antojitos “little food cravings�
by: ivette hernandez
About/Sobre • “Antojitos” à little food cravings. • Recipe and grocery shopping website providing traditional Hispanic food cravings. • Easy-to-make recipes and videos in English and Spanish. • Interactive with the consumer – they are a part of the expert panel.
Food/Comida • Sliced Fruit – Fruta Picada • Churros • Nachos • Corn Salad– Esquites • Rice Pudding- Arroz con Leche • Icees – Raspados - Flavors: tamarind, coconut, piña colada
Many more!
Mission/Misi贸n To bring awareness of the Hispanic culture through food by providing people with a variety of recipes that can be made in little time.
Target Market/ Mercado Objetivo The Hispanic millennial who is in college or has recently graduated, works, is bilingual, and loves a mix of American and Hispanic food.
Why? 多Porque?
Statistics/ Estadisticas • The Hispanic population is projected to rise to 128 million in 2050, tripling in size. • They will account for 60% of the nation’s population growth from 2005 to 2050. • Hispanics own more gadgets and spend a longer amount of time using their digital devices on average. • Account for nearly one in eight U.S. consumers who use their smartphones and tablets to shop.
Obstacles/ Obstáculos • Unsure about buying food online. • Unaccustomed to recipes/measurements. • Sourcing and delivering fresh ingredients. • Competition in local restaurants and supermarkets.
In Conclusion/En Conclusion • Big purchasing power of Hispanic market. • Important to market and advertise correctly. • Right timing for Antojitos.
antojitos “little food cravings” QUESTIONS? ¡gracias!