand the importance of minimilism and how it can be effective for pieces of work- i should apply it to my work. simple, effective, use for one of the principles?
This editorial is really interesting because of how minimal it is, it is really hard hitting and makes you think about the actual imagary. This is what i want my editorial to be like because its hard hitting and each image is really simple yet effective for the audience to view. I would like to do a similar composition on some pages but with patterns that im producing for my principle. I want my images to be hard hitting, because after my research on my audience ive found that they arent interested in lots and lots of typography, but simple visual things that are clear and entice their eyes aesthetically, so that is what im going for.
HONOURS- RESEARCH Editorial research
Pentagram- circular 19
The 2016 edition of The Typographic Circle’s magazine, which is filled with big type and articles by noted design writers. Pentagram has designed 2016’s edition of Circular, the Journal published by The Typographic Circle. This issue is the twelfth designed by Pentagram and marks the 40th anniversary of the volunteer-run and not-for-profit organisation, which aims to bring designers with an interest in type and typography together. Circular is designed to be an advert-free typographic onslaught, and is filled with oversized typography and foiled page numbers. Its freedom from the restrictions of advertisers means that each issue can be totally unique both in its design and content. For Issue 19, Pentagram invited some of the world's most influential design and cultural editors to choose a subject which is self-indulgently of interest to them for Circular’s readership to enjoy. The design of the issue therefore had a slightly disruptive execution with page numbers bouncing around in different sizes and positions against an instructed grid and title layout. Pentagram restricted the typography to a few typefaces and core colours resulting in the final design, reflecting the ambition of the issue (and the organisation) for its mainly design and typographic audience. This issue has been released with four different covers, each featuring overlaid composites of the articles within the issue, bringing its theme from the inside out. A set of three posters were produced to accompany the project with metallic type over-printing running sheets from the journal. Looking at pentagrams editorial piece has given me some inspiration on what my editorial could potentially look like in the end.
could use this type of composition for my own editorial- as inspiration to show balance? My compositions must show the principle as well as the body of text explaining it.
mixed media could be an option- paint the patterns? give it some texture.
HONOURS- RESEARCH Editorial research A construction grid that helps to organize a design area. The design grid makes it easier to design clearly, consistently and with continuity. It is a system of guidelines, borders (margins), and columns into which elements are placed and to which they are aligned. Before document layout begins following design elements should be established: Format (size of the finished project) Type area and margins Columns (column width, column spacing, column height) Basic typeface and point sizes (number of character in a column) Column spacing (number of lines in a column) Dividing the column into grid fields Margin types Pagination (number of pages in the document) Color scheme There are a variety of design grids available decision on which one to use depends on your publication’s needs. One of the most effective principles in grid design is called the Rule of Thirds, also known as the golden grid rule. The Rule of Thirds is a technique which is applied by dividing a space into thirds, both vertically and horizontally, creating a grid of rectangles. It’s a good place to start
rule of thirds grid
example of it being used
3 column grid being used with image and type
column grid. focal points on rule of thirds points. That’s not to say that there’s no resistance to using the grid system. Some designers feel that the grid limits creativity. While this may be true, it’s important to recognize that many designers employ the grid system regularly because it is so effective at organizing information. The best layout is one which provides no distraction from the content. Thanks to its mathematical precision, the grid system is a great example of this kind of layout.
Applying this reserach to my editorial will really help to enhance the effectiveness of it, using a grid really enhances how clean and organised a composition looks, so by applying this research i will be able to do this, as well as alignment using the grid lines for all my content to be aligned, this will help it look even better overall.
HONOURS- RESEARCH Editorial research
HISTORY - Grid
Villard De Honnecourt, a 13th-century French artist, merged the grid system with the golden ratio to produce printed page layouts with margins based on fixed ratios. That methodology continues to the present day, as the majority of printed books and magazines prove. Publishers, editors and designers place so much effort on keeping the tradition, not only because it’s known to be the best way but for another large reason. The readers (i.e., the users) expect to find everything in its proper place. Remember, the human eye is drawn to elements; it is also easily upset if it is confused or made to work out a problem it was not expecting to encounter
Manuscript Grids are used in documents, ebooks, pdfs and presentations with lots of text. Column Grids are used for magazines to organize content in columns so it is easier to read.
Baseline Grids are a bit more technical and are defined by the line in which the text sits. This grid creates a good reading rhythm for any design with lots of text. Modular grids are like a checkerboard that can display many things for easy access. Hierarchical grids are mostly used on websites, organizing content according to their importance.
grid makes content look neat and effective for the audience. Consistancy within editorial is effective because it makes all of the content look realted and effective overall. Here they have used a constant grid also which has made the work look neater and more effective.
can break the grid to make something stand out.
