Play broschuere web

014 2 , 9 2 / 8 2 APRIL ERLIN B M U R O AF QUADRIG CE.EU Y-CONF A L P .

W W W

EREN

DESIGNING CONTENT CREATING VIDEOS REACHING TARGET GR OUPS

PROGRAMME // MONDAY, APRIL 28, 2014 9:45 am

Doors open

12:40 – 1:45 pm

Lunch

10:30 – 10:45 am

Introduction by the moderator

Module 2:

Creating Videos

Module 1:

Designing Content

1:45 – 2:15 pm

10:45 – 11:15 am

INTRODUCTION: VIDEO-COMMUNICATION Emotional impact and creation Prof. Dr. Frank Schwab, Julius Maximilians Universität Würzburg

KICK-OFF – HOW WE DID IT! Behind the scenes at an international Airport TBA - Munich Airport

2:15 – 3:45 pm

Workshops - Successful video production

11:15 – 11:35 am

VIRAL VIDEO COMMUNICATION FOR PRIVACY MATTERS See how easily freaks can take over your life Wien De Geyter, Febelfin

11:35 – 12:00 pm

Coffee Break

12:00 – 12:20 pm

TESTIMONIALS IN CORPORATE VIDEO COMMUNICATION „The Epic Split feat. Van Damme“ – creating the most successful automotive video ever Per Nilsson, Volvo Trucks

12:20 – 12:40 pm

NGOS MOBILIZING THROUGH VIDEO COMMUNICATION It‘s the heart stupid! Communicating on an emotional basis to reach people and achieve goals Dr. Astrid Deilmann, WWF Deutschland

WS1: Plan and excercise video production Jasper Claus, 1Camera WS2: Moving Ideas - conceptional thinking with corporate web videos Nike Wessel, dasprogramm WS3: Balancing creativity and technological necessities Andre Maat, Director 3:45 – 4:15 pm

Coffee Break

4:15 – 4:45 pm

KICK-OFF - WE BOUGHT IT! The story of Milk Jan Bles, FrieslandCampina

4:45 – 6:15 pm

Workshops - Successful video production Repetition of Workshops from the first session

6:15 – 7.00 pm

Augmented reality tour

7:00 pm

Festive Dinner

11:30 – 11:50 am

TV CHANNEL Jyske Bank TV - A TV Station with its very own bank Lasse Hoegfeld, Jyske Bank TV

11:50 – 12:45 pm

DISCUSSION Which approach works out? What‘s the best communication means?

Xavier Roussel, Dole Fresh Fruit Europe Caroline Wouters, WoltersKluwer Marc Langendorf, Siemens AG Lasse Hoegfeld, Jyske Bank TV

12:45 – 1:00 pm

Closing statement

// TUESDAY, APRIL 29, 2014 9:15 am

Doors open

Module 3:

Reaching Target Groups

10:00 – 10:20 am

INTERACTIVE VIDEO EXPERIENCE Connecting the on- and offline worlds with dole-earth.com Xavier Roussel, Dole Fresh Fruit Europe

10:20 – 10:40 am

B2B VIDEO COMMUNICATION The „When you have to be right“ Campaign Caroline Wouters, WoltersKluwer

10:40 – 11:00 am

ONLINE CHANNEL Siemens / answers: real stories about real people Prof. Dr. Marc Langendorf, Siemens AG

11:00 – 11:30 am

Coffeebreak

EDITORIAL

And ... - action !

If this text was a movie, you’d remember it better. Perhaps it would leave an impression, make you laugh or even make you cry. If you like it, you would share it and recommend it to your friends and colleagues.

Moving images have a lasting emotional effect on us, leaving other media far behind. On YouTube alone, more than four billion videos are viewed worldwide every single day. An individual person would need 340,000 years to see all of these. And the numbers are only increasing with 72 hours of video being uploaded every minute.

These fascinating numbers are not a trend exclusive to YouTube. Across the Internet there is an increasing demand for video. Statistics tell us that 76 percent of all European Internet users watch online videos. Or, perhaps even more telling, that the average visit time on a website without video content lasts a mere 43 seconds, whereas on a website with video it is closer to six minutes.

It is safe to say that video is exponentially rising in popularity with our generation. But what are the reasons for this? Which technologies strengthen this Internet video trend? And how can we – whether companies, political parties, NGOs or associations – profit from the many opportunities that online video communications offers?

