HFA 25 Year Anniversary Celebration

2016 MARKETING EXCELLENCE AWARDS

SPECIAL EVENT MARKETING

2016 Marketing Excellence Award

ENTRY Special Event Marketing COMPANY HFA HEADQUARTERS Bentonville, AR FIRM SIZE 215 FIRM TYPE Architecture + Engineering CONTACT NAME Larry Lott TITLE President/COO EMAIL Larry.Lott@hfa-ae.com PHONE (479) 273.7780 ADDRESS 1705 S. Walton Boulevard, Suite 3 Bentonville, AR 72712

2016 Marketing Excellence Award

DESCRIPTION 25th Anniversary + Exhibit + Open House We combined our 25th anniversary celebration of HFA with an open house to reveal our newly-designed LEED-CI Gold headquarters to the public and our clients. This event included attendee interaction through votes on design concepts created by HFA employees in a special 25th anniversary challenge.

The entire campaign emerged from a brainstorming session on how to celebrate the 25th anniversary. It was decided the event would be by invitation and would be open to clientele, local dignitaries and staff members and their guests to participate in the 25 Ways to Impact the World through Design exhibit.

Organizers Harrison French Larry Lott Chris Horton Dave Wilgus Ryan Ray Bo Ebbrecht Bob Morrison Cannon McNair

CEO President/COO CFO VP Architecture VP Engineering Program Manager Program Manager Creative Consultant

GOALS

1

Celebrate our 25th anniversary

2

Make a positive impact on the world through design

3

Showcase our new office

SCOPE

MAIL EMAIL PHONE

500+ INVITED GUESTS Clients Staff + Guests Local Dignitaries

2016 Marketing Excellence Award

RESULTS

350+ 700+ 3 1

Attendees Votes Cast Winners Chosen New Office Policy

$25,000 Budget $24,350 Actual

“What “It’s such a an awesome great exhibit concept!” of creative and -Attendee

caring thoughts.”

-Attendee

25 Years of Building Relationships

From the beginning, we have understood the importance of building long term relationships and have always considered it a core principle. Knowing and understanding each client extremely well over time allows us to deliver the best possible service with the best skill and creativity.

Not only do the clients see excellent results, but we continue to excel as we achieve greater success and attract better and better talent to our design and production teams. We are very pleased with our first 25 years and even more excited about our next 25.

Harrison French, AIA Founder/CEO

In 2015, HFA decided to celebrate its 25th anniversary with an Open House to showcase its new headquarters and a special exhibit to display the creative talents of its employees, 25 Ways to Impact the World through Design.

plumbing, peer reviews and civil, electrical, structural, mechanical, refrigeration and fire protection engineering.

HFA takes pride in its environmentally friendly philosophy and puts it into its work. In 2008, the firm’s interior work The business started in 1990 as Harrison with the Bentonville Plaza earned the French Architecture, mainly working on state’s first LEED designation in Comresidential and office building designs. mercial Interiors. HFA has also earned Within four years, the firm and its five many awards and designations over the employees began working on a projyears, including being named among ect for a major retailer, and within 10 the Best Firms to Work For in 2015 and years, it had grown to 25 employees and listed among the Top 5 retail design moved to a bigger office. firms by Architectural Record. In 2016, the company was listed among the top The name changed in the mid-2000s to retail design firms by Commercial ConHarrison French and Associates LTD afstruction & Renovation and Visual Merter adding several disciplines, including chandising + Store Design (VMSD) maglandscape architecture, interior design, azines.

In 2014, HFA moved its 167 employees into its new headquarters in Bentonville, in 45,000 square feet of what was once a National Home Center. The building was renovated for HFA by its own professional staff and earned LEED-CI Gold certification. To promote their design capabilities, HFA held its Open House and 25 Ways to Impact the World through Design competition.

Today, HFA employs 215 and has expanded with an office in Fort Worth, Texas. It acquired the Boston-based Allevato Architects firm, and Harrison French & Associates Mexico operates out of Mexico City.

HFA has a long history of community engagement, and through its HFA Community Awareness campaign, it seeks to give back to its communities through charity work, nonprofit recognition and other methods.

