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6th Conference Social Media 2013 The 3Cs of Social Media Success: Content, Channels and Controlling 11th/12th April, 2013 Quadriga Forum, Berlin www.social-media-conference.eu

Best Cases

Workshops

1 Listen, Engage, Act: Customer-Controlled Social Media

4 Racing for Success: Rolling Out Social Media Campaigns

8 Interpretation and Persuasion: Presenting Results in a Positive Light

2 Power to the People: Employee Generated Content

5 Going to Places Where No One Has Gone Before: Using Social Media to Enter New Markets

Dinner Speech

3 The World at Your Fingertips: Using Social Media Globally

Early Bird Discount until March 15th 2013

6 Do You Know What to Measure: Key Steps for an EďŹƒcient Measurement Strategy 7 Footsteps in the Sand: Create and Nurture Your Social Media Footprint

1 Freedom of Social Media or Social Media for Freedom Spotlight 1 Social Media Gone Wrong

1 Free Social Media Monitoring Tools 2 Why Facebook is the Digital World’s Biggest Opportunity of the Past Twenty Years 3 Where Art Thou?

Stakeholder Mapping for a Thorough Social Media Approach

Thursday, April 11th, 2013 9:45 am

Doors open

10:15 – 10:30 am

Welcome and Introduction Jon Worth, Moderator Module 1: Content and Issues

10:30 - 11:00 am

Best Case: Queen of Content: Creating Fresh and Attractive Content Annabelle Atchison, Social Media Manager, Microsoft

11:00 – 11:30 am

Best Case: Listen, Engage, Act: Customer-Controlled Social Media Peter Erni, Social Media Manager, Mammut Sports Group Daniele Enke, Head of Marketing Communication, Mammut Sports Group

11:30 – 12:00 pm

Coffee Break

12:00 – 12:30 pm

Best Case: Power to the People: Employee Generated Content Hans Koeleman, Head of Corporate Communication, KPN Royal

12:30 – 12:45 pm

Spotlight: Social Media Gone Wrong Joseph Deluca, Marketing and PR Manager, Sponsorpay

12:45 – 1:45 pm

Lunch Module 2: Channels and Targeting

1:45 – 2:15 pm

Best Case: The World at Your Fingertips: Using Social Media Globally Simon Nicholson, Social Media Manager, Honda Motor Europe

2:15 – 2:45 pm

Best Case: Racing for Success: Rolling Out Social Media Campaigns Dan-Andrei Santimbreanu, Head of Corporate Communication, Siemens Romania

2:45 – 3:15 pm

Best Case: Going to Places Where No One Has Gone Before: Using Social Media to Enter New Markets Mattias Radström, Vice President Global Marketing, Electrolux

3:15 – 3:30 pm

Coffee Break

3:30 – 5:00 pm

Workshop Session I Free Social Media Monitoring Tools Frederik Tautz, Digital Director, Ketchum Pleon Why Facebook is the Digital World‘s Biggest Opportunity of the Past Twenty Years Benjamin Schroeter, Managing Director, FACELIFT bbt Where Art Thou? Stakeholder Mapping for a Thorough Social Media Approach Jon Worth, Partner, Techpolitics

From 7:00 pm

Dinner Speech: Freedom of Social Media or Social Media for Freedom? The Mobilising Power of Social Media Nooshabeh Amiri, Journalist

Friday, April 12th, 2013 9:15 am

Doors Open

9:45 – 10:00 am

Welcome and Introduction Jon Worth, Moderator

10:00 – 11:30 am

Workshop Session II (Repeat of workshops from Session I) Module 3: Controlling and Measuring

11:30 – 12:00 pm

Best Case: Do You Know What to Measure? Key Steps for an Efficient Measurement Strategy Loredana Grimaldi, Head of Branding and Corporate Identity Research, Telecom Italia

12:00 – 12:30 pm

Best Case: Footsteps in the Sand: Create and Nurture Your Social Media Footprint Jean-Paul Chapon, Web Governance & Enterprise 2.0, Société Générale

12:30 – 1:00 pm

Best Case: Interpretation and Persuasion: Presenting Results in a Positive Light Vivian Pein, Social Media Manager, Hermes Logistics Group

1:00 – 1:15 pm

Closing Statement Jon Worth, Moderator

Editorial

Content. Channels. Controlling.

