International Crisis Communication

Build ­Resilience — Become ­Sustainable

October 14/15, 2019 Berlin

Including a full-day Strategic Simulation Game

by Ewald & Rössing

International Crisis Communication Conference

Keynote by the Lead Digital Strategist from the UN SDG Action Campaign Hosted by

3 Workshops & 5 Best Cases

Including sessions on the ChinaUSA Trade War, SDGs and cyber security

1 Full-Day Strategic Simulation Game

Experts from Shell, GSK, RB, Amnesty International & Huawei

What’s in for you?

Listen

Learn

­

about internal and external crisis causes and management

to keynotes and insights on current challenges and high-risk scenarios in crisis communication

Enhance your skills as a crisis manager in our full-day crisis simulation

Meet more than 100 crisis experts and PR professionals

Gain practical knowledge on how to manage a corporate crisis through our workshops and case studies

#CCC8

3

Welcome to the 8th International Crisis Communication Conference.

This year, environmental concerns have entered the agenda with fullforce, populism is strengthening, Trade Wars have spurred, Brexit’s outcome is still an enigma and cyber threats are more real than ever.

Gathered under the theme “Build Resilience – Become Sustainable”, our speakers, workshops and impulse sessions will offer invaluable insights and proven strategies on how to create effective and well-thought Crisis Communication strategies that can deal with whatever crisis may arise and remain relevant and sustainable in time.

Join the team and me in Berlin for the 8th International Crisis Communication Conference and enjoy days filled with insight, inspiration and reflection and get ready to share your questions and examples too!

I’m hoping I’ll get to welcome you in Berlin.

Yours, Ana Adi Professor PR & Corporate Communications, Quadriga University of Applied Sciences Conference Moderator

Welcome to

the 8th International Crisis Communication Conference hosted by Quadriga University

Programme Day 1 08.00 —09.00

Doors open

09.00 —09.30

Welcome

October 14, 2019 Ana Adi, Professor PR & Corporate Communications, Quadriga University of Applied Sciences

Module I: React 09.30 —10.00

Keynote

Inspiring actions and multi-stakeholder engagement to achieve the SDGs Gayan Peiris, Lead Digital Strategist, UN SDG Action Campaign

10.00 —10.30

Best Case

How to manage a crisis response for 12.000 employees?

Gregory Descamps, Business Continuity Manager, GSK

10.30 —11.00

Coffee Break

11.00 —11.40

Impulse

How to react in the face of cyber security threats

Reut Weitzman, Chief Operating Officer, Qmasters Security Services 11.50 —12.20

Best Case

Prepared to react? How to increase resilience Andrea Riepe, Global Corporate Communications, RB

Module II: Adapt 12.30 —13.00

Best Case

Managing brand reputation in a hostile world

Winston Eavis, Director of Communications, Huawei Western Europe 13.00 —14.00

Lunch

14.00 —15.15

Workshop Session 1

15.15 —15.45

Coffee Break

15.45 —17.00

Workshop Session 2

ALARM REACTION

RESILIENCE

VIGOR

Tactics for surviving and thriving in a world of fake news & misinformation

Effective stake­holder engagement in a digital era

Finding the right strategic com­ munications approach in times of crisis

Emma Monks VP of Crisis Intelligence Crisp

Koen Peeters Senior Consultant CS&A International

Sheena Thomson Founder & Director Conduit-Associates

Repetition of the three workshops

Module III: Thrive 17.00 —17.30

Best Case

Making the most of your crisis management organisation: Prepare – Predict – Prevent

Carlo Parrado Curros, Head of Group Crisis Management, Shell International 17.00 —17.30

Best Case

Human rights in crisis, crisis in human rights?

Thomas Schultz-Jagow, Senior Director Public Engagement & Growth, Amnesty International 18.00 —21.30

Dinner & Networking

Programme Day 2

October 15, 2019

08.30 —09.00

Doors open

09.00 —16.00

Crisis Simulation

Strategic Simulation Game Marcus Ewald, Managing Partner, Ewald & Rössing David Peter, Senior Consultant, Ewald & Rössing

16.00 —16.15

Wrap-Up

Ana Adi, Professor PR & Corporate Communications, Quadriga University of Applied Sciences

#CCC8

Module I React

Monday October 14, 2019

Keynote

Best Case

Gayan Peiris Lead Digital Strategist UN SDG Action Campaign

Gregory Descamps Business Continuity Manager GSK

Inspiring actions and How to manage a multi-stakeholder crisis response for engagement to 12.000 employees? achieve the SDGs

The SDGs will only be achieved if everyone, including the world’s most marginalised people, takes action and engages with SDG planning, implementation and review process.

