HFSMag2014-2015-2

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Fashionable Feminist. Disproving Taboos

Trend: Flash Tattoos

Escape Reality Through Classic Stories

SnowMEN

the men of HFS visit Taughannock Falls, NY

2014-2015




LETTER FROM THE EDITOR

Welcome to another edition of HFS Magazine! Our staff this year was a small but dedicated team who worked hard to create something special. We focused on FUN this year! We have lots of smiling models in the pages that lie before you. We had a great time at all of our shoots and hope you enjoy the stories that are told throughout the magazine. This is my last semester at Ithaca College and I wish my team the best of luck in semesters to come! I know they are all bound for greatness and I cannot wait to see what they are able to achieve next year. A huge thank you to the staff and models, this issue wouldn’t exist without you. I invite you now to turn the pages and see what HFS Magazine is all about! Enjoy! Sincerely, Megan

Photographed by; Carl Heyerdahl


EDITOR IN CHIEF

MEGAN O’BRIEN

ART DIRECTOR

JESS MERRILL JULIE NISHI

ART EDITOR

KAIT CLARKE EMILY FULLER SARAH HANDLER

WRITERS

ALLISON HORVATH KATIE O’HARA

FASHION EDITORS

BIANCA ESPOSITO TARA STAY

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Tips to stay warm from the HFS Staff

During the winter I wear two pairs of socks! - Hannah Fitzpatrick

A serious moisturizer and lip balm is a must when embracing the cold to avoid red chapped skin.

An umbrella in the fall and

- Bianca Esposito

spring even if there’s not a cloud in the sky when you leave home- you never now when it will decide to rain! - Jena Pollock

Warm texting gloves!

Layers, Layers, Layers! - Julia Bjornland

Add pops of color to stay out of the winter blues! Bright colors make you feel happier! - Erica Greenberg

- Danielle Colella


You know you have experienced an Ithaca College winter when... 25° feels like Spring Break -8 shows up on your snap story on the reg Your boots are coated with salt Snow is inevitable despite what your weather app might say You have gone to see a frozen gorge & instagramed it A snow day is only something you dream of…

or proclaim yourself

Your toes never actually defrost No temperature, icy sidewalk or precipitation will keep you from celebrating the weekend Yes Elsa… The cold does bother us.

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Featuring Mandy Congleton Photographed by: Jess Merrill









Featuring Mandy Congleton, Joshua Edrich Photographed by: Jess Merrill




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Fireside Fashion

Bonfire-chic isn’t really that difficult, here at HFS we want you to be able to sit back, relax, and enjoy as many s’mores as you can! When dressing for a chilly night around the fire-pit denim is a must, and you can absolutely never go wrong with plaid. We also like cozy sweaters with warm scarves to help keep you warm on chilly nights. Rule of thumb: Comfortable and non-flammable!

Featuring: Bridget Strawn, Lulu Helliwell, Dan Brauchli, Anikah Shaokat Photographed by : Carl Heyerdahl


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Featuring: Lulu Helliwell, Bridget Strawn, Anikah Shaokat Photographed by : Carl Heyerdahl


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Featuring: Bridget Strawn, Anikah Shaokat, Lulu Helliwell, Dan Brauchli Photographed by : Carl Heyerdahl


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TREND TO WATCH: Bianca Esposito ‘16


Remember wearing temporary tattoos as a child?

look, scrubbing these with soap and water will

Well they’re back but better than ever.

help to shorten the lifespan.

The Flash Tat tattoo-to-jewelry craze has taken

Have fun with these tattoos but be sure not to over-

over the fashion industry and can be seen on some

load your body with them at once! Pick a few styles

of the hottest celebrities of today. Flash Tats take

from your flash tat pack that suit your style and

temporary tattoos to a new level by providing

allow them to effortlessly add flair. With the prop-

several different gold and silver metallic styles and

er placement and amount, these tattoos perfectly

sizes to choose from that will help you to add a

complement any look with their sleek and bohemi-

trendy and cool vibe to your everyday look.

an style.

Flash Tats come in variety of different packages that offer gorgeous metallic styles for you to cre-

These intricate Flash Tat designs are sure to turn some heads and keep you looking like the trendiest

atively apply anywhere on your body. These tattoos fashionista Flash Tats were worn by the models are most commonly placed onto arms, wrist, or

at the Fall 2014 HiFashion Stuidos fashion show

torso but the placement options are truly endless.

which added an extra kick of sparkle to their run-

These tattoos often last for about 4 to 6 days , but

way looks.

if you’re ready for a break from the metallic tatted

Grab a pack of Flash Tats from Flashtat.com ($20) and start marking up your look!

