8th Conference - Social Media 2015

Social Media 2015 / / Quadriga University

8th Conference Social Media 2015 Strategic Social Media Management September 23rd / 24th, 2015 Quadriga Forum, Berlin www.conferences.quadriga.eu/en/socialmedia

Early Bird Discount until August 21st

Social Media 2015 / / Quadriga University

What can you expect

7 Best Cases 6 Workshops 1 Spotlight

1 Panel Discussion Keynote by Viktor MayerSchรถnberger Cert ifi

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2 D AY S O F Q U A LI FI C ATI O N AND LE A R N IN G S IN COMMUN IC ATI O N

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Social Media 2015 / / Quadriga University

social media strategy Jon Worth, Conference Moderator

In 2015 there are more means and channels to manage strategic social media than ever before. Finding the right one for your communication is essential for being innovative and successful at the same time. Quadriga‘s Social Media Conference 2015 will provide you with solutions and answers to the below questions. These will be guiding you through both conference days, outlining what is being discussed.

1. How to successfully integrate stakeholders?

2. How to create proper content?

3. How to find the right channels?

4. How to integrate social media into Daily PR Work?

5. How to measure and boost your performance?

6. How to identify Future trends?

Together with experts from Adobe, Samsung, Getty Images, Daimler and more we will find profound answers to the above questions. Deepen your knowledge, be inspired by successful cases and network with your colleagues.

I look forward to welcoming you to Berlin!

Jon Worth

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Social Media 2015 / / Quadriga University

PRO GRAMME

Module 1: Stakeholders and Content

Wednesday,

September 23rd, 2015

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Workshop-Session

Broaden your network of corporate communicators during our networking session on the first conference day.

The workshops allow participants to train and improve their practical skills. The sessions are being offered twice, allowing you to take part in two out of three sessions.

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Social Media 2015 / / Quadriga University

Workshop sessions

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Best Cases

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Spotlight

Company representatives will introduce their practices and experiences.

This entertaining and interactive format is meant to introduce the topic from a new perspective.

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Social Media 2015 / / Quadriga University

PRo GRA MME 8 : 4 5 a m D oors o p en

9:30–9:45 am W elcome

Introduction by the Moderator Jon Worth, jonworth.eu Jon Worth is a trainer and website strategist based in Berlin. He is best known for his work on the Atheist Bus Campaign, raising £150000 in online donations. He has been responsible for online campaigns for UK politicians such as Harriet Harman and Ken Livingstone, and is partner in techPolitics LLP, a web agency dedicated to online campaigning.

M o d u l e 1 / / S ta k e h o l d e r s an d c o nt e nt

9:45–10:15 am B est C ase

Creating effective content at scale

10:15–10:45 am B est case

As your audience interacts with more and more branded social content, they demand a lot more from social content marketers in terms of relevance, engagement, and quality. This creates a challenge for brands as they attempt to reach their audience in such a crowded and competitive space. In this session see the specific strategies Adobe uses for creating effective content internationally and with the support on a wide range of stakeholders.

Where does social sit? Integrating content for effective communications In his session Winston Eavis, Head of European Communications at Samsung, will outline how he and his team integrated content into their social media communication strategy.

Winston Eavis, Head of European Communications, Samsung

Simon Nicholson EMEA Social Media Manager, Adobe Simon is the social media manager for Adobe Marketing Cloud in EMEA. Widely responsible for social media at events, day-today operations, and campaigns. Simon joined Adobe from Honda, where he was responsible for social media in Europe. Previously Simon has also had digital & social roles at Microsoft & SDL. He is the editor-in-chief of the European Digital Marketing Blog and supports the social media operations for CMO.com in EMEA.

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Winston Eavis is a communications expert with over 15 years of experience working for some of the world’s biggest consumer technology brands. Prior to taking up his current role as Head of Communications for Samsung Europe, Winston worked in PR agencies, delivering local and global campaigns for clients such as Microsoft, Intel and Nokia.

Social Media 2015 / / Quadriga University

1 0 : 4 5 – 11 : 1 5 a m B rea k & S p eed N etwor k ing

11:15–11:45 am

The future of visual content

S p otlig h t

Getty Images is celebrating 20 years as a company that for two decades has been at the pivot point of technology and creativity, that has pioneered and witnessed extraordinary leaps in technology and media. These technological jumps have radically changed expectations of that thing which helps us understand ourselves and others, that thing we call ‘creativity’. Join Jacqueline Bourke as she shares her unique insights into the future of visual content.

