Social Media Conference 2019

9/10 September 2019 Berlin

The People 足behind a Smiley

足 M O FR TO L A I C SO N A M 足HU IA 足MED

12th Edition

9/10 September 2019 Berlin

The People 足behind a Smiley

足 M O FR TO L A I C SO N A M 足HU IA 足MED

12th Edition

1 KEYNOTE SUVI USKI, CO-FOUNDER & CEO, SOMETURVA

2 DAYS IN BERLIN WITH WORKSHOPS, BEST CASES, H2H AND IMPULSE SESSIONS

14 SESSIONS AI, STORYTELLING, ­EMPLOYEE ADVOCACY, UGC

48 HOURS INSPIRATION, IMMERSION, NETWORKING AND MORE!

100+ PROFESSIONALS SOCIAL MEDIA AND COMMUNICATION DECISION-MAKERS

EDITORIAL Erik Eklund, Founder, Connecting Humans

WELCOMEH T TO THE 12 A I D E M L A I SOC E C N E R E F CON The Social Media Conference is an international event making a mark in the way we engage in conversations, build relations and create communities online.

It’s a hands-on experience where social media experts will offer invaluable insights and proven strategies on how to create human connections, make a positive impact and generate sustainable results.

Come and listen to thought-provoking talks, take part in interactive workshops and engage in personal discussions with our experts and attendees. Venture beyond the traditional way of networking and make genuine relationships in the Connecting Humans experience.

Until date, 100% of your customers, partners and colleagues are still people, and instead of selling to brands or business, get to know the humans working in these brands and business or using your products and services. Technology and automation become stronger and with that comes the urge for more and better strategies to connect with humans than ever before.

Let’s put human being back in being social, and shape the future of social media.

Yours, Erik Eklund

#SMC19

Monday 9 September 2019 Tuesday 10 September 2019

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9 September 2019

10 September 2019

09.00 – 10.00

Doors open & Breakfast

08.00 – 09.00

Mindfulness Experience

10.00 – 10.15

Welcoming remarks by the moderator

09.00 – 09.10

Welcome

10.15 – 10.45 Keynote Making impact by building authentic ventures for real people through social media Suvi Uski (Someturva)

09.10 – 09.40 Best Case Turning auditors and accountants into social media ninjas Othman Abdelmoumene (Mazars)

10.45 – 11.00

Introduction to H2H Sessions

09.50 – 11.20

11.00 – 11.30

Coffee Break

11.30 – 14.00 Human 2 Human Sessions How to successfully engage your targeted audience he Outside in Perspective: Business and T consumer relationship in social media Isabella Sobieski (Freelancer) toryBrand your Video – How to successfully S engage your targeted audience Holger Koenig (KOENIGSFILM) The Magnificent Art of Podcast Nike Wessel (dasprogramm) o you want to sound more human D on social? Try AI. Mario Imparato (Persado)

B2B

B2B

B2C

B2C

Module 1

From consumers to people

Best Case – Who do we talk about when we talk about our community Jenni Smout (ICRC)

Beyond Authentic: How to dig Gold on LinkedIn Erik Eklund (Connecting Humans) Data-driven strategies for social media campaigns Judith Christina Pierau & Katja Evertz (FleishmanHillard Germany GmbH) User generated content as a hidden treasure Karolina Kornacka & Dawid Sliwinski (Kamikaze) Lunch

12.20 – 13.50

Workshop Session Round 2

B2B

Lunch

How to Unleash the Power of Social Media for B2B Companies Tilo Bonow (PIABO)

11.20 – 12.20

Influencers: the currency of trust in social media?

Christoph Kamps (KMB) 14.00 – 15.00

Workshop Session

B2B

How to Unleash the Power of Social Media for B2B Companies Tilo Bonow (PIABO) Beyond Authentic: How to dig Gold on LinkedIn Erik Eklund (Connecting Humans)

15.00 – 15.40

Best Case – Content Marketing: Going beyond the product Clive Roach (Signify)

B2C

15.40 – 16.20

16.20 – 16.50

Coffee Break

Module 2

Beyond the product, experiences.

