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Their copyright remains their intellectual property with exclusive permission to reproduce in this magazine

The information in this edition is for educational and entertainment purposes only and is offered in good faith

Jennifer Parker Brown, the aforenamed authors, and Brand Runway Media make no representation of any kind regarding the accuracy, validity, results, reliability and completeness of any information within The opinions of the authors expressed in this edition are theirs and theirs alone

PRAISE FOR BRAND RUNWAY

"A magazine for the New Earth

A wild and wonderful collection of wisdom from women who embody worthiness, wealth, and well-being A mustread for the evolving, expansive and evolutionary individual who wants to be part of the next wave of light that will flood our future. Absolutely brilliant and finally- something fitting for our time. "

Lisa Roulette, Ascension Guide, Healer & Manifesting Mentor

"This glorious, high-vibe platform for women who want to step up to their highest potential deserves every superlative! A must-have resource for every feminine impact-maker who won’t compromise on her most epic life!"

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"This new magazine is beautifully designed, elegant, well written, inspiring and the content is fabulous".

Lynn Twist, founder of The Pachamama Alliance

"I look forward to receiving my monthly gift of timeless wisdom, beauty, inspiration and love from the brilliant Jennifer P Her unique House of Preeminence showcases fascinating female influencers who are up to the business of creating an inclusive and flourishing world that works for everyone. Thank you Jenni P for being such an inspired visionary and for your generosity in making your beautiful offering available to us all".

Katherine Woodward Thomas, New York Times Bestselling Author, Master Teacher, and Licensed Marriage & Family Therapist

"The launch of your magazine is coming at such a pivotal point in history this is all divine alignment "

Stevie Gayle, Scent Alchemist

"It's the most gorgeous inspiring riveting uplifting and soul-soaring, frequency rising magazine I have ever seen in my life"!

Spryte Loriano, Humanitarian, Founder of Awakening Giants TV

KENDRAETHORNBURY

Wealth & Impact for Visionaries

CHRISTINEWILLILAMS

Soulful Business & Leadership

Conscious Wealth Alignment

KARENBAINES SPONSOR

Kelly Roach

KYLIEKELLY

Spe igned DINABEHRMAN

MICHELLEKNIGHT

Visibility 1 Email Growth Big

ORGANIC

ABOUTUS

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OURPROJECTS

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HIRINGSTRATEGIES

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ABOUTUS

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MARKETING

HIRINGSTRATEGIES

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OURPROJECTS

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BRAND RUNWAY

01 05CREATIVE PHOTOTIPS

AnneBrownsharesthebest5thingsshe learnedaboutcreativityandlighting 04 05CREATIVE PHOTOTIPS

02 05CREATIVE PHOTOTIPS

AnneBrownsharesthebest5thingsshe learnedaboutcreativityandlighting

05 05CREATIVE PHOTOTIPS

AnneBrownsharesthebest5thingsshe learnedaboutcreativityandlighting

the FOR AMBITIOUS COACHES AND FEMPRENEURS ON A MISSION

FABULOUS

ULTIMATE BRAND ELEVATION QUICKSTART KIT factor

Done playing nice with bland brand rules?

The Fab Fempreneur Factor is your 5day rebellion against boring..

Not another polite little tutorial - this is your manifesto for magnetism, your permission slip to be gloriously, unapologetically YOU online.

WHO WOULD DARE PUT THE WORDS MARKETING AND FABULOUS IN THE SAME PHRASE?

“PULLOVERS

ARE NOT THE NEW BLAZER!”

A plea for the return of elegant, dazzling boldness in the marketplace.

Two years ago, as I healed from cancer surgery after a year offline, I made a pact with myself: If and when I go back to the online space, it has to be fabulous, and I have to have fun Gauntlet down (Actually, I was fresh out of gauntlets, so my weight-lifting gloves had to do.)

Let's be honest online marketing has become a heartpalpitating experience that gobbles up creativity and spits out soul-crushing analytics. When did we decide female entrepreneurs wanted to be buried in technical gibberish? We're visionaries with extraordinary stories and beautiful days to adorn with our charm and brilliance.

Drowning in to-do lists is soul-crushing, and that, together with pandemic confinement, put the kibosh on showing up smart and polished a paradigm I simply refuse to accept. Pullovers are the new blazer???? No Chérie! Not in my spotlit backyard!

Welcome to Brand Runway, where I've declared war on bland branding and ‘templated’ business strategies I'm Jenni P think "Duchess with an Edge" or (my favourite archetype) Lara Croft with a marketing mission: impeccably styled while scaling walls, perfectly poised while breaking barriers (I wish I looked as good in her strappy, scanty adventure outfits as she did, sigh )

Let me be crystal clear: Your brand isn't some algorithmic equation to be solved It's a runway where your most audacious professional dreams should strut with unshakeable confidence. (I ticked the box on that even without the scanties)

FABULOUSNESS isn't just pretty packaging it's your hidden superpower It transforms you from invisible to insurgent, blend-in to breakthrough, and mundane to maverick It's your visual disruption in a sea of sameness, your content rebellion against cookie-cutter marketing.

