Nike Condition Actvewear Block Party
Kiara Wright- Aiyana Jackson- Emilie Lai-Ivette Hernandez FASM 400
ABOUT EVENT
Nike Active Wear Presents Nike Condition Block Party Date: Saturday September 19, 2015 Time : 5:00PM - 11:00PM Location : Zilker Park , 2100 Barton Springs Rd, Austin, TX 78704 We will be launching our new Activewear for Winter
Zilker Park , Austin Texas
LOCATION
FREE
1st 150 Guest will recieve Exclusive Nike/ Beats headphones and other surprises in the Nike Gift Bag !
FOOD Dine at Austin Texas’ Famous Food Trucks
Eastside Kings
Micklethewait Crafts Meats
The Peached Tortilla
Plus Many More!
FUN & ENTERTAINMENT Water Show http://youtu.be/N1fLIMXxiiI (Bellagio water show) http://youtu.be/p17sd-bKiFY (trampoline show)
Would be with performers jumping on trampolines in between the show, they would be in the new activewear collection
FUN & ENTERTAINMENT Musical Guest Performances Drake ( headliner) Iggy Azaela Teyana Taylor Wale (headliner) Macklemore Jhene Aiko
FUN & ENTERTAINMENT Games and Challenges Rock Climbing Wall Inflatable Obstacle Courses Inflatable Interactive Sport Games Dunk Tank
Adults want to have fun too !
PROMOTIONAL CALENDAR
Social Media Activity
Facebook Twitter & Instagram
POSTERS & FLYERS
Poster for in-store promotions,
& sport stores that carry Nike products and gyms.
POSTERS & FLYERS
Poster will also be used on so-
cial media and in newsletters to remind people to come.
Advertisements
These Ads will also be posted on Social media
Billboard Advertisements
Media
Statesman , Austin Texas local newspaper
Press Release
News Release March 1, 2014- For Immediate Release
Nike Winter Activewear Launch Party -Nike to launch their new activewear collection, Condition, at huge party in Austin. Nike’s new winter activewear collection will be coming out soon and they are inviting everyone out to join in the celebration. The launch party will be held September 19, 2015 at Zilker Park in Austin, Texas. This event is open to the public for everyone 21 and up, and tickets will be $75 each. There will be a showcase of the collection, followed by musical guest performances by Drake, Iggy Azalea and Teyana Taylor. The event will also include a rock climbing wall, inflatable obstacle courses, inflatable interactive sport games, and a dunk tank. Food will be provided by Austin’s most popular food trucks. The first 150 guests to arrive will receive a special gift.
General Public Tickets will be available online at Nike.com/Condition. For more information contact sales at nike_condition@gmail.com
Media For more information the media can contact the event organizer at condition.info@gmail.com. All-access passes will be available to members of the media.
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Press Release for Media
OMNI CHANEL APPROACH newsletters, internet & mobile Sending 4-5 different ads per month via
email and online on our website
Flyers posted in Nike stores promoting the event Ads in the Nike+ App
In- Store Promotions and Activities
Enter for a chance to win In store Raffle for customers who visit store between May - July
Free Ticket Giveaways with a purchase of $300 or more !
2 customers just won tickets to our event !
Ready. Set. Condition
Thank You!