Those at HFA are proud of the firm’s first 25 years and are looking forward to what the next 25 will hold.

25 Years of Building Relationships

25 Ways to Impact the World through Design

CHALLENGE As part of the 25th anniversary celebration and open house, HFA integrated an interactive feature, the 25 Ways to Impact the World through Design challenge. This not only included staff involvement, but it also involved the clients and other open house attendees by allowing them to vote for winners among the top 25. The competition showcased the talents of our employees while drawing clients and dignitaries into the essence of HFA – design.

VISION Our employees offer a wealth of talent, and the 25 Ways challenge was intended to showcase that talent while offering ideas to improve lives in a variety of ways. The competition was intended to show clients and others how creative and forward-thinking our staff can be. We also wanted to bring open house attendees into an interactive experience.

25 Ways to Impact the World through Design WEEK 1: BRAINSTORM How do we celebrate our

WEEK 2: LAUNCH

25th anniversary, showcase

After developing the 25 Ways

our new office, and highlight

concept, we created a presen-

our creative talents?

tation that was emailed to

25 Ways Challenge is

all HFA employees.

born.

WEEK 4: CHALLENGE ACCEPTED Out of 175 staff members, we received 89 design concepts!

WEEK 5: TOP 25 SELECTED We posted all the design concepts on our Design Wall and emailed a link to all staff members to vote for their favorite concepts.

25 Ways to Impact the World through Design

WEEK 6-11: TIME TO DESIGN

WEEK 12: THE EXHIBIT

Once we had our Top 25, the

Each entry was designed to

fun began. We met with each

fit a 3’ x 3’ board to be hung

team to mold their concept

from the rafters so Open

and prepare each idea for

House attendees could

the final exhibit.

vote for their favorite.

Combo Panel Never Enough Room.pdf

1

4/20/15

Combo Panel.pdf

12:43 PM

1

4/24/15

12:13 PM Electric Gym.pdf

Cross-lit 51%

Pedestrian distractions Talk on the phone

34%

Adapt-a-Wall was designed to move interior walls where you need them when you need them.

4,743 Pedestrians 13,700 Brain Cancer

Listen to Music

160,340 Lung Cancer

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42,737 kWh per day

20 kWh per day

32,200 kWh

Emergency Room Blood Donation.pdf

1

4/20/15

U.S. 2012

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12:27 PM

Deaths

Text or Email

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26%

Have an extra bedroom? Want to create an office while making the master bedroom larger?

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This concept involves the design of a modular paving system that can harness the power of pedestrians and vehicles that pass through the intersection each day. The paving system will also be integrated with an LED lighting system to ehance pedestrian safety and save lives. This simple design will provide a sustainable power source for the roadway lighting in our cities. It can be easily installed at any intersection and RPM provide immediate power and a safer crossing for our pedestrians.

+

10,537 kWh

= 42,737 kWh

ENERGY NEEDED TO POWER INTERSECTION

ENERGY GENERATED BY CROSS-LIT PAVING SYSTEM

12:24 PM Gravitational Battery.pdf

FeedOurFamilies.pdf Farm2Market_2.pdf

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integrated plunger

A polyurethane piston, activated by depressing the foot pedal, pushes up clearing any objects from the drain.

LESS MAINTENANCE

say no to plumbers With this state of the art, hi-tech integrated plunging system, there is no need to call a plumber. Save your time and money!

Quality family time at home.

Research has shown that organic produce is far healthier than processed food.

Variety of seeds

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PISTON MECHANICS

Send the excess power to water pumps that temporarily raises the level of a nearby lake.

When the city needs more power, water is released through the dam to create more power.

The lake becomes the battery!

Kids are more likely to try vegetables if they help grow them.

Organic soil mix

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Here’s the Solution:

Benefits to your family

Two 4 ft. x 8 ft. raised beds C

MY

12:26 PM

Here’s the Problem:

Brownouts occur when too much power is sent to a city when the city doesn’t need that much power, which causes major damage to residential and commercial equipment.

A Gardening & Community Service Project

Purchase one gardening kit for yourself and one will be provided to a low income family in your town.