What you'll discover within these pages (and in every issue) isn't just another "strategy guide" (yawn) This is your Brand Revolution where we trade dull digital tactics for Marketing Alchemy that pulses with the same electric creativity you pour into every corner of your business

In addition to the Champagne-quality guidance from my experts, each issue will guide you through my ICONIC EDGE framework from crafting your Inspired Identity to achieving Crescendo Excellence delivered with equal parts strategic wisdom and delicious disruption

Consider this your invitation to the front row of your own professional fashion week! Marketing hasn't just become FABULOUS in my world it's had a glow up to real, revolutionary, and ridiculously (proven) effective

Hustle and strive no more, ladies. Your transformation from hidden gem to high-end and well-paid influence begins now (Heels optional)

Elegantly disrupting the status quo, Jenni

PS Traditional marketers might call this approach subversive I call it strategic elegance with a wink Either way it works

In addition to publishing 25 copies of Preeminence Magazine, Jenni has appeared on multiple media outlets, including TV, podcasts, and publications.

KELLY ROACH

“We help trailblazers build empires ” . ”

“Everything in your life that you are proud of came AFTER you refused to give up

Kelly Roach

”

Click below to watch on YouTube

The Power of Choice in determining your destiny. Why it's vital to stop determining yourself by your past. The power of the quantum field in aligning you with your dreams. How your path to great fulfilment will not be linear if it's based on your gifts and your heart.

Impacting lives begins with sharing not just your story but the lessons so others can learn too.

The power of showing up as your most beautiful self

“Train for your business like an athlete trains for their sport”

Find Kelly’s best-selling books Here

Free!

Unlock the critical mindset shifts required to expand your capacity, command the strategic growth process in your company, and avoid entrepreneurial burnout with Kelly Roach’s FREE 5 Essential Internal Shifts to Soar from 7-8 Figures Guide.”

Masterfully craft your next gamechanging breakthrough for recordbreaking growth and industry domination with Kelly Roach’s FREE Business Reinvention Playbook

Kelly Roach

is one of the only female founders in the online space to build her company from 0 to 8 figures with NO debt, NO investors and NO outside funding

Kelly is a former NFL cheerleader and Fortune 500 executive turned entrepreneur, empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship

Today, Kelly is the CEO of six companies and is working to build a portfolio worth over $100 million She has led record-breaking teams through economic downturns and is passionate about helping business owners step into their next level of self- and team leadership. In both her corporate career and throughout her entrepreneurial journey, she has led her companies through multiple reinventions, each time expanding the reach and exponentially increasing the company’s profitability

Kelly is an 11x international best-selling author, Top 5 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc’s Best in Business.

B R A N D IMAGE E Messaging Positioning

THE COLOUR OF MONEY

Timelesssilhouettes

High-qualityfabrics

Neutralandmutedcolourpalette

Conservativeyetelegantdressing

Minimallogosandbranding

Investmentpieces

Vintageandheirloompieces

Seasonlessdressing

55 Shades of Beige and Grey: The Sophisticated & Organic Colour Revolution

Never one to follow trends but rather set them, I was absolutely delighted when I discovered that Pantone has declared Mocha Brown the 2025 Colour of the Year This rich, sophisticated neutral confirms what I've been telling my clients for years the so-called "boring" neutrals are having their triumphant moment, and it's about time.

Let's dismantle the biggest misconception in the colour universe: ‘Beige is bland’. Nothing could be further from the truth.

The power of neutrals in brand strategy is nothing short of revolutionary While everyone else is screaming for attention with neon palettes and clashing hues, the true disruptors speak in whispers of sand, ecru, and taupe.

Beige, like grey, exists in a fascinating liminal space Where grey is the blend of two non-colours (black and white), beige emerges from the delicate marriage of brown and white earth and light. Its complexity is hidden in plain sight, much like the most effective marketing strategies

The visual disruption of a perfectly executed beige palette against a riot of competing colours is the equivalent of speaking softly in a room full of shouters everyone leans in to hear what you have to say.

In my modern-sepia-toned landscape of 2025 branding, we're witnessing something remarkable: beige isn't just a background anymore it's the statement itself From sand to ecru, from ivory to taupe, from champagne to camel, these sophisticated hues telegraph intentionality, refinement, and quiet confidence. Just look at the pictures. This is not your average Pinterest Template beige universe! This is the most attractive organic vibe that draws you in and makes you want to spread it on your face, drink it or give it money.

Grey, beige's cooler cousin, brings structure and grounding to this palette Together, they create what I call the "Neutral Rebellion" a sophisticated uprising against visual neutrals chaos.

When a client chooses beige and grey as their signature brand colours, they're not playing it safe they're making a bold declaration: "My message is so powerful, I don't need visual gimmicks or neon pink and yellow to make you pay attention "

The organic marketing approach centres on authenticity, and nothing communicates genuine sophistication like a carefully curated neutral palette. It's the visual equivalent of perfect bone structure you don't need makeup to enhance what's already beautifully formed.

In a world of visual noise, the strategic elegance of beige and grey is your brand's quiet revolution You saw it here first.

THE COLOUR OF MONEY

organic colour top ten

p p

The Neutral Rebellion: How beige and grey create a sophisticated uprising against visual chaos

Beige Is Not Bland: The powerful misconception holding back your brand strategy.

Speaking in Whispers: Why subdued neutrals command more attention than shouting colours

The Liminal Space: Beige's fascinating origin as the marriage of Earth and light

Strategic Elegance: The visual equivalent of perfect bone structure for your brand.