In our digitalised world, communicating via social media channels has become an everyday habit. In fact, it has become so commonplace that we cannot even envisage online communication without Facebook, Twitter and the like. If there were two terms to define 21st century communications, they could very well be social media and smart phones.

Nevertheless, social media channels are not without controversy, as we all know. Confusing privacy policies and not knowing who has access to your most intimate information are some of the most troubling aspects, though apparently not quite troubling enough to deter the 1 billion Facebook users from discussing their life in depth.

But it is exactly the power of content that gives flavour to your online presence. The role of a social media specialist can be similar to that of a cook: pick the right ingredients, mix them and produce a meal that will leave your customers craving for more.

The aim of our 2013 Social Media conference is to equip social media and communications specialists with the necessary tools to create attractive content, control it, implement the right channels and last but not least, monitor it.

Entitled Content, Channels and Controlling, this sixth edition of our conference invites you to explore the practical and technical aspects of social media while also examining the available opportunities for checking and upgrading the efficiency of your social media strategy. In addition, the conference will focus on what makes social media content interesting and how to measure your social media efforts by taking into account more than just a simple “like”. Join us and experts from across Europe for what will be an invigorating exchange of ideas, experiences and skills.

We look forward to welcoming you to Berlin!

Peter Voß President, Quadriga University of Applied Sciences

Quadriga University | Social Media 2013 3

2013 Conference Social Media Conference formats: Spotlight Learn what’s hot and what’s not in social media from our social media expert who will give you all the necessary tips to be successful in implementing your social media strategy.

Dinner and Dinner Speech In a less formal setting join us on Thursday evening for a complimentary dinner with dinner speech. This is definitely an opportunity to discuss about the latest social media innovations.

Interactive Sessions Do not miss our workshops, which will be offered twice on Thursday and on Friday.

Learn everything you need to know in order to become the next social media guru!

Best Cases Our speakers will share their expertise in the field of social media and online communication in a series of best cases, which will offer an insight into some of the most reputable companies’ social media strategy.

Networking Opportunities Go back to the more traditional communication method in a face-to-face conversation with fellow participants from all over Europe.

4 Social Media 2013 | Quadriga University

Conference Speakers

Nooshabeh Amiri Editor Roozonline Nooshabeh is one of the most well-known Iranian journalists.

She owns a degree in Journalism and Sociology. She started working as a jounalist in 1960 and since then, she‘s worked for several Iranian newspapers and TV channels. Among others she worked for Keyhan, Jameh, Toos, Bonyan. She is founder and Editor at Rooz (roozonline. com).

Jean-Paul Chapon Head of Web Governance & Enterprise 2.0 Société Générale Jean-Paul Chapon is head of the Web Enterprise & Governance 2.0 department at Société Générale, in charge of the Group’s e-Reputation and social media strategy. He also leads the deployment of the Group’s internal social network. Previously he worked for different companies in the telecommunications sector, where he has been responsible for the reorganisation of internal online tools, designed to take advantage of all Web 2.0 resources.

Joseph Deluca Marketing and PR Manager Sponsorpay Joseph Vito DeLuca has extensive international experience both professional and academic, across the US, UK, Italy and Germany. He is currently Marketing and PR Manager at SponsorPay, the leading global cross-platform advertising solution for the monetisation of premium content or virtual currency on social networks, virtual worlds, mobile apps as well as online games and services.

Loredana Grimaldi Head of Branding and Corporate Identity Research Telecom Italia Mrs. Grimaldi is responsible for brand strategy and brand management, corporate advertising, web communication and digital identity. She also manages the research system on reputation and advertising for all Telecom Italia’s Group brands. She has a long experience in the Communication field, in which she has worked since 1987 in different activities filling posts as press manager, corporate publishing editor, internal communication manager, internet/intranet and new media manager, and brand strategy.

Simon Nicholson Social Media Manager Honda Motor Europe Simon Nicholson is the Social Media Manager for Honda in Europe, where he is responsible for social media strategy and structure in the region. Simon began his digital career at Microsoft Europe based in Brussels, working in online communications. He then moved on to join SDL where he was responsible for social media. Now at Honda Motor Europe in his current role for a year, it is his ambition to continue to develop and innovate Honda’s social media activities in the region.

Vivian Pein Social Media Manager Hermes Logistic Group Vivian Pein is a highly experienced Social Media Manager who implements social media into corporate cultures. She rolled out a complete social intranet in 2007, worked as community manager at XING and was responsible for setting up the social media strategy at Hermes.

