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Brand Guidelines bijou bay harbor
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Inside Logo Logo Usage Logo No No’s
Typography Fonts Hierarchy Usage
Elements Color Usage
The Difference The Bijou Story Positioning Tagline
Language Customer Tone Photography
The images used are not owned nor are they represented to be owned by helium creative, inc., they are merely examples of the type and quality of photographs and images to be used in the client’s final product. helium creative makes no representations nor warranties of ownership and expressly denies they have a right to use said image for anything but examples of the type and quality of images representative of the quality of the work produced.
VistaBlue Singer Island // Brand Guidelines
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Gradient
Flat CMYK C: 27 M: 33 Y: 73 K: 2
If needed, Pantone for this specific flat color: Pantone 7562 C
Logo without brushstroke details
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Gradient
Flat CMYK C: 27 M: 33 Y: 73 K: 2
If needed, Pantone for this specific flat color: Pantone 7562 C
Logo without brushstroke details
Logo
Your logo acts as a symbol for the brand. It is the first impression, the subtle and unique visual communicator that sets the initial tone for the company. This mark has the longevity to withstand time, along with the simplicity to effortlessly compliment the brand. helium creative
FINAL LOGO The logo for Bijou Bay Harbor gives an effortless and simplified sophistication to the leading residence development project based in the islands of Bay Harbor. Details of brushed lettering give the feeling of natural movement and refinement of Bijou’s casual island living.
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logo [logo usage]
Gradient
DO’S + DON’TS
Flat CMYK
To maintain consistency of your brand and the integrity of the logo, proper usage must be followed. The following outlines proper logo usage, then the great big logo no no’s.
C: 27 M: 33 Y: 73 K: 2
If needed, Pa specific flat c
Pantone 756
Logo without brushstroke de
FINAL LOGO The Bijou logo is intended to emanate an identity that promotes the casual elegance of this luxury property. Effortless, hand-painted brushstrokes develops the direction where the use of Bodoni and its letterforms meet. helium creative
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USE ON PHOTOGRAPHS When used on a background that makes the logo hard to read, use the white version for readability. On a photograph, keep the logo within a clean, open area so it can be seen in all its glory!
THE PRINTED LOGO The authentic Bijou logo is always printed with a foiled treatment. Gold-foiled finishes bring the Bijou brand to life. bijou bay harbor
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logo usage] logo [logo [tagline usage]
Gradient
1.25� Flat CMYK C: 27 M: 33 Y: 73 K: 2
Gradient
If needed, Pantone for this specific flat color: Flat CMYK
Pantone 7562 C
C: 27 M: 33 Y: 73 K: 2
If needed, Pantone for this specific flat color:
.75�
Pantone 7562 C
Logo without brushstroke details
Logo without brushstroke details
PADDING Allow for at least one Bijou B surrounding all sides of the logo to pad appropriately. No competing elements such as text should interfere with this negative space.
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LOGO SIZE The smallest the full logo with tagline can be scaled down to is 1.25 inch wide, and .75 inch tall. Anything less and the tagline will be compromised.
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logo [no no’s]
1. ADDING ELEMENTS Adding other graphic elements such as strokes or drop shadows are not permitted.
2. SKEWING THE LOGO The logo must always be scaled proportionately. Never skewed or stretched.
4. ALTERING THE LOGO Don’t mess with a good thing! Let it be. No playing with the sizing, scale or composition.
5. BOXING IN THE LOGO The logo is only shown in open space with ample padding around it. Do not enclose the logo within a box to accommodate a photo background. Darken the photo!
3. ALTERING FONT The logo must always maintain its integrity. Do not change the font please!
6. CHANGING COLOR No weird colors, please! Let’s keep it classy.
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BODONI Bodoni is the main Bijou typeface. It provides a bold yet stylish presence to the brand with the thick and thins of each letterform. Bodoni is classic, elegant and ideal for communicating just that to the Bijou buyer. With its geometric construction and flat, unbracketed serifs, the Bodoni typeface makes it well-suited for titles and logos both in print and on screen.
NOTE: Only use capitalization of the letterforms when Bodoni is used.