CM

4/20/15

hideaplunger11 copy.pdf 1 4/20/2015 12:52:48 PM

Feed our Families

Number of families who do not have access to fresh food.

CMY

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12:32 PM

3:43 PM

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LESS CLEANING

Working with churches and other community groups, the program will identify working families that make too much for assistance but lack the income to provide healthy food for their families.

Raised beds use 90% less water than a traditional row garden.

Two raised beds only take up about 100 square feet of your yard.

One 4’ x 4’ x 3’ tall bed can produce 100 lbs. of potatoes!

Children get an appreciation that food does not just “magically” appear at the grocery store

“Let food be thy medicine and medicine your food” - Hippocrates

Raised beds provide easier access for the elderly and disabled.

a toilet with good hygiene

CMY

How will families be chosen?

You help another family grow around $1,000 worth of fresh produce a year.

LESS GERMS

With no plunger to touch, there will be less germs to come in contact with. No overflows, guaranteed!

no plunger, no mess No need to get the mop out, the Hide-A-Plunger never fails. Not only does your toilet stay clean, your floor remains clean as well.

CONVENIENCE

look mom...no hands

With a few quick pushes of the pedal, your pipes are drained and clear in no time.

Fast and easy, no fuss needed!

“Gardening is cheaper than therapy plus you get tomatoes” - Unknown

One 4’ x 4’ section can produce 256 carrots, radishes or onions.

NO MORE PLUNGERS Power Step.pdf 1 4/23/2015 11:18:51 AM Smarter Wiring.pdf

1

4/24/15

12:40 PM

Power-Step is a small battery that can be

charged by a body in motion. Similar to a pedometer, this small battery uses a magnetic pendulum to track movement. The pendulum is designed so that it swings past a magnetic field with each step you take, recording the step electronically AND STORING THE ENERGY. The battery is housed in an athletic band worn around your ankle for easy and comfortable storage. The battery would serve as a charger for an ipod, phone, tablet or any other small electrical devise. You simply excercize

and charge!

= 3 watts to full charge C

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This wall mounted electrical chase reduces the hassle of adding wiring to a space. Simply mount the components to an existing wall and run your cables. Demolition avoided. Doubles as ledge.

= 5 watts to full charge

= 1 HOUR OF EXERCIZE (3 watts)

=

12 watts to full charge

REDUCE POWER CONSUMPTION

Solar Panel Shingles.pdf

1

4/20/15

12:25 PM

STICS.pdf

1

4/20/15

ENCOURAGE PHYSICAL EXERCISE

NEVER RUN OUT OF POWER

USE IN EMERGENCY SITUATIONS

12:43 PM Temp Reg Road.pdf

2015

1

4/20/15

12:30 PM

“Hey Sue, how many teaspoons are in an eighth of a cup?”

“There are 6 teaspoons in an eighth of a cup.”

“Thank you, Sue!”

The time has come for a new product! STICS. By combining all these technologies, STICS makes it easier and safer to apply bandage.

Sue is the kitchen appliance of the future. Bring Sue into your kitchen and you will have the perfect assistant to help with measurments, remembering recipes, making grocery lists, even turning on the oven or brewing coffee.

1959 Neosporin is patented by F. Cusumano

1948 C

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1920 Bandaid was invented by Thomas Anderson and Earle Dickson

1867 Antiseptic was

invented by Sir Joseph Lister

Velcro is invented by George de Mestrel

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1918 ACE Wrap was

invented by O.R Schwidetzky, ACE was shortened from All Cotton Elastic

VIRTUAL PANTRY SUE LAYOUT.indd 2

4/23/2015 11:38:27 AM Work for Pay.pdf

Transitional Relief7.pdf

1

4/24/15

Virtual Pantry.pdf

11:04 AM

1

4/20/15

Water Powered Car.pdf

12:34 PM

1

4/20/15

12:58 PM

“Hurry up or we’ll miss the sale!”