Mattias Radström Vice President Global Marketing Electrolux Mattias Rådström is vice president of global marketing at Electrolux in Sweden and leads the company’s Social Media and PR Studio, responsible for the creative content of several of the company’s award-winning campaigns like Vac from the Sea and Electrolux Design lab.

Previously, he was director of media relations, and held positions at Hill & Knowlton and Veolia Transport.

Dan-Andrei Santimbreanu Head of Corporate Communications Siemens Dan Santimbreanu is the Head of the Corporate Communications at Siemens Romania.

Before joining Siemens he has coordinated the communication activities for brands such as Siemens Mobile, OMV or British Airways while working for Action Global Communications in Romania, as well as Lufthansa while working for the 2activePR agency. After 3 years as PR Manager at Siemens Dan was handled the responsibility for all Corporate Communications activities in Romania.

Benjamin Schroeter Managing Director FACELIFT bbt Benjamin Schroeter is co-founder and Managing Director of Facelift where he is responsible for Business Development. Before founding Facelift he worked as a strategic consultant for The Boston Consulting Group, focusing especially on technology and media. He studied Architecture and Economics, lived in the US and China and is a former HeinzNixdorf scholar.

Frederik Tautz Digital Director Ketchum Pleon Frederik Tautz is the Digital Strategist Director at Ketchum Pleon, and has helped companies and organisations conquer digital territories for over 15 years. His areas of expertise include crisis communication for various industries, especially pharmaceuticals and FMCG. Tautz studied sociology and health economics in Dusseldorf, Oestrich-Winkel, and Boston.

Jon Worth Partner TechPolitics Jon Worth is a trainer and website strategist based in Copenhagen. He is best known for his work on the Atheist Bus Campaign, raising £150000 in online donations. He has been responsible for online campaigns for UK politicians such as Harriet Harman and Ken Livingstone, and is partner in techPolitics LLP, a web agency dedicated to online campaigning.

Quadriga University | Social Media 2013 5

2013 Conference Social Media

We asked 250 communication managers: Is your company ready for social media?

1% Not at all 7% Slightly 9% Fairly

33% Quite 50% Very

Review: Quadriga University‘s Digital Communications Conference Series 2009: Amsterdam

2010: Berlin

Social Networks as a PR Tool

The Social Media Revolution – What It Means for Companies

The digital communication conference series debuted in 2009 in Amsterdam.

In 2010 the conference was held in Quadriga‘s hime city, Berlin. 90% of participants rated the conference as very good.

Number of participants – 80 “I got a lot out of the conference and was happy that I attended.”

(Ingrid Zbonek, OMV AG)

Number of participants – 85 „A good conference where I learned a lot and had a lot of food for thought.“ (Mary Sallee, Philip Morris International)

Over 200 international companies were asked: How do you use Social Media data?

27% Communication Strategy

18% Customer Service Enhancements

14% Media planning

12% Organic search optimisation

10% Paid search optimisation

7% Display advertising optimisation

5% Other

2011: Copenhagen

2012: Amsterdam

Social Media in Action: Enabling Change and Supporting Progress

Engage, Manage, Inform

The best online strategies were presented during the 2011 Online Communication Conference in Copenhagen.

Last year the conference took place where it all started back in 2009: Amsterdam.

Number of participants – 90 „Good! Interesting examples and a good question session afterwards.”

(Will White, Ernst & Young)

Number of participants – 90 “It was a great opportunity to hear what worked and flopped and learn from mistakes.”

(Stefania Bossiner, Abbott)

Programme Thursday, April 11, 2013

Programme 2013 Conference Social Media

MODULE I: CONTENT AND ISSUES

9:45 AM Doors Open

Participants will get together in the Quadriga Forum where welcome drinks and snacks will be served.

Pick up your bagdes and the conference programme and get ready for an exciting conference.

10:30 - 11:00 AM Welcome

Introduction The conference debuts with a welcoming word from our moderator.

11:00 - 11:30 AM Best Case

12:00 - 12:30 PM Best Case

Listen, Engage,

Power to the

Act: Customer-

People: Employee

Controlled Social

Generated Content

Media

Do you listen to your customers? Do you know what they say on your Social Media channels?

Are you aware of the virtual dialogue‘s impact?