Typography
Brand typography is broken down to illustrate how to use the proper type formatting and font selection for various uses. helium creative
BODONI REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
BODONI REGULAR USES: + Primary headlines
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BODONI REGULAR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 !@#$%^&*( ) - _ += { } [ ] | \ : ; “ ‘ < > , . ?/~ bijou bay harbor
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typography logo [tagline[fonts] usage]
AVENIR The Avenir font is equipped for clean and purely aesthetic typography across both print and web platforms. Because of the versatile variations of weight that this font family provides, it becomes the perfect typeface that can be utilized in cohesion with Bodoni. The geometric, linear, and sans-serif qualities aid in legibility, and make it an ideal typeface for Bijouâ&#x20AC;&#x2122;s supporting headlines and body copy. Depending on hierarchy, background and overall visual strength, Avenir Light, Regular, Medium, and Bold can be used interchangeably.
AVENIR
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz AVENIR USES: + Body copy + Supporting headlines
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AVENIR FAMILY
Avenir Light Avenir Regular Avenir Medium Avenir Bold
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typography logo [tagline[fonts] usage]
BRUSH HAND-LETTERING
HAND-LETTERING
The use of brush hand-lettering is essential to the Bijou brand. Not only is it seen in the logo, but it is also used in branding materials throughout. It creates a purely custom feel, while continuing the theme of the relaxed feeling of the island life at Bijou. This component is used sparingly, however, it is used for creating visual stories over photography, small callouts, and simple headlines.
HAND-LETTERING USES: + Story copy + Call outs + Headlines
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typography [hierarchy]
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Flat CMYK C: 27 M: 33 Y: 73 K: 2
If needed, Pantone for this specific flat color: Pantone 7562 C
Logo without brushstroke details
ADDRESS
DISPLAY 1 // HEADLINE Bodoni Regular 8 pt. size 300 pt. tracking Leading: 8 pt. > text pt. size All caps
9 5 2 1 E A S T B AY H A R B O R D R I V E , B AY H A R B O R I S L A N D S , F L O R I D A 3 3 1 5 4
PROJECT DEVELOPER
ABILITY BY ACIERTO
SALES & MARKETING
CRESCENDO
INTERIOR DESIGN
ADRIANA HOYOS DESIGN GROUP
ARCHITECTURE
R E V U E LTA A R C H I T E C T U R E I N T E R N AT I O N A L
TOTAL R E S I D E N C E S
41 UNITS
TYPES
DISPLAY 2 Avenir Medium 7 pt. size 270 pt. tracking Leading: 6 pt. > text pt. size All caps
ONE + DEN, TWO + DEN, THREE BEDROOM RESIDENCES AND PENTHOUSES
PRICING
S TA R T I N G I N T H E $ 5 0 0 , 0 0 0 ’s
PR
BOARDROOM PR
C R E ATIVE
H E L I U M C R E AT I V E
PROPERTY OVERVIEW
An intimate 9-story waterfront property consisting of only 41 residences on the Biscayne Bay shores of the Bay Harbor Islands. Discover “Paradise Found” on a quiet island sanctuary that’s away from the hustle and bustle of the city, yet still connected to the best aspects of the South Florida lifestyle. Sleek, contemporary architecture by renowned Revuelta Architecture International and the bold interior design of Adriana Hoyos blends the beauty of the Bal Harbour area’s natural surroundings with the modern attitudes of South Florida style. Developed exclusively by Acierto.
