The Greatness Codes™ by Jenni Parker Brown Swapping the Hustle of Visibility to the Flow of Unforgetability Millions of entrepreneurs online..and then there's you. And all we hear at the moment is this 'Visibility' word bandied around. Promises abound everywhere of positioning you to stand out, establishing you as an authority in your topic with an online presence that will magically magnetise droves of your perfect clients to you, with branding that will make people's eyes stand out on stalks. PR people swear by the effectiveness of you being leapt on by the Press, becoming a best-selling author, and being invited onto summits, stages, and podcasts galore. As long as you're always visible and have a vast following. Then there is the lure of being in elite business ranking systems or well-known media organisations. It's usually the first thing we see on a website… 'As Seen On…' followed by a whole ream of logos which make you feel like the person is significant and visible. And it probably makes you feel tiny, invisible or smitten by FOMO! Marketing gurus add on the pressure - forecasting dire consequences for you if you're not 'out there' constantly being seen for the sake of it. But visibility doesn't come from any of those things. And what's more, who cares if you ARE visible? You're just taking up more bandwidth in people's attention. People don't have a lot of bandwidth right now. Less than ever before, in fact. So what's it going to take to get people's attention?
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