2025's Sepia Revolution: When background becomes the statement

Beyond Boring: The disruptive power of sand, ecru, and taupe in modern marketing.

Neutral Confidence: "My message is so powerful, I don't need visual gimmicks.

Organic Marketing's Secret Weapon: The authentic sophistication of carefully curated neutrals.

see pantone’s gorgeous mocha for inspiration!

Desaturating calms the overall vibe of the photo and draws you into a feeling rather than a reaction...

Mocha Mousse - Pantone colour of 2025 “Capturing a Global Mood of Connection, Comfort, and Harmony” Courtesty of Pantone

Light desaturation or gentle sepia is flattering to most skin tones..

“I

turn your Visibility into Buyability”

FOR COACHES TIRED OF JUST WHISPERING THEIR BRILLIANCE, JENNI OFFERS A SOPHISTICATED REBELLION – A WAY TO MAINTAIN YOUR ELEGANCE WHILE COMMANDING THE ATTENTION YOUR EXPERTISE DESERVES

THE EDGE YOU'VE BEEN MISSING. THE TRANSFORMATION YOU'VE BEEN SEEKING.

THE ICONIC PRESENCE YOU WERE BORN TO EMBODY.

Part image and style aficionado, part brand activist Jenni Parker Brown transforms coaches and visionaries from invisible to iconic through her signature blend of quantum strategy and visual distinction.

With the precision of a master couturier and the vision of a revolutionary, Jenni crafts digital identities that command attention in a world of bland sameness

Her ICONIC framework elevates emerging founders beyond the noise, positioning them as the only choice for their ideal clients.

After 15 years of mastering the science of embodiment, Jenni now leads the resistance against mediocre branding with her philosophy: "Embody in your image, energy and persona the outcome your ideal client desires"

Her work isn't merely about aesthetics; it's about creating the perfect alchemy of visual magnetism and strategic positioning that turns scrollers into engaged followers and followers into premium clients.

Light desaturation or gentle sepia is flattering to most skin tones..

Book a coffee chat and tell me your brand & style dreams!

THE ART OF ORGANIC CLIENT

OR GANIC

ATTRACTION: WHERE QUANTUM MEETS NATURAL BUSINESS FLOW WITH ELEGANCE

Creating Content That Flows From Consciousness, Not Forced Creation

The Elegant Alternative to Exhausting Marketing That Actually Works

Align Your Business With Natural Energy for Effortless Client Attraction

It’s curious and alarming that so much information (a lot of it free) is available to online marketers, and in proportion, so few entrepreneurs are thriving sustainably.

So, let's have a sophisticated but ‘in your face’ conversation about organic client attraction A lot has been written and said about this vital marketing dynamic, but once you understand the real principles behind it, you will discover a way of marketing that lights you up as much as draws in the right people to your world!

So, coffee is on the table, and the PC is booted up. It’s time to start the day. While everyone's inbox is bursting with hustlehard offers and marketing strategies (rather like an overstuffed fast-fashion rail), I'd like to propose something more sustainable and infinitely more feminine and elegant.

As an Organic Client Attraction brand maven and coach, I've observed something fascinating: the most successful coaches aren't those pushing hardest (like that desperate January sales energy we should wisely avoid).

MARKETING

Instead, they're the ones who understand that client attraction is more akin to curating a sustainable luxury wardrobe or tending to a beautifully designed gardenit's about allowing ourselves to embrace the fact that marketing can be infused with quality, consciousness, and natural, feminine, high vibrational flow. Yes!

You may know that I’m a manifestation lifestyle geek, right? I love all things ‘energetic’, high-vibrational, and aligned That includes my business.

Let's venture beyond these basic Law of Attraction principles (hopefully, you’re familiar with those) and explore how quantum physics intersects with organic business growth elegantly Now, this might sound far out, but quantum physics IS the scientific dynamic behind LOA principles, and it’s really interesting to get in the ‘laboratory’ so to speak, and see what is going on when it comes to quantum and organic marketing!

This is why I’m so passionate about helping early-stage coaches and emerging founders. When harnessed, these natural principles allow you to tap into sophisticated but super-simple tactics right from the start, even before you have the budget for pricey programs and mentors

‘Now, two of my favourite expressions sum up the way forward beautifully:

“I help my clients position themselves in the heads of their ideal clients even before they know them”

my other favourite...

“Embody in your image, energy and style the outcome your client desires” And

These maxims may sound abstract, but they really point out that you are the obvious choice for your ideal premium clients, and everything you communicate reflects that fact! Wow, how do you do that?

Let’s get practical and tactical about this so you can leverage this magic

Here are six sophisticated principles that blend quantum physics with organic client attraction

There are dozens more but these will help you give your lead generation a makeover that can only improve your customer input

MARKETING

CREATE CONTENT FROM CONSCIOUSNESS

Stuck on your monthly content sharing? Start a quick "Inspiration Capture" practice

When you have lightbulb moments with clients or in your business, jot them down immediately even if it's just in your phone notes. This is your freshest, most potent content source. Pro tip: Set aside 10 minutes after client sessions to capture your insights while they're still buzzing with energy.

ENERGY-FIRST BRANDING

It's time for a quick brand alignment check. Look at your overall, current online presence and ask yourself: "Does this feel like the real me?" More importantly, ask: "Does this speak to the transformation my clients desire?"

Remember, we're not looking for perfection here we're looking for authentic alignment with your core values, genius, mission and the outcomes you are promising.