Customers can be engaged in the company‘s online conversation, sometimes with unexpected results.

This best case will discuss how to make the best out of your customers‘ online engagement and involvement.

Some companies have resorted to innovative ways of involving employees and make them feel they belong to a family. This is a time when employees take control over Social Media channels and put a personal touch on what the company is about. Listen to the benefits of giving your employees the power to create content on social media channels.

Peter Erni Social Media Manager Mammut Sports Group

Hans Koeleman Head of Corporate Communication and CSR KPN Royal

Jon Worth Moderator

11:30 - 12:00 PM Coffee Break

MODULE II: CHANNELS AND TARGETING

12:30 - 12:45 PM Spotlight

1:45 - 2:15 PM Best Case

2:15 - 2:45 PM Best Case

2:45 - 3:15 PM Best Case

Social Media Gone

The World at Your

Racing for

Going to Places

Wrong

Fingertips: Using

Success: Rolling

Where No One

Social Media

Out Social Media

Has Gone Before:

Globally

Campaigns

Using Social Media to Enter New Markets

Sometimes trying too hard may end up in really awkward Social Media campaigns or videos. And not even big companies are spared now and then from harsh criticism regarding their social media faux pas. Our spotlight will put emphasis on what can go wrong in social media and how these mistakes can be avoided.

A successful 21st century company means that it is able to understand the benefits of technology for its own brand. Thus utilising social media should be no secret to anyone. Nevertheless, some companies seem to be more successful than others in using Social Media worldwide. Simon Nicholson will discuss Honda’s global social media strategy with tips regarding a successful implementation.

Social media has offered companies a new platform to communicate their brands to the consumers.

But before implementing a campaign, one has to create innovative tactics and think outside of the box even before knowing who the target group is, what message should be conveyed and how and what does the company intend to achieve. It may sound easy but only a few companies got it right. DanAndrei Santimbreanu from Siemens will reveal the secrets behind an awardwinning campaign.

In the 21st century in an era dominated by digital appliances, companies need to resort to new means to set themselves apart from the competition. Some companies have been brave enough to use social media channels to enter new markets and to address the new consumers in a more personal way.

Joseph Deluca Marketing and PR Manager Sponsorpay

Simon Nicholson Social Media Manager Honda Motor Europe

Dan-Andrei Santimbreanu Head of Corporate Communication Siemens Romania

Mattias Radström Vice President Global Marketing Electrolux

12:45 - 1:45 PM Lunch

3:15 - 3:30 PM Coffee Break

3:30 - 5:00 PM Workshop I

3:30 - 5:00 PM Workshop II

3:30 - 5:00 PM Workshop III

From 7:00 PM Dinner Speech

Free Social Media

Why Facebook is

Where Art Thou?

Freedom of Social

Monitoring Tools

the Digital World’s

Stakeholder

Media or So-

Biggest

Mapping for a

cial Media for

Opportunity of the

Thorough Social

Freedom? The

Past Twenty Years

Media Approach

Mobilising Power of Social Media

Monitoring is an important part of every company’s social media strategy. How, what and when to monitor are vital questions in order to carry out a successful monitoring process. Learn about the most important free social media monitoring tools and how to use them in this interactive session.

With already over 1 billion active users worldwide and a mobile reach of over 600 million users, Facebook reaches already 50% of the world’s online population.

No other online player has ever built such a massive reach in such a short time. However, the more interesting part is not what Facebook is today, but what Facebook will become and what impact it will have on the digital landscape.

In this workshop you will get insights on the future of Facebook and why it is already highly relevant for any company.

If you still don’t know who your target groups on social media are, then you definitely have to catch up.

This interactive session aims to help companies map their stakeholders in order to address them accordingly.

Social Media played a major role in mobilising young people during the Arab Spring, showing that it can be used as a tool to trigger political changes.

It could even be said that the Arab Spring would have looked different if protesters couldn’t have taken advantage of social media channels. The dinner speech will focus on how social media revolution caused political revolution in the Middle East.

