ECS Broschure [Update]

WHERE EUROPE‘S COMMUNICATION COMMUNITY COMES TOGETHER

Herbert Heitmann Bayer AG

Laurent Winnock AXA

Nicolas Brusson BlaBlaCar

Moran Cerf Kellogg School of Management

Machteld Merens Randstad Holding

25/26 Greg Dawson Samsung

Sebastian Spasic Instagram Influencer

Sonia Robla International Criminal Court

JUNE 2015 BRUSSELS

UPDATE

EUROPEAN

COMMUNICAT ION SUMMIT2015

I N T E R N AT I O N A L C O N F E R E N C E F O R C O R P O R AT E C O M M U N I C AT I O N A N D P U B L I C R E L AT I O N S STORYTELLING

POLITICAL & PUBLIC AFFAIRS

REPUTATION MANAGEMENT

COMMUNICATION STRATEGY

INTERNAL COMMUNICATION

SOCIAL MEDIA & ONLINE COMMUNITY

BRAND MANAGEMENT

CHANGE COMMUNICATION

FOCUS TOPIC 2015 Atte Palomäki Wärtsilä Corporation

Maria Sebregondi Moleskine

Kaiser Kuo Baidu

A N T I C I PAT I O N &DISRUPTION COMMUNICATIONS AT THE CUTTING-EDGE

Frederik Pferdt Google

Daniel Fürg The Huffington Post

Christiaan Prins Unilever

Markus Weldon Alcatel-Lucent

Viktor Mayer-Schönberger Oxford Internet Institute

Gabi Zedlmayer Hewlett-Packard

W W W. C O MM U NI CAT I O N-S U M M I T. E U

Bill McAndrews BMW Group

Table of Contents

700 IN-HOUSE PEERS 80 SPEAKERS 4 PLENARY SESSIONS 50 BEST CASES EXPERT SESSIONS & PEER DEBATES

Summit – Programme EACD KICK-OFF 9.00

12.00 Welcome

16.00

Working Group Meetings

Business Break

General Assembly

20.00 Networking & Dinner

6

DAY 1

DAY 2

Welcome & Opening

Welcome & Opening

Keynote

Keynote

Break-out Sessions I:

Main Session II: Anticipation

Best Cases Presentations

Break-out Sessions III

Peer2Peer, Masterclass & Expert Sessions

Lunch

Lunch Main Session I: Disruption Break-out Sessions II Focus Session Asia

Break-out Sessions IV

Invitation

Anticipation & Disruption C O M M U N I C AT I O N S AT T H E C U T T I N G - E D G E Nearly 20 years from the first appearance of Clayton Christensen’s landmark theory of disruptive innovation - which investigated the challenges faced by companies who must anticipate future needs in order to survive and grow - we can now safely say that we are all living in disrupted times.

By this I mean that the frequency of game-changing developments that affect our work, our industries and the way we live our lives is higher than ever before, and the differences between those who do anticipate future trends and those who do not are clearer than ever before. From the sharing economy to big data and the cloud, each day seems to bring a new challenger seeking to overthrow the status quo.

For communicators who have to navigate this volcanic landscape, it can be the best of times and the worst of times. The opportunity to be the organisation’s weather vane, to sniff out potential changes, to weigh up the competition, to predict transformative innovations, to anticipate the future needs of stakeholders, and to head off crises while there are still small dark clouds on the distant horizon: these challenges offer the potential to transform the work of the communications function, and perhaps redraw the lines that define the role of the communications professional.

But, as the word connotes, “disruption” isn’t always good news. As old familiarities are overturned, new innovations bring new challenges. Although 84 per cent of respondents told the 2014 European Communication Monitor that new tools enrich their jobs, 73 per cent say their daily work pressure is increasing; suggesting that new innovations designed to help us work more efficiently actually have adverse effects, too.

Either way, good or bad, challenging or rewarding, breaking crisis or innovative development, in 2015 disruption is a state of being. Communicators that are able to adjust to this state of affairs and learn to anticipate any disturbances in the force will be best positioned to lead their organisations forward.

With that said, I’m proud to present this year’s programme which will not only explore the causes and consequences of disruption but also showcase the importance of anticipation in the ever-changing communications landscape. I sincerely look forward to welcoming you in Brussels on June 25th and 26th.

Herbert Heitmann President European Association of Communication Directors

3

The European Communication Summit

PEER 2 PEER

MAIN SESSIONS Our moderator Karin Helmstaedt will guide you through our well-known Main Sessions: A group of high-profile speakers will engage in an interactive discussion with short inspirational presentations and joint Q&A sessions with the audience. Our two Main Sessions will present you with a look at what recently disrupted our profession before the second discusses how we KEYNOTES can anticipate change The European Comand implement it munication Summit into our daily will once again welcome work. distinguished thought-leaders to deliver keynotes on the year’s most fascinating trends and topics.

We look forward to greeting Frederik Pferd, Head of Innovation and Creativity Programs at Google, who will explore creative freedom and innovation culture, and Viktor Mayer-Schönberger, Professor of Internet Governance at the Oxford Internet Institute, who will show how big data can support anticipation.

MASTER CLASSES Join our interactive roundtable discussions! In this format, we invite leading academics to present the latest theories and trends in corporate communications. Our Masterclasses encourage knowledge-exchange, where a particular concern is not only debated from the practitioners’ perspective, but our experts will provide insights from the academic world presenting the 4 latest theories.

BEST CASES Once again, senior-level communicators from across Europe and working in various industries and organisations will deliver best cases on the latest trends, methods and practices in the field.

Use this chance to exchange ideas and challenges with like-minded colleagues, create quality relationships and connect with your peers from across the European continent. Our Peer2Peer sessions encourage an environment of open conversation and confidential dialogue.

An Overview

8 Reasons to Participate 1

LEARN ABOUT LATEST TRENDS AND ISSUES

The Summit has become a renowned forum for unveiling the most important trends and developments in our field of work. This year’s topic will look at today’s latest innovations as well as forecast the future of the communications landscape.

5

BENEFIT FROM TRAININGS AND WORKSHOPS

In addition to exploring the latest trends and innovations, hearing inspiring keynotes and learning from others’ experiences, the Summit offers numerous trainings and workshops that provide practical skills that you can take away and implement in your own work. All Summit attendants will receive a certificate confirming their participation.

2

MEET COLLEAGUES FROM ACROSS EUROPE

6

JOIN PRESTIGIOUS EVENT IN HEART OF EUROPE

3

GET INSPIRED BY IMPACTFUL KEYNOTES

7

ENGAGE IN THOUGHT PROVOKING DEBATE

4

GAIN INSIGHTS FROM OVER 30 BEST CASES

8

RECEIVE CERTIFICATE OF PARTICIPATION

Over 700 in-house communicators from all across the continent attend the Summit. This provides the perfect opportunity to connect with your peers and meet new colleagues from a variety of fields and industries.

Year after year, the Summit programme is comprised of the most prominent tought-leaders in our field. This year our distinguished speakers will come together to inform and inspire participants with their compelling experiences and progressive ideas.

Hear from fellow communication directors from a range of companies, organisations and NGOs who will talk about their projects and examine what worked and why. Don’t miss this unique opportunity to learn the key to others’ top successes.

Now in its 9th year, the Summit is established as the flagship event in the European communication landscape. To reflect this, our renowed two-day conference is held in the heart of the European capital.

The Summit presents the perfect atmosphere conducive to thoughtful debates and discussions. Use this opportunity to raise important questions and comment on controversial issues with your colleagues.

After the Summit you will receive a certificate that will confirm your participation in the two-day event of learning, exchange and networking.

2 day s of qual ificat ion and learn comm ings in unic ation

FOCUS ON ASIA This year’s Focus Session will take a closer look at the Asia-Pacific region which has experienced unprecedented growth and development over the past decades. Our speakers representing Asia-Pacific companies that are expanding in the global market and multinationals that have sharpended their focus on the region will take you on a journey through the latest trends in the Asian communications landscape.

Register Now!

EXPERT SESSIONS

@commssummit

We invite our participants to take part in our special hands-on summit workshops, scheduled at the same time as the best case presentations, but running for a full hour, allowing you to benefit from a thorough and in-depth discussion. Join some of Europe’s top-level experts in the field of corporate communications for interactive lessons, problem-solving scenarios and practical tools to optimise and nourish your communication strategy. 5

European Communication Summit

Connect with your peers in Brussels...

Every year the European Communication Summit gathers a broad range of mid- to senior-level in-house communicators from over 30 countries representing some of Europe’s most renowned companies, institutions, associations and organisations:

Finland

4,26%

Norway

3,76% Ireland

Participants by countries

Sweden

0,82% United Kingdom

Estonia

2,62%

0,33%

Netherlands

11,46%

Latvia

Denmark

9,82%

Russia

1,80%

0,98%

3,76% Belgium

Lithuania

20,46%

0,33% Poland

1,15%

Germany

8,02% Luxembourg

1,96%

Czech Republic

Ukraine

0,49%

0,65%

France

Gender

Austria

7,20%

Switzerland

Male 47.1%

7,04%

Spain

Italy

1,80%

2,62%

6

Serbia Bosnia / Herzegovina

Romania

0,65%

0,65% Bulgaria

0,16%

0,65% Greece

Turkey

0,65%

0,98%

26,1% 8,2% 7,4% 23,2% 8,1% 7,5% 2,2% 7,8% 9,5%

Participants by Organisations

Over 700 in-house communicators from across Europe will attend the Summit - the perfect opportunity to connect with your peers and meet new colleagues from across the continent and from a variety of industries and fields.

Participants

by Positions Head of Communications / Director of Communications Head of Public Relations Public Affairs Director / Manager (Senior) Communication Manager Head of Internal Communications PR-Manager Press Officer / Spokesperson Managing Director / CEO Other

0,16%

Slovenia

0,16%

Female 52.9%

Hungary

2,78%

Companies Institutions & Politics NGOs, Associations & Interest Groups Media & Others Consultancies

BUSINESS LOUNGE Connect with your colleagues in our business lounge and exchange in a calm atmosphere.