11:45–12:15 pm B est C ase

Jacqueline Bourke, Manager Creative Insights, Getty Images As Global Visual Trends & Insights Analyst at Getty Images, Jacqueline identifies emerging visual and social trends that better connect customers to brands. Using Getty Images’ unique access to customer buying patterns and invaluable client feedback from around the globe, Jacqueline has a unique insight into how images work in advertising, and the key factors in choosing powerful imagery for compelling campaigns. A former Director of Art and Photography, Jacqueline is a media communications graduate with 15 years’ experience working in academia, advertising and media.

A quick look at Gavi’s social media strategy and tactics content management tools In this session you learn how Gavi, the Vaccine Alliance, monitors social media, curates stories and engages its stakeholders to inform, educate and build communities of trust.

Isaac Griberg, Head of Social Media, GAVI Swedish, Swiss-based social media strategist specialized in the humanitarian sector. Managing social media at Gavi, the Vaccine Alliance.

1 2 : 1 5 – 1 : 1 5 p m L unc h

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Social Media 2015 / / Quadriga University

PRo GRA MME W o r k s h o p s e ssi o ns

1:15–1:30 pm

Workshops - Introduction by the speakers

1:30–3:00 pm

WS1: How to integrate influential stakeholders and create proper content

W or k s h o p

At this workshop we will talk about how to engage different types of influential stakeholders (from journalists, to bloggers, tweeters, prospects, customers or even, employees) and we’ll work together by groups on a content strategy to reach all of them.

1:30–3:00 pm W or k s h o p

Ivo Campos, Growth Marketing Director, Augure Ivo Campos is specialized in online marketing and business development strategies. Before Augure, he worked as Online Marketing manager at a TripAdvisor Company and as Communication Manager at QDQ Media.

He is currently teacher in the Professional Program of Content Marketing of KSchool.

WS2: Digital disruption: what digital leadership looks like in 2015 How can companies deal with the demands of the digital age and inspire the people that matter to them most? In our latest European study, we’ve identified the leaders that have achieved digital maturity across the Euro100 and FTSE100. This seminar will show how companies, such as GSK, Mace, Unilever and SABMiller, are embracing disruptive change and re-defining social media best practice in 2015.

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George Butler and Richard Coope, Digital Consultant & Digital Director, Radley Yeldar Georges Butler‘s interest in communication is as broad as it is deep with 15 years of experience covering branding, marketing, sustainability communications and corporate communication across a wide range of sectors.

Richard Coope has over 16 years’ experience in the communications industry. He is an industry specialist in helping clients on their unique journeys towards digital maturity, working for some of Europe’s largest businesses. He is a Board director at Radley Yeldar and a chartered marketeer.

Social Media 2015 / / Quadriga University

1:30–3:00 pm W or k s h o p

WS3: Measuring social media results: Improving programmes & better understanding audiences Join Allison Adams, Research & Analytics Lead for EMEA at FleishmanHillard, for an engaging session on how global brands are using social media data to better understand audience interests and behaviours, to measure and report on campaigns and ‘always on’ activities and to develop insight-led strategies to optimise performance.

Allison Adams, Associate Director, Research & Analytics Lead EMEA, FleishmanHillard As research and analytics lead for EMEA, Allison Adams helps teams distill data into strategic points of view to guide strategy, planning and content. Based in London, she leads a team responsible for measurement across clients such as Philips, Bayer and PwC.

3 : 0 0 – 3 : 3 0 p m C offee Brea k

3:30–5:00 pm W or k s h o p

Workshop repetition All participants are given the chance to choose a second workshop and take part in another interactive session to broaden their conference experience even furter.

5:00–5:30 pm W or k s h o p

Presentation of the workshop outcomes

6 : 0 0 p m D inner

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Social Media 2015 / / Quadriga University

PRo GRA MME 7:00 am

Sightrunning

8 : 3 0 a m D oors o p en

9:00–9:15 am

Welcome

W elcome

M o d u l e 2 : C h ann e l s an d P r o c e ss e s

9:15– 9:45 am B est case

What to do about Wikipedia a guide for communications professionals Wikipedia is perhaps the greatest knowledge base in the world. It has huge reach and great influence, Google loves it and millions of people use it every day. But it can be a real challenge for our industry. This talk will help you understand how Wikipedia works and most importantly, how to avoid its many pitfalls for communications professionals.

9:45–10:15 am B est case

Stevie Benton, Head of External Relations, Wikimedia UK Stevie Benton is Head of External Relations for Wikimedia UK. He has worked in communications and digital for ten years across web, internal comms, press, publications, social and advocacy. Stevie is co-founder of the Open Coalition and a member of the NVCO digital steering group. He is based in London.