TRANSITIONAL DISASTER SHELTERS With events like the 2010 Haiti earthquake, temporary

and long-term displacement is a growing issue for aid organizations. The ability to provide immediate shelter is essential for disaster relief, but the temporary aspect of these homes requires repeated rebuilding while families continue to relocate. Conversely, permanent structures are prohibitively expensive and difficult to transport.

Transitional Disaster Shelter seeks to meet both goals

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“Oh, my darling!”

ALERT! ALERT! “What’s that?”

There’s a baby in this car!”

of immediate relief and permanent shelter through a two-stage construction timeline. In stage one, a pre-engineered steel structure is erected with minimal tools and expertise. In stage two, bags filled with earth are stacked against the steel structure and finished with plaster to add thermal mass as well as fire, wind, and earthquake resistance. All steel components, French drains, hand tools, and earth-fill bags would fit in standard freight containers and be distributable on a global scale.

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10:39 AM

Getting the Word Out

For more info visit: hfa-ae.com/anniversary

25th Anniversary Open House & Exhibit

For the Open House, we wanted to celebrate our 25 years in business and showcase our new LEED-CI Gold corporate headquarters designed by the HFA staff. The 45,000-square-foot space previously held a National Home Center and needed remodeling before we could move in. The space was redesigned in-house, from the interior design to the electrical and mechanical systems, making it a true showpiece for the company.

25th Anniversary Open House & Exhibit

25th Anniversary Open House & Exhibit

From Concept to Design to Impacting our Lifestyle During the open house, the votes were counted and the top three winners were announced. The winning entry, “Four Day Work Week”, designed a program for the employees based on current trends. The winning entry not only won $1000 prize, but it served as inspiration for what would become HFA’s “Balanced Lifestyle” program. A twelve week test during the summer of 2015 yielded good results, and the program became permanent in September 2015.

Our new Balanced Lifestyle Program allows for each employee to have the ability to customize their work schedule outside of the office core hours of 9:00am to 3:00pm, Monday through Thursday. Friday attendance is determined based on meeting the weekly goal of 40 hours and on the ability to service our client’s and team needs.

1st PLACE

DESIGNERS Jennifer Brown, DeLynn Hughes, Larry Lott, Michelle Page

2nd PLACE

DESIGNER Bobby Solis hideaplunger11 copy.pdf 1 4/20/2015 12:52:48 PM

PISTON MECHANICS integrated plunger

A polyurethane piston, activated by depressing the foot pedal, pushes up clearing any objects from the drain.

LESS MAINTENANCE

say no to plumbers

With this state of the art, hi-tech integrated plunging system, there is no need to call a plumber. Save your time and money!

LESS CLEANING

no plunger, no mess No need to get the mop out, the Hide-A-Plunger never fails. Not only does your toilet stay clean, your floor remains clean as well.

NO MORE PLUNGERS

LESS GERMS

a toilet with good hygiene With no plunger to touch, there will be less germs to come in contact with. No overflows, guaranteed!

CONVENIENCE

look mom...no hands With a few quick pushes of the pedal, your pipes are drained and clear in no time.

Fast and easy, no fuss needed!

3rd PLACE

DESIGNERS Stephen Edmondson, Taylor Hamilton Solar Panel Shingles.pdf

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4/20/15

12:25 PM

DESIGNER Bob Morrison Never Enough Room.pdf

1

4/20/15

12:43 PM

Adapt-a-Wall was designed to move interior walls where you need them when you need them.

Have an extra bedroom? Want to create an office while making the master bedroom larger?

Combo Panel

DESIGNERS Corey Brady, Lori Filbeck, Dan Richards, Lowell Wetherbee

Combo Panel.pdf

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1

4/24/15

12:13 PM

DESIGNER Matt Turner

Cross-lit 51%

34%

This concept involves the design of a modular paving system that can harness the power of pedestrians and vehicles that pass through the intersection each day. The paving system will also be integrated with an LED lighting system to ehance pedestrian safety and save lives. This simple design will provide a sustainable power source for the roadway lighting in our cities. It can be easily installed at any intersection and provide immediate power and a safer crossing for our pedestrians.