SUMMIT APP

63,8% 11,9% 9,7% 6,4% 8,2%

View the programme and speakers, connect with your peers and create your own programme with our app.

SPEEDNETWORKING Get to know many peers and little time. Use our speed-networking to make new business contacts.

James Woudhuysen, De Montfort University 2014

Connie Heedegard European Commission 2013

Simone Niven Rio Tinto 2014

Marc Bolland Marks & Spencer 2012

Speakers 2007–2014 HAVE A LOOK AT SELECTED SPEAKERS FROM PAST YEARS AND ENJOY THE 2015 PROGRAMME. THE EUROPEAN COMMUNICATION SUMMIT – WHERE EUROPE’S COMMUNICATION COMMUNITY COMES TOGETHER

David Shing AOL 2014

Laurent Freixe, Nestlé 2014

Gunhild A. Stordalen GreeNudge 2013

Jimmy Maymann Huffington Post 2014

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Summit Day One: Thursday, June 25th 9:00 – 9:30

D oor s ope n + C o f f e e

9:30 – 10.00

W e l c om e b y He rb e r t He it m ann, Pre si de nt , EAC D

10.00 – 10.45

Ke y n ote Frederik Pferdt Google

Creative freedom – Innovation culture reimagined

10.45 – 11.15

C of f e e Br e ak & R o o m C hange

11.15 – 12.15

B E S T C A SES 1

Breakout Sessions 1

POLITICAL & PUBLIC AFFAIRS

STORYTELLING

When publishing outrules marketing Per Nilsson Volvo Trucks

The role of advocacy in external communication Christiaan Prins Unilever

Doing great business with powerfull stories Ulrika Romantschuk Fazer Group

Twitter or Town Hall Meeting Sonia Robla International Criminal Court

REPUTATION ­M ANAGEMENT Corporate Communications as key lever Bill McAndrews BMW Group

Peer2Peer

Masterclass

Gain trust? Secrets to success & inspiring case studies.

Egmont Philips ING Group

Purpose-driven communication Inge Wallage IWA

ECM 2015 Ansgar Zerfaß University of Leipzig Angeles Moreno University Rey Juan Carlos Madrid

Supporting Strategy and creating shareholder value Reidar Gjaerum Statoil ASA

NE W

12.15 – 1.30

COMMUNICATION STRATEGY

What brand and leadership look like in 2015 Piet Verhoeven University of Amsterdam Richard Coope & Paulina Lezama, Radley Yeldar

M a i n Se ssi o n One

2.45 – 3.15

C of f e e Br e ak & R o o m C hange

3.15 – 4.15

B E S T C A SES 2

INTERNAL COMMUNICATION

Finding your recruits online Fredrik Tukk Maersk Drilling Building engagement and pride on the Randstad 55 journey Machteld Merens Randstad

Nicolas Brusson BlaBlaCar

Breakout Sessions 2

SOCIAL MEDIA & ONLINE COMMUNITY

Connecting employees Viviane Huybrecht KBC Group

4.45 – 6.00

Design Thinking Bernd Rettberg

Changing role, changing influence, changing skills?

Willem de Ruijter, VMA Group

Gabi Zedlmayer Hewlett-Packard Company

Moran Cerf Kellogg School of Management

Disruptive Innovation: Shaking up the Status-Quo

4.15 – 4.45

Influencer Engagement: from mass to individual communication Michael Jais Augure

How to make your data go viral?

Uldis Leiterts & Nika Aleksejeva Infogr.am

S pe e d- N e t wo rking & Lunc h

1.30 – 2.45

Nissan employees score in Global UEFA Champions League Partnership Deal Edna Ayme Nissan

Disruptive Academy

Expert Session

CHANGE ­C OMMUNICATION Revitalising Lloyds Bank: using colleague engagement to change culture Louise Wadman Lloyds Banking Group Never waste a good crisis Seth Faison The Global Fund

BRAND ­M ANAGEMENT When insurance becomes protection Laurent Winnock AXA

NE W

My journey to the heart of an industrial brand Nathalie Quéré AkzoNobel NE W

Young Communicators Award

Peer2Peer

EACD Young The Digital Newsroom Communicators Award: Emily Gibbs Presentation of the Financial Times final three projects

Masterclass Disruptive Strategies: How to lead in times of tectonic change.

Christopher Storck Quadriga University

Disruptive Academy

Expert Session Powerful global B2B and B2C Storytelling.

What do Invest in Morocco and Refund. me have in common?

Didier Lagae Marco De Comunicacion Selling the body corporate James Brock, Addison Group

The value of an identity-based rebranding Kathrin Gasser, Pro Senectute; Gilda Schertenleib USI Lugano

Design Thinking Bernd Rettberg

The Importance of Corporate Reputation and the Bottom Line Lars Erik Gronntun H+K Strategies

C of f e e Br e ak & R o o m C hange Focus Session Asia

Anticipating the future – disrupting the global economy

Kaiser Kuo Baidu

Sumeet Chatterjee RPG Enterprises

Jason Kendy UBS Japan

Gala Reception & Networking Evening at the Hôtel de la Poste Doors open at 8.00 pm

8

Summit Day Two: Friday, June 26th 08.00 – 09.00

D oor s ope n & R e gio nal & I ndust r y Bre akf ast s

09.00 – 9.15

W e l c ome t o t h e 2 nd Sum m it Day

9.15 – 10.00

Ke y n ot e Viktor Mayer-Schönberger Oxford Internet Institute

Looking into the Crystall Ball?

Big Data as Game Changer in Communications

10.00 - 11.15

M a i n S e s s io n Two

Looking forward: Anticipating communications

Tom Betts Financial Times Markus Weldon Alcatel-Lucent

11.15 – 11.30

C of f e e Br e a k & R o o m C hange

11.30 – 12.30

BEST CASES 3

Breakout Sessions 3

POLITICAL & PUBLIC AFFAIRS

STORYTELLING

The Science of CSR and Sustainability Communication Richard Doherty NE W IECA

Storytelling from analog to digital Maria Sebregondi Moleskine

Driving Business Goals through Storytelling Engaging stakeholders Greg Dawson through community Samsung programms Aykan Gulten Coca-Cola Icecek

Tony Bosma Extend Limits

REPUTATION ­M ANAGEMENT Maintaining reputation and employee professionalism Roger Strandahl E.ON Engaging corporate partners in sustainability communication Hakan Jarlenius Hand in Hand

COMMUNICATION STRATEGY Bringing communications to life Ben Hunt Amadeus IT Group

Peer2Peer Multicultural corporations Atte Palomäki Wärtsilä Corporation

Engaging employees to drive business growth Anna Mitchell Coats plc

Masterclass Mastering the Push and Pull of communications. What we’ve learnt from cases of high impact Viral Change ™ in action.

Jayne Lewis & Caroline Tierney The Chalfont Project

NE W

NE W

12.30 – 1.30

N e t w or k i n g L unc h

1.30 – 2.30

BEST CASES 4

INTERNAL COMMUNICATION

Creating successful content Mattias Radström AB Electrolux

BRAND ­M ANAGEMENT Brand Management at Sky Dr. Joerg E. Allgaeuer Sky Deutschland

NE W

Creative Brand Maangement Rich Kylberg, Arrow Elextronics

Success through employee engagement Yasemin Güzeloglu Turkish Airlines

Can innovative Digital Disruption produce the right kind of change?

Andy Wood, Freestyle Interactive

How to make online comms more effective David Bowen & Dan Drury, Bowen Craggs & Co.

Best practice on continuous brand improvement at Rabobank Marc Cloosterman, VIM Group

How to ensure your media spokesperson is confident and in control Laura Shields, Lindsay Williams, MCI

Giving power to the point Dani Buijtenhek danibu Stop Sliding! Start Zooming!

Paul van Hattem & Pieter Bosschaart Mr. Prezident

Breakout Sessions 4

SOCIAL MEDIA & ONLINE COMMUNITY

JB United: Social, Mobile & lots of Video Lasse Hoegfeld Jyske Bank

Disruptive Academy

Expert Session

NE W

2.30 – 3.00

C of f e e Br e a k & R o o m C hange

3.00 – 4.00

Expert Panel Discussion

CHANGE ­C OMMUNICATION From B2B to Business 2 Society – Changing the business model Sabine Schauer Novelis The Cooking Tour Experience: BBVA‘s new paradigm of content creation Ignacio Tena Rubio BBVA

Peer2Peer Key learnings in association communications Florence Ranson FoodDrinkEurope, Mark Redgrove Orgalime

Engagement and the transformation of the corporate culture in the digital era Itziar Castello University Carlos III of Madrid & Copenhagen Business School

Expert Session The Future of Corporate Communications Phil Riggins Brunswick Group

The tools the CCO needs for the board Tom Vesey Carma International

Shift happens!

Carol Whitworth Home

Sebastian Spasic Instagram Influencer

NE W Rafael Marin KIC Inno Energy

Influencer Relations

Masterclass

Asha Tharoor The ONE Campaign

Daniel Fürg Huffington Post

Key STORYTELLING

POLITICAL & PUBLIC AFFAIRS

REPUTATION ­M ANAGEMENT

COMMUNICATION STRATEGY

INTERNAL COMMUNICATION

SOCIAL MEDIA & ONLINE ­C OMMUNITY

BRAND ­M ANAGEMENT

CHANGE ­C OMMUNICATION

PEER2PEER

MASTERCLASS

EXPERT SESSION

DISRUPTIVE PLAYGROUND

9

DAY ONE P R O G R AM M E

OCUS F L A I PEC

ON

N O I T P DISRU

S

9.00

Welcome & Opening Keynote: Creative Freedom – Innovation Culture Reimagined Break-out Sessions:

12.00

Best Cases Presentations Peer2Peer, Masterclass, Disruptive Playground & Expert Sessions Lunch Main Session I: Disruptive Innovation - Shaking up the Status-Quo

16.00

Break-out Sessions: Best Case Presentations Peer2Peer, Masterclass, YCA, Disruptive Playground & Expert Sessions Focus Session Asia: Anticipating the future – disrupting the global economy

20.00

10

Thursday, June 25, 2015

Welcome & Keynote

Welcome The 2015 European Communication­Summit will be opened by Herbert Heitmann, President of the European Association of Communication Directors. In his welcome speech, Herbert Heitmann will set the tone for an exciting two-day conference inviting all peers to collectively explore, reflect and debate the current state of Europe’s communications landscape. The 2015 Summit will once again welcome top-class speakers from the worlds of business, media, academics and, of course, corporate communications and public relations.