The columns really help make the body text look more effective overall.
Looking into the history of the grid and examples of it has really helped me to understand it more, which is important for me to because i am creating an editorial and to create an effective editorial about the principles of design i need to understand the grid and how it works overall. Looking at the different types of grids has helped me to understand which is best for me when i am creating my editorial design.
HONOURS- RESEARCH Editorial research Grids Keep Your Content Organized It Will Make Your Job Quicker Grids can greatly speed up and improve your design time, as they can act as a guide that signals where is best to place, position, and scale elements. Instead of randomly positioning elements until you find a decent looking composition, a grid should help guide you toward a natural solution.
the overall reason for using grids is to make your design look more professional, if its neat and clean then it looks professional
My type will look way better
Balancing Your Design Will Get Significantly Easier
doesnt line up, looks messy, and therefore looks less professional-
Being able to place the elements within a composition will get way easier when using a grid because you’re able to see exactly what size space is inbetween every bit of writing and be able to mirror it and balance it on the opposite page. Enhances visual hierarchy By using a grid , you can draw attention toward or away from certain elements by scaling them up to extend across multiple columns. Looking at the positives of a grid being used within an editorial composition is effective because i need to understand why i am using them before i apply them and how i can use them to the best of my ability- breaking the grid, typography, images over a couple of columns etc. This is effective research and i needed to do it because i wanted to see why i was using a grid and what the positives are because i can then apply the positives to my designs when i start to lay out my editorial piece. Overall, looking at this reserach has helped me to establish why i should use a grid and the ways i can manipulate it to make it more effective overall. break the grid- makes aspects stand out more.
HONOURS- RESEARCH Editorial research
Still stays within grid lines but is very dominant.
wouldnt use this unless it was the style of my editorial.
It can give audiences eyes a break when reading
Here i am looking at different editorial examples of designers breaking the grid that they are using when designing. This research is helpful to my project because I would like to do this and this is providing some really good reference for when i do actually do this. From previous reserach ive found that breaking the grid draws attention to whatever is breaking the grid, so i can do this, then explain to the reader why this is ok to sometimes not follow the principles directly, but use your creative mind to inform what you do with your layout. These numbers break the grid, but still stay within the columns, gives the page character and stays with the theme- this is the type of reference that is really effective for my research
HONOURS- RESEARCH Editorial research Grids 1-6 Below shows grids being used in compositions 1 grid up to 5 grid columnsall are effective, you use them depending on your piece of work and what you want it to look like.
another reason is because i dont want to overcomplicate my composition considering its going to be mostly visual.
piece of design could be placed on the golden ratio grid and made specifically that way- e.g. proportion principle could be made this way.
BASELINE GRID
From my research, ive found that most magazines use 3 column grids within them- therefore i will most likley use this composition for my grids because of this.
GOLDEN RATIO GRID
These grid research pieces are helping me to progress within my project because i am able to see the technical side to different compositions and ways you can lay out the content that you have within my editorial- this will be helpful to reference when i look back to see how i want to concept my editorial.
MULTI COLUMN GRID
MODULAR GRID
HONOURS- RESEARCH moving image research Moving image is animation using aspects of design. There are many different forms of moving image including: 3D animation rotoscoping stop motion animation Canon/Nikon live video GIFS etc... For my honours I want to create a moving image that I can show to the audience that has something to do with my editorial piece that I will be producing on visual patterns based off of the principles of design. I will be researching different tutorials that may benefit me and examples I can take inspiration off. I am planning to create an animation using After Effects.
Examples-inspiration simplistic effective imagary.
https://vimeo.com/59905770 Example uses smooth animation on shapes effectivelyblack and white and colouredcould use similar animation to show dots,lines and planes explaining the principles effectively. Looking at these editorials and different examples as reference for my moving image has really helped me progress my idea- i want to create something with shapes thats very geometric and simple, so the whole brand for this idea can be based upon this and the idea is simple so when the audience view it they understand.
Lines to add animation effect- geometric shapes on a black/white background that stand out to the audience effectively.
From this reserach it has also made me realise that I would like to create a moving image that acted as a sort of ‘advertisement’ for the editorial that im producing, so it would feature the title of the editorial at the end and feature some of the aspects that are going into the editorial to create a brand for this magazine im creating.