Quadriga’s PLAY International conference, designed to bolster successful online video communications, will give you answers to these and many other questions regarding moving image and professional video communication. It offers guidance in beautiful color imagery; conveys strategies and techniques that help transform your messages into concise audiovisuals; gives suggestions and practical tips for working with online video and creates opportunities to network with colleagues and peers.

Prof. Dr. Alexander Gutzmer, Quadriga University Berlin

3

1ST CONFERENCE PLAY INTERNATIONAL COMMUNICATING SUCCESSFULLY WITH ONLINE VIDEO

WORKSHOPS & BEST CASES

BEHIND THE SCENES & KICK-OFFS

Our hands-on workshops will teach you the skills you need to create successful video campaigns, as well as how to transform your ideas into concepts. Along the way, they’ll pose questions like: what kind of planning is necessary? Which tools should you use?

Use our Best Case presentations and kick-off sessions to change your perspective. Learn from the minds behind some of the greatest video campaigns ever created and see for yourself how they developed and realised their ideas and how the videos were shared with the audience.

4

DINNER EVENT

The first conference day will end with a dinner event, bringing both speakers and participants together in a relaxed setting. After having reached the location at the end of the augmented reality tour, you are welcome to enjoy fabulous food and drinks and to get in touch with other participants. You can process the input you gathered througout the day, network with other communication professionals and exchange ideas for future video projects. Additionally we will be screening the latest videos from our speakers and from the internet.

5

PROGRAMME MODULES

MODULE 1: CONTENT

The first module of the conference will focus on the creation of content. After a short introduction by Professor Dr. Frank Schwab on the emotional impact of video communication, three best cases will delve into more detail. Wien De Geyter (Febelfin) will explain the internal factors that need to be taken into account, Per Nilsson (Volvo Trucks) will provide insights into creating the most successfull automotive marketing video ever and Astrid Deilmann (WWF) will round off the module by showing exactly why video is such an emotional tool.

MODULE 2: PRODUCTION

Our second module focuses on the production side of online video. Two kick-off sessions will showcase how a video can a) be produced internally by your own video production department and b) be produced by an external video production agency. After each of the kick-off sessions, three different workshops will be offered to help you develop the right skills. You will learn how to come up with creative ideas, what your corporation needs to be aware of in advance when working with agencies and what technological tools are out there waiting to be used.

MODULE 3: DISTRIBUTION

The third module is all about video distribution and how to make sure that you reach your target audience. In order to do so, a variety of channels are available: these will be outlined in four different session. Xavier Roussel will show how Dole Fresh Fruit Europe connects the offline product with its online background information, Caroline Wouters (WoltersKluwer) will explain how to implement online video into B2B communications and Marc Langendorf (Siemens) will introduce the online video platform /answers. Finally, Lasse Hogenfeld (Jyske Bank) will introduce Jyske Bank TV. A discussion with all speakers will end the conference, allowing you to compare the different approaches.

MONDAY, APRIL 28, 2014 9:45 AM 10:30 – 10:45 AM

DOORS OPEN INTRODUCTION BY MODERATOR Simply put, video is the future of communications. No other trend is growing as fast. That‘s why we want to introduce you to the world of successfully inventing, creating and implenting video into your corporate communication strategy. We have arranged for a variety of speakers from different sectors to show you all relevant aspects and areas.

Professor Dr. Alexander Gutzmer, Department of Corporate Communications, Quadriga University Dr. Alexander Gutzmer is a professor of corporate communications at Quadriga University of Applied Sciences. Professor Gutzmer is also editor-in-chief at the architecture magazine Baumeister, and editorial director of the Munich-based publishing house Callwey. He got a business degree from Free University Berlin and Warwick Business School. After this, he achieved a masters degree in cultural studies at Goldsmith College (University of London), where he also received his PhD with a thesis about Gilles Deleuzes and Peter Sloterdijks theories of architecture. His main fields of research: cultural theory of todays information society, and the relationship of media and space.

Alexander Gutzmer developed rich expertise in journalism, communication and media in several editorial departments of respected newspapers, magazines and publishing houses. He worked as London correspondent for the German national weeky Welt am Sonntag, as editor-in-chief for the magazine „pressesprecher“ at Helios Media, as editor-in-chief at the management magazine „think: act“ (Roland Berger Strategy Consultants) and as editorial director at the Burda Creative Group.

6

MONDAY, APRIL 28, 2014 10:45 – 12:40 AM 10:45 – 11:15 AM

MODULE 1: DESIGNING CONTENT

INTRODUCTION: VIDEO-COMMUNICATION Emotional impact and creation Can video communication really convey emotions stronger than pictures or words? Frank Schwab will explain the effect of video on viewers’ minds and explain how media makes use of this phenomenon. By using clear examples, he shows how results can be achieved, as well as why such goals are often missed.