Herbert Heitmann President European Association of Communication Directors

Karin Helmstaedt We are delighted that KaModerator rin Helmstaedt will join Presenter us again in Brussels and Deutsche Welle guide our 700 participants through two eventful Summit days with visionary keynotes, engaging main sessions, innovative peer discussions and best case presentations.

Opening Keynote CREATIVE FREEDOM – INNO VATION CULTURE REIMAGINED Frederik Pferdt Head of Innovation & Creativity Programs Google

DAY ONE 10.00 – 10.45

Immerse yourself in the values and practices that reinforce and advance Google’s thriving innovation culture.

In this interactive keynote, you will explore the mindset that stimulates creativity to help you find your inner innovator and transforms cultures to build a better future - fast.

Frederik is cofounder of “The Garage” at Google and runs its Creative Skills for Innovation Lab. As a lecturer at Stanford University, he feels lucky to see students being empowered through user-centered, prototype-driven design so that they can do cool things that matter in the world. He was nominated as a visiting scholar at the Center for Design Research (d.school), Stanford University and research scholar at EdLab, Columbia University. As the founder of LearningDesign:Lab, he created award-winning design experiments for various groups from kindergartners, to teachers, to CEOs. His creative views on innovation culture, leadership and future technology have earned him invitations to transform an array of organizations and were featured in FastCompany, Time Magazine, ARD TV, Der Spiegel, BBC Radio, El Mercurio, Hong Kong Economic Times, Oriental Daily News. He currently lives in Silicon Valley with his wife and two sons, and draws inspiration from his boys’ childish minds and playfulness.

11

Best Cases

Thursday, June 25, 2015

STORYTELLING

STORYTELLING

WHEN PUBLISHING OUT RULES MARKETING

DOING GREAT BUSINESS WITH POWERFUL STORIES

Volvo Trucks became the most awarded advertiser in the world in 2014 – without any money spent on advertising.

Publishing has become the new marketing. Per Nilsson, Director Public Relations, will take you behind the scenes of the campaign that has changed the perception of B2B communication, and created a revival of Jean-Claude Van Damme.

Great stories have always engaged people. But what is a great story? It is something you can connect to, rely on and share with your network. Successful brands and businesses are built on powerful stories. Our story began when Karl Fazer decided to become a confectioner and travelled to Paris, Berlin and St Petersburg to learn the profession and get inspiration. Consequently, in 1891 he opened his French-­Russian café in Helsinki, the then poor capital of Finland.

Per Nilsson Director Public Relations Volvo Trucks

DAY ONE 11.15 - 12.15

N EW

PUBLIC AFFAIRS & POLITICAL COMMUNICATION

DAY ONE 11.15 - 12.15

PUBLIC AFFAIRS & POLITICAL COMMUNICATION

TWITTER OR TOWN HALL MEETING?

THE ROLE OF ADVOCACY IN EXTERNAL COMMUNICATION

Could a town hall meeting be more effective than a twee in modern communication techniques? A major challenge for international organizations is conveying sometimes highly abstract messages. Over the past years, the International Criminal Court has developed innovative means of engaging with worldwide key groups to garner their support. What works and what are the pitfalls? There are some valuable lessons learned both from the Court’s failures and its successes.

Reactive issue management is a well accepted part of external communication, but what is the role of proactive advocacy? Is it the equivalent of agenda-setting, or does it entail more than that?

Sonia Robla Chief of Public Information and Outreach International Criminal Court

DAY ONE 11.15 - 12.15

Christiaan Prins Director European External Affairs Unilever

DAY ONE 11.15 - 12.15

COMMUNICATION STRATEGY

COMMUNICATION STRATEGY

GAINING TRUST? SECRETS TO SUCCESS & INSPIRING CASE STUDIES

SUPPORTING STRATEGY AND CREATING SHAREHOLDER VALUE

In three steps the dimensions of disrupting effectively will be explored and illustrated by movies and case studies from the financial and non-financial services sector and you will learn the five secrets to success.

Egmont Philips Head of External Communications ING Group

12

Ulrika Romantschuk SVP, Communications & Branding Fazer Group

DAY ONE 11.15 - 12.15

Statoil`s Communication function has one key purpose: Creating support to realize the corporate strategy and help create shareholder value. In the oil and gas industry, the context constantly becomes more demanding. What are the levers to pull and the tactics to play to remain a trusted source among a variety of stakeholders and to secure the legitimacy and long term license to operate?

Reidar Gjaerum SVP Corporate Communications Statoil ASA

DAY ONE 11.15 - 12.15

Best Cases

Thursday, June 25, 2015

REPUTATION MANAGEMENT

PEER TO PEER

CORPORATE COMMUNICATIONS AS KEY LEVER

PURPOSE – DRIVEN COMMUNICATION

A company’s reputation is one of its most valuable assets, so it makes sense to manage and protect it. Reputation is the perception individuals or groups of stakeholders have of a company. That perception is created by interaction with the company whether through personal encounter, products and services or corporate communications. Corporate comms influences reputation by seizing the right opportunities.

As a consequence of various societal changes, the landscape of our profession is changing rapidly. How prepared are we to adapt to these developments? Are we challenged to redefine the purpose of our function? If so, in which direction should the profession head? Join us to discuss how we can adapt to and anticipate today’s challenges and disruptions for our practical work as we push forward with purpose.

Bill McAndrews Vice President Communications Strategy, Corporate and Market Communications BMW Group

Inge Wallage Director Communications & Engagement IWA

DAY ONE 11.15 - 12.15

DAY ONE 11. 15– 12.15

EXPERT SESSION

HOW TO MAKE YOUR DATA GO VIRAL? The workshop will share practical tips and tricks of data storytelling with Infogr.am, a powerful data visualization tool that enables such organizations as Al Jazeera, Cambridge University, AccuWeather.com and many others to achieve their business goals. The workshop participants will experience an infographic creation with Infogr.am from A to Z learning essentials of effective data storytelling that generates brand awareness and product demand.

Uldis Leiterts Co-Founder Nika Aleksejeva Storyteller Infogr.am

DAY ONE 11.15 - 12.15

EUROPEAN ­COMMUNIC ­MONITOR ATION

2015

EXCELLENCE IN STRATE KEY ISSUES, LEADER GIC COMMUNICATIO N SHIP, NETWO RESULTS OF A RKING, GENDE SURVEY IN 41 R AND MOBILE COUNTRIES. MEDIA.

MASTERCLASS

EUROPEAN COMMUNICATION MONITOR 2015 An interactive debate reflecting key results of this year’s European Communication Monitor, the largest transnational survey on strategic communication worldwide. Topics include the relevance of working with the mass media in an age of dramatic media change, brand journalism and content marketing, and different approaches to explain the value of communciations to top executives. Another topic area to be discussed surrounds the presuppositions and sources of conflict in client-agency Prof. Dr. Ansgar Zerfaß Professor and Chair in Strategic Communication University of Leipzig

PARTNERS

: SPONSOR

:

relationships. The researchers will present insights from the study and participants are invited to share their experiences and ideas. The European Communication Monitor is conducted annually since 2007 within the framework of the European Public Relations Education and Research Association, together with the European Association of Communication Directors and Communication Director Magazine, supported by Prime Research International.

Angeles Moreno Professor of Public Relations and Communication Management University Rey Juan Carlos Madrid

Piet Verhoeven Senior lecturer and researcher University of Amsterdam

DAY ONE 11.15 – 12.15

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Best Cases

Thursday, June 25, 2015

EXPERT SESSION

EXPERT SESSION

WHAT BRAND & DIGITAL LEADERSHIP LOOKS LIKE IN 2015

SELLING THE BODY CORPORATE

How can today’s leading companies cope with the demands of the digital age and deliver purposeful brands that truly matter? In our latest European study we’ve identified today’s brand and digital leaders across the Euro100 and FTSE100. This seminar will show how companies, such as Shell, GSK, and Mace are embracing disruptive change and re-defining best practice in 2015.

The world’s leading brands are loved and admired, with an appeal that transcends cultures and geographies. The products those brands promote regularly make genuine improvements to people’s lives. But the companies responsible for these brands are misunderstood and frequently despised. Corporate communications is failing to arrest a decline in public understanding of the value of business.

Isn’t time we took a new approach?

Paulina Lezama Brand Consultant Richard Coope Digital Director Radley Yeldar

James Brock Executive Director Addison Group

DAY ONE 11.15 - 12.15

3.15 – 4.15

EXPERT SESSION

EXPERT SESSION

FROM MASS TO INDIVIDUAL COMMUNICATION

THE VALUE OF AN IDENTITY-BASED REBRANDING

More than 61% communication professionals in Europe are conducting influencer engagement programs in 2015.

But, how can you build an efficient influencer engagement strategy? How should I identify those influencers who really matter? And finally, how may I measure the income being generated by your influencer programs? Here are several questions that will be fully addressed and properly answered during this workshop.

Rebranding is a delicate exercise that can sometimes end up in total failure. An approach based on organizational identity, which favours an inside-out process has the advantage of identifying the root of the problems and working below the tip of the iceberg. The project presented is the result of a Swiss NPO’s mandate (Pro Senectute) given to an EMScom consulting team and has won the Burson-Marsteller award for best consulting project in 2014.

