an expositional latin craft fair
Profile & Executive Summary Artesanias is an expositional fair that features hispanic artisans and their crafts. It brings the same concept found in many Latin American countries to the US. The fair is held at the Georgia International Horse Park in Conyers, GA the last weekend of every month. Each month the fair features a different craft (i.e jewelry) along with food and live music entertainment.
an expositional latin craft fair
Mood Board
Offerings Immerse yourself in Latin America for a weekend! Each weekend you will find: - artisans all around the state and country, that promote the latin american culture, specializing in a particular craft. - food and live latin music entertainment by local bands and artists.
- safe and family-friendly environment.
Mission It is the mission of Artesanias to provide a wide selection of Latin American crafts by selecting talented indivuals that wish to promote the Latin American culture and lifestyle through their specific craft.
Vision and Values Our vision is a community where people are encouraged to know about the different cultures and lifestyles within Latin America. Our goal is to become a national fair where we can share this fun and vibrant culture with other people. We value the hard work, dedication, and originality artisans put into their crafts.
Location Georgia International Horse Park - Conyers, GA Easy access from I-20 28 miles from Atlanta - weekend getaway activity Public parking for up to 6,500 cars
Booth space fee: $200-$250 (for weekend) Food & Music fee: $100 (per day) Number of Vendors: 300 (allowed)
Industry Overview The artisanal industry is composed of a diverse range of people and carries over many fields including glassblowing, pottery, jewelry, shoemakers, etc. As this industry is very large, it has great economic inputs and provides many job opportunities. Fun Fact: Artisans were the dominant producers of consumer products prior to the Industrial Revolution.
Target Market The target market for Artesanias is everyone! Specifically: - tourists - artisan enthusiasts - collectors - families
Marketing Strategies In order to promote the fair and get people to attend to buy or sell, we will use: - social media - print advertisements in newspapers and magazines - billboards - radio - TV In addition, we plan to partner with the Latin American Association and other organizations that will help us promote the event through their outlets.
Competitors Competitors:
Etsy (global)
Scott Antique Markets (local)
Pendergrass Flea Market (local)
- more direct competitor - handmade & found objects - occurs 24/7
- similar event - not handmade - occurs monthly
- similar customer base - GA’s largest flea market - sells everything
SWOT Analysis
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- high start-up costs - new concept - dependent on vendors
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- strong target market - location amenities - weekend event
- local associations - networking - source of income
- seasonal weather - local competitor - location/transportation
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Perceptual Map
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an expositional latin craft fair
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Collateral Material Opening Weekend Invitation
Grand Opening Weekend!
an expositional latin craft fair Get away to latin america for a weekend in Conyers, GA enjoying the best of latin american crafts! - food and live music entertainment where: georgia international horse park when: june 5-7, 2015
Invitation will be sent out to magazines and associations 1-2 months before opening. Used on website & social media.
Findings & Conclusions Great potential for success as there is a large enough market to cater to. Many organizations in GA to partner with to get publicity for the event. Unique event in GA. Will increase the state economy.
an expositional latin craft fair