16.50 – 17.20 Impulse – Why Social Media is Ruining Your Life Katherine Ormerod (Work Work Work) 17.20 – 17.50 Sum-up + Connecting Humans Experience Erik Eklund (Connecting Humans) 18.00 – 20.00

Dinner

B2C

14.00 – 14.15

Data-driven strategies for social media campaigns Judith Christina Pierau & Katja Evertz (FleishmanHillard Germany GmbH) User generated content as a hidden treasure Karolyna Kornacka & Dawid Sliwinski (Kamikaze)

Wrap-up Session

14.45 – 17.45 Additional

Seminars (Book additionally)

Become an Instastory-Expert Mirco Gluch (Piggyback) Leni Stahlhuth (Photographer and Blogger) The Power of ONE: Leveraging your Authenticity Nelson Emilio (Singularis Human Consulting)

KEYNOTE

Suvi Uski, Co-Founder & CEO, Someturva

MAKING IMPACT BY BUILDING AUTHENTIC VENTURES FOR REAL PEOPLE THROUGH SOCIAL MEDIA The things we know about social media and human behaviour give us the elements of the perfect formula to build a better world.

Specifically, social psychology offers tools to understand the dynamics of the user making good and bad choices online. In her keynote, Dr Uski describes how purpose can be integrated into social media and how it changes everything around it through her own journey creating a company providing legal help to social media users and gamers.

S T H G I L H G I H G N I T C E N N CO HUMANS “Who are you” and “what do you do” are common questions in professional-, social- and romantic settings. Yet most people turn to things such as university degrees, the caliber of a company or the status of a job title as a reply, but are confused when answering these questions and the purpose of what they are doing.

Social studies and extensive research in psychology, science and spirituality points at the same denominator on how to live fully, connection. We are hardwired to connect to others, it’s what gives purpose and meaning to our lives. What’s life without connection?

In Connecting Humans we let you explore how to. Instead of talking about algorithms, SEO or KPI’s, and instead of learning how to sell to brands or businesses, we encourage you to focus on the humans working in these brands and business, or using your products and services. Get to know the humans behind the job titles, business cards and online profiles.

If you want to live fully, first you have to be human.

#SMC19

Monday 9 September 2019 Tuesday 10 September 2019

PLUS DINNER

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Christoph Kamps, Executive Chairman, KMB

Isabella Sobieski, Brand Marketing Specialist, Freelancer

THE OUTSIDE IN PERSPECTIVE: BUSINESS AND CONSUMER RELATIONSHIP IN SOCIAL MEDIA

INFLUENCERS: THE CURRENCY OF TRUST IN SOCIAL MEDIA?

INFLUENCERS

AUDIENCE TARGETING

What time and resources are we spending on learning about our consumers compared to following the digital trends? How do we behave on social media and are we speaking to our consumers because we know them or because we assume we know them?!

Every day 4m hours of video on YouTube and 67m posts on Instagram are made. How can you as a marketer succeed in this social media overdose? How can AI and data help you build sustainable customer relationships?

Holger Koenig, Executive Producer & Owner, KOENIGSFILM

STORYBRAND YOUR VIDEO – HOW TO SUCCESSFULLY ENGAGE YOUR TARGETED AUDIENCE VIDEO

Stop wasting money in your video production. Learn the new framework of StoryBrand, that helps you to definitely engage your audience.

N A M U H 2 N A M HU SESSIONS Mario Imparato, SVP Europe, Persado

Nike Wessel, Managing Director, dasprogramm

THE MAGNIFICENT ART OF PODCASTS

DO YOU WANT TO MAKE YOUR SOCIAL MORE HUMAN? TRY AI

ARTIFICIAL INTELLIGENCE

PODCAST

What’s hot in communication right now? dasprogramm would say podcasts. There is no easier and informative way to reach an audience, crowd or community by using the magnificent art of the voice! But how do I find formats that fits me? Why are there intros and tags? How do I develop an authentic storyline? Can I produce podcasts by myself? Do I need a professional to do the job?

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The explosion of social media and related data has created unprecedented opportunities for brands to find their target audience for marketing. However, it has also resulted in a myriad of banners being put in front of individuals, that may or may not resonate with them at an emotional level. Artificial Intelligence can help brands figure out, for the first time, how each of us likes to be addressed to, and generate language and images that truly connect with us individually.