Michael Jais CEO Augure

Kathrin Gasser Deputy Head of Marketing and Communication, Pro Senectute Gilda Schertenleib, Marketing & Communications Manager, USI

DAY ONE 11.15 - 12.15

DAY ONE 3.15 – 4.15

EXPERT SESSION

EXPERT SESSION

CHANGING ROLE, CHANGING INFLUENCE, CHANGING SKILLS?

THE IMPORTANCE OF CORPORATE REPUTATION AND THE BOTTOM LINE

Early 2015 VMA Group published its 2nd Business Leaders in Communications study. With input from > 250 communications leaders this study benchmarks function, structure and developments of corporate communications. Outcomes were discussed in workshops across Europe and lead to further insight in the evolution of the communication function & the necessary skills to become and stay successful, from an organisational and individual perspective.

Willem de Ruijter Director Continental Europe VMA Group

14

DAY ONE

DAY ONE 11.15 - 12.15

The implementation and execution of corporate reputation strategy has shifted unrecognisably in the 21st century but the importance of bottom line has remained unchanged.

How can companies take advantage of this disruption and ultimately turn it to their benefit?

Lars Erik Grønntun Chairman & CEO Hill+Knowlton Strategies

DAY ONE 3.15 – 4.15

DAY ONE

1.30 - 2.45

Disruptive Innovation: Shaking up the Status-Quo By foreseeing new technologies, by creating new business models and by adapting existing technologies, disruptive innovation is triggered. Impulsive change develops new markets by discovering new categories of customers. Seizing the opportunity to facilitate this kind of disruptive change so that the organisation can achieve leadership is a real challenge. What role does the communicator play in fostering disruption and in creating an environment of innovation? And how can disruptive behaviour benefit the corporate character?

In this session, we will explore disruptive business models, and look into the character of disruptive ideas.

Moran Cerf Professor Kellogg School of Management

Nicolas Brusson Co-founder & COO BlaBlaCar

Changing our mind

Our brain constantly makes decisions based on current inputs. Those inputs lead to future actions and behaviors. In theory, this would mean that we predict in full a person’s action simply by looking at the brain in a single moment or by following sequence of steps that correlate with certain behavior. However, within that same brain lie a very unusual and surprising ability. The ability to change our mind, to act in a probabilistic fashion that escapes even our own predictions. We decide to wake up in the morning, and change our mind when the alarm buzzes. We decide to approach a person, and stand still in embarrassment. We plan to move left, and in the right moment go right. What part of our brain navigates this unusual situation, and does our brain contain a mechanism to change it’s own decisions? It’s own mind? If so - where does this mechanism sit, and can we explore it? And what does it mean to have a systematic machine that still operates in some sense using random occurrences that are inaccessible to itself. In this session we will discuss how changing one’s mind works in our mind, and whether our mind can change its own mind.

Gabi Zedlmayer Vice President & Chief Progress Officer Corporate Affairs Hewlett-Packard Company

Creating a better future: Using technology to break down barriers and inspire action

Dare to share: How BlaBlaCar transformed travellers’ habits and a complete industry

In this era of relentless and disruptive change, there’s never been a more exciting time to be a communicator. Technology is evolving at an unprecedented pace, enabling people to connect and share innovative ideas with virtually anyone. Gabi Zedlmayer will discuss how leaders and communicators have an exceptional opportunity to use the power of technology to break down barriers, bring clarity and inspire actions to solve some of the world’s toughest business and societal challenges. Gabi will share real-life examples of companies and organizations, like Conservation International, that are using technology in new and innovative ways to advance business and social agendas.

Ten years ago the founders of BlaBlaCar dreamt of building an affordable people-powered service, connecting drivers with empty seats and people travelling the same way. They believed they could address the inefficiency of cars driving empty when millions of travellers were not fully satisfied with the expensive or unreliable transport systems. Today, BlaBlaCar has become one of the most active collaborative consumption community in the world, with over 10 million members in fourteen countries.

Nicolas Brusson, COO, will share how BlaBlaCar turned this vision into a reality, disrupting travellers habits, and bringing affordable and friendly mobility to millions of users.

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Best Cases

Thursday, June 25, 2015

INTERNAL COMMUNICATION

INTERNAL COMMUNICATION

CONNECTING EMPLOYEES

EMPLOYEES SCORE IN GLOBAL UEFA CHAMPIONS LEAGUE DEAL

After the financial crisis, KBC Group’s Corporate Communication team was looking for ways to better inform its staff, increase the engagement levels and enhance its employees’ sense of pride. One of the instruments used was a new group-wide interactive portal opening the way to other new internal communication opportunities. Find out more during this presentation.

In 2014, Nissan confirmed a four-year global partnership with the UEFA Champions League. This agreement represents the Japanese manufacturer’s largest ever sponsorship deal.

Nissan is leveraging the UEFA sponsorship as an opportunity to drive awareness about the brand and to increase pride amongst its 18,000 employees in Europe through a four-part engagement plan that includes communication, fun at work, reward and recognition, and personal improvement.

Viviane Huybrecht General Manager ­ Corporate Communication / Spokesperson KBC Group

DAY ONE 3.15 – 4.15

DAY ONE 3.15 – 4.15

SOCIAL MEDIA & ONLINE COMMUNITY

SOCIAL MEDIA & ONLINE COMMUNITY

FINDING YOUR RECRUITS ONLINE

BUILDING ENGAGEMENT & PRIDE ON THE RANDSTAD 55 JOURNEY

Can you use social media to recruit new people? Maersk Drilling has created a digital strategy to support one of their corporate strategic targets: to find, attract and recruit 3,000 new employees. Here the focus is on how the corporate strategy lays the foundation for a successful implementation of the right channels, how Facebook has become one important tool for lead generation, and how the Employee Value Proposition is displayed in content stories, etc. – and the keys to success for online recruitment.

Fredrik Tukk Head of Communication, Branding, Marketing Maersk Drilling

DAY ONE 3.15 – 4.15

How do you engage 28,000 employees in 39 countries, and reconnect them in an inspiring way to values and strategy? Randstad is celebrating its 55th anniversary. An internal programme has been launched, taking employees on a journey via a responsive online platform, a Google+ community, a Randstad 55 app, and several interactive events online and offline. All leading up to the live celebrations on September 26, 2015.

Machteld Merens Head of Group Communications Randstad Holding

DAY ONE 3.15 – 4.15

CHANGE COMMUNICATION

CHANGE COMMUNICATION

NEVER WASTE A GOOD CRISIS

USING COLLEAGUE ENGAGEMENT TO CHANGE CULTURE

A crisis in any organization opens doors for change. Communications is usually part of the solution. At the Global Fund, a crisis in confidence in 2011 was provoked by what at first appeared to be a corruption scandal, but was really at root a communications crisis. The solution was Change Communications.

Over the last two years I have led an innovative, exciting and all-encompassing engagement programme to change the culture in Lloyds Bank. The engagement programme brought to life the business strategy through a series of targeted communication interventions for very segmented audiences. Over time we have changed behaviours: our Colleague Engagement and Net Promoter Scores have increased as has colleague involvement.

Seth Faison Head of Communications Global Fund to Fight AIDS, Tuberculosis and Malaria

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Edna Ayme General Manager, Internal Communications Nissan

DAY ONE 3.15 – 4.15

Louise Wadman Head of Internal Communication Lloyds Banking Group

DAY ONE 3.15 – 4.15

Best Cases

Thursday, June 25, 2015

PEER 2 PEER

MASTERCLASS

THE DIGITAL NEWSROOM

DISRUPTIVE STRATEGIES: LEADING IN TIMES OF TECTONIC CHANGE.

Digital is saturating nearly everything around us, including our newsrooms. Journalists are rethinking how they approach news and as a result are becoming “story producers,” responsible not only for words but also pictures, graphics, and social media. They need to be more technically proficient - and technologists need to understand how to tell a story. Join us as we explore this important new trend - and what it means for communications professionals.

Christopher Storck will talk about how to use stakeholder research to inform corporate strategy finding in a situation when new players are going to fundamentally change a market or system. Based on this he will demonstrate how to position a company as a catalyst of change by providing a compelling story for a game which rules are going to change fundamentally.

Emily Gibbs Head of Internal Communications Financial Times

Prof.Dr. Christopher Storck Professor of Corporate Communications Quadriga University of Applied Sciences

DAY ONE 3.15 – 4.15

DAY ONE 3.15 – 4.15

N EW EACD YOUNG COMMUNICATORS AWARD

BRAND MANAGEMENT

YOUNG COMMUNICATORS AWARD: THE FINAL THREE

WHEN INSURANCE BECOMES PROTECTION

Learn from the next generation of communicators and meet our finalists of the 2015 Young Communicators Award.

If I would ask you to think about an insurer, what would be the image? Pretty sure you’ll fall asleep or you wouldn’t think of something positive. Well, there is an alternative.

Discover the story of a people protector who redefines the meaning of insuring.

The EACD is committed to supporting young PR professionals and to furthering the evolution of our profession by recognising innovative and creative projects in the field of communications. In this session, our three short-listed nominees will present their cases to an audience of experienced communicators. Participants will then have the chance to vote for the winner, who will be awarded with the Young Communicators Award at the evening gala reception.

Laurent Winnock CCO & Director Corporate Responsibility AXA

DAY ONE 3.15 – 4.15

N EW EXPERT SESSION

BRAND MANAGEMENT

POWERFUL GLOBAL B2B AND B2C STORYTELLING

MY JOURNEY TO THE HEART OF AN INDUSTRIAL BRAND

What do Invest in Morocco and Refund.me have in common?

Learn in this session from Didier Lagae what storytelling is all about in both, B2B and B2C. Didier will introduce you to the power of storytelling by outlining what these two, at first sight different projects, have in common.

How to build global brand awareness and reputation by bringing emotion to a B2B brand?

How to balance a strong B2B brand with a portfolio of strong B2C and B2B product brands over three different divisions on a global scale?