Pedestrian distractions

Deaths

Talk on the phone

4,743 Pedestrians

Text or Email

13,700 Brain Cancer

Listen to Music

160,340 Lung Cancer

U.S. 2012

26%

20 kWh per day

32,200 kWh

+

= 10,537 kWh

42,737 kWh

ENERGY NEEDED TO POWER INTERSECTION

42,737 kWh per day

ENERGY GENERATED BY CROSS-LIT PAVING SYSTEM

DESIGNER Justin Fields Electric Gym.pdf

RPM

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1

4/20/15

12:27 PM

DESIGNER Taylor Hamilton Emergency Room Blood Donation.pdf

1

4/20/15

12:24 PM

DESIGNER David Tanner Farm2Market_2.pdf

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4/23/15

3:43 PM

DESIGNER Cheryl McGuire FeedOurFamilies.pdf

1

4/20/15

12:32 PM

Feed our Families A Gardening & Community Service Project

Purchase one gardening kit for yourself and one will be provided to a low income family in your town.

Benefits to your family Kids are more likely to try vegetables if they help grow them.

Two 4 ft. x 8 ft. raised beds

Quality family time at home.

Organic soil mix

Research has shown that organic produce is far healthier than processed food.

Variety of seeds

How will families be chosen?

Working with churches and other community groups, the program will identify working families that make too much for assistance but lack the income to provide healthy food for their families.

You help another family grow around $1,000 worth of fresh produce a year.

Raised beds use 90% less water than a traditional row garden.

Two raised beds only take up about 100 square feet of your yard.

One 4’ x 4’ x 3’ tall bed can produce 100 lbs. of potatoes!

Children get an appreciation that food does not just “magically” appear at the grocery store

“Let food be thy medicine and medicine your food” - Hippocrates

Raised beds provide easier access for the elderly and disabled.

“Gardening is cheaper than therapy plus you get tomatoes” - Unknown

One 4’ x 4’ section can produce 256 carrots, radishes or onions.

DESIGNERS Ben Chew, Stephen Edmondson, Taylor Hamilton Gravitational Battery.pdf

2

4/20/15

12:26 PM

Here’s the Problem:

Brownouts occur when too much power is sent to a city when the city doesn’t need that much power, which causes major damage to residential and commercial equipment.

C

M

Y

CM

MY

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CMY

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Here’s the Solution: Send the excess power to water pumps that temporarily raises the level of a nearby lake.

When the city needs more power, water is released through the dam to create more power.

The lake becomes the battery!

DESIGNERS John Raines, Bobby Solis

DESIGNER Chris Reynolds

DESIGNER Chris Reynolds

DESIGNER Kelly King Power Step.pdf 1 4/23/2015 11:18:51 AM

Power-Step is a small battery that can be

charged by a body in motion. Similar to a pedometer, this small battery uses a magnetic pendulum to track movement. The pendulum is designed so that it swings past a magnetic field with each step you take, recording the step electronically AND STORING THE ENERGY. The battery is housed in an athletic band worn around your ankle for easy and comfortable storage. The battery would serve as a charger for an ipod, phone, tablet or any other small electrical devise. You simply excercize

and charge!

= 3 watts to full charge C

M

Y

CM

MY

CY

CMY

K

= 5 watts to full charge

= 1 HOUR OF EXERCIZE (3 watts)

=

12 watts to full charge

REDUCE POWER CONSUMPTION

ENCOURAGE PHYSICAL EXERCISE

NEVER RUN OUT OF POWER

USE IN EMERGENCY SITUATIONS

DESIGNERS Erica Richter, Philipp Richter Smarter Wiring.pdf

1

4/24/15

12:40 PM

This wall mounted electrical chase reduces the hassle of adding wiring to a space. Simply mount the components to an existing wall and run your cables. Demolition avoided. Doubles as ledge.

DESIGNER Daniel Gunn

DESIGNER Bo Ebbrecht STICS.pdf

1

4/20/15

12:43 PM

2015

The time has come for a new product! STICS. By combining all these technologies, STICS makes it easier and safer to apply bandage.