NATURAL CLIENT FLOW

Map out your current client pathways. Where can people enter your business ecosystem? Create at least three different or new entry points - perhaps a free resource, a lower-investment offering, and your signature work The key is making each path feel equally valuable and aligned with your energy. The way clients enter your world should feel exciting to both of you!

ALIGNED VISIBILITY

Choose your power platform Instead of trying to be everywhere, pick the one place where you naturally shine

Focus your energy there for the next 30 days. Track how it feels to show up fully in one space rather than spreading yourself thin

Refuse to populate your content in places you resist! The simpler and more FUN your systems, the more money can flow to you!

SIGNATURE MESSAGING: INTEGRATED MARKETING:

Take your core message and express it in three ways: practical outcomes, emotional transformation, and deeper purpose. Test these variations in your content and notice which ones resonate most with your audience You may want to reformulate your core copy around this It’s an excellent clarifier Your message comes for your own story and purpose so share freely!

Lean into the current content content you’re sharing Start with one powerful insight this week. Let it flow naturally across your platforms, adapting the format but keeping the core message consistent Notice how this organic approach feels compared to creating separate content for everything

Remember, quantum physics isn't just fascinating laboratory theory - it's the scientific validation of everything we know about energy and attraction in business. When we align our marketing with these natural principles, we tap into something far more profitable than any conventional strategy could ever be And oh my goodness, it’s so much less effort!!! Less tactical overthinking. Less overwhelm for you!

Think of these principles as your unique, energetic signature in the marketplace The more aligned you are with them, the more magnetic your presence becomesnaturally and effortlessly attracting clients who value your work and are happy to invest accordingly

You see, the real secret lies in understanding that you don't need a massive budget or years of experience to position yourself perfectly in the minds of your ideal clients and command premium prices. You must understand and work with these natural laws of energy and attraction and embody the transformation your clients desire

For now, experiment with one or two that particularly resonate with you. Notice how your business begins to shift when you work with these quantum laws rather than against them - not just in client attraction but in the quality and value of the clients you attract.

Here's to quantum-aligned success and profitable organic growth in your coaching business!

ICONIC EDGE

ORGANIC CLIENT ATTRACTION SYSTEM

The Art of Scroll-Stopping Content: Where Positioning Meets Design Distinction and a little ‘Wooniversal’ help.

10 Reasons This Article Can Transform Your Content Strategy

Discover why Universal Intelligence trumps AI for creating authentic, magnetic content

Learn the secret to creating content that resonates energetically with your ideal clients

Unlock the ICONIC framework that makes your brand impossible to scroll past

Find out how to develop your unique "energetic DNA" that makes your brand instantly recognisable

Master the art of Captivating Charisma that makes viewers stop, pause, and engage

Transform your content creation from exhausting to effortless with the Optimised Originality approach.

Elevate your client experience from basic to premium through strategic content progression

Position yourself as a thought leader with an Influential Edge that sets you apart from competitors

Align your energetic presence with your business goals through Chic Alignment principle s

Learn practical implementation steps to elevate your content from just-fine to absolutely magnificent.

A E D A D C

As we look ahead to where the ubiquitous AI is taking us, I want to make the call for UI that's Universal Intelligence! There is absolutely nothing artificial about it it's been around since the Big Bang.

The integration of energy principles with digital design is increasingly crucial. For brand creators, this means understanding that: every piece of their heart-and-sweat-created content is an opportunity for energetic distinction It's not just another post but another chance to crystallise your unique vibrational signature in the market Boom

Visual excellence is not a luxury it's a necessity in a world where energy is felt before information is processed and attention is the new currency I don't know about you, but AI-created visuals repel me especially ones that portray women in ways they are not! (Mostly like Barbie dolls puulease!!)

Your design choices create ripples across the energetic landscape, influencing not just how people perceive your brand, but how they feel in its presence. So rather than make this artificially, I call you to step into your Iconic Potential.

CONIC EDGE

Let's get real for a moment in today's digital landscape, just showing up isn't enough anymore, is it? The art of organic marketing demands more than mere visibility it's about creating that delicious fusion of personal brand strategy and fabulous design Whether you're a coach, healer, or heart-centred entrepreneur, your path to distinction lies in mastering both the aesthetic and energetic elements of your presence

Think of your personal brand as a powerful energy field (because that's exactly what it is!). Just as quantum physics shows us that everything is energy vibrating at different frequencies, your digital presence is constantly sending out vibrational signals that either draw your ideal clients closer or push them away

ICONIC EDGE

And while most entrepreneurs are busy obsessing over how often to post, the savvy ones understand something far more powerful: it's the energetic alignment of exceptional design paired with heart-centred marketing that creates true magic

That's what I call 'ICONIC resonance' when your content stops not just thumbs but hearts and minds too.

E A C EC E

C C A E

So, what actually makes content impossible to scroll past? What makes someone stop, engage, and feel drawn to connect with you? You’ll have heard it said that people won’t remember what you said; they’ll remember how you made them feel

The ICONIC framework I've developed addresses this exact challenge.

From your Inspired Identity, which forms the foundation of your visual presence, to the Chic Alignment, which magnetizes through quantum energy principles, each element of this framework works in harmony to create a magnetic digital presence that naturally attracts your soul-aligned clients

And trust me, this isn't just about making things look pretty (though that certainly helps!) It's about energetic alignment, strategic storytelling, and that quantum distinction that makes you unmistakably YOU in a sea of sameness.