MYVAN”: the first Social TV platform for van drivers and van enthusiasts with real customer stories How to find the right channels for your target group? “MYVAN” is the first Social TV platform and Social Media Hub with the focus on networking as well as sharing content via facebook & Co. especially for craftsmen and powered by Mercedes-Benz Vans.

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Claus Hammer, Manager Onlin e Platforms & Digital Content Management, Daimler AG Claus Hammer is a Manager for Online Platforms & Digital Content Management at the Daimler AG Business Unit Mercedes-Benz Vans located in Stuttgart, where he manages a range of digital activities as well as various strategic projects.

Social Media 2015 / / Quadriga University

10:15–10:45 am B est case

Jean-Paul Chapon,

From disruptor to incubator: How to spread digital usages in communications?

How to adapt communications to the new digital environment and employees’ expectations and their new way of “consuming” info? Do we need a specialized digital department or is it better to experiment new usages and spread them to the whole profession? What will be the impacts on classical communications organizations, from internal comms to press relations and beyond?

Director of Digital Communications and e-Reputation, Société Générale Jean-Paul Chapon is in charge of Société Générale‘s e-Reputation and social media and web strategy.

He also leads the deployment of the Group’s internal social network and intranets. Previously he worked for different companies in the telecommunications sector, where he has been responsible for the reorganisation of internal online tools, designed to take advantage of all Web 2.0 resources.

1 0 : 4 5 – 11 : 1 5 a m C offee B rea k

M o d u l e 3 : P e r f o r manc e an d t r e n d s

11:15–11:45 am B est case

From counting „likes“ to measuring results What truly resonates with our audience Zeynep Balioglu, has not much to do with what the most Head of Online Communications, popular vanity metrics tell us. You need Infineon Technologies to put some serious effort into meaZeynep Balioglu is Head of Online suring your social media activities. A Communications at Infineon Techconstant cycle of collecting well-defined nologies. She works in the Corporate Communications department and is in charge of External metrics, refinement of goals and alignOnline Communications. Zeynep and her team are manament with the business smooth the way ging the global web presence as well as the for meaningful measurement.

Corporate Social Media channels of Infineon.

11:45–12:45 pm D iscussion

Panel Discussion Join our panel discussion where experts from the field of social media will introduce you to the latest trends. Eliot will present the idea of Screen Donor, a new means to create awareness for a good cause, while Michael will outline what possibility networks like Instagram offer to interact with your stakeholders.

The third panelist will be announced soon – why not apply yourself and get feedback on your latest idea, tool or app?

Eliot Wieslander, Executive Director, Doctors of the World Sweden

Wanted

You want to be part of the panel? Here is your chance!

Join the Conference and apply for a place to present your trend-setting idea for the social media communication strategy of tomorrow. Just write an email to our Conference Coordinator Lisa Ernsting.

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Michael Schulz, Instagram Influencer

Social Media 2015 / / Quadriga University

PRo GRA MME 12:45–1:15 pm KE YNOTE

Social Data – How Big Data Changes SocialMedia and Empowers Us to Listen Social media are seen as a powerful way of communicating effectively with diverse audiences. This will continue, but be augmented

by Big Data: our ability to listen to and learn from social media interactions at scale and in real time. It’s noting less than a new perspective on social media, shifting the focus from disseminating information to gaining economically valuable insights from social media interactions.

Viktor Mayer-Schönberger, Professor of Internet Governance and Regulation, Oxford University Viktor Mayer-Schönberger, a professor at Oxford and affiliated with Harvard University, is an awards-winning co-author of the international bestseller “Big Data“. In his more than ten books and over a hundred articles Mayer-Schönberger has examined the information economy and its implications for society.

1:15– 1:30 pm

Conference Summary

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Social Media 2015 / / Quadriga University

RE ViEW

Discussion, Video Communication, 2014

Tom Armitage, Mondelez, Internal Communication 2014

Sightrunning, Berlin, 2014

Dinner, Employer Branding 2012

Networking, Social Media 2014

Each year Quadriga is hosting five international conferences on the topics of Employer Branding, Internal Communications, Public Affairs, Video Communication and of course Social Media. An average of more than 100 participants from over 25 countries creates an international environment of knowledge exchange and networking – we’d be happy if you joined us in 2015!

Workshop, Video Communication, 2014

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Social Media 2015 / / Quadriga University

Service Terms & Conditions

The eighth social media conference will be held at the Quadriga Forum in Berlin.

Located within walking distance from Berlin’s most important attractions, Quadriga Forum offers modern business and meeting rooms suitable for any occasion.