Monday 9 September 2019 Tuesday 10 September 2019

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MODULE 1: ERS FROM CONOSPULM E TO PE

Best Case Clive Roach, Director of Social Media, Signify

Best Case Jenni Smout, Digital Engagement Manager, International Committee of the Red Cross

WHO DO WE TALK ABOUT WHEN WE TALK ABOUT OUR COMMUNITY?

CONTENT MARKETING: GOING BEYOND THE PRODUCT

COMMUNITY ENGAGEMENT

The ICRC has 10 million followers on our social media platforms, and 16,000 staff working in 80 countries to protect and assist millions affected by armed conflict. With such a diverse audience, who do we mean when we talk about our community? How can we best engage with supporters and affected populations? Is it possible to be locally relevant with a global reach?

CONTENT MARKETING

Companies used to rely on creating marketing messages based on product features and benefits. Marketing used to contain brand promotion that offered very little genuine value to the people who they were trying to build a relationship with. Learn how to move beyond product messaging and develop human strategies.

MODULE 2O: DUCT, R P E H T D N O Y E B .

S E C N E I R E P X E

Best Case Othman Abdelmoumene, Global Social Media, Specialist, Mazars

Impulse Katherine Ormerod, Editor in Chief & Founder, Work Work Work

TURNING AUDITORS AND ACCOUNTANTS INTO SOCIAL MEDIA NINJAS

WHY SOCIAL MEDIA IS RUINING YOUR LIFE

DIVERSITY

PERSONAL BRANDING

Making media ninjas of auditors and accountants can seem a pretty tall order. Learn how an international B2B company managed to leverage social media, personal branding and employee advocacy as part of a global digital strategy.

#SMC19

As a veteran fashion journalist and influencer who decided to shatter the illusions of perfection propagated by social media, Katherine tackles head on the pressure cooker of comparison and unreachable levels of perfection that social media has created in our modern world.

Here she discusses her journey from the curated to the authentic life.

Monday   9 September 2019 Tuesday 10 September 2019

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Workshop Erik Eklund, Founder, Connecting Humans

Workshop Tilo Bonow, Founder & CEO, PIABO

BEYOND AUTHENTIC: HOW TO DIG GOLD ON LINKEDIN

HOW TO UNLEASH THE POWER OF SOCIAL MEDIA FOR B2B COMPANIES

B2B B2B

LinkedIn, a B2B goldmine with 610 million global users, whereof 41% are in senior decision making positions. The best part, they are actively looking for people and content that can change the way they do business – not memes, vacation photos or pet selfies. Join Erik as he shares invaluable insights on how to go beyond the online profiles and algorithms to connect humans.

Regardless of how abstract a service is or how ordinary a product seems, when you can highlight the true benefits of it, you can capture your audience’s attention in no time. Gain a deep understanding not just of the product itself but the vision that stands behind it. Use it to your advantage and learn how to create and tell stories that inspire.

S P O H S K R WO Workshop Katja Evertz, Lead Insights & Analytics and Judith Christina Pierau, Vice President & Lead Social, FleishmanHillard Germany GmbH

Workshop Karolyna Kornacka, head of content & social media and Dawid Sliwinski, social media specialist, Kamikaze

DATA-DRIVEN STRATEGIES FOR SOCIAL MEDIA CAMPAIGNS

USER GENERATED CONTENT AS A HIDDEN TREASURE.

B2C

Do we focus too much on collecting and analyzing data today? How much data do we actually need? Which tools are the best ones?

Learn how to find a balance between using data to better understand your target group and allowing for creativity and innovation to develop better social campaigns for brands communicating with their customers.

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Monday 9 September 2019 Tuesday 10 September 2019

B2C

How to transform brand strategy approach and content created by fans into some creative solutions and build strong relations on it? Karolina and Dawid will show you some great examples of how to fully use the potential of UGC strategy and co-creation, and not get bored with it.

#SMC19

10 September 14.45 – 17.45

L ADDITIONA SEMINARS 10 September 14.45 – 17.45

After the Conference you have the opportunity to further step-up the human in your social media for only 350 EUR in one of our additional seminars. Participation is limited.