09:12 / 10:12

Professor Dr. Frank Schwab, Julius-Maximilians-Universität Würzburg Dr. Frank Schwab is a professor of psychology and research associate in clinical, media and organisational psychology. The holder of the Chair of Media Psychology at the Institute of Human Computer Media at the Julius Maximilians University Würzburg, he teaches at the Department of Media and Communication while researching on the emotional effects of media and media in evolutionary psychology.

11:15 – 11:35 AM

VIRAL VIDEO COMMUNICATION FOR PRIVACY MATTERS See how easily freaks can take over your life Internet criminals are increasingly impersonating bank employees to get hold of your bank account details. This campaign underlines how carelessly we behave on the internet and reminds us to stop sharing our personal data with strangers.

The presentation will explain the creation of the campaign, including how management was convinced to create such an outstanding video.

09:12 / 10:12

Wien De Geyter, Secretary General, Febelfin Wien de Geyter joined Febelfin in 1999 and became its Secretary General in 2009. Prior to that she worked for Bailiff and AIA-pool after having achieved a masters degree in Law at the Katholieke Universiteit Leuven (cum laude). Additionally she earned a Diplome D‘Études Universitaires Générales from the Université du Havre and a law teacher‘s certificate.

11:35 – 12:00 PM

COFFEE BREAK

7

MONDAY, APRIL 28, 2014 12:00 – 12:20 PM

TESTIMONIALS IN CORPORATE VIDEO COMMUNICATION The Epic Split feat. Van Damme - creating the most successful automotive video ever Just one day after The Epic Split was released by Volvo Trucks it became the most shared video on the planet. Today it has almost 70 million views, 6 million shares and has generated over 20,000 editorials. With no spend on traditional advertising, it has become the most viewed automotive commercial ever on YouTube. The campaigns PR director, Per Nilsson, will take you on a journey from the creative idea proposal to Palais du Louvre.

09:12 / 10:12

Per Nilsson, Director PR and Media Relations, Volvo Trucks Per Nilsson directs media and PR globally for the Volvo Trucks, one of the biggest truck brands in the world. He has had several positions within communication in the automotive industry, including several years at Volvo Cars and PR agency.

12:20 – 12:40 PM

NGOS MOBILIZING THROUGH VIDEO COMMUNICATION It‘s the heart, stupid - communicating on an emotional basis to reach people and achieve goals If you are public relations professional or online marketer, the time has come to implement new tactics that will keep your audience excited, engaged, and encouraged to share. Video is obviously one way to go, but with some 72 hours of video content uploaded on YouTube every minute, you might find it hard to get the audience you think you deserve. Even more so if your budget is as tight as that of an NGO. With some real-life examples, this session shows you how to get through to your audiences with an emotional approach and achieve those goals your boss has set.

09:12 / 10:12

Astrid Deilmann, Head of Digital Communications, WWF Deutschland

©WWF/ dseiffert

Dr. Astrid Deilmann (aka @ hoersk on Twitter) has managed digital communications at WWF Germany since 2012 and is responsible for the NGOs photo and video communications. She worked as a journalist before ‘changing sides’, joining the press department of the Deutsche Bundesstiftung Umwelt before becoming head press officer at WWF Germany in 2005.

12:40 – 1:45 PM 8

LUNCH

MONDAY, APRIL 28, 2014 01:45 – 06:15 PM

01:45 – 02:15 PM

MODULE 2: CREATING VIDEOS

KICK-OFF: HOW WE DID IT! Behind the scenes at an international Airport An airport is a complex structure, which is why Munich Airport wanted to show the variety of people and jobs it takes across all departments to make it work. Working at Munich Airport is not just another job – for many employees it‘s pure passion.

Find out why the innovative form of a libdub film was the ideal way to demonstrade all this and to promote the Airport‘s new claim‚ Living Ideas – Connecting Lives. This session will show how the video was produced internally.

02:15 – 03:45 PM

09:12 / 10:12

WORKSHOPS - SUCCESSFUL VIDEO PRODUCTION WS1: Plan and excercise video production So you‘ve decided to make a film... What next? Video has the ability to transcend time and place. It is able to provide one of the richest story experiences imaginable. Let’s be honest, video is pretty awesome. If you think about it, it’s the perfect means to fulfil all your communication needs! Or is it? Jasper Claus of 1Camera shares his view of when and why to use video and more importantly, what you and your organisation should be ready for, when you do decide to make a film.