9 5 2 1 E B AY H A R B O R D R I V E , B AY H A R B O R I S L A N D S , F L 3 3 1 5 4
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B I J O U B AY H A R B O R . C O M
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305 864 2220
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY DEVELOPER TO A BUYER OR LESSEE. THIS IS NOT INTENDED TO BE AN OFFER TO SELL, OR SOLICITATION OF AN OFFER TO BUY, CONDOMINIUM UNITS TO RESIDENTS OF ANY STATE WHERE SUCH OFFER OF SOLICITATION IS PROHIBITED BY LAW. THIS OFFERING IS MADE ONLY BY THE PROSPECTUS FOR BIJOU CONDOMINIUM (THE “CONDOMINIUM”) AND NO STATEMENT SHOULD BE RELIED UPON IF NOT MADE IN THE PROSPECTUS PROVIDED TO YOU BY JCG BAY HARBOR, LLC (THE “DEVELOPER”). FLOOR PLANS AND UNIT FEATURES ARE PRELIMINARY AND PROPOSED ONLY. THE DEVELOPER RESERVES THE RIGHT TO MODIFY, REVISE, CHANGE OR WITHDRAW ANY OR ALL OF SAME IN ITS SOLE AND ABSOLUTE DISCRETION AND WITHOUT PRIOR NOTICE. ADDITIONALLY, ALL FIXTURES AND ITEMS OF FINISH AND DECORATION DEPICTED ARE FOR DISPLAY ONLY AND ARE NOT TO BE INCLUDED WITH THE UNIT. THE PURCHASE AGREEMENT AND PROSPECTUS OF THE CONDOMINIUM SHOULD BE CONSULTED FOR ITEMS INCLUDED IN THE CONDOMINIUM UNITS NO STATEMENTS OR REPRESENTATIONS HAVE BEEN MADE BY DEVELOPER, OR ANY OF ITS AGENTS, EMPLOYEES OR REPRESENTATIVES WITH RESPECT TO ANY POTENTIAL FOR FUTURE PROFIT, FUTURE APPRECIATION IN VALUE, INVESTMENT OPPORTUNITY POTENTIAL, RENTAL INCOME POTENTIAL, THE ABILITY OR WILLINGNESS OF DEVELOPER OR ITS AFFILIATES TO ASSIST BUYER IN FINANCING, RENTING (OTHER THAN THE EXISTENCE OF A VOLUNTARY RENTAL PROGRAM) OR SELLING THE UNIT, THE ECONOMIC OR TAX BENEFITS TO BE DERIVED FROM THE MANAGERIAL EFFORTS OF YOU AS THE OWNER OR OF ANY THIRD PARTY AS A RESULT OF RENTING THE UNIT OR OTHER UNITS, OR THE ECONOMIC OR TAX BENEFITS TO BE DERIVED FROM OWNERSHIP OF THE UNIT. NO REAL ESTATE BROKER OR SALES AGENT (WHETHER ENGAGED BY DEVELOPER OR NOT) IS AUTHORIZED TO MAKE ANY REPRESENTATIONS OR OTHER STATEMENTS (VERBAL OR WRITTEN) REGARDING THE CONDOMINIUM, AND NO AGREEMENTS WITH, DEPOSITS PAID TO, OR OTHER ARRANGEMENTS MADE WITH, ANY REAL ESTATE BROKER OR AGENTS ARE BINDING ON THE DEVELOPER. ALL PRICES ARE SUBJECT TO CHANGE AT ANY TIME AND WITHOUT NOTICE, AND DO NOT INCLUDE OPTIONAL FEATURES, DESIGN PACKAGES, FURNITURE PACKAGES, OR PREMIUMS FOR UPGRADED UNITS. THE PROJECT GRAPHICS, RENDERINGS, PHOTOGRAPHS, AND TEXT PROVIDED HEREIN ARE COPYRIGHTED WORKS OWNED BY THE DEVELOPER UNLESS OTHERWISE CREDITED.
BODY COPY Avenir Book 9 pt. size 15 pt. tracking Leading: 4 pt. > text pt. size
FOOTER Avenir Medium 8 pt. size 250 pt. tracking Leading: 1 pt. > text pt. size DISCLAIMER Avenir Book 4.5 pt. size -25 pt. tracking Leading: .5 pt. > text. pt. size All caps bijou bay harbor
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DISPLAY 1 // HEADLINE Bodoni Regular 24 pt. size 260 pt. tracking Leading: 4 pt. > text pt. size All caps
CALL OUT Brush Hand-Lettering
THE PARADISE YOUâ&#x20AC;&#x2122;VE IMAGINED.