1959 Neosporin is patented by F. Cusumano

1948 1920 Bandaid was invented by Thomas Anderson and Earle Dickson

1867

Antiseptic was invented by Sir Joseph Lister

Velcro is invented by George de Mestrel

1918 ACE Wrap was

invented by O.R Schwidetzky, ACE was shortened from All Cotton Elastic

DESIGNERS Brittany Lewis, Sarah Smith Temp Reg Road.pdf

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4/20/15

12:30 PM

DESIGNERS Steven Baker, Philip Briggs

“Hey Sue, how many teaspoons are in an eighth of a cup?”

“There are 6 teaspoons in an eighth of a cup.”

“Thank you, Sue!” Sue is the kitchen appliance of the future. Bring Sue into your kitchen and you will have the perfect assistant to help with measurments, remembering recipes, making grocery lists, even turning on the oven or brewing coffee.

Accessories With this wi- enabled accessory you don’t have to plan you day around dinner.

Just have Sue turn on or off the crockpot!

Always have Sue within reach with the Sue mobile app. See shopping lists, save recipes, and keep track of what you have in the pantry.

Link Sue with your smart phone alarms and have coffee ready when you wake up.

Sue will also remind you when the coffee is almost gone!

CROCKPOT

MOBILE APP

COFFEE MAKER

Technologies With integrated wi- Sue is able to bring online resources, such as recipes and helpful hints, and social media connections allowing you to share your cooking with friends via Facebook, Twitter, or Instagram.

Sue will convert your speech into a digital sample which is further broken down to an acoustical model of phonemes. Phonemes are compared to words found in the built-in dictionary.

Sue will then be able to answer, “How many teaspoons are in a tablespoon”.

S

VP

FINELY CHOP FRESH CILANTRO

ADV

WI - FI

Models

SPEECH RECOGNITION

NP

N

A

N

Computers identify the nouns, adjectives, verbs, and adverbs given by the user and in turn analyze the noun and verb phrases. Searching for related items in corpus- large bodies of annotated text held in various databases- based on the sentence anaylsis, Sue determines highly probable responses to the users inquiry.

PARSING

Sue would be available in smaller, portable versions like the tool caddy and cook book.

The Tool Caddy Sue would have simpler functionality but users could still communicate with Sue and have a reliable kitchen assisstant. Cook Book Sue is similar in size to a tablet, has the same functionality as the wall mount version, and comes with a countertop charging station.

DESIGNERS Erica Richter, Philipp Richter

“Hurry up or we’ll miss the sale!”

“Oh, my darling!”

ALERT! ALERT! “What’s that?”

There’s a baby in this car!”

DESIGNERS Jake Grandon, Erica Richter, Philipp Richter Transitional Relief7.pdf

1

4/24/15

11:04 AM

TRANSITIONAL DISASTER SHELTERS With events like the 2010 Haiti earthquake, temporary

and long-term displacement is a growing issue for aid organizations. The ability to provide immediate shelter is essential for disaster relief, but the temporary aspect of these homes requires repeated rebuilding while families continue to relocate. Conversely, permanent structures are prohibitively expensive and difficult to transport.

Transitional Disaster Shelter seeks to meet both goals

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CMY

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of immediate relief and permanent shelter through a two-stage construction timeline. In stage one, a pre-engineered steel structure is erected with minimal tools and expertise. In stage two, bags filled with earth are stacked against the steel structure and finished with plaster to add thermal mass as well as fire, wind, and earthquake resistance. All steel components, French drains, hand tools, and earth-fill bags would fit in standard freight containers and be distributable on a global scale.

DESIGNER Jeremy Gulbranson Virtual Pantry.pdf

1

4/20/15

12:34 PM

VIRTUAL P

DESIGNER Nathan Qualls Water Powered Car.pdf

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12:58 PM

DESIGNER Nathan Connors Work for Pay.pdf

1

4/24/15

10:39 AM

Our 25th anniversary celebration exceeded all of our expectations!

We were so overwhelmed by our staff’s display of design creativity and their devotion towards seeking out ways that can have a positive impact to our world.

We would like to thank everyone for contributing to making this such a memorable and meaningful event.

- Larry Lott, AIA President/COO, HFA