09:12 / 10:12

Jasper Claus, Founding Partner, 1Camera Jasper Claus founded 1Camera, an Amsterdam-based corporate video production agency. Previously he was a producer at MTV Networks Amsterdam, after having obtained his MSc. in psychology at Utrecht University.

9

MONDAY, APRIL 28, 2014 02:15 – 03:45 PM

WORKSHOPS – SUCCESSFUL VIDEO COMMUNICATION WS2: Moving ideas - conceptional thinking with corporate web videos This workshop gives a practical insight into how to design a suitable film concept and format to meet your corporate needs. We will start with the first step of film production: the development of the perfect idea into the perfect concept and its further implementation. Nike Wessel, CEO of dasprogramm, communicates the must do‘s when it comes to corporate web videos. Be curious and feel free to bring your own ideas and questions.

09:12 / 10:12

Nike Wessel, CEO, dasprogramm Nike Wessel is the CEO of the Berlin based PR and advertising agency dasprogramm. This cultural scientist focuses on the combination of classic PR with video PR and web 2.0 applications. She works with a huge variety of different clients from the corporate and private sector, basing her work on her experience in political parties and associations.

02:15 – 03:45 PM

WORKSHOPS - SUCCESSFUL VIDEO COMMUNICATION WS3: Balancing Creativity and Technological Necessities Our third workshop will focus on the technological tools that can be used when creating a corporate video. There are more options than you might expect when thinking about your video for the first time. You will enter a world of fascinating technologies and find out how to implement them in your own future campaigns.

09:12 / 10:12

Andre Maat, Director Director André Maat loves to shoot creative ideas across all genres.

He graduated from the Berlin Art School before moving to Amsterdam. He started his carreer working on online videos and content for brands such as Heineken, Bacardi, Nike and KPN. Since then, his field of work has included many award-winning commercials, promos, virals and corporate videos.

Especially when aiming for a viral effect, he believes that an authentic tone of voice and creative storytelling are key factors.

03:45 – 04:15 PM

10

COFFEE BREAK

MONDAY, APRIL 28, 2014 04:15 – 04:45 PM

KICK-OFF: WE BOUGHT IT! The story of Milk In order to move the focus from dairy-driven applications back to the core product of milk, FrieslandCampina started The Story of Milk as an internal campaign. They wanted employees to be aware of the true nature of the gift of milk and to talk and think about it by themselves. After the internal success of the video, the campaign was used externally as well, becoming another great success. Learn from this session how the cooperation with an agency worked in detail.

09:12 / 10:12

Jan Bles, Director Business Development Africa, FrieslandCampina Jan Bles is currently Director Business Development Africa at FrieslandCampina. Before his current position he was with FrienslandCampinas Vietnamn Division, at Friesland Foods Wamco Nigeria and at Friesland Foods Friesche Vlag Indonesia.

04:45 – 06:15 PM

WORKSHOPS - SUCCESSFUL VIDEO PRODUCTION Revisiting the workshops In order to allow you to participate in more than just one workshop session we offer another chance to experience the full range of workshops. You can once again deepen your knowledge after having heard from your fellow participants which session they appreciated most.

06:15 – 07:00 PM

AUGMENTED REALITY TOUR

11

TUESDAY, APRIL 29, 2014 09:15 AM

10:00 – 12:45 PM

10:00 – 10:20 AM

DOORS OPEN

MODULE 3: REACHING TARGET GROUPS

INTERACTIVE VIDEO EXPERIENCE Connecting the on- and offline worlds with the Dole Earth Project Creating high quality content no longer guarantees high visibility. Xavier Roussel of Dole Europe, presents the award-winning Dole Earth project which invites consumers to discover the origins of their fruit online. The video-based journey starts off with the fruit label and continues online with an interactive film that spans the countryside and pineapple plantations of Costa Rica. An emotional consumer experience that connects the on and offline worlds and communicates a strong message.

09:12 / 10:12

Xavier Roussel, Marketing & Communication Director, Dole Fresh Fruit Europe Xavier Roussel has been Marketing and Communication Director at Dole Fresh Fruit Europe in Hamburg since 2010. He has 20 years of experience in the fruit industry and worked the last 15 years at Dole Fresh Fruit Europe, the European division of Dole Food Company Inc., in various marketing and general management positions in Spain, France and Belgium. Xavier graduated from French business school ESSCA and attended the Management Acceleration Program at INSEAD.