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Make a Wish

and throw your cares to the wind

Featuring: Jennifer Moor Photographed by : Carl Heyerdahl


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Featuring: Namarah McCall, Jennifer Moor, Jengqi Wu, Bridget Pamboris, Marisa Nizzi Photographed by : Carl Heyerdahl


Featuring: Jengqi Wu Photographed by : Carl Heyerdahl

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Featuring: Namarah McCall Photographed by : Carl Heyerdahl


Featuring Namarah McCall, Jengqi Wu, Jennifer Moor, Bridget Pamboris, Marisa Nizzi Photographed by : Carl Heyerdahl

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Fashion Aligns Itself with Resurgence of Feminism Kait Clarke ‘16

W

hile this fall’s runways lit up with the expect-

ed amount of eye-popping color and variation in hemlines to debut this upcoming spring’s trend, the fashion world saw a glimpse of the past- the late-sixties and early-seventies are back in, and bringing with it, it’s feminism ideals. There’s no question of the current shift in the tides of society; with millennials being deemed as the new generation with hippy-esque ideals and drive, the issues once prevalent of the hippie-era have now come full circle. Young adults across the country, and many far past US borders, are taking to the streets in protest; These millennials are staging lie-downs over controversial police and racial dealings, protesting Supreme Court decisions on women’s rights, and standing in unison with the LGBT community to fight for their rights marriage rights. It’s almost as if our society is living in the late-sixties/early seventies all over again, but with smartphones and hi-speed Internet. However, can we expect much less from the millennials, who are

projected by the US Chamber of Foundation to be the most educated generation in history? Like generations of past, this rising one has a distinct personality for self-expression, with more than 75 percent creating social networking profiles and rising numbers in tattoos and piercings per individual. In a report researched by the US Chamber of Foundation, the personal branding trend is “a method for young people to identify their passions and determine the most expedient path forward, rather than having others set a path for them.”

“History Is Her Story”

And as the hippies of the ‘60s and ‘70s did, it seems so too will the millennials. This upcoming spring’s trends were a flash from the past, with everything from Twiggy-esque funky patterned shift dresses to the old-school feminist uniform of flowing shapes. This isn’t to say designers copy-and-pasted designs of the past onto their runways- merely, the reflection of the socially conscious hippie generation’s dress was like a confirmation of sorts in the direction our present society is going.


Perhaps the grandest display of this confirmation

Feminism has evolved to the point that women are

was at Chanel’s “street protest”, where Karl La-

choosing to show their allegiance to the cause by

gerfeld had his army of models close the show by

putting forth their self-expression (it’s the millenni-

carrying feminists signs with slogans like, “History

als, after all). With this, such a variety of styles has

Is Her Story,” “Les Femms Plus D’Hommes,” and

emerged that there’s no longer a cookie-cutter way

“Women’s Rights Are More Than Alright.”

of dressing as a “feminist.”

Whether this was the fashion world’s way of saying “I’m with you, feminism,” or just Lagerfeld taking another keynote issue in society and incorporat-

“Women’s rights are more than alright”

ing it into another one of his shows, the trending

Along with this disappearance of the “feminist

designs for spring speak for themselves- feminism

uniform” has too gone the notion of feminists

is in, and it no longer looks is restricted to the old-

not being able to express their femininity. Rather,

school uniform.

these modern day feminists are embodying the full

Rather, the “uniform” is embodied in the young

potential of their femininity and standing proud as

celebrities who have publically proclaimed them-

a “true woman.”

selves as feminists. From Beyonce’s 2014 VMA

Actress Zoe Deschanel, who is known for her

performance where “FEMINIST” boldly backlit

vintage-femme style, said in an interview with

her silhouette to Emma Watson’s UN speech on the

Glamour last year: “I’m just being myself. We can’t

violation of women’s rights, feminism has become

be feminine and be feminists and be successful? I

the newest “cool thing” to get on-board with in

want to be a f**king feminists and wear a f**king

Hollywood.

Peter Pan collar. So f**king what?”

What do these women have in common in terms

If we can take anything from this resurgence of the

of their style? Well, that’s just it- aside from the

hippie-esque styles, it’s that feminism no longer has

red lipstick donning by Watson and singer Taylor

a dress code, and that the modern-day feminists

Swift, the “feminist” celebrities have a variety of

can be, and wear, whatever and whoever she pleas-

styles, careers, and personalities.

es (though red lipstick seems to be encouraged).

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SnowMEN

Featuring: Andrew Wyman, Connell Pritchard, Max Bjรถrk, Dan Brauchli Photgraphed by: Jess Merrill


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Featuring: Ryan Tomanocy, Connell Pritchard, Max Bjรถrk, Dan Brauchli, Andrew Wyman Photgraphed by: Jess Merrill


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Featuring: Max Bjรถrk, Andrew Wyman, Ryan Tomanocy, Connell Pritchard, Dan Brauchli Photgraphed by: Jess Merrill


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Ryan Tomanocy, Connell Pritchard, Max Bjรถrk


Taughannock Falls State Park, NY

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