Get answers to these questions by Nathalie Quéré, Director of Corporate Branding and Digital at AkzoNobel.

Didier Lagae Founder and CEO Marco de Comunicación (MdC)

DAY ONE 3.15 – 4.15

Nathalie Quéré Director of Corporate Branding and Digital AkzoNobel

DAY ONE 3.15 – 4.15

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DAY ONE 4.45 - 6.00

A N T I C I PAT I N G T H E F U T U R E – DISRUPTING THE GLOBAL ECONOMY Over the past decade, the Asia-Pacific region has experienced unprecedented growth and development.

Asia-Pacific companies have seized opportunities in the global market and multinationals have strengthened their focus on the region. As a consequence, the communication function has been developing rapidly in Asia-Pacific organisations and shaping its role in a landscape that is both culturally and economically diverse. To capture these developments and to explore innovative and disruptive trends in the Asia-Pacific communication landscape, the European Communication Summit hosts this session and welcomes speakers who represent key organisations and functions from our focus region.

Kaiser Kuo Director of International Communications Baidu (tbc)

Sumeet Chatterjee Senior Vice President and Head of Brand and Group Communications RPG Enterprises

Jason Kendy Head of Corporate Communications Japan and Korea UBS Securities Japan

China’s Digital Landscape

Communications strategy – India, Elections 2014

Crisis Management: The Case of Japan

China is on the way to becoming the biggest economy in the world and globalisation has been strongly affecting the country’s digital landscape. Today more than 500 million Chinese people are online spending more time on the internet than watching TV, listening to the radio, or reading printed media. Search engine giant Baidu is one of the fastest growing companies in one of the world’s most dynamic industries and operating at the heart of China’s digital landscape.

Kaiser Kuo, Director of International Communications at Baidu, will share insights into the preferences of Chinese search engine users and the company’s international communications strategy.

The 2014 Elections in India, where Bharatiya Janata Party (BJP) won a massive landslide victory, offers many lessons for communications and brand professionals.

Nobody imagined that the use of technology and social media as part of the communications strategy would touch the lives of common man. Many dismissed technology and social media feeling that they were best suited for the elite and upper class, making what happened a real eye opener.

In his talk, Sumeet Chatterjee, will discuss the power of social media to reach out to all levels of the Indian society, using the elections as a case study.

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Crises can hit every organisation; they appear suddenly and without warning. In Japan crisis management has gained traction as a recognized communications discipline following years of corporate scandals as well as natural catastrophes such the recent earthquake, tsunami and nuclear crises. Jason Kendy, Head of Corporate Communications for Japan and Korea at UBS Securities Japan, will outline strategies in crisis communications employed by Japanese companies as a consequence of these developments that have been witnessed by the whole world, and share his communication experience following natural disasters.

Doors open at 8.00 pm

The European Association of Communication Directors gathers all Summit participants for a glamorous and festive networking evening on June 25th.

After a welcome cocktail, the gala ceremony will celebrate two winners: The prestigious European Communication Award will honour the communications team of the year for its excellent achievements. The Young Communicators Award recognises an inspiring young professional who has excelled with an innovative communication project. Following the ceremony, we invite you to conclude the first Summit day in a relaxed atmosphere, networking with peers and new friends!

Winner of ECA 2012: Marc Bolland, CEO of Marks and Spencer

David Shing, AOL 2014

Christiaan Prins, Unilever, receives ECA 2014 for Paul Polman, CEO of Unilever.

Susan Sheehan, Nokia, receives the ECA 2013 for Stephen Elops, CEO of Nokia

Winner of the Young Communicators Award 2014: Julia Bell, formerly Visa

A wonderful occasion to meet, mingle, learn and exchange views!

Emanuel Kuhn Roche

Winner of the Young Communicators Award 2013: Emily Gibbs, FT

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DAY TWO P R O G R AM M E

US C O F L SPECIA

AN

9:00

N O I T A TICIP

Welcome & Opening Keynote: L ooking into the Crystal Ball?

Main Session: Looking forward: Anticipating Communications Break-out Sessions: Best Cases Presentations

12:00

Peer2Peer, Masterclass, Disruptive Playground & Expert Sessions Lunch Break-out Sessions: Best Cases Presentations Peer2Peer, Masterclass, Disruptive Playground & Expert Sessions

16:00

20

ON

Friday, June 26, 2015

Welcome & Keynote

Welcome After a festive gala reception, our moderator Karin Helmstaedt will take us through an eventful second Summit Day to continue our debates and networking. While we will have reflected upon disruption in our industries and its impact on our daily work, on day two we will focus on how we, as communicators, can anticipate future societal and economic trends and implement these in our organisations.

Karin Helmstaedt Moderator

We will begin the morning with our keynote speaker Viktor Mayer-Schönberger, Professor of Internet Governance at the Oxford Internet Institute, showing us the impact of Big Data on the future of our profession as communicators before our second Main Session will deepen the discussion with input Tom Betts, Financial Times, Markus Weldon from Alcatel-Lucent and Tony Bosma from Extend Limits. Of course, we will have ample opportunity to engage with our peers who will present the very best practices from across the continent. We look forward to seeing you!

Keynote

LOOKING INTO THE CRYSTAL BALL? BIG DATA AS GAME CHANGER IN COMMUNICATIONS Viktor Mayer-Schönberger Professor of Internet Governance Oxford Internet Institute

DAY TWO 9.15 – 10.00

Can we anticipate the spread of the flu, who we fall in love with, the next video going viral, or when our business model requires drastic change? Much has been said about Big Data, but perhaps its most potent feature is to foretell the future. How this works, and how we can use this power to anticipate and facilitate change, as well as its inherent limitations and dark sides will be covered in this keynote peppered with stunning real world examples. Learn what this can mean for a companies’ reputation and the trust of potential customers as well as which role classic communicators play in this.

Viktor Mayer-Schönberger is Professor of Internet Governance and Regulation at Oxford. His research focuses on the role of information in a networked economy. Previously, he spent ten years on the faculty of Harvard’s Kennedy School of Government. He has published seven books, as well as over a hundred articles (including in Science) and book chapters. His most recent book, the award-winning ‘Delete: The Virtue of Forgetting in the Digital Age’ (Princeton University Press 2009) has received favorable reviews by academic (Nature, Science, New Scientist) and mainstream media (New York Times, Guardian, Le Monde, NPR, BBC, Wired) and has been published in four languages.

Ideas proposed in the book have now become official policy, e.g. of the European Union.

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DAY TWO

10.00 - 11.15

Looking forward: Anticipating communications As the world is rapidly changing, more and more communicators are challenged to function like an early warning system anticipating societal, economic and political developments that shape the environment in which their organisation exists. Communication professionals need to ensure that they are playing a valuable part in their respective organisations by increasingly employing analytical, evaluation and measurement skills. Is the narrowly defined role of a communicator replaced by that of a generalist expert considering the big picture and contributing to the overall business strategy? How can communicators envision trends that are crucial for their organisation’s development?

The role of great communication when changing the game

Marcus Weldon President of Bell Labs and Corporate Chief Technology Officer Alcatel-Lucent

Marcus will discuss the role of great communication in aligning all the stakeholders in a high tech company around a vision and strategy, as well as the need to employ a similar strategy with customers, analysts and the media in order to drive the right investments at the right time. He will also explore the conundrum of whether a B2B company needs to also employ a B2C communications strategy as a key part of ‘changing the game’.

Tony Bosma Founder Extend Limits

Reset your mental software – disruption as the new status quo International leading futurist Tony Bosma will give in a confronting and inspiring multimedia keynote his views on our fast changing society and the role of new technologies. What is the future of communications and how will it affect organisations and institutions. Be ready to get your mind reset.

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Exploring the customer’s DNA

Tom Betts VP Customer Analytics & Research Financial Times

Best Cases

Friday, June 26, 2015

STORYTELLING

STORYTELLING

STORYTELLING FROM ANALOGUE TO DIGITAL

DRIVING BUSINESS GOALS THROUGH STORYTELLING

How do different tools impact the creative experience? In her talk, Maria Sebregondi takes us from the streets, cafés and little black notebooks of fin de siècle Paris to today’s world, presenting some innovative solutions for recording, developing and sharing ideas. Find out how analogue and digital mediums can be seamlessly integrated to tell stories that travel further, across boundaries.

Storytelling is now seen as the heart of a good consumer marketing strategy. However successful PR teams have been driving brand reputation and deeper business goals through storytelling for many years. Greg will describe how narratives and storytelling have moved the needle of three multinational brands and the techniques adopted to achieve this.

Maria Sebregondi VP of Brand Equity and Communication Moleskine

DAY TWO 11.30 - 12.30

Greg Dawson European Communications Director Samsung

DAY TWO 11.30 - 12.30

N EW PUBLIC AFFAIRS & POLITICAL COMMUNICATION

REPUTATION MANAGEMENT

THE SCIENCE OF CSR AND SUSTAINABILITY COMMUNICATION

MAINTAINING REPUTATION AND EMPLOYEE PROFESSIONALISM

What are the “best” ways to communicate about socially and environmentally sustainable business practices? A review of science communication literature yields some interesting and surprising answers. There is no one “sure fire” approach. However, consideration of some key issue and audience factors can increase the chance of success.

With a dramatically falling oil price and geopolitical tensions rising within Europe’s core, the changes in the energy landscape seem more profound than ever. Providing electricity to millions while balancing political market changes is one challenge E.ON currently faces. Splitting the proud company in two different parts is a radical move where reputation is key for the ability to act and ensure the best outcome for the future.

Richard Doherty Vice Chair International Environmental Communication Association

DAY TWO 11.30 - 12.30

Roger Strandahl Head of Communications E.ON

DAY TWO 11.30 - 12.30

COMMUNICATION STRATEGY

COMMUNICATION STRATEGY

BRINGING COMMUNICATIONS TO LIFE

ENGAGING EMPLOYEES TO DRIVE BUSINESS GROWTH

Ben will talk about how Amadeus, a traditionally shy and conservative business-to-business company, has been able to find new audiences for its story by bringing communications to life using a combination of thought leadership, social media and storytelling.