10:20 – 10:40 AM

B2B VIDEO COMMUNICATION The „When You Have To Be Right“ Campaign WoltersKluver set out the video to communicate WoltersKluwer‘s new tagline and value proposition to employees and external contacts in an engaging, clear video that communicated the professionalism, elegance, and key messaging of the brand. Caroline Wouters will share the results in this presentation.

09:12 / 10:12

Caroline Wouters, Vice President, Corporate Communications, WoltersKluwer Caroline L. Wouters is Vice President, Corporate Communications at Wolters Kluwer, an AEX listed, market-leading global information services provider. Caroline oversees all communications and branding of the company. Under her leadership, several prize winning new online, video and print platforms, including social media tools, were launched. A framework for internal employee communications was created and to further the discipline, Caroline created a global communications and marketing community, with focus on stronger alignment around roles, responsibilities, and functions.

12

TUESDAY, APRIL 29, 2014 10:40 – 11:00 AM

ONLINE CHANNEL Siemens /answers: real stories about real people Launched on February 28, 2011; 4 million story views and counting; 45,000 subscriptions; 8 international awards. Up to 24% product link conversion. The true story of how a series of short films, shot by well-known directors and avoiding obvious marketing messages, gives a global technology brand a human voice – by speaking about people, not products.

09:12 / 10:12

Marc Langendorf, Deputy Head of Communications and Government Affairs, Siemens AG Professor Dr. Marc Langendorf was appointed Deputy Head of Communications and Government Affairs at Siemens in October 2013. Prior to that he had headed Siemens strategic planning of corporate communications. Previously he was responsible for the business and financial press of the Siemens Corporation in Washington D.C. and before that of Siemens AG in Munich. Before his move to the electronics company he worked for Dow Jones publishing and reported for the Wall Street Journal as a journalist. He started his career as an editor at the Vereinigte Wirtschaftsdienste news agengcy.

11:00 – 11:30 AM

11:30 – 11:50 AM

COFFEE BREAK

TV CHANNEL Jyske Bank TV - a TV station with its very own bank Over the past five years, Jyske (pronounced “You-skuh”) Bank has etablished its own TV station and transformed its Ccommunication department into an inhouse brand newsroom. Jyske Bank TV takes full advantage of web and social distribution and has helped the bank build a reputation as a different and informal banking brand. Along the way it has stirred up national discussions about both the future of marketing and journalism. Jyske Bank TV broadcasts live programs daily and has 10 ongoing series that are distributed to all kinds of screens including ones in the bank‘s branches. Jyske Bank TV was awarded Best Online TV Station in Europe at Digital Communication Awards in Berlin in 2011 and 2013 – and was awarded GOLD at 2013 Content Marketing Awards in USA in the Best Overall Editorial category.

09:12 / 10:12

Lasse Hoegfeld, Head of Communications, Jyske Bank and Editor-in-chief of Jyske Bank TV Lasse Hoegfeld has been at the forefront of content marketing since 2008, when Jyske Bank built one of Denmarks most modern television stations. He is a popular speaker on topics such as internal and external communication, new media, gadgets and game changing.

13

TUESDAY, APRIL 29, 2014 11:50 – 12:45 PM

DISCUSSION Which approach works out? What‘s the best communication approach?

This discussion serves as a wrap-up of the session on reaching target groups that took place during the morning hours.

The speakers will sit together and discuss among each other as well as with the audience the latest trends of corporate video and their different approaches to reaching out to target audiences.

12:45 – 01:00 PM

14

CLOSING STATEMENT

Xavier Roussel Dole Fresh Fruit Europe

Caroline Wouters WoltersKluwer

Prof. Dr. Marc Langendorf Siemens AG

Lasse Hoegfeld Jyske Bank & Jyske Bank TV

IMPRESSIONS • QUADRIGA CONFERENCES Crisis Communication Berlin 2012

Social Media Amsterdam 2012

Networking at the Quadriga Campus

Online Communication Copenhagen 2012

Dinner Event at Social Media 2012

SERVICE Terms & Conditions

LOCATION

1. Discounted Prices The first Play International conference will be held at the Quadriga Forum in Berlin. Located within walking distance from Berlin’s most important attractions, Quadriga Forum offers modern business and meeting rooms suitable for any occasion.