That's what I call 'ICONIC resonance' when your content stops not just thumbs but hearts and minds too.

Let me walk you through how each element of this framework can transform your content:

Conveniently we start with the word ICONIC! E C C ED E A E AC

Inspired Identity

From: Generic messaging → To: Distinctive brand voice and story.

What's the Edge?

Cutting-edge personal positioning that speaks to your ideal clients

Elevates:

Distinct market stance

ICONIC EDG

Your Inspired Identity is like the energetic DNA of your entire brand presence Ever notice how you can recognise certain brands instantly, even without seeing their name?

That's what we're aiming for here. This isn't just about having a pretty logo it's about creating that moment of recognition when someone sees your content and thinks, "Oh, that's definitely her!"

When you develop a visual language that vibrates at the same frequency as your soul clients' desires while remaining unmistakably unique to you, you become instantly recognisable No more blending in or being mistaken for someone else This goes beyond basic "niching" to creating something so distinctive that comparison becomes impossible (And isn't that the dream?)

Captivating Charisma

From: Basic visual presence → To: Professional, cohesive brand design and personal style.

What’s The Edge? :

Sharp visual design and image distinction

Elevates: Leading-edge presence

We’re talking about that certain something that transforms ordinary content into can't-look-away experiences Your Captivating Charisma is what makes people pause, lean in, and want more

It's about creating a visual experience with the perfect balance of tension and release like the satisfaction of a perfectly composed image or the delight of unexpected colour combinations.

The most charismatic content speaks straight to the heart before the head can analyse it. When done right, your content doesn't just speak it practically sings to your ideal audience!

Optimised originality

From: Random content creation that drains your energy → To: A signature content wardrobe that works effortlessly in any context

What’s The Edge?

Authentic and unique offer and content suite.

Elevates:

Natural client attraction and brand power.

Optimised Originality is the art of creating a versatile collection of content pieces that mix, match, and complement each other beautifully just like a carefully curated signature wardrobe This element addresses the challenges many coaches face with their content:

Creating from scratch constantly, leading to burnout and inconsistency

Developing standalone pieces that don't build on each other.

Struggling to maintain a cohesive voice across different platforms.

Creating content that doesn't reflect your true style, personality or expertise.

Through intentional refinement rather than frantic creation, you'll build a sustainable content approach that feels as effortless and elegant as getting dressed when you have the perfect wardrobe Your audience will recognize your signature style immediately, building the familiarity and trust that naturally leads to connection and conversion

ICONIC EDG

Nurtured Elevation

From: Basic service delivery → To: Premium client experience

What’s The Edge? : Customer retention and reputation

Elevates: Client Journey and profits!

Imagine taking your audience on a more enriching journey with every step That's Nurtured Elevation the art of progressively enhancing their experience of your brand with each interaction.

This isn't simply about "nurturing leads" in the traditional marketing sense it's about crafting experiences that feel increasingly luxurious and transformative.

Remember, the sale is never the end it's just the beginning of a relationship Through Nurtured Elevation, you transform casual viewers into devoted followers who grow alongside you, experiencing your brand as an ever-evolving journey of refinement and discovery How you show up for you, and them has everything to do with this journey

Influential Edge

From: Unknown in market → To: Recognized authority

What’s The Edge?:

Competitive differentiation

Elevates:

Industry positioning

ICONIC EDGE

Ready to be the trendsetter rather than the trend follower? Your Influential Edge positions you as a thought leader with a quantum distinction that's impossible to replicate.

Think of your Influential Edge as your courageous point of view the perspective that only you can offer because of your unique combination of experiences, insights, and vision. It's where you dare to illuminate what others haven't seen or articulate what others haven't been bold enough to say

By articulating your unique gifts and venturing outside the expected, you become someone who shapes conversations rather than merely joins them This doesn't mean being controversial for its own sake it means having the clarity and conviction to present fresh perspectives that genuinely advance your field

When you cultivate your Influential Edge, you transcend the role of service provider and step into the realm of thought leadership, where your ideas become as valuable as your offerings.

Chic Alignment

From: Misaligned energy that repels opportunities → To: An embodied success that magnetically attracts abundance.

What’s

The Edge?

Energetic congruence with your desires and goals

Elevates: Manifestation power

Chic Alignment is the sophisticated integration of universal manifestation principles into your daily presence. It's where ancient wisdom meets modern neuroscience, creating a powerful conduit for your intentions to materialize through your energy, image, and actions

This element addresses the challenges many coaches face when their inner energy contradicts their outer goals:

Chic Alignment teaches you to "Embody In Your Image, Energy And Presence The Outcome Your Client Desires" and "Be The Change You Want To See In Your Bank Account." This isn't just positive thinking it's the deliberate calibration of your entire being to resonate with your desired outcomes.

NATURALLY CREATE THE IMPACT AND INCOME YOU DREAM OF WITHOUT COMPROMISING YOUR TIME, WELL-BEING AND FEMININITY

Abundance

MONEY PROFITS WEALTH

KAREN BAINES

“ Realign the things you can’t see, to get the results you can see. ”

Conscious Wealth Alignment 101 (part 1)

The Energy of Now: Your Path to Alignment and Abundance

Manifestation, attraction, alignment I'm sure you've heard and read so much about these concepts that you're blue in the face But, my lovelies, since you're reading this, I suspect you're still beavering away at mastering wealth creation because you're not yet where you want to be financially.