Frederik Tautz Digital Director Ketchum Pleon

Benjamin Schroeter Managing Director FACELIFT bbt

Jon Worth Partner TechPolitics

Nooshabeh Amiri Editor Roozonline

From 7:30 PM Dinner

Programme Friday, April 12, 2013 MODULE III: CONTROLLING AND MEASUREMENT

11:30 - 12:00 PM Best Case

12:00 - 12:30 PM Best Case

12:30 AM - 1:00 PM Best Case

Introduction to

Do You Know

Footsteps in the

Interpretation and

Day 2

What to Measure:

Sand: Create and

Persuasion: Pre-

Key Steps for an

Nurture Your

senting Results in

Efficient

Social Media

a Positive Light

Measurement

Footprint

9:15 AM Doors Open 9:45 - 10:00 AM Introduction

The second day of the conference will start with a short introduction, which will outline the day‘s highlights.

Strategy

Jon Worth Moderator

Uploading content and communicating through social media channels may be straightforward but what happens next? How do companies find out whether or not their social media strategy is efficient and brings about the desired results? This presentation will deal with the main steps for measuring the efficiency of your social media strategy.

A company’s online activity influences its identity and the audience. Discussion, photos, videos and posts are all part of a company’s social media footprint and what it leaves behind. What it takes to make a first good impression and to help the audience remember who you are will be revealed by our social media expert.

The final step in assessing your social media strategy is to interpret and present the results. This procedure plays an important part in knowing if the company’s social media strategy is going in the right direction.

Vivian Pein will explain the process of interpreting results and presenting them in a positive light.

10:00 - 11:30 AM Workshops repeated Participants have the opportunity to choose a second workshop.

Vivian Pein Social Media Manager Hermes Logistics Group

Loredana Grimaldi Head of Branding Corporate Identity and Research Telecom Italia

Jean-Paul Chapon Head of Web Governance and Enterprise 2.0 Société Générale

1:00 - 1:15 PM Closing Statement A wrap-up of the two-day event and the most important findings will be presented by the moderator.

Positive Content vs.

Negative Tweets On the train to work this morning I took out my iPad and updated my status on Facebook, then checked my Twitter feed (@ImogenLee) and retweeted a couple of interesting tweets. In the space of five minutes I had connected with, and marketed my firm to, thousands of people, the vast majority of whom I do not know. Welcome to the new world of social media.

SOCIAL MEDIA IN B2B

STEP 1: FEEL THE FEAR AND DO IT ANYWAY!

So what is ‘social media’? It is nothing more or less than another form of communication with key audiences.The relevant social media for these purposes tend to be: • Collaborative content generation sites (YouTube) • Blogs (including Twitter) • Social networking sites (Facebook, LinkedIn, MySpace etc) • Virtual social worlds (Second Life etc)

Many businesses are viewing the social media with fear and scepticism. There is a general sense of panic about the need to generate yet more content, and the additional resource that will be required. This is not the time to fear a threat, but the time to embrace an opportunity. Yes, it will require a little education and a bit of a leap into the unknown for some, and there are some risks attached to such a very direct and immediate form of communication. But the rewards certainly outweigh the risks – in fact the greatest risk would be to get left behind.

Traditionally in B2B marketing, communication with potential purchasers or clients has been indirect. It has always been the case that businesses in this sector must use different methods to influence their buyer, and that this influencing curve is longer and slower than in B2C marketing.

Currently, the use of social media is directing and focusing business (and other) communications right onto the handheld device or computer of the client/purchaser. On a level of engagement, this method is far more effective than traditional channels. It is simply more personal, more direct and more accessible. And this means that content requires a fresh approach and a radical overhaul. We all had to adjust our content when we started using websites to market our organisations.

And I’m sure we all felt that was a struggle! But the use of websites is now so widespread that we don’t question it.

And it will be the same with the use of social media in five years time.

But is this just another fad of Generation Y? Will they move on once they are bored of social media, or will they revert to traditional methods of communication? My view is that yes, it is a bit of a fad. It is not for everyone and it won’t actually replace the more familiar communication channels. The initial excitement and engagement will no doubt wane as people move on to new things. But it is here to stay and should be treated as a significant and potentially highly effective tool to add to your communications mix.

At a 2012 conference on the use of social media in business to business communications, a distinguished and highly technologically-literate audience presented case studies on their own use of social media, and debated the issues surrounding its use. I will now summarise the key findings of the panel that I consider to be the most relevant to all businesses.

12 Social Media 2013 | Quadriga University

STEP 2: DEVELOPING A STRATEGY So you have come to the conclusion that this is a fad that should not be ignored. Some of your target audience will certainly now view Twitter, for example, as their key source of information about the world, about business, and about their buying choices.