Quadriga Forum Berlin Werderscher Markt 15 10117 Berlin Phone: +49 (0)30/44 72 94 80 julia.stamm@quadriga-forum.de

HOST

PARTNER

Quadriga University offers discounts on the listed prices of certain conferences for members of the European Association of Communication Directors (EACD) and other partner associations. Subscribers to our media partner, Communication Director magazine, also receive a discount on the attendance fees for seminars and symposia. The participant’s personal membership and/or subscription must be presented, current and verified at the time they make a seminar booking. Discounted prices are only valid if the amount invoiced is received by Quadriga University within the time stated on the invoice.

2. Cancellation If a booking is cancelled and no replacement participant can be found, the following cancellation charges will be incurred: • Cancellation 31 days or more before the event takes place: no charge • Cancellation between 14 days and 31 days before the event takes place: 50% of total price • Cancellation less than 14 days before the event takes place: 100% of total price • Please note that cancellations should be in written form.

3. Cancellation and changes

Quadriga University of Applied Sciences Berlin is committed to modern, integrated management training and educates managers in communication and human resources management, as well as public affairs. Through its cross-subject structure, Quadriga University of Applied Sciences offers an education that meets the requirements in management, communications and public affairs.

The European Association of Communication Directors (EACD) is the network for communication professionals from all fields across Europe. The Association meets the needs of communication professionals working internationally, and provides support for new challenges in the global arena. For more information please visit: www.eacd-online.eu

Quadriga University reserves the right to cancel or reschedule seminar locations or times, or to arrange a substitute instructor if this is absolutely necessary due to there being less than six participants, an unforeseen problem with the instructor, or other unforeseen reasons out of the control of Quadriga University.

In these cases, Quadriga University is not required to compensate travel or accommodation costs, loss of working time or other damages, and in other cases, only when there is gross negligence. If relocation is not reasonably possible for the participant, then they are entitled to cancel the booking immediately and without charge.

4. Place of Jurisdiction Berlin.

Quadriga Hochschule Berlin GmbH Werderscher Markt 13 D-10117 Berlin Phone: +49 (0) 30/44 72 94 00 Fax: +49 (0) 30/44 72 93 00 www.quadriga.eu

Communication Director is an international quarterly magazine for public relations and communications. Communication Director is also the host of the European Excellence Awards. www.communication-director.eu

CONTACT For further information regarding the conference or registration process, do not hesitate to contact us!

Conference Coordinator: Sebastian Lang sebastian.lang@quadriga.eu

Registration Queries: Dennis Schultz dennis.schultz@quadriga.eu

Registration The registration fee includes participation in the programme, all conference documents and dinner and lunch buffets, as well as coffee breaks. Travel expenses and accommodation are not included in the price. A booking confirmation and an invoice will be sent to you after registration. Please remember to include your name in the transaction reference when making a payment. As the number of participants is limited, please be aware that your registration is only valid after receiving a booking confirmation. Please feel free to contact us should you not receive confirmation within 24 hours.

Registration Queries: Dennis Schultz dennis.schultz@quadriga.eu

REGISTRATION

Fax: +49 (0) 30/44 72 93 00 I would like to attend the Play International Conference on April 28th and 29th, 2014 in Berlin.

I agree with Quadriga University‘s Terms and Conditions available on www.play-conference.eu/terms General Admission: Conference Fee 1160 €* Early Bird Discount: Early Bird registration deadline is March 21st, 2014: Conference Fee 920 €* EACD members: I am an inhouse communications professional and a full member of the European Association of Communication Director (EACD) OR I would like to become full member of the EACD (annual membership fee, including Communication Director subscription:140€ and hereby officially apply for membership: Conference Fee 840€*/** Communication Director Magazine subscribers: I am a subscriber of Communication Director magazine OR I would like to become a subscriber of Communication Director (annual subscription: 120€ and hereby order an annual subscription: Conference Fee 840€*/**

Name/Surname** Company Position Address/City**

Telephone E-Mail** VAT number

Signature

I would like to register further participants: The second registered person and all further attendees receive a 100€ discount on the current fee.

Person 1 (100€ discount):

Name/Surname Position/E-Mail Person 2 (100€ discount):

Name/Surname Position/E-Mail

Alternative billing address?

Yes

No

Company Name/Surname Address/City

Date/Signature

Register online: www.play-conference.eu * Prices do not include VAT; included in the participants fee is the access to all parts of the conference programme as well as to the dinner reception. ** Prices do not include VAT; please see EACD conditions of membership on www.eacd-online.eu *** All fields are mandatory Host: Quadriga Akademie Berlin GmbH

Quadriga Forum Werderscher Markt 15 10117 Berlin Tel.: +49 (0) 30 - 44 72 94 80 www.quadriga-forum.de