Kiara Wright Ivette Hernandez FASM 310
THE CUSTOMER
Season: Fall/ Winter 2015 COmpetition
The Valentino for H&M customer is “grungy chic�. She is fashion forward living in New York.She is a waitress at a restaurant and travels to work via taxi or the subway. She resides at an apartment in Brooklyn. In her spare time, she likes to go to Coney Island, shop, and hang out with her friends. She also cares about the environment and being green. Her favorite food is Italian.
MUSE Jennifer Lawrence
Season: Fall/ Winter 2015 Key Words Defiance Rebel Bold Fierce Revolutionary Opulence Edgy
MOOD/INSPIRATION
COLOR STORY
Season: Fall/ Winter 2015
COORDINATE GROUPS
Fall 2015
Holiday 2015
Fall Delivery : August 2015 Assortment Plan Coats
Midi Length Coat
Beige, 5 sizes, 1 style
Targeted Retail Prices $150.00
Dress & Skirts Purple, 5 sizes, 1 style B;ack, 5 sizes, 1 style
$85.00 $75.00
Collared Button Down Peter-Pan Collared Shirt
Purple, 5 sizes, 1 style Blue, 5 sizes, 1 style
$65.00 $65.00
Wide Leg Trouser Leather Skinny Pant Regular Slim-Cut Pant
Black, 5 sizes, 1 style Black, 5 sizes, 1 style Red, 5 sizes, 1 style
$75.00 $75.00 $75.00
Short- Buttoned Cape Faux-Fur Vest Cardigan
Red, 5 sizes, 1 style Black & White, 5 sizes, 1 style Black & White, 5 sizes, 1 style
$225.00 $125.00 $85.00
Structured Dress Leather Skater skirt
Shirts & Blousees
Pants
Jackets
Holiday Delivery : October 2015 Assortment Plan Coats
Knee- Length Coat Long Coat
Dress & Skirts
Beige, 5 sizes, 1 style Beige, 5 sizes, 1 style
Targeted Retail Prices $315.00 $415.00
Red, 5 sizes, 1 style B;ack & Gold, 5 sizes, 1 style Red & Black, 5 sizes, 1 style
$95.00 $85.00 $75.00
Blue, 5 sizes, 1 style
$65.00
Slim Cut Trouser Leather Skinny Pant
Purple, 5 sizes, 1 style Black, 5 sizes, 1 style
$75.00 $75.00
Waist Lenght Cape Faux-Fur Vest Wrap close Blazer w/ fur
Red, 5 sizes, 1 style Black & White, 5 sizes, 1 style Black & White, 5 sizes, 1 style
$300.00 $125.00 $95.00
Form Fitting Pleated Dress Straight A-Line Dress Pencil Skirt
Shirts & Blousees Peter-Pan Collared Long -sleeved Shirt
Pants
Jackets
Merchandising & Marketing
store layout
SPACE AND LOCATION
The H&M stores that our team is focusing on is in the northeast United States Both the fall and holiday collections will be presented along the main center aisle of each store when the customer enters The main center aisle space will be presented with celing motifs such as the ones pictured here, and also on the side walls The color palette of the space will correlate with the colors in each collection
WINDOWS DISPLAYS < Window display for the Fall 2015 collection Sign on the back would have our Valentino for H&M logo Colors would be according to the color palette of the collection
Window display for the Holiday 2015 collection > More Holiday focused with gift boxes and holiday motifs Colors would be according to the color palette of the collection
NON-PRODUCT DISPLAY ELEMENTS
^ Decorative element/ art piece behind cashiers would be like this
USD $35.99 S M L xl
< Shopping bag consists of a black bag with Valentino for H&M logo < Hang tag for clothes is black with price in USD, sizing, and logo
advertising and promotions < H&M website landing page: fall and holiday collections will be featured on the delivery date of each collection
Magazine Ads: Ads will run in these magazines promoting the collections Social Media: Pinterest, Instagram, and Facebook will promote the collections
advertising and promotions
Word of mouth promotion by the customers who shop the collection
^ Cashiers will be trained to promote the collection in mid August for fall delivery and mid October for holiday delivery
public relations Public Relations will include: Press Realeases Newsletters Fashion blogs
01 July 2015-Press Release-Fashion
New Valentino Collection for H&M H & M has decided to once again collaorate with a top luxury desginer. Valentino for H&M will be relseased August 1st 2015, in Northeast American stores. This is an very exciting collaboration that our team has prepared. Our customer will get a sense of both H&M and Valentino style and aesthetic. For more information please contact: Media Relations Phone: +46 8 796 53 00 Email: mediarelations@hm.com Cpress contacts Please select country above to find local press contacts GLOBAL MEDIA INQUIRIES Only for media representatives Phone: +46 8 796 53 00 Email: mediarelations@hm.com Please note the contact details above are only for media representatives. For other enquiries contact H&Mâ&#x20AC;&#x2122;s switchboard on +46 8 796 55 00.
THANK YOU!