STEP 3: ENSURE YOUR SOCIAL MEDIA STRATEGY IS FULLY INTEGRATED INTO YOUR MARKETING STRATEGY But any social media strategy will only work if it is integrated into your existing marketing mix and aligned with the work of your marketing team. It must be utterly consistent with your brand values and it should always complement your other activities. Although you must vary your content depending on which channel you are using, you must not vary your messaging or the overall brand. You don’t want to end up with corporate schizophrenia.

STEP 4: FRESH AND ENGAGING CONTENT You can’t get away with just duplicating existing content and broadcasting it through different channels.

Many companies do, but it will not be effective and it will not maintain interest levels. Social media content can and should be more flexible and intuitive – incorporating video, podcasts, live webcasts etc. But it always has to be appropriate.

STEP 5: DON’T FORGET TO MEASURE YOUR OUTPUTS

arrive at the firm fresh from law school and spend two years training on the job before they become qualified lawyers. They are the future of the firm. Training them is a costly and resource-heavy exercise, and the firm aims to keep as many of them on after qualification as possible. It is hoped that many of them will eventually become partners and the future owner/ managers of the firm.

Attracting the right calibre of applicants for training positions is key to future talent generation and succession planning. And representing the firm as a workplace that will appeal to the next generation, which is far more technology-savvy than its predecessors, is a challenge. Enter @LegalTrainee.

This is an example of how an integrated social media campaign can work best when it is carefully targeted. At the end of 2010 one of our trainees asked if they could set up a Twitter account to speak to other potential trainees, and with their colleagues. As far as we are aware, this has never been done before at a major law firm. Of course there was some nervousness within the firm around letting a trainee loose in the firm’s name. But the trainee involved was known to be enthusiastic, very much on message, and entirely reliable. We set up a strategy and systems to ensure that every tweet generated by @LegalTrainee would be approved and that every reply would be moderated. @LegalTrainee offers an interactive insight into a Trainee‘s life and allows for online networking with Eversheds through social media channels that are commonly used by law students and graduates. It is a Twitter feed integrated with Facebook and Brave New World. It is a realtime interactive platform. @LegalTrainee currently has 2,152 followers.

As with all communications methods, you can’t just breathe a sigh of relief that your blog is up and running or you have posted your video on YouTube. You still have work to do.

The use and impact of social media channels will now require constant monitoring, and ongoing measurement. It is no good sending content into the ether without any concept of how it is being read, by whom, and how, if at all, this is then being converted into business for your company.

In conclusion, we have now entered a whole new world of consumer information that gives the consumer/buyer far more choice and access than ever before. It is vital that all

“Many businesses are viewing Social Media with fear and scepticism” businesses, whether they are B2B or otherwise, test out the various forms of social media. Everyone will make mistakes, that’s inevitable. But it’s a steep learning curve and the sooner you’re on it, the better!

And what’s the best thing about the social media world? It is entirely accessible and universally available. Do you want to check out what your competitors are doing? You just have to go online and Google them...

EVERSHED’S CASE STUDY: ENGAGE AND EMPOWER YOUNGER EMPLOYEES

Article published in Communication Director, March 2012 Eversheds is a global law firm. There are many internal stakeholder groups; legal and non-legal staff; practice groups; sector groups; offices in different jurisdictions; qualified and unqualified legal staff; partners and non-partners.

Some of these stakeholder groups have traditionally had little opportunity to be heard outside, or even inside, the firm, yet they may have something important to say. Legal trainees

Imogen Lee Head of Corporate Communication Eversheds

Why Do B2B Companies Use Social Media?

83% create awareness for our company/brand

56% get visitors to share our business

55% increase trust by accumulating social followers or likes

32% as a marketing channel for demand generation campaigns

22% better perception of our brand and products

Quadriga University | Social Media 2013

13

Service

LOCATION This year’s conference will be held at the: Quadriga Forum, Berlin Werderscher Markt 15 10117 Berlin Germany Phone: +49 (0) 30/44 72 94 00 Fax: +49 (0) 30/44 72 93 00

ACCOMMODATION To find out more about accomodation suggestions, visit our website: www.social-mediaconference.eu/location/