Here's the thing: this money journey never ends. We are always learning and scaling, regardless of our revenue or financial status!

I want to take you to a whole new level in this process with an approach most people have never experienced Behind a door that's been hidden from you lies simple, powerful, proven money truths If you grasp and apply these daily, you cannot NOT see a shift in your fortunes!

From Bookkeeper to Conscious Wealth Mentor

I discovered these truths during my journey from bookkeeper to independent, 6-figure Conscious Wealth Mentor in just a few short years What I uncovered was the correlation between our actions and the mysterious quantum power of reality. I learned how to become a Conscious Creator of everything I desire - and found that the dynamics are incredibly practical and down-toearth.

Being a Conscious Creator is about MASTERING YOUR AWARENESS AROUND MONEY AND WHAT YOU DO WITH THAT AWARENESS It's about your habitual relationship and actions with money on a daily basis!

The Law of Choice and Consequence

You're probably familiar with the law of choice and consequence or reaping and sowing. A similar expression is "You get what you give" or "Ask, and it is given." I want to ground this idea so you can turn it into practical steps that create more money through your business

One common pitfall in the traditional manifesting process is focusing on some future idea of your wealth When you visualize, journal, or walk wealth, you're engaging in what I call "futurepaste" endeavouring to create something in the future

These techniques are necessary, but the bottom line is that everything you're doing is based on the energy of now

Your Present Creates Your Future

What many folks don't realize is that everything in your life right now - the roof over your head, your relationships, the money in your bank account (or lack thereof), your clients, your leadsall result from your past choices This might sound basic, but it's absolutely key!

Your past creates what you currently have If what you currently have isn't what you desire, then you need to do something different that makes you a vibrational match for what you do want

Let's peel this back another layer Everything you do is the energy of NOW. You can only "do" right now. Doing is the action of creation.

How you do anything is how you do everything. The energy of now creates your future. When you're visualizing and journaling, you're engaging with who you want to become - creating the energy of potential

But once you stop those activities and go about your day-to-day life, it's the energy underneath everything you do that the universe responds to

“To the Universe, Doing is the same as Asking!”

The Universe Responds to Energy, Not Intentions

The energy of right now is what's creating your future You are creating in every single moment of your waking day

This means we need to be acutely aware of the energy underneath our choices. That energy represents the awareness and feelings around your actions, affecting the outcome as much as the nature of the action itself

When you do anything that feels like a "have-to," a "should-do," a "must-do," or a "got-to," you're creating more of that in your life

Energy (let's call it 'The Big U') reads the energy of obligation, matches that frequency, and brings you more opportunities to experience that obligation frequency By carrying out an action with the vibrational energy of obligation, you're declaring to Big U what you want!

Doing Things That Light You Up

It follows, then, that it's absolutely vital to spend time doing things you love - things that light you up - so the Big U responds with "Yes!" As it lines you up with possibility, it brings you a consequence of an energy-aligned choice versus a consequence of an energy-misaligned choice. You never have to push yourself or force yourself to do the things you love!

You might think you're choosing wealth mastery, but it's not a choice until you do it! You can think and affirm it until the cows come home, but for the universe to respond, it needs you to do something NOW The energy of right now is what creates your future

Aligning Your Actions with Your Desires

Of course, engaging with the potential energy of what you wish to create is essential But then you must ensure that those next steps - the hands-inthe-clay action - vibrate at the frequency you want

I'm constantly amazed at how many people say they desire consistent monthly income but are incongruent with that vision! They declare they want to turn their five-figure business into a sixfigure or seven-figure business; they wish for more clients, more money, more freedom. And then they go about their day-to-day life taking utterly contradictory actions! And they wonder why they aren't getting what they desire!

Here's the thing: The Big U can't discern between what you want and what you do It can only respond to the energy of the action

The Big U can't compartmentalize It can't say, "Well, she really wants more money, so I'll give her some" when 'she' takes contradictory actions with an underlying energy that doesn't correspond with wealth!

Freedom vs. Obligation

Let's take an example: You may say you desire more freedom, then spend a lot of time doing things in the energy of obligation On a vibrational spectrum, that's the opposite of freedom You've got freedom at one end of the scale, and way over at the other end is its polarity energy - obligation. Trying hard and pushing is effort, and it is not aligned with wealth and freedom because there's a heaviness to it.

So it's time to evaluate how you're spending your life and where you're making aligned choices AND actions! Anything that makes you feel amazing, that you can always do more of, or similar things that carry a similar frequency - that's your starting point

Start by eradicating all obligation from your life as quickly as possible

The Energy of Now Creates Your Reality

To sum up: the energy of now and how you're creating in every moment of every day, with the energy underneath your doings, is what creates your actual reality That is choice and consequence, reaping and sowing. You get what you give.

The timeless principle "Ask and you shall receive" works because by doing, you're literally asking for more. Asking is doing. Doing is asking.