Seminar Mirco Gluch, Social Media Marketing Consultant & Agency-Founder, Piggyback Leni Stahlhuth, Photographer and Blogger

Seminar Nelson Emilio, Managing Partner, Singularis Human Consulting

BECOME AN INSTASTORY-EXPERT – SHOOTING, EDITING AND CUTTING STRAIGHT ON YOUR SMARTPHONE DEVICE

THE POWER OF ONE: LEVERAGING YOUR AUTHENTICITY

Getting to know various Apps and how to use them to level-up your personal Instagram Storys. We show you how to edit professional videos on your smartphone device while using layouts, animation, typography and cutting. Using those tools you can constantly provide your Instagram followers with high quality full-video content. Basic knowldge of how to create an Instagram Story is expected.

In a fast-growing digital world, trust has never been so valued as it is now. The importance of creating authentic and meaningful connections with our audience is becoming more and more critical to business success as customers look for more human interactions.

In this seminar, you will discover how to leverage your and your employees’ personal brands to connect to your audience in a more authentic way.

#SMC19

Monday 9 September 2019 Tuesday 10 September 2019

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INFORMATION LOCATION

CONTACT

HOST

Quadriga Forum Berlin

Santiago Abraham Conference Manager +49 (0)30 84 85 9 139 Santiago.abraham@quadriga.eu

Quadriga University of Applied Sciences

The 12th Social Media Conference will be held at the Quadriga Forum in Berlin. Located within walking distance of Berlin’s most important attractions. Quadriga Forum offers modern business and meeting rooms suitable for any occasion.

Quadriga Forum Werderscher Markt 13 10117 Berlin

Philip Sesay Participant Magager +49 (0)30 84 85 9 198 participantmanagement@quadriga.eu

The Quadriga University of Applied Sciences interacts as a seismograph for changes and challenges in the business world to offer exactly the right and important programs, conferences and seminars to face the challenges of digital transformation and VUCA environments with professional sovereignty. Through our professional field studies and our in-depth network in business and politics, we know what moves industries and professions. Therefore, we strengthen your leadership qualities as well as professional knowledge and sharpen your view beyond your own discipline and industry. We are your reinsurer for state-ofthe-art knowledge and competences and empower you to develop yourself and your company significantly.

TICKETS DON’T MISS THE OPPORTUNITY TO TAKE ADVANTAGE OF OUR REDUCED SMART RATE: SMART RATE UNTIL 26. JULY REGULAR RATE ADDITIONAL SEMINARS

1.290 EUR* 1.490 EUR* 350 EUR*

REGISTER ONLINE: CONFERENCES.QUADRIGA.EU/SOCIALMEDIA/REGISTER *PRICES DO NOT INCLUDE VAT Terms and Conditions: conferences.quadriga.eu/terms 10

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T S O M E H T E K A M E M I T R U O Y F O IN BERLIN

ES HISTORICAL SIT

ART & CULTURE

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Gemäldegalerie Matthäikirchplatz, 10785 Berlin Pergamon Museum Bodestraße 1–3, 10178 Berlin East Side Gallery Mühlenstraße 3–10, 10243 Berlin C/O Berlin Hardenbergstraße 22–24, 10623 Berlin Berlin Philharmonic Herbert-von-Karajan-Straße 1, 10785 Berlin

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Reichstag Platz der Republik 1, 11011 Berlin

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Brandenburger Tor Holocaust Memorial Tempelhofer Feld Topography of Terror

Pariser Platz, 10117 Berlin Cora-Berliner-Straße 1, 10117 Berlin Tempelhofer Damm, 12101 Berlin Niederkirchnerstraße 8, 10963 Berlin

NIGHTLIFE

FOOD Markthalle Neun Eisenbahnstraße 42/43, 10997 Berlin Mehringdamm 32, 10961 Berlin Mustafas Gemüse Kebap 3 Five Elephant Reichenberger Straße 101, 10999 Berlin 4 Yam Yam Alte Schönhauser Str. 6, 10119 Berlin 5 ORA Oranienplatz 14, 10999 Berlin 1

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3 4 5

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Fahimi Bar Café Luzia Neue Odessa Bar Schwarze Traube Deriva

Skalitzer Straße 133, 10999 Berlin Oranienstraße 34, 10999 Berlin Torstraße 89, 10119 Berlin Wrangelstraße 24, 10997 Berlin Mainzer Str. 23, 12053 Berlin

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CONFERENCES.QUADRIGA.EU/SOCIALMEDIA