HONOURS- RESEARCH moving image research https://vimeo.com/107552461 Animation really fast, the music goes with the animation of the shapes which I like- when a dot appears a beat goes off. My colours would be less vibrant, but the overall use of lines and dots within this animation is really interesting and I could use how they animated it to inspire my work. dots and lines- this is exactly what i want to go for when creating my moving image-effective way of creating imagary that matches what i am creating for my editorial.
https://vimeo.com/79235153
This research on moving image has helped me to gather reference on what i would like to do with my moving image when i get to my concepting of my idea- animation should include shapes, simplicity, lines to add to the animations, and the title of the editorial, to advertise it as an editorial for people to read.
This animation would be really effective to take inspiration from because it uses the type of shape animation I’d like to do where the shapes interact with eachother and go with the music- the second screenshot actually showing elements becoming closer together in a composition causing tension. animated lines along with the shapes really add to the animations effectiveness overall - want to include these within my moving image. This reference has really helped me to understand what i want within my own moving image because of how effective they look and how i think theyll look.
HONOURS- RESEARCH moving image research I will look on youtube for tutorials when it comes to my concepts on what different interesting techniques i can use within after effects to create my moving image. This will help me to make my moving image look more professional and effective overall when i create it.
Whilst creating my moving image, I will be using After Effects, to create the effects I want I can always Google what effect I want and watch a tutorial on it on Youtube etc. Because I’m not exactly sure what I want my moving image to look like I can’t really show what exact tutorials I’ll be using, but I can research examples of effects that I could potentially use within my moving image, then, once I’ve storyboarded it, I can research more into exactly what I may need, although I already know how to use After Effects, I may want something that I do not know how to do yet. https://www.youtube.com/watch?v=Ge5mv5hWlug Glitch- could be used on shapes to transition
glitch effect could be used on the title of the moving image- effect thats used on many advertisements to make the title stand out because the effect stands out.
https://www.youtube.com/watch?v=fevHErfYbjA
Particle effectused to create shapes that fade in and out and make the animation flow particle effect can be used on transitions to make them smoother within the moving image to make it look more effective. This effect could also be used on the shapes themselves to give them more depth within the animation.
HONOURS- RESEARCH Designers research- inspiration
Designers I’m taking inspiration from research /// Jacqueline Casey Jacqueline Casey was a graphic designer best known for the posters she created for the Massachusetts Institute of Technology (MIT). Casey was born in 1927 in Quincy, Massachusetts. She studied for a Bachelor of Fine Arts degree in fashion design and illustration at the Massachusetts College of Art (MassArt), graduating in 1949. After graduating, she had a number of jobs, including work in interior design and advertising.
The MIT Museum mounted an exhibition of Casey's graphic work in 1992, and again in 2012. In addition to the MIT holdings, the Rochester Institute of Technology has a collection of 99 posters, donated posthumously at the designer's request. "I just think of the problem at hand, and I solve it in what I consider an appropriate way...There is emotion, there must be. I've always thought of design as being a creative act itself, creating something with a lot of emotion and excitement. I don't see that you can pin it down with any equation." –Jacqueline Casey Nicholas P. Negroponte, Director of the MIT Media Laboratory: recalling meeting Jacqueling Casey when he was and 18-year-old sophmore at MIT "We had lunch together almost every day for four years. During this time I loitered in the offices of Design Services where I learned all I know about Graphic Design. I learned how a design could be at once Swiss in its cleanness, Italian in its imagination, and playful like Jackie herself... Jackei always says she cannot teach. Ha! She does not need to. She has already taught thousands of young designers through her work... Those of us who have had the privilage of working with Jackie did nothing but learn from her insights. She captures the essence of a design program in less time than it takes most of is to understand its constituent parts. What is most extraordinary is that she does all of this with profound humor, which in my mind, is what separates great from shes also inspirational good design" because of her look on design, it should have emotion. This goes hand in hand with the principles im looking at, because colour theory is based off of emotion and how the audience will react to certain colours based off of how their brain reacts.
Im taking inspiration from this designer because of the pieces of work that she has produced. Her pieces of work are simple, black and white and use alot of shapes within them. I am looking at this because of the similarity to my own project and what i want to produce as some of the end products. The compositions she also uses are effective and grabbed my attention because of the simplicity of them and the white text on a black background, i really want my outcomes to look similar to this because it stands out and makes whatever is the focal point look bold.
simplistic white typography with a bold focal point that stands out against a dark background.
overall, looking at this designer has helped me to gather reference and inspiration on what type of pieces of work i want to produce at the end of my project.