HOST

Quadriga University of Applied Sciences Berlin is committed to modern, integrated management training and educates managers in communication and human resources management, as well as public affairs. Through its cross-subject structure, Quadriga University of Applied Sciences offers an education that meets the requirements in management, communications and public affairs. www.en.quadriga.eu/quadriga Quadriga University Berlin GmbH Werderscher Markt 13 10117 Berlin Germany Phone: +49 (0) 30/44 72 94 00 Fax: +49 (0) 30/44 72 93 00

PARTNER

Communication Director is an international quarterly magazine for public relations and communications. Communication Director is also the host of the European Excellence Awards. www.communication-director.eu

The European Association of Communication Directors (EACD) is the network for communication professionals from all fields across Europe. The Association meets the needs of communication professionals working internationally, and provides support for new challenges in the global arena. For more information please visit: www.eacd-online.eu

CONTACT Social Media Conference 2013 Werderscher Markt 13 D-10117 Berlin Phone: +49 (0) 30/44 72 94 00 Fax: +49 (0) 30/44 72 93 00 www.social-media-conference.eu

14 Social Media 2013 | Quadriga University

Conference coordinator: Anca Scurtu anca.scurtu@quadriga.eu

Terms & Conditions 1. Discounted Prices Quadriga University offers discounts on the listed prices of certain conferences for members of the European Association of Communication Directors (EACD) and other partner associations. Subscribers to our media partner, Communication Director magazine, also receive a discount on the attendance fees for seminars and symposia. The participant’s personal membership and/or subscription must be presented, current and verified at the time they make a seminar booking. Discounted prices are only valid if the amount invoiced is received by Quadriga University within the time stated on the invoice.

2. Cancellation If a booking is cancelled and no replacement participant can be found, the following cancellation charges will be incurred: • Cancellation 31 days or more before the event takes place: no charge • Cancellation between 14 days and 31 days before the event takes place: 50% of total price • Cancellation less than 14 days before the event takes place: 100% of total price • Please note that cancellations should be in written form.

3. Cancellation and changes Quadriga University reserves the right to cancel or reschedule seminar locations or times, or to arrange a substitute instructor if this is absolutely necessary due to there being less than six participants, an unforeseen problem with the instructor, or other unforeseen reasons out of the control of Quadriga University. In these cases, Quadriga University is not required to compensate travel or accommodation costs, loss of working time or other damages, and in other cases, only when there is gross negligence.

If relocation is not reasonably possible for the participant, then they are entitled to cancel the booking immediately and without charge.

Registration Fax: +49 (0) 30/84 85 92 00 I would like to attend the Social Media Conference on the 11th and 12th of April, 2013 in Berlin.

Early Bird until March, 15th: Conference fee 920 Euro* General admission: Conference fee 1160 Euro* I am an inhouse communications professional and a full member of the European Association of Communication Directors (EACD) OR I would like to become a full member of the EACD (annual membership fee, including Communication Director subscription: 140 Euro) and hereby officially apply for membership: Conference fee 840 Euro*/** I am a subscriber of Communication Director magazine OR I would like to become a subscriber of Communication Director (annual subscription: 120 Euro) and hereby order an annual subscription. Conference Fee: 840 Euro*/*** name

company

address/city

telephone

e-mail

vat number (VAT number must be specified*)

date/signature

Alternative Billing Address

Yes

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company

name/surname

vat number (VAT number must be specified*)

4. Place of Jurisdiction Berlin.

REGISTRATION The registration fee includes participation in the programme, all conference documents and dinner and lunch buffets, as well as coffee breaks. Travel expenses and accommodation are not included in the price.

A booking confirmation and an invoice will be sent to you after registration. Please remember to include your name in the transaction reference when making a payment. As the number of participants is limited, please be aware that your registration is only valid after receiving a booking confirmation. Please feel free to contact us should you not receive confirmation within 24 hours.

Registration Queries: Dennis Schultz dennis.schultz@quadriga.eu

I would like to register further colleagues at a reduced price: A second registered person will receive a 10% discount on their fee, and a third person will receive a 15% discount on their conference fee.

If you would like to register further colleagues at a reduced price, please enter their names and functions: Person 1:

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* Listed prices do not include VAT; VAT will be charged at the Netherland‘s VAT rate of 19 percent ** Listed prices do not include VAT; please see EACD conditions of membership on www.eacd-online.eu. *** Listed prices do not include VAT; please see CoDi conditions of subscription on www.communication-director.eu

register online at: www.social-media-conference.eu

www.social-media-conference.eu

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