In this session we will explore the role of internal communication and employee engagement in supporting business strategy, organisational growth and enhancing reputation.

Ben Hunt Group Communications Director Amadeus IT Group

DAY TWO 11.30 - 12.30

Anna Mitchell Group Director of Communications Coats plc

DAY TWO 11.30 - 12.30

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Tools

Thursday, June 25 & Friday, June 26, 2015

The Disruptive Academy – New approaches to communications In 2015 we are happy to introduce two new tools to you. On the first day two design thinking sessions will be offered during the break-outs, letting you experience the power of this problem-solving tool in a quick 60-minute session. On the second Summit day we offer a presentation skills double-session teaching you how to get you message across.

DAY ONE 11.15 – 12.15 3.15 – 4.15

BOTH DAYS Clinics – Get the expert opinion!

• Get individually tailored advice on current comms challenges • Obtain new ideas for your daily work • Choose your topic of interest • Meet a corporate communications expert in a one-on-one session

DAY TWO Design Thinking in a Nutshell Design Thinking is a method with a consequent focus on customer´s needs.

It is result open and result driven at the same time. It can lead you to disruptive innovation based on a deep understanding of what your client really needs. Once you’ve understood and observed, you form the key question.

Then you ideate like crazy and build (!) a prototype of your solution no matter what it is. Users will test it right away.

Throughout the process you iterate as needed. It is strong, it works, it is exhausting, and it is fun. Get an idea by a quick run through the full process within one hour.

Bernd Rettberg Managing Director tebble

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11.30 – 12.30

Giving power to the point

Stop sliding! Start zooming

“Powerpoint presentation” is a phrase known to strike trepidation into the souls of even the most seasoned professionals.

But it shouldn’t be that way. Use this versatile tool properly and you’ll have audiences dancing along to your beat. Take the floor with Dani to discover the art of message development and translating it into presentations with real Power to get your Point across.

Since the introduction of Powerpoint back in 1990, an entire generation of professionals grew up using slides. A new generation is ready to take over and demands dynamic and versatile tools to present and share stories. A tool called “Prezi” is the answer to their prayers – and it is here to­ stay …

Dani Buijtenhek Founder & Owner danibu

Paul van Hattem & Pieter Bosschaart Founders Mr. Prezident

Best Cases

Friday, June 26, 2015

N EW REPUTATION MANAGEMENT

PUBLIC AFFAIRS & POLITICAL COMMUNICATION

ENGAGING CORPORATE PARTNERS IN SUSTAINABILITY COMMS

ENGAGING STAKEHOLDERS WITH COMMUNITY PROGRAMS

The world economy is growing fast and the global fight against poverty is making substantial progress. Through education and training to become economically active Hand in Hand is supporting the poorest so that they have the potential to earn a living.With an increased interest in sustainability and corporate engagement in Sweden, Hand in Hand is now partnering with a number of corporate partners who are engaging in the global combat against poverty through entrepreneurship and job creation.

Aykan will talk about how 3.2.1 Move!- a program that invests in the future of young people- enables Coca-Cola İçecek to start a positive engagement with key stakeholders including government and opinion leaders. 3.2.1 Move! has an interesting story, inspiring and equipping coaches and youth with the tools to organize activities and to motivate their schools and governments to start physical activity initiatives in Turkey, Iraq, and Pakistan.

Hakan Jarlenius Director Communications Hand in Hand

Aykan Gülten Corporate Affairs Director Coca-Cola Icecek

DAY TWO

11.30 - 12.30

N EW

DAY TWO 11.30 - 12.30

EXPERT SESSION

PEER 2 PEER

BEST PRACTICE ON CONTINUOUS BRAND IMPROVEMENT AT RABOBANK

MULTICULTURAL COMMUNICATIONS

Today, brand change doesn’t always take place in large steps, but has become a more gradual process. Due to the explosion of channels and touch points that are involved, the processes involved in rebranding have become much more interesting.

Not to mention dimensions other than the visual, such as tonality, smell, touch and sound - which constantly offer new opportunities for better brand experiences and customer journeys.

As corporations become increasingly multicultural, transcending the boundries of geography, language, and customs, amongst other things - it is more important now than ever to understand the consequences of growing corporations for the communications function. How does working for a multicultural company affect the way we work and what issues matter most as we look ahead?

Marc Cloosterman CEO VIM Group

Atte Palomäki Group VP Corporate Communications Wärtsilä Corporation

DAY TWO 11.30 - 12.30

DAY TWO 11.30 - 12.30

EXPERT SESSION

MASTERCLASS

CAN DIGITAL DISRUPTION PRODUCE THE RIGHT KIND OF CHANGE?

MASTERING THE PUSH AND PULL OF COMMUNICATIONS

Last year we discussed new models of communication using digital channels and presented an innovative case study from Unilever. This year we’ll be extending this, exploring the role of the CCO (Chief Content Officer – you have got one of these, yes?!) in driving innovation in the ways organisations plan and execute digital communications. We’ll look at exploring ways to disrupt existing models to drive change across the organisation with a special focus on corporate authenticity and accountability.

What we’ve learnt from cases of high impact Viral Change ™ in action. Impacting organizational change needs a crafted combination of Push (top-down) and Pull (bottom-up, multicentre) actions. Communications is a key component of Viral Change but the Push/Pull combined effect must be well orchestrated. The session brings up real examples of successful implementations with a variety of Push/Pull Communications involved.

Andy Wood Strategy Director Freestyle Interactive

DAY TWO

11.30 - 12.30

Jayne Lewis Senior Principal, Operational Excellence Lead, The Chalfont Project Caroline Tierney Partner, Viral Change, Global LLP and The Chalfont Project

DAY TWO 11.30 - 12.30

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Best Cases

Friday, June 26, 2015

INTERNAL COMMUNICATIONS

INTERNAL COMMUNICATIONS

JB UNITED: SOCIAL, MOBILE & LOTS OF VIDEO

SUCCESS THROUGH EMPLOYEE ENGAGEMENT

In a more and more fragmented, rapid and mobile world Jyske Bank has changed its internal communication from the old-fashioned intranet to a social media universe called “JB United” - with open debates, daily and monthly tv-news, ”Jyske Tube” (internal Youtube), blogs and an internal ”freedom of the press”. The app ”JB United” has revolutionized the internal communication and built a fan culture among the employees.

In her session, Yasemin Güzeloglu will enlarge on internal communications at Turkish Airlines, underlining the importance of their employees and employee communications to maintain the success of the award-winning airline.

Learn how employee engagement is driven and satisfaction guarenteed.

Lasse Hoegfeld Head of Communications Jyske Bank

Yasemin Güzeloglu Director of Corporate Communications Turkish Airlines

DAY TWO 1.30 - 2.30

DAY TWO 1.30 - 2.30

SOCIAL MEDIA & ONLINE COMMUNITY

CREATING SUCCESSFUL CONTENT Electroluxs’ content studio has been responsible for several award-winning campaigns including the critically acclaimed Vac from the Sea initiative. Another of Radström’s ventures is the Electrolux Design Lab, an international award for students that turned into a major content marketing opportunity. Learn about lessons, learning, challenges and best practices from Electrolux, a global leader in home appliances.

Mattias Radström Vice President Global Social Media and PR AB Electrolux

1.30 - 2.30

EXPERT SESSION

EXPERT SESSION

HOW TO MAKE ONLINE COMMS MORE EFFECTIVE

HOW TO ENSURE YOUR MEDIA SPOKESPERSON IS CONFIDENT

300 days of research from 30 of the world’s best websites in 30 minutes. Our Financial Times Index delivers best practices and trends that you can use in your own online estate. Plus What is a content strategy and how do you measure its effectiveness?

We asked 500 global digital managers to name their top challenge - “content strategy” was the clear winner. Half are planning major changes this year - find out why.

It does not matter how hard you work as a PR, in house or agency, if your spokespeople cannot deliver. We have developed a fast and convincing way to persuade the most timid or most arrogant spokespeople to control interviews, stick to the message and deliver credible reactive lines. In this practical and interactive presentation Lindsay and Laura will share those techniques with you.

Dan Drury, CEO & David Bowen, Founder Bowen Craggs & Co.

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DAY TWO

DAY TWO 11.30 - 12.30

Laura Shields, Brussels Director, Lindsay Williams, Managing Director, Media Coach International

DAY TWO 11.30 - 12.30

Best Cases

Friday, June 26, 2015

PEER 2 PEER

MASTERCLASS

KEY LEARNINGS IN ASSOCIATION COMMUNICATIONS

ENGAGEMENT AND TRANSFORMATION IN THE DIGITAL ERA

As more and more professionals begin working for various associations across Europe and within many fields, it is becoming increasingly important to take key learnings from the corporate world and adapt them to our daily work. Join this peer to peer session to explore key takeaways from the Summit and discuss how we can best implement them in the day-to-day work of our associations.

Engaging with “non traditional” stakeholders (e.g. NGO´s, community leaders or internet publics) influences risk management, innovation and legislative fit. This engagement increasingly requires new language; new social media communication skills but ultimately a new corporate culture. During this break-out session I will critically analyze current corporate engagement techniques and tools. I will also discuss internal and external constraints and opportunities to facilitate the engagement.