HEADLINE Bodoni Regular 16 pt. size 300 pt. tracking Leading: 8 pt. > text pt. size All caps
BIJOU THE BEST OF THE B AY & B E Y O N D PENTHOUSE + BALCONY VIEWS
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Secluded location on Bay Harbor Islands Intimate 9-Story waterfront community Limited Edition of 41 total residences One + Den, Two + Den, and ThreeBedroom floorplans Penthouse floorplans also available 105 feet of Biscayne Bay frontage Walking distance to Bal Harbour Shops Less than three blocks from Atlantic Ocean beaches Elite fitness center with cardio, weight training, and studio space Chic rooftop lounge with breathtaking bay and skyline views Bay-view infinity pool and whirlpool Poolside cabanas and lounges Outdoor bar and dining spaces Fire pit with inviting social seating
BODY COPY Avenir Book 9 pt. size 15 pt. tracking Leading: 4 pt. > text pt. size
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typography [hierarchy]
CALL OUT Brush Hand-Lettering HEADLINE Avenir Heavy 15 pt. size 270 pt. tracking Leading: 9 pt. > text pt. size All caps BODY COPY Avenir Book 9 pt. size 15 pt. tracking Leading: 4 pt. > text pt. size
HEADLINE Bodoni Regular 19 pt. size 300 pt. tracking Leading: 8 pt. > text pt. size All caps
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PASTEL PINK Pantone 503 RGB 240, 204, 203 CMYK 4, 22, 13, 0 HEX #EFCBCA
Elements
BIJOU GOLD Pantone 7556 Luxor 220 Foil RGB 185, 157, 92 CMYK 29, 35, 74, 3 HEX #B99D5C
Color, texture and supporting accents each help to communicate the brand language and enhance the brand experience. They are used interchangeably, but never all together. These additional elements help breathe life into your brand. helium creative
DARK CHARCOAL Pantone 425 RGB 120, 120, 120 CMYK 55, 46, 46, 11 HEX #777777
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COLOR Bijou’s colors stem from the nature of island-living: a pastel-inspired palette paired with island-style greenery and white linen, a neutral yet rich gold, and a contrasting charcoal grey as an accent.
PANTONE ® The proprietary color matching system used in printing to create inks and maintain color integrity; the Pantone numbers listed refer to the Pantone Matching System.
RGB [Red, Green, Blue] – the method by which video monitors and projectors display color; the numeric values listed refer to the amount or intensity of red, green and blue in each of the colors.
CMYK [Cyan, Magenta, Yellow, Black] – also referred to as “process colors,” the method by which images are printed using cyan, magenta, yellow and black. The specific numeric values refer to the percentages of each of the four process colors.
HEX The colors used in display devices [PC monitors and scanners]; the numeric values listed refer to the amount or intensity of red, green and blue in each of the colors.
MAIN: BIJOU GOLD
Bijou Gold is the primary color and is to hold the highest rank amongst any other color. It is a rich, elegant tone that appears mainly in the logo, typography, and additional design elements.
SUPPORTING: WHITE LINEN
Pure white is used in complete contrast to the Bijou Gold. It is best used for backgrounds, borders, and headlines + supporting text, and ultimately the logo when the gold doesn’t work appropriately.
SUPPORTING: PINK + CHARCOAL
Both the Pastel Pink + Dark Charcoal are used in equal weights, visually. The pink is used as backgrounds and additional design elements, while the charcoal is primarily used in body copy.
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elements [materials]
CORAL ICON
The coral icon is purely used in separating sections of headlines and body copy while also a visual separator of a variety of sections in both print + digital materials. The icon can be used in both the Bijou Gold or Pastel Pink. helium creative
MONSTERA LEAF
The monstera leaf is always placed behind any brand imagery or boxed sections of copy to create an additional visual layer to any collateral material.
GOLD INK SWASH
The gold ink swash is also used as an additional design layer. It is added to any collateral material that is in need of a touch of luxe.
CORAL TEXTURE
In addition, the coral texture is used in the same essence as the monstera leaf. It is often used when the ocean lifestyle is being discussed in collateral material.
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CASUAL MEETS ELEGANCE
Between where the city stops and the shore begins, there is a high-fashion atmosphere with a distinctively low-key island vibe... Bijou Bay Harbor. An exclusive enclave surrounded by Biscayne Bay, this island community of 41 residences invites you to discover a neighborhood that is one of the best-kept-secrets in Miami. This rare collection of one + den, two + den, and three-bedroom residences and penthouses are moments from the designer luxury of Bal Harbour and the cosmopolitan pursuits of Miami and Fort Lauderdale.