The keynote will focus on how the United Nations SDG Action Campaign inspires people through innovative and creative digital tools and communication mechanisms, through direct engagement with partners and individuals.

There is a bomb threat, you cannot enter in your company! A fire at one of your suppliers delays or cancels the delivery of an important raw material or a product! Your car park is completely flooded! Have you ever imagined that? When a sudden event takes us by surprise, threatens our employees, our environment, our assets or our reputation, we may consider that we are in a crisis.

During a crisis, events rush. Time is playing against us. We need to react FAST.

Best Case

Impulse

Andrea Riepe, Global Corporate Communications, RB

Reut Weitzmann, Chief Operating Officer, Qmasters Security Services

Prepared to react? How to increase resilience

How to react in the face of cyber security threats

We live in a 24/7 news cycle; with academia, authorities, pressure groups and individual voices competing for space.

Responses to criticism are expected immediately – irrespectively on when and where they occur. Taking active steps to increase awareness of potential issues, be better prepared to quickly address and react towards critical situations via a well-orchestrated process becomes pivotal in today’s world. Join the session to get a snapshot of how this is being addressed at Reckitt Benckiser (RB).

From spear-phishing and identity theft to total blackouts and leakage of national security secrets - Cyber threats are varied, and malicious actors don’t discriminate critical infrastructure from individuals when looking for gain. When attackers mark you as their target, you’d better be ready! What are the best practices for cyber defence and protection? How well do organisations protect their critical assets? And, how will you react in the face of cyber security incidents?

5

#CCC8

Module II Adapt

6

Monday October 14, 2019

Best Case

Workshop I

Winston Eavis Director of Communications Huawei Western Europe

Emma Monks VP of Crisis Intelligence Crisp

Managing brand reputation in a hostile world

ALARM REACTION

In an increasingly polarised world, not all companies, and not all countries are created equal. What can you do when you face opposition, hostility and suspicion from powerful forces in the global economy?

Learn how Huawei has been addressing this challenge and growing its business in the face of political, economic and technological challenges.

In a world of hyper-connectivity, global uncertainty and erosion of trust in established organisations, how does your company avoid damage to brand reputation or value from fake news and misinformation? This interactive workshop by Crisp explores practical tips and responses you can use to combat this escalating area of social harmful content.

Workshop II

Workshop III

Koen Peeters Senior Consultant CS&A International

Sheena Thomson Founder & Director Conduit-Associates

RESILIENCE

VIGOR

Effective stake­ holder engagement in a digital era

Finding the right strategic commu­ nications approach in times of crisis

In a crisis, when every minute counts and when all you have and all you are is at stake, understanding your stakeholders, their positions and their actions may be your only chance to survive and recover. Join CS&A International’s workshop and experience the power of FastTrack Stakeholder Mapping.

No two crises are the same, yet any crisis requires a rapid assessment and analysis during an intense, evolving situation. Adopting the right communications strategy is critical at this time. This session by Conduit-Associates explores the challenges of finding the right communications approach, examines two case studies and ends with an interactive exercise.

Tactics for surviving and thriving in a world of fake news & misinformation

Monday October 14, 2019

#CCC8

7

Carlo Parrado Curros Head of Group Crisis Management Shell International

Making the most of your crisis management organisation: Prepare – Predict – Prevent

Crisis Communication needs not only to rely on the communications department. To become truly sustainable the whole company needs to be prepared to deal with whatever crisis may arise. Have an insight into how you can build a resilient and complete crisis management organisation by focusing on the three fundamental P’s: Preparation, Prediction and Prevention.

Best Case Thomas Schultz-Jagow Senior Director Public Engagement & Growth Amnesty International

Human rights in crisis, crisis in human rights?

Amnesty International has weathered many storms in its almost 60 year history, often caused by its campaigns against oppressive regimes, ruthless dictators or populist politicians. At times, the calls for accountability, justice and equality turn inwards, when passionate employees and volunteers advocate for their rights within the global organisation. This session will discuss some recent examples of internal and external crisis management, with particular emphasis on the communications aspects therein.

Don’t miss the Strategic Simulation Game on Day Two

Module III Thrive

Best Case

8

#CCC8

Tuesday October 15, 2019

The Simulation Game

1

Analysis

4

Group feedback

09.30–11.15 A crisis just occurred. Now it’s important to keep calm. What are the facts? What do we know? What can’t we know yet? You will learn to collect, rate and to prioritise the available information.

15.30–16.00 There will be an evaluation in the end. Which crisis management group had the situation under control? Lean back – our crisis experts present you the results. Identify your own weaknesses and learn from the experiences of the day.

2

3

Strategy development

12.00–13.30 You now know what is at stake. How do you react? Head-in-sand tactic? Just keep silent?