Remember, the Big U has got your back, and so do I. Love, love, love, Karen

Karen Baines is a Conscious Wealth Creation Mentor and lovestoworkwithpassionate,ambitiousentrepreneursby showingthemhowtomastertheirowncreationalprocess, particularlyaroundtheirbusinessandfinances

I’ve been learning and teaching the language of money for some years now, having previously run my own successful bookkeeping business Running quietly parallel to this was a life-long interest in personal development A whole new level of money wisdom was introduced to me when I discovered Universal Law and energy, and soon after that the defining moment when these two worlds suddenly collided. Previously, I had been attempting to compartmentalise them, the irony being that I now teach howyousimplycannotcompartmentaliseenergy.

Avitalcomponentofrunningabusinessisyourfinances–yourincome-money.Understandingyourownalignment and the energetics of money gives you a priceless opportunity to unlock and reach that elusive next income level, as in a nutshell, Money is just a very happy byproductofAlignment,andthebestdefinitionofAlignment isYOUDoYOU!

Clickrightformyfreegift!

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INSPIREINFLUENCEIMPACT

One of the key benefits of living a committed life is the sense of purpose and meaning it can bring When living in alignment with our values and contributing to the world around us, we feel a sense of fulfillment and satisfaction that cannot be achieved through material possessions or individual accomplishments. We begin to see the impact of our actions on the lives of others, and this motivates us to continue striving to make a difference

Another significant benefit of living a committed life is the sense of connection and community that it can foster. When living according to our values and positively contributing to humanity, we are naturally magnetized to connect with like-minded individuals who share our vision and goals We become part of something bigger than ourselves, which can be incredibly empowering and inspiring

Living a committed life also means setting an example for others to follow. When we lead by example and demonstrate our commitment to our values and the greater good, we inspire others to do the same We become a beacon of hope and inspiration for those around us, which can have a ripple effect extending far beyond our individual actions

Of course, living a committed life can be challenging. Sometimes we face difficult choices and must make sacrifices to stay true to our values. We may encounter resistance or pushback from others who do not share our vision or who need help understanding the importance of our actions

But these challenges are precisely what make living a committed life so rewarding and fulfilling. When we can overcome obstacles and stay true to our values, we feel a sense of pride and accomplishment that cannot be achieved through any other means

So, back to you, my friend This magazine is all about the ideals of living your highest-self life

If you want a way to live a more meaningful and fulfilling life, consider living a committed life. Take the time to reflect on your values, goals, and aspirations, and consider how you can use your talents and resources to make a positive difference We must be willing to examine our lives honestly, identify areas where we can grow and improve, and take action to make positive changes.

Living a committed life also involves developing a sense of purpose and meaning This means finding something we are passionate about and dedicating ourselves to it fully. Whether it is a career, a cause, or a personal mission, having a sense of purpose can provide us with the motivation and inspiration to live our best lives

Therefore, living our purpose requires us to be mindful of the impact our actions have on the world around us and take responsibility for the consequences of those actions We are all inextricably connected, woven into the fabric of life on this planet Our individual and collective well-being is inextricably linked to the wellbeing of all life.

Our best life is a committed life

PHOTO BY CARL STUDNA https://carlstudna com

Ultimately, living a committed life is recognizing that we are part of something larger than ourselves. It is about understanding that we are responsible for using our time, talents, and resources to contribute positively to the world around us It is about recognizing the value of living following our values and principles and the importance of making a difference in the lives of others

In today's fast-paced and often chaotic world, losing sight of what really matters is too easy on a day-to-day basis! We can become so focused on our individual goals and aspirations that we forget about the impact our actions have on the world around us But when we make a conscious decision to live a committed life, guided by our values and a desire to make a difference, we tap into a deeper sense of purpose and meaning that can bring immense value and fulfillment to our lives.

Words matter. You live today in what you spoke of last year..

https://carlstudna com

PHOTO BY CARL STUDNA

TLHE ICONIC EDGE™

IICONIC EDGE™

APRIL 2025

Inspired Identity

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InspiredIdentityisthefoundationofyourunforgettablepresence.It'sthat magicalalignmentbetweenyourdeepestpurposeanditsoutward expressionthatmakessomebrandsimmediatelymagneticwhileothers remainentirelyinvisibleandforgettable

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ContrastClarification

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Unearththedistinctive phrasethatonlyyou couldsay

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Definewhatyou're nottoilluminate whatyouare.Create atwo-column documentwith industryclichéson theleftandyour refreshing alternativesonthe right Usethis contrasttocraft messagingthat immediately distinguishesyou fromothersinyour field

ValueVocabulary

Developyoursignature lexicon.Identify3-5 uniquetermsorphrases thatcaptureyour methodologyor approach

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Inspired Identity

From:Genericmessagingthatblendsintothebackground

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VisualResonanceAudit: Alignyourvisualswith yourenergysignature Gatherimagesthat intuitivelyfeelaligned withyourbrandessence Notethecommon elements colours, compositions,moods andusetheseasthe foundationforyour visualdirectionguide

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PlanningDesignvisual elementsthatstopthe scroll.Identifythreevisual techniques(unexpected colourcombinations, distinctivecompositions, signaturegraphic elements)thatcreate immediatepattern interruptswhile maintainingyour sophistication.

