Swapping the Hustle of Visibility to the Flow of Unforgetability

Millions of entrepreneurs online..and then there's you. And all we hear at the moment is this 'Visibility' word bandied around.

Promises abound everywhere of positioning you to stand out, establishing you as an authority in your topic with an online presence that will magically magnetise droves of your perfect clients to you, with branding that will make people's eyes stand out on stalks.

PR people swear by the effectiveness of you being leapt on by the Press, becoming a best-selling author, and being invited onto summits, stages, and podcasts galore. As long as you're always visible and have a vast following.

Then there is the lure of being in elite business ranking systems or well-known media organisations. It's usually the first thing we see on a website… 'As Seen On…' followed by a whole ream of logos which make you feel like the person is significant and visible. And it probably makes you feel tiny, invisible or smitten by FOMO!

Marketing gurus add on the pressure - forecasting dire consequences for you if you're not 'out there' constantly being seen for the sake of it.

But visibility doesn't come from any of those things. And what's more, who cares if you ARE visible? You're just taking up more bandwidth in people's attention. People don't have a lot of bandwidth right now. Less than ever before, in fact. So what's it going to take to get people's attention?

Real, durable win-win relationships. Authentic, intelligent, respectful and collaborative. Relationships aren't just to grow your Facebook group and get close to influencers. They are what sustainable business is made of.

There was a time when being seen all over Social Media impressed people. Likes and Follows were currency. But that time is changing! Metrics about how having tens of thousands of people in your audience to sell to are old news.

Social Media platforms change with dizzying speed, and so do people's attention spans. Just try this out for a moment. Think of at least a dozen people you used to hang out with on Facebook 3 to 4 years ago - people you quite liked or had a good relationship with. Where are they now? What are they doing? Do they contact you? Are you working together? Collaborating? How do your tribe interact with you? The souls who have subscribed to your email list?

So for changemakers who may be seeing everyone they meet as a potential client (I know lots like this!) I invite you to give your relationship skills a little makeover.

The 'Know, Like and Trust' factor is not just a strategy; it's an art form. Reputation is gold. When people know you and talk about you in the highest terms, that is the best' visibility' of all! When you stay uppermost in people's minds, you know you are on the way to creating a solid foundation for your brand.

In my work, I talk about aligning your Mission, Message and Presence. Your presence is made up of your image, style, energy and genuine love of people -even if they are not your 'niche'.

This is about giving yourself a world-class brand persona and energy so that you are aligned with a world-class business and a world-class lifestyle.

Jenni P on the set of the award-winning Branding TV Reality show 'Fix My Brand' where after a first season, she was invited onto the team as Brand Message assistant, Stylist and Mind-set Mentor for season 2. Jenni took many of the candidates through the Trinity Code™ process to deepen their brand and clarify their business model.

So what does it take? It takes class. Preeminence. What does that look like?

Give other people the attention you crave. Swap the Me Me Me virus to 'Good to meet you…who are you, what makes you tick, and how can I rock your world for the better?' If anyone said that to me, I would definitely never forget them.

Swap Vanilla for Pepper. In everything you do, be and say. Stop being a jelly-mould, carbon copy of a million coaches and service providers who are all hustling to survive. Same website vibe, same repetitive 'pitch', same boring conversation.

Stop blah, generic social media posts, bland engagement questions, turning up on zoom un-polished AF. Stop writing mediocre copy. Stop following the crowd and start leading a movement. Stop being a wannabe, and start being an action ninja with moves so fast, you'd make Neo in Matrix look slow. No one could forget you.

Start putting all of your secret superhero self into everything you present to the world. Give yourself permission to be outrageously you. Speak from your soul. Tell your story with panache and humour. Dress up for your lives. Learn 3 new skills this week and teach 3 other people how to do it too. Swap scrolling reels for giving some love on a dozen feeds a day. Wear perfume on your lives. Review your offers and ask yourself how you can make them irresistible. Start a podcast and invite all your friends. Wear jewellery on your podcast. Give some $ from each sale to a good cause. No one will forget you.