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The story
Between where the city stops and the shore begins, there is a high-fashion atmosphere with a distinctively low-key island vibe... Bijou Bay Harbor. A tiny enclave surrounded by Biscayne Bay, this island community of 41 residences invites you to discover a neighborhood that is one of the bestkept-secrets in Miami. This rare collection of 1, 2, and 3-bedroom residences and penthouses are moments from the designer luxury of Bal Harbour and the cosmopolitan pursuits of Miami and Fort Lauderdale. And yet, Bijou is an exclusive connection to cosmopolitan city life made even better by a serene waterfront setting and a private island lifestyle. This is the paradise youâ&#x20AC;&#x2122;ve longed to discover, and one that is changing the meaning of South Florida luxury.
The Difference
What makes the brand unique? How are we going to stand out from the herd? The position statement, mission and overall values help define who we are and why we do what we do unlike anyone else. helium creative
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the difference [positioning + tagline]
Positioning
Offering a casual elegance for the chic buyer who seeks a waterfront oasis, Bijou Bay Harbor is the leading residence that provides a private island lifestyle within the luxury of Bal Harbour.
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Tagline:
Paradise Found.
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Language
The voice of your brand is key to its success. Proper language is a huge component when verbally communicating your brand experience. Everyone involved should use the same verbiage to describe how they personally feel about the company and what the client will ultimately feel or take away. helium creative
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VOICE Bijouâ&#x20AC;&#x2122;s voice is whimsical and speaks eloquently about the property and its surrounding amenities. Bijou is about instilling curiosity, excitement, and demand for the chic island-life that this intimate, modern oasis acquires.
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THE BUYER The Bijou buyer takes part in an active lifestyle. They are fashion forward, well-traveled, cultured, and seeking a beach vacation residence in Miami. They demand walking-distance accessibility to luxury shopping and fine-dining spots, pristine shorelines, and unlimited access to watersport activities. The promise of this lifestyle + the destination of Bay Harbor Islands, Miami make Bijou a must-buy.
Customer
Knowing your market is crucial when understanding who to target. What are their interests, demographics, personality traits? helium creative
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MOOD + STYLE:
ELEGANCE MEETS CASUAL ISLAND LIVING The island-living lifestyle, and casual elegance of being on the bay coined the essential inspiration and storyline for this luxury property. This waterfront oasis called for a branded style that entitled just that. Bijou is a concept of casual, island-living with inspiration pulled from tropical greenery, the aquamarine water of the bay, neutral colors of sand + coral, and the shimmering gold Miami is famous for, all accented by a dreamy pastel pink. The result is vibrant, effortless and organic, where imagery of elements in nature meet sleek, modern textures and design.
Tone + Inspiration
The tone + style of the brand is woven throughout all advertising, promotional and brand-related material. These visual references offer insight into the mood of the company and how the market will perceive you. bijou bay harbor
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tone [brand inspiration]
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STYLE The photography closely follows the inspiration and style to accurately communicate the brand. Photography styles will be casual, with vivid coloring, bringing the elements of Bijou to life.
THE BIJOU LIFESTYLE True island living and an active lifestyle become important visual identifiers for Bijou. These images are bold in color, matching the overall tonality in Bijou’s hues. Whether people are the focal point or places of activity take more of the viewer’s attention, the lifestyle imagery conveys an engagement to the buyer’s passion for watersports, opulent entertainment, and more.
Photography
Photography helps tell your brand story, bringing all ideas and tones together to evoke an emotion and connect to the consumer. The style of photography, photo selection and consistency of images is important for brand standards. helium creative
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photography
NATURE DETAIL SHOTS Intimate, detailed macro shots are used to juxtapose the liveliness found in the lifestyle imagery. Paired together, these create the connection to the luxury + elegance of a life better on the bay.
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photography
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ISLAND-INSPIRED LIVING Candid, carefree shots of people taking part of islandinspired living or places embodying the spirit of where Bijou is located on Bay Harbor Island are essential to show the way of life to a potential buyer. Images that engage the viewer into being a part of casual island living become a focal point in brand collateral and can be more intimate, bringing the buyer into the shot as if they were there.
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photography photography
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