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BRAINSTORM AND NOTES

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TLHE ICONIC EDGE™

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Inspired Identity

From:Genericmessagingthatblendsintothebackground

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ContentCapsule Creation:Buildyour signaturecontent wardrobe.Identify 3-5cornerstone contentpiecesthat representyourcore expertise Then develop "complementary pieces"thatexpand uponeach cornerstone,creating acollectionthat workstogether seamlessly

Repurposing Strategy:Adapt withoutdiluting.For eachsignificant contentpiece,create aguideor brainstormsheet showinghowone pieceofcontentcan preserveitsessence whileadaptingits formatfordifferent platforms maintaining recognitionwhile respectingeach platform'sunique environment

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ContentLifecycle MappingPlanfor evolution,not expiration.Createa contentevolution mapshowinghow eachsignificant piececanbe refreshed,expanded, orrepurposedover time,ensuring sustainablecontent developmentrather thanconstant creation

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TLHE ICONIC EDGE™

IICONIC EDGE™

Inspired Identity

From:Genericmessagingthatblendsintothebackground

To:Adistinctivevoicethatmakesyouinstantlyrecognizabletoyour idealclients

organic marketing ACTION STEPS for nurtured elevation

Touchpoint TransformationElevate everydayinteractions Identifythreeclient touchpointscurrently happeninginyour business Foreach, designanelevated alternativethat transformstheordinary intothememorable whilereinforcingyour brandvalues

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Micro-Moment

Cultivation:Create connectionthrough details Identifythree "micro-moments"in yourclient experiencewherean unexpectedpersonal touchcouldhavea disproportionate impact.Designthese momentstofeelboth intentionaland effortless

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IICONIC EDGE™

APRIL 2025 influential edge

From:Genericmessagingthatblendsintothebackground

To:Adistinctivevoicethatmakesyouinstantlyrecognizabletoyour idealclients

organic marketing ACTION STEPS for influential edge

AuthorityPosition MappingClaimyour distinctiveterritory. Identifytheprecise intersectionoftopics whereyourexpertiseis uniquelyvaluable Createaone-page positionpaperthat stakesyourclaimtothis territory,establishing clearboundariesaround yourspecificexpertise

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PerspectiveProminence PlanningMakeyour viewpointunmissable. Selectoneindustry assumptioneveryone accepts,butyou question Developa compellingcounternarrativethatpositions youatthethoughtful edgeofyourfieldrather thanfollowing conventionalwisdom

influential edge

BRAINSTORM AND NOTES

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IICONIC EDGE™

APRIL 2025 chic alignment

From:Genericmessagingthatblendsintothebackground

To:Adistinctivevoicethatmakesyouinstantlyrecognizabletoyour idealclients

organic marketing ACTION STEPS for chic alignment

Energy-Message

Calibration:Alignyour vibrationwithyour communication Before creatinganycontent, developapre-creation ritualthatconsciously alignsyourenergywith theoutcomeyouwishto makeµ.Documentthe differencesin engagementwhen contentiscreatedinthis alignedstate

Embodiment

EvidenceJournal

Documentthevisible impactofinvisible alignment Createa dailypracticeof notinginstances whereyouraligned energycreated tangibleresults Use theseexamplesin yourcontentto demonstratethe powerofalignment principles 1

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chic alignment

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Success, as a word used ubiquitously when applied to personal development and marketing, grew into something bland and generic; over the last ten years, it lost its powerandattractiveness,whichisashameasit'saperfectlygoodword.

The Latin origin of success is ''succedere'' meaning ""accomplishment of the desired end""orahappyoutcome.Thebadpresscamefromthemediaindoctrinatinguswith stories and images of success models that most of us could not relate to or aspire to. Usually, it involves fame, fast cars, designer clothes and a jaw-dropping demonstrationofwhatlargesumsofmoneycando.Sosuccessnotonlybecameabit of a dirty word but shaped our perception of a fulfilled life of freedom and joy, didn'tdidn'tit?

Well, I'm bringing it back because my work is to share a new model of success where you win, everybody wins, with "accomplishment of your desired end" and oodles of "happyoutcomes"! Successmeansmanifestation,whichisopentoeveryone!

WhatIhavelearnedovertheyearsisthatitisnaturalforustothrive.Itisnaturalfor us to live in abundance. It is natural to want to fulfil our soul'ssoul's purpose. And successcanbecreatednaturally…here'show.

As a Transformational Change Leader, I am watching the emergence of a new model of achievement (success!), which is slap bang between the unification of energy and the3-dimensionalworldinwhichweliveandtrade.

It means planning and taking action from a consistent dialogue with your soul self, your energy, our beloved Mama Gaia and the bright new achievement-expertise embodiedinthePreeminenceidealsandplatform.That'sSuccessNaturally!

My work is infused with the highest vibrations of love, ethics, harmony, abundance, beauty and consciousness. Don't you agree that those are the values of true success? Andthattheyarecompletelynatural?

All my work centres around ''embodiment'', and embodiment is the foundation of success. Naturally Embodying success causes dopamine and serotonin to flood your body, activating all your vibrational energy channels - chakras, meridians, nadis, the aura, and heart-brain coherence, which are responsible for our energetic frequency and,therefore,howandwhenweareprimedforhappyoutcomes!

Sohowdoyouembodysomethingbeforeyou'veexperiencedit? You take actions FROM the place that you desire to experience, in advance of seeing theoutcomes.It'sreverseengineeringsuccess,andit'sanaturalprocessofalignment throughflow,high-vibeaction,intention,clarityandalightheart.

For lots of content on this vital topic, please subscribe to this magazine here and watchoutfornewsofourupcomingblogandacademy!