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| Saturday,
February 2, 2019 | P
rinted on recycled paper
Weekend Edition
Hereford BRAND Volume 118 | Number 58 WHAT'S INSIDE
Proudly Serving The High Plains Since 1901
10 pages plus inserts | $1.00
BRAND to cease publication Newspaper to close after 118 years in Hereford
Hearts, wallets open at annual stock show Page 5
Whitefaces rout Lamesa for first district win
From Staff Reports
With dwindling advertising sales and diminishing circulation, combined with increasing advances in information technology, Roberts Publishing has announced the Hereford BRAND will be ceasing publication. The 118-year-old newspaper will close its doors for good
upon distribution of its final publication Wednesday. “Due to an array of circumstances – some beyond anyone’s control – it is with deep regret that situations have necessitated the closing of the Hereford BRAND,” Roberts Publishing vice president Blake Roberts said. “This is not something that just happened, but the result of a downturn in the
print industry during the 21st century. “Financial concerns were such it was just no longer feasible to keep printing the paper.” The closure will end more than a half-century of Roberts owning the publication and more than 100 years of the BRAND serving Hereford and Deaf Smith County. The newspaper was founded
in February 1901 and has run constantly as a weekly, multiweekly or daily since that time. While newspaper closings have become somewhat of a frequent occurrence during the course of the past 15 years, the event is one that is reason for pause for BRAND managing editor John Carson.
HRMC Home Health to end
Page 7
Lady Herd clinches 3rd in District 3-4A race Page 10
FORECAST
Today
Mostly Sunny High: 69º Low: 44º
H ead
over heels
Sunday
Partly Cloudy/Wind High: 72º Low: 43º
Monday
Mostly Sunny High: 70º Low: 42º
Tuesday
Mostly Cloudy High: 69º Low: 43º
Wednesday
Mostly Cloudy/Wind High: 65º Low: 28º
Thursday
Rain/Snow Showers High: 46º Low: 21º
Friday
Mostly Sunny High: 51º Low: 25º
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INDEX Page 2............Obituaries Page 3....................News Page 4....................News Page 5..........Community Page 6..........Community Page 7..................Sports Page 8................Religion Page 9...........Classifieds Page 10................Sports
© 2019 Hereford BRAND A division of Roberts Publishing Group
PLEASE SEE BRAND | 3
There was entertainment at halftime of Tuesday’s Lady Whiteface and Whiteface basketball games at Whiteface Gymnasium at the Hereford Tumblers provided their annual showcase of talent during a late-January hardwood tilt. Above left and right, 4-year-old Emily Garcia goes up and over on a forward roll, while, left and right, Ivan Leal, 3, finishes his roll and heads back into line. The Hereford Tumblers are coached by Kourtney Villegas and range in age from pre-school to junior high. BRAND/John Carson
From Staff Reports
The high cost of rural health care made another hit close to home Thursday when action was taken to cease operations of Hereford Regional Medical Center (HRMC) Home Health. The move came after a vote of the Deaf Smith County Hospital District (DSCHD) Board of Directors during a called meeting. “This is a tough situation,” DSCHD CEO Jeff Barnhart said. “It’s like this for all of rural health care. It’s tough. We have to be able to staff things, and we have to get patients back. “[HRMC Home Health] was not making it financially. As much as we hate to give it up, the reality is the financial situation made it necessary.” HRMC Home Health provides a variety of services for homebound patients, who do not require hospitalization. The services range from medical treatment and wound care to physical therapy. While HRMC will be ceasing its Home Health operation, Deaf Smith County will not be without those services. “From the patient standpoint, it will just be a change in providers,” Barnhart said. “Luckily, we have other capable providers [of those services] in town. “Closing this was something we don’t like having to do because it affects people’s lives and livelihoods.” He added that virtually all the Home Health workers have been reassigned to other positions at HRMC. Admittedly glad to have had those opporPLEASE SEE HRMC | 4
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