Host

Partner

Quadriga University of Applied Sciences Berlin is committed to modern, integrated management training and educates managers in communication and human resources management, as well as public affairs. Through its cross-subject structure, Quadriga University of Applied Sciences offers an education that meets the requirements in management, communications and public affairs:

The European Association of Communication Directors (EACD) is the network for communication professionals from all fields across Europe. The Association meets the needs of communication professionals working internationally, and provides support for new challenges in the global arena. For more information please visit: www.eacd-online.eu

Quadriga Hochschule Berlin GmbH Werderscher Markt 13 D-10117 Berlin Phone: +49 (0) 30/44 72 94 00 Fax: +49 (0) 30/44 72 93 00 www.quadriga.eu

Communication Director is an international quarterly magazine for public relations and communications. Communication Director is also the host of the European Excellence Awards. www.communication-director.eu

C ontact

For further information regarding the conference or registration process, do not hesitate to contact us!

Conference Coordinator: Lisa Ernsting lisa.ernsting@quadriga.eu

Registration Queries: Dennis Schultz dennis.schultz@quadriga.eu

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1. Discounted Prices Quadriga University offers discounts on the listed prices of certain conferences for members of the European Association of Communication Directors (EACD) and other partner associations. Subscribers to our media partner, Communication Director magazine, also receive a discount on the attendance fees for seminars and symposia. The participant’s personal membership and/or subscription must be presented, current and verified at the time they make a seminar booking. Discounted prices are only valid if the amount invoiced is received by Quadriga University within the time stated on the invoice.

2. Cancellation If a booking is cancelled and no replacement participant can be found, the following cancellation charges will be incurred: • Cancellation 31 days or more before the event takes place: no charge • Cancellation between 14 days and 31 days before the event takes place: 50% of total price • Cancellation less than 14 days before the event takes place: 100% of total price • Please note that cancellations should be in written form.

3. Cancellation and changes Quadriga University reserves the right to cancel or reschedule seminar locations or times, or to arrange a substitute instructor if this is absolutely necessary due to there being less than six participants, an unforeseen problem with the instructor, or other unforeseen reasons out of the control of Quadriga University. In these cases, Quadriga University is not required to compensate travel or accommodation costs, loss of working time or other damages, and in other cases, only when there is gross negligence. If relocation is not reasonably possible for the participant, then they are entitled to cancel the booking immediately and without charge.

4. Place of Jurisdiction Berlin.

Registration The registration fee includes participation in the programme, all conference documents and dinner and lunch buffets, as well as coffee breaks. Travel expenses and accommodation are not included in the price. A booking confirmation and an invoice will be sent to you after registration. Please remember to include your name in the transaction reference when making a payment. As the number of participants is limited, please be aware that your registration is only valid after receiving a booking confirmation. Please feel free to contact us should you not receive confirmation within 24 hours.

Social Media 2015 / / Quadriga University

Registration Fax: +49 (0) 30/44 72 93 00

I would like to attend the Social Media Conference on September 23rd and 24th, 2015 in Berlin.

I agree with Quadriga Terms and Conditions available on www.conferences.quadriga.eu/en/terms General Admission: Conference Fee 1190 €* Early Bird Discount: Early Bird registration deadline is August 21st, 2015: Conference Fee 980 €* EACD members: I am an inhouse communications professional and a full member of the European Association of Communication Director (EACD) OR I would like to become full member of the EACD (annual membership fee, including Communication Director subscription:140€ and hereby officially apply for membership: Conference Fee 890€*/**

Communication Director Magazine subscribers: I am a subscriber of Communication Director magazine OR I would like to become a subscriber of Communication Director (annual subscription: 120€) and hereby order an annual subscription: Conference Fee 890€*/**

Name/Surname***

Company Position Address/City***

Telephone

E-Mail***

VAT number

Signature***

I would like to register further participants: The second registered person receives a 10% discount on the current fee, a third person receives a 15% discount .

Person 1 (10 % discount):

Name/Surname*** Position/E-Mail Person 2 (15 % discount):

Name/Surname*** Position/E-Mail

Alternative billing address?

Yes

No

Company

Name/Surname***

Address/City*** Date/Signature***

Register online: www.conferences.quadriga.eu/en/socialmedia * Prices do not include VAT; included in the participants fee is the access to all parts of the conference programme as well as to the dinner reception. ** Prices do not include VAT; please see EACD conditions of membership on www.eacd-online.eu ** * All fields are mandatory Host: Quadriga Hochschule Berlin GmbH

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Social Media 2015 / / Quadriga University

#socialmedia15

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