Serve the influencers you admire without any expectation of reciprocity. That doesn't mean following them around or fawning over them. It means buying from them, recommending them and finding ways you can be instrumental in helping them achieve something THEY want. When you serve selflessly at a high level, people will remember you.

Everything that you want to achieve in life depends on your ability to connect with, inspire, influence and motivate others, but you must be instantly recognised as not just an authority on your topic but absolute Mistress of it! You do that not by swaggering your boss-babe, bitch-diva entrepreneur shadow archetype around social media (there are lots of them out there!), claiming you were the first one to have discovered the Law of Attraction, but by showing up in your greatest potential as a unique Gorgeous, Genius and Greatness Upriser.

Client attraction is not just about clever pitches, swanky websites, designer fonts, Instagram genius and a titan social media agenda; it's a Holistic, Inside and Outside Messaging job. It takes class, vision, social grace, social etiquette, and mastery in your area of expertise. It takes charisma, confidence, courage and relentless dedication to your dreams. It takes ensuring your visual and verbal communication are impeccable.

Present your craft to the world with the style and energy of a celebrity, athlete or maestro. People will not forget you. They cannot forget you. You will become a reference for a specific value, and you will stay in people's minds.

When you stay in people's minds, you will be peerlessly unforgettable - far more powerful and desirable than simply being 'visible'.

The 9 Graces of Preeminence are an elegant and simple blueprint to grow your business using all these virtues. In the Guild of Preeminence, as an Ambassador, you can reveal all of your class and mastery and get support on whatever stage of your journey you are working on.

The Guild of Preeminence is the beautiful new container where you can have VIP support for creating your highest life, lifestyle, and business whilst enjoying many benefits. We are innovating a brand new, feminine business and success model. One where you can:

Benefit from exposure and influence within our acclaimed magazine and distribution to hundreds of thousands of women readers! Learn and uplevel yourself with relevant, leading-edge tools to thrive as a femme changemaker in this new paradigm! Collaborate with other purpose-driven women entrepreneurs Enjoy discounts on our products and courses Receive accountability on your journey to Preeminence! Be able to use the magazine as a lead magnet! Be able to use the gold logo on your website and copy! Access our vast resource base and private access to our Rolodex of experts and more!

What's this got to do with Visibility and Unforgetability?

Think of the Guild as part Feminine Holistic Success Academy, part PR opportunity, part heart-centred support sisterhood, part resource library, part training with world-class leaders, part enlightened networking group - in short, the perfect place to build relationships and become Visible as well as Unforgettable!

The guidance I give in the 9 Graces will help you step straight away into Preeminence, for as little as $37 a month!

What to do next?

I am taking applications for the next wave of women dedicated to creating their highest life. Join us!

Jenni P

Walking my own talk...

Founder of the House of Preeminence, Jenni Parker Brown is a visionary multi-potentialite. Her eclectic careers range from fashion retailing, the performing arts, fitness instructor, equestrian cabaret artist, award-winning gastronomy chef, published author, style and image consultant, magazine editor and Genius Activist. In 2017 she was chosen by the award-winning TV Reality Show, ‘Fix My Brand With Ali Craig’ as a candidate and subsequently was invited onto the program as Mindset Expert and Assistant Image Stylist for seasons 2 and 3.

Jenni is a renowned Thought Leader who has developed world-class tools and experiences for women with dreams as big as their hearts. Her quantum success business model is transforming the lives of many women.

Following your heart is Jenni's principal inspiration. Her work is backed up by solid neuroscience, quantum physics, a passion for well-being and fulfilment, with a whole lot of creative muse and a mission to reveal to as many people as she can reach, the magic of basing their life on their genius and super-powers.

Jenni's mission is to raise the bar on Personal Transformation through sharing the incredible and proven power of The Trinity Code™, a ground-breaking, quantum success model for the 21st century.

Her proudest achievements include becoming a professional dancer at the age of 41 (after birthing two daughters born 18 years apart!) creating her own equestrian cabaret (yes horses!) under a circus big top, and within two years, turning a bankrupt, down-trodden hiking hostel into a 6 figure, fine-dining tourist attraction in the Pyrenees Mountains, France, where she lives.

Oh and creating the House of Preeminence.

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