Florence Ranson Director Communications FoodDrinkEurope and Mark Redgrove Head of Communications Orgalime

DAY TWO 1.30 - 2.30

Itziar Castello Professor at Instituto de Empresa University Carlos III of Madrid and Copenhagen Business School

DAY TWO 1.30 - 2.30

CHANGE COMMUNICATION

BBVA’S NEW PARADIGM OF CONTENT CREATION At BBVA we have a new approach to the content we generate. In a communication environment in which brands have become content generators and audiences are increasingly inaccessible, BBVA has evolved its traditional sponsorships to comprehensive content. The Cooking Tour Experience by BBVA and El Celler de Can Roca has been an example of this new approach to contents in BBVA. Ignacio Tena Rubio Sponsorships and Contents Communication Manager BBVA

DAY TWO 1.30 - 2.30

CHANGE COMMUNICATION

FROM B2B TO BUSINESS 2 SOCIETY – CHANGING THE BUSINESS MODEL Novelis laid out an ambitious vision aimed at strengthening the long-term competitiveness of its business. At the core of the company’s transformation is the unprecedented target to use 80 % recycled inputs by 2020. This requires a new way of operating and sustainability needs to be a central part of what Novelis communicates and engages with its stakeholders about. See Novelis’ communications strategy supporting the transformation of a whole business model in the Aluminium industry.

Sabine Schauer Director Corporate Communications & Government Affairs, Europe Novelis

DAY TWO 1.30 - 2.30

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Best Cases

Friday, June 26, 2015

N EW BRAND MANAGEMENT

BRAND MANAGEMENT AT SKY For 20 years, Sky had the reputation of being a permanently unsuccessful company. The comprehensive “Turnaround” communication campaign, which launched in 2010 and targeted all stakeholders in the company, has brought about a sustained improvement in Sky’s image. Today Sky is a strong brand. The company is not only regarded as a driver of innovation that offers premium programming and outstanding customer service. Sky also established pay TV as the third pillar in the German Pay TV market.

Dr. Joerg E. Allgaeuer Vice President Corporate Communications Sky Deutschland

DAY TWO 1.30 - 2.30

EXPERT SESSION

EXPERT SESSION

THE FUTURE OF CORPORATE COMMUNICATIONS

SHIFT HAPPENS!

The world of corporate communications is changing rapidly. What will the communications landscape look like in five years’ time? And what does this mean for in-house communications professionals? Brunswick Insight will present the results of a survey done in collaboration with the EACD of senior in-house communications professionals on this topic. The session will discuss key trends in corporate communications - and their implications for the profession.

Still banging on about employee engagement? According to Gallup, only 30% of your people are engaged – a figure that’s not budged for 12 years. But shift really can happen. Think differently, take risks, change your methodologies, get buyin from your leaders, you can change your business. So be the change. Our workshop will talk through new, accessible, practical techniques for brave, authentic pioneers who want to disrupt their organisation from the inside out.

Phil Riggins Partner Brunswick Group

DAY TWO 1.30 - 2.30

EXPERT SESSION

THE TOOLS THE CCO NEEDS FOR THE BOARD With reputation crises impacting business, time has come for boards to recognise their strategies are no longer sufficient.

The key reason is their refusal to recognise the impact of the ‘Outside: In’ perspective. Only the CCO can deliver this insight.

Risk Managers don’t understand stakeholders, CEO’s have no time to think, marketing people are in ‘broadcast mode’. We will provide a complete tool set the CCO can offer the board to assure strategic continuity and enhance long term value.

Tom Vesey CEO Carma International

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DAY TWO 1.30 - 2.30

Carol Whitworth Founder, Inspiration and Innovation Home

DAY TWO 1.30 - 2.30

DAY TWO

3.00 - 4.00 N EW

Influencer Relations Nothing convinces more than the considered opinion of a valued thought-leader. Which is why the key to communications in 2015 is connecting with relevant and influential voices – online, at work and in the media – and engaging them with convincing content, values and strategy and then let them do the talking. The better your content, the more influencers will want to share it with their network, and the closer aligned content is with strategy, the better the results will be for the bottom line.

Join our final panel discussion and discuss the future of this development with our expert group.

Sebastian Spasic Instagram Influencer @AKUsepp

Asha Tharoor Head of Media The ONE Campaign

Rafael Marin Marketing & Communicaiton Officer KIC Inno Energy

Daniel Fürg Editor The Huffington Post

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Join The EACD

Join Europe’s leading network for in-house communicators!

With over 2,300 members from across Europe, the European Association of Communication Directors is the leading network for in-house communicators and PR professionals. The EACD offers innovative forums for knowledge exchange and peer-debate to promote networking and to further the communications profession. We would be delighted to welcome you to our community!

WORKING GROUPS

The EACD Working Groups ensure a cross-industry exchange of opinions and information. Members of the EACD regularly come together in these workshops and meetings to discuss various topics.

The goal of these sessions is to establish cross-institutional networks and to develop and enhance topic-related standards.

QUALIFICATION AND PEER NETWORKING FOR EUROPE’S ­ IN-HOUSE COMMUNICATION COMMUNITY Founded in Brussels in 2006 by over 100 inhouse communicators from all across Europe, the European Association of Communication Directors (EACD) is today’s leading European network for in-house communicators with more than 2,300 members from 42 countries. The EACD meets the needs of communications professionals working internationally, providing them with support for facing and mastering the exciting new challenges they encounter in the global arena on a daily basis.

Learn more and join at www.eacd-online.eu

EUROPEAN COMMUNICATION AWARD

REGIONAL BREAKFAST

Each year the EACD presents the European Communication Award in a festive gala ceremony. The award honours outstanding communication efforts and achievements of organisations.

Our regional breakfast will bring together peers from various regions. Summit participants have the chance to extend their international network, and can get to know the EACD at the ECS 2015.

YOUNG COMMUNICATORS AWARD

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By recognising outstanding communications projects from young professionals, the EACD actively contributes to shaping the future of our profession. Each year, judges determine the shortlist and EACD members elect the winner.

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/ Hara

Warm-up for the Summit This year the European Association of Communication Directors will celebrate the second annual EACD Kick-Off Day, which will take place on Wednesday, June 24th at the Square Meeting Centre in Brussels. We cordially invite our members and peers to join our events and warm-up for two exciting Summit Days. The programme starts in the afternoon with our many Working Group meetings. These workshops bring together EACD members, communication experts and other interested peers to discuss the latest trends and methods in various industries and fields of expertise, ensuring a lively peer-exchange. Shortly after the sessions end, the EACD General Assembly will commence and all full-members are invited to join and reflect on our association’s activities. Afterwards, we invite everyone to a networking reception with drinks; an evening that will undoubtedly prepare us for two very eventful Summit days.

WEDNESDAY JUNE 24, 2015

www.facebook.com/eacd.online @eacdonline

2.30 – 3.00

Welcome & Registration

3.00 – 5.30

EACD Working Group Meetings Working Group EVALUATION

Working Group FINANCE & INSURANCE

Evaluation in Times of Crisis: Communicating Charlie Hebdo

Communication challenges and opportunities in the current financial environment

Louis de Schorlemer, Cargill Europe & Thierry Nicolet Schneider Electric

Médard Schoenmaeckers HSBC

Working Group FUTURE OF THE MEDIA

Working Group HEALTH

Current themes and Changing PR challenges in healthdemands in times of shrinking newsrooms care communications Oliver Herrgesell Turner Broadcasting

5.30 – 6.00

Business Break & Registration for General Assembly

6.00 – 8.00

EACD General Assembly (open to all full members)

Nicole Gorfer Roche Pharma AG

Working Group INTERNAL COMMS Recent cases and developments in internal communications Stacey Minton Celgene International

Working Group RISK & CRISIS COMMUNICATION “Science-based“ versus “precautionary principle“ Philip Springuel EUFIC

Working Group SOCIAL MEDIA PR Hacking: How to optimise and hack the way you manage social media Philippe Borremans Van Marcke Group

Preliminary Agenda: • • • • • •

8.00 – 10.00

KI C K OFF

Welcome by the EACD President Report of the EACD Board Report of the Regional Coordinators & Working Groups Heads Financial Report Discussion and Formal Approval Any other Business

Networking Reception & Drinks

Supported by: 31

Partners The European Communication Summit is hosted by the European Association of Communication Directors (EACD) and Communication Director Magazine. The hosts gratefully thank the following partners for their support:

Addison Group is a leading London-based communication consultancy and creative agency. We exist to help our broad client base create compelling, effective communication that builds the value of its reputation. We’ve been in business for over 35 years and currently work with over 50 leading companies across the UK and Europe. We’re also part of WPP. www.addison-group.net

We are experts in global online corporate communications. We help you improve the effectiveness of your websites, mobile and social channels. Our work is independent, our opinions trusted and our recommendations proven. Our research, published in the Financial Times and used by more than 50 of the Fortune Global 500 – can help you find and maintain the right course. www.bowengraggs.com

Freestyle Interactive is an international digital agency. We deliver digital marketing services in strategy and planning, web design and build, campaign creation, audience engagement and Digital Asset Management. We work with brand and corporate clients across Europe in support of external and internal communication strategies and digital consumer marketing, from offices in the UK and Paris. www.freestyleinteractive.co.uk

Augure’s proprietary software and influencer intelligence helps brands in successfully bridging the gap between traditional PR and Influencer Marketing. Using Augure, PR and Marketing professionals can effectively identify and engage their key influencers, hence increasing brand awareness, build trust and create affinity around their brands. Augure enables them to measure, in real time, the impact and efficiency of their PR campaigns. www.augure.com

CARMA International is a leading communications analysis firm and an industry pioneer since 1984. We offer a range of products and services which are as well placed to guide a company beginning news analysis for the first time, as they are to managing the complex news analysis needs of a multi-national corporation. We place a very high level of importance in understanding our clients’ goals and objectives and ensuring these are interpreted into effective programmes. www.carma.com

H+K Strategies offers senior counsel, insightful research and strategic communications planning throughout the world. We have over 88 offices around the globe, and our clients represent 59 of Interbrand’s 2013 Top 100 Global Brands. 50 percent of global Fortune 500 companies have chosen to work with our firm, and our relationship with WPP – one of the world’s largest communications groups – gives us an unmatched worldwide presence. www.hkstrategies.com

At AXA Belgium, about 4,000 brokers and 4,100 employees put their expertise at the service of 2,9 million customers, offering them flexible insurance solutions tailored to their real needs.