Or actively turning to the public? You will get to know a set of tools that will help you shape your strategy and choose the most favorable option out of a multiplicity.

Implementation

14.00–15.20 The press is waiting for your statement. The wording is completed. It looks really simple on paper. But are you also prepared for critical questions? Statements in front of the camera or perhaps rather a press release? Empathic tone but hard in business? You will learn to be prepared for critical questions and much more.

Tuesday October 15, 2019

#CCC8

9

Crises may arise suddenly, unexpectedly and nobody will be able to protect you from it.

But being able to take the right decisions under time and media constraints can be practiced.

Enhance your crisis communication skills as a participant of the full-day strategic simulation game.

The Method

Teamwork

Integrated Workshops

Enter the Competition

In crisis teams of up to eight people, you will organise your crisis staff structure.

Cooperation is the key to success.

The simulation game is regularly interrupted by workshop sessions.

Experts in this practice will provide you with the necessary tools to master the crisis.

We will take stock in the end: which group has mastered the crisis the best? Learn from their strengths and weaknesses and take your crisis communication skills to the next level.

Hosted by Ewald & Rössing

Marcus Ewald Managing Partner E&R

David Peter Senior Consultant E&R

E&R provides guidance in crises. We help you prioritise issues, consult on strategic decisions that affect a broad range of internal and external stakeholders and deal with the situation on the ground. If needed, we can contribute an excellent network of external specialists from a variety of backgrounds. www.ewaldroessing.de

10

#CCC8

Service Location

Host

The 8th International Crisis Communication Conference will be held at the Quadriga Forum in Berlin. Located within walking distance of Berlin’s most important attractions. Quadriga Forum offers modern business and meeting rooms suitable for any occasion.

Quadriga Forum · Werderscher Markt 15 · 10117 Berlin

The Quadriga University of Applied Sciences interacts as a seismograph for changes and challenges in the business world to offer exactly the right and important programs, conferences and seminars to face the challenges of digital transformation and VUCA environments with professional sovereignty. Through our professional field studies and our in-depth network in business and politics, we know what moves industries and professions. Therefore, we strengthen your leadership qualities as well as professional knowledge and sharpen your view beyond your own discipline and industry. We are your reinsurer for state-of-the-art knowledge and competences and empower you to develop yourself and your company significantly.

Contact Santiago Abraham Conference Manager

Robert Zander Participant Manager

+49 (0)30 84 85 9 139 santiago.abraham@quadriga.eu

+49 (0)30 84 85 9 198 help@quadriga.eu

Don’t miss the opportunity to take advantage of our reduced Smart- Rate: Smart-Rate until September 27 Regular Rate

1.290 EUR* 1.490 EUR*

The Strategic Simulation Game is included.

Register online: www.conferences.quadriga.eu/crisis-communication/register Terms and Conditions: www.conferences.quadriga.eu/terms

* Prices do not include VAT.

REGISTRATION

Sites to visit

during your stay in Berlin

Art & Culture 1 2 3 4 5

Historical Sites

Gemäldegalerie Matthäikirchplatz, 10785 Berlin Pergamon Museum Bodestraße 1–3, 10178 Berlin East Side Gallery Mühlenstraße 3–10, 10243 Berlin C/O Berlin Hardenbergstraße 22–24, 10623 Berlin Berlin Philharmonic Herbert-von-Karajan-Straße 1, 10785 Berlin

1 2 3 4 5

Food 1 2 3 4 5

Reichstag Platz der Republik 1, 11011 Berlin Brandenburger Tor Pariser Platz, 10117 Berlin Holocaust Memorial Cora-Berliner-Straße 1, 10117 Berlin Tempelhofer Feld Tempelhofer Damm, 12101 Berlin Topography of Terror Niederkirchnerstraße 8, 10963 Berlin

Nightlife

Markthalle Neun Eisenbahnstraße 42/43, 10997 Berlin Mustafas Gemüse Kebap Mehringdamm 32, 10961 Berlin Five Elephant Reichenberger Straße 101, 10999 Berlin Yam Yam Alte Schönhauser Str. 6, 10119 Berlin ORA Oranienplatz 14, 10999 Berlin

1 2 3 4 5

Fahimi Bar Skalitzer Straße 133, 10999 Berlin Café Luzia Oranienstraße 34, 10999 Berlin Neue Odessa Bar Torstraße 89, 10119 Berlin Schwarze Traube Wrangelstraße 24, 10997 Berlin Deriva Mainzer Str. 23, 12053 Berlin

International Crisis Communication Conference

October 14/15, 2019 Berlin

www.conferences.quadriga.eu/crisis-communication

#CCC8