HERBAGE MAGAZINE December 2021 ISSUE 38

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Progressively Growing By James Bridges

A true vertical grow with family orientation. That’s what I had set out to go visit. I wanted nothing more than to feel as if I were around close families during the holidays. I believe I got my wish. Brian Goodwin was practicing pharmacy in Ada, OK with the Chickasaw Nation. His brother, Grant Hall, had a CPA practice. The father of the two brothers was a dentist. The family wanted to go into business for themselves. An opportunity presented itself for them to do so. They would also have the bonus of working collectively. “We had another investor. We all went in together.” Brian was to the point. “So we then had the financial means to begin. Now it was time for my brother and I to turn on the sweat equity. Here we are 3 years later and we feel like we’re getting better. We know it’s a very hard market right now. We’re doing everything we can to separate ourselves.” “If it were up to me we would have 8 dispensaries coming soon on a sign hanging everywhere.” Grant Hall, sweat equity and partner for Progressive Grow, laughed. Of course, then we would be spread too thin. My brother prevents me from overdoing it like that.” I watched Grant talk about the creation of Progressive Grow. He was so passionate and proud in his approach to this natural medicine. I could tell he was a driving force in the company that would carry them even farther down the path of success. Grant was motioning for me to follow him. “Our other partner is a really smart person. He started lot of companies. He’s very savvy. So when we ever get in a bind and we need some ‘real’ business advice, we go directly to him.” We walked down the hallway into the flower rooms. Exactly what I was there to see. I could smell happiness as the doors opened. There are thousands of growers in the Oklahoma cannabis market. They are competing for the same footprint. There are times I step back and take a look at the Oklahoma market and how far we have come and I can only say the word, wow! In order to stand out you must be on your A-game at all times. There most assuredly is no time to pause. Having the ability to adapt and evolve are the key components to surviving in this current environment.

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