As an insurance company, for AXA Belgium prevention and protection is part of its DNA. It translates every day in sizeable investments in risk research and education. www.axa.be

Our clients get high-level strategic and creative communications counsel followed through with hard-working, sleeves-rolled-up delivery, all underpinned by the guiding principles of the firm’s founders: mutual respect, integrity, teamwork and “client comes first” customer service. We bring together the strategies and tactics needed to generate leads, drive reputation and sales, engage key audiences and deliver measureable results. www.fleishman.co.uk

Jive is the premier provider of modern communication and collaboration solutions for business, recognized as a leader by the industry’s top analyst firms in multiple categories. Our products enable people and organizations to work better together, using technology that adapts to their way – not the other way. The world’s best companies depend on Jive to unleash the ideas and impact of their employees, partners and customers. www.jivesoftware.com

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Partners

Taking the measure of media to evaluate your reputation, your consumers’ behaviour, and your competitors’ strategies can be a complex business. Yet despite the rapid rise of new technologies, channels and markets, we are making media monitoring much easier. We help you understand and strategize your media story in the fields that interest you, and support you in opening up new business insights. www.kmniglobal.com

Radley Yeldar is a creative communications consultancy helping you to tell your story simply and in one clear voice. We can help you enhance your brand reputation, make the most of today’s digital world and deliver sustainable change.

By combining audience insight with creativity, we’ll help you build a deeper, more rewarding, relationship with the people who matter most: customers, employees and investors. www.ry.com

VIM Group ensures brands are consistently delivered around the world. As the category’s founder we bring unrivalled and independent experience and knowledge. Implementation of your brand properties across all touch points, both digital and on the ground, is our business. We also offer project management, brand management and advice on creative partnerships giving you a comprehensive choice of services. www.vim-group.com

LexisNexis BIS helps professionals take data-driven decisions based on the high-value media content combined with unique technology to quickly find actionable insights. In April 2015, LexisNexis BIS launches LexisNexis Newsdesk –the all-in-one media monitoring and analytics solution- designed to help professionals search, analyse and share insights with the most comprehensive, global content collection in the industry. www.lexisnexis.com/internationalsales

Media Coach International Ltd is a media training agency with offices in London and Brussels. Run

by MD Lindsay Williams and Brussels Director Laura Shields, it is a network of former and current journalists dedicated to helping organisations of all shapes and sizes get their messages across in a clear, concise and concrete manner.

Clients include UN agencies, large and small multinationals, NGOs, trade associations and diplomats. www.themediacoach.co.uk

VMA Group is the leading global provider of corporate and marketing communications recruitment and headhunting services across all sectors and levels with offices in amongst others Brussels, Amsterdam, London and Paris and consultants active in Frankfurt and Zurich.

VMA Group’s success lies in the art of building relationships with communication professionals and involving candidates that are not actively looking for new jobs themselves. www.vmagroup.com

MdC is one of the largest independent PR agencies in Europe, with offices in Madrid, Barcelona, Girona, Miami, Casablanca and Paris. MdC is the most award-winning and top-rated agency in Europe in the last decade, having made a name for itself as a communications consultancy that expertly creates news, brands and results through both traditional and non-conventional communications. www.marcodecomunicacion.com

As a global leader in its field, the EMScom Executive Master of Science in Communications Management trains communication professionals in developing new perspectives in key management areas. Based in Lugano, at USI Università della Svizzera italiana, the EMScom is an intensive part-time program with 9 residential sessions spread across 20 months. www.emscom.usi.ch

Waggener Edstrom (WE) is a global, integrated communications agency. For more than 30 years, the independently owned firm has developed strategic communications programs for innovative and world-changing clients, working to influence markets and people. WE delivers campaigns to consumer, trade and corporate audiences for clients in the technology, healthcare and consumer goods sectors. www.waggeneredstrom.co.uk

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Services

Locations

TERMS & CONDITIONS Discounted prices Members of the European Association of Communication Directors (EACD) and individuals applying for EACD membership at the time of the registration receive a discount on the registration fee. The participant’s individual membership will be verified with the EACD. All discounted prices are valid only if the amount

SQUARE SQUARE BRUSSELS MEETING CENTRE Rue Mont des Arts B-1000 Brussels

invoiced is received within the time stated on the invoice.

Filming and photography Please be aware that some of the sessions and events during the conference will be filmed and photographed. Participants who do not wish to be filmed or photographed should warn the organisation in advance. Films and photographs will be available at www.communication-summit.eu, and a link will be sent to all participants.

Participants can request the removal of a picture or video segment in which they are portrayed at any given time.

HÔTEL DE LA POSTE

Cancellation If a previous booking is cancelled and no replacement participant can be found, the following cancellation charges will be incurred:

HÔTEL DE LA POSTE Avenue du Port 86C B-1000 Brussels

• Cancellation 31 days or more before the event takes place: no charge • Cancellation between 14 days and 31 days before the event takes place: 50% of total price

Contact

• Cancellation less than 14 days before the event takes place: 100% of total price • Cancellations have to be made in a written form.

Cancellation and programme changes The hosts reserve the right to cancel or to reschedule the location or time, or to arrange a substitute speaker, if this is absolutely necessary due to an unforeseen problem with the speaker, or other unforeseen reasons which are

Vanessa Eggert Coordinator EACD

Sebastian Lang Programme Coordinator

Helge Schlüter Partner Management

Dennis Schultz Participant Management

out of the control of the the organisers. In these cases, the hosts are not required to compensate travel or accommodation costs, loss of working time, or other damages, and in other cases only when there is gross negligence. If relocation

Planning your stay?

European Communication Summit 37, Square de Meeûs, B-1000 Brussels Tel +32 (0)2 219 22 90 Fax +32 (0)2 219 22 92 info@communication-summit.eu www.communication-summit.eu @commssummit

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Find hotel recommendations on our website: www.communication-summit.eu

is not reasonably possible for the participant, then (s)he is entitled to cancel the booking immediately and free of charge.

Place of jurisdiction: Berlin, Germany.

Organisation: Helios Media GmbH

I N T E R N AT I O N A L C O N F E R E N C E F O R C O R P O R AT E C O M M U N I C AT I O N A N D P U B L I C R E L AT I O N S

EUROPEAN

COMMUNICAT ION SUMMIT2015

REGISTER NOW!

FAX +32 (0)2 219 22 92 MAIL info@communication-summit.eu

I would like to attend the European Communication Summit on June 25th and June 26th, 2015 in Brussels.

I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the field of politics. I am not a member of the European Association of Communication Directors and do not wish to apply for membership this time. Conference fee: 1,960 Euro* I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the field of politics. I would like to become a full member of the European Association of Communication Directors (membership fee 140 Euro** per year) and hereby officially apply for full membership. Conference fee: 980 Euro* I am a full member of the European Association of Communication Directors. Conference fee: 980 Euro* I will not be able to attend the European Communication Summit 2015.

I will not be able to attend the European Communication Summit 2015 but I would like to become a full member of the European Association of Communication Directors (annual membership fee: 140 Euro**) and hereby officially apply for membership.

P LEA S E FILL IN: * ** SURNAME, FIRST NAME

DATE OF BIRTH

EMPLOYER

POSITION

OFFICE ADDRES S

STREET

POSTCODE, CITY

COUNTRY VAT NUMBER

OFFICE TELEPHONE

OFFICE TELEFAX

OFFICE E-MAIL

URL OF THE EMPLOYER

HOME ADDRES S

STREET

POSTCODE, CITY

billing address

d at e

office

COUNTRY

home

SIGNATURE

* Included in the participant’s fee is access to all parts of the conference Programmee as well as to the evening reception “European Communication Award”. Prices do not include VAT. ** excl. VAT; please see conditions of membership on www.eacd-online.eu; please note that the annual membership fee of 140 Euro is not included in the conference fee of 980 Euro. *** All fields are mandatory

S QUA R E DE MEEÛS 3 7 | B - 1000 B R US SE L S | TE L + 32 ( 0 )2 2 1 9 2 2 9 0 | FA X + 3 2 (0 )2 2 1 9 2 2 9 2 | I N F O @ C O M M U N I C AT I O N- SU MMIT.E U

www.communication-summit.eu

Angeles Moreno University Rey Juan Carlos Madrid

Mattias Radström AB Electrolux

Pieter Bosschaart Mr. Prezident

Dani Buijtenhek danibu

Viviane Huybrecht KBC Group

Aykan Gülten Coca-Cola Icecek

Per Nilsson Volvo Trucks

Roger Strandahl E.ON

Tony Bosma Extend Limits

Itziar Castello University Carlos III of Madrid

Rich Kylberg Arrow Electronics

Egmont Philips ING Group

Seth Faison The Global Fund

Inge Wallage IWA

Ben Hunt Amadeus IT Group

Emily Gibbs Financial Times

Nathalie Quéré AkzoNobel

Reidar Gjaerum Statoil ASA

Jayne Lewis The Chalfont Project

Sumeet Chatterjee RPG Enterprises

Christopher Storck Quadriga University

THE STATE OF THE ART IN COMMUNICATIONS AND LEADERSHIP Hakan Jarnelius Hand in Hand

Anna Mitchell Coats plc

Edna Ayme Nissan

Lasse Hoegfeld Jyske Bank

Richard Doherty IECA

Paul van Hattem Mr. Prezident

Piet Verhoeven University of Amsterdam

Sabine Schauer Novelis

Ulrika Romantschuk Fazer Group

Fredrik Tukk Maersk Drilling

Florence Ranson FoodDrinkEurope

Louise Wadman Lloyds Banking Group

COMMUNICATION

Mark Redgrove Orgalime

Bernd Rettberg Tebble

Caroline Tieney The Chalfont Project

Dr. Joerg E. Allgaeuer Sky Deutschland

Ansgar Zerfaß University of Leipzig

Kendy Jason UBS Japan

DIRECTOR

Magazine for Corporate Communications and Public Relations