Winter 2012

HFS

RTR hits Ithaca

DIY Holiday Gift Ideas

IC Trends What we’re wearing

Winter 2012 #

On the Cover: One of the positive things to take out of Ithaca’s winter is the layered wardrobe the students break out. Our J. Crew inspired cover shoot brought in the chill with our closet finds and Petrune mix-ins. This semester’s cover girl Katie Mattner is rocking brights and neutrals for the cold weather.

MODEL Katie Mattner MM Couture by Miss Me Dress (Petrune) Zara Coat Forever 21 Necklace Christian Siriano for Payless heels

HFS Magazine Staff: Editor in Chief

Anissa Richmond & Alicia Gallen

Art Director

Megan O’Brien

Art Editor

Grace Erickson

Fashion Director

Suzanna Slavin

Fashion Editors

Writers

Social Media Editors

Kelly Fishback Nichole Palermo Cassie Walters Hali Garber Prairwa Leerasanthunal (Sunny) Nicole Panuccio Isabel Balla Lindsay Behar

Photographers

Carl Heyerdahl Graham Hebel

Models

Katie Mattner Lulu Helliwell Kelly Zhang Michela Moe Rebecca Catapano Binta Freeman Cody Garrett Ellen Fitzpatrick Natalie Dionne Sam Dickinson Yodit Solomon Nicole Arocho Lelia James Ruby Benn Alix Baker Zoe Babian

What’s Inside:

Winter 2012

05 Letter from the Editors 06 Contributors 08 Fashion 18 Awards Season 30 Trends 40 Beauty 48 Petrune 56 Here at IC 66 Sisters 74 Rent the Runway

ART DIRECTOR Megan O’Brien FASHION EDITOR Suzanna Slavin PHOTOGRAPHER Graham Hebel HAIR & MAKEUP Eva Ward, Paige Plocic MODEL Katie Mattner Vince Jeggings H&M Sweater Vintage Jacket (Petrune) Vintage Scarf (Petrune) Arturochiang Heels

Dear Readers,

If you are sitting down and clicking through our third issue, then you made it through finals! Our magazine staff has been hard at work to make HFS’s Winter Issue so you can relax after classes and get help through the Holiday season. Need some gift ideas? DIY one of fashion’s hottest trends: the Bib Necklace. Don’t know what to buy with the gift cards you will receive? Look to your peers for the trends that have been rocking our campus and that our social media girls have been documenting with “Here at IC.” Be sure to check out our Twitter (@ HFSMagazine) and Instagram (hfsmagazine) where we will keep you up to date on everything happening on IC’s campus. Including the pictures we posted from HiFashion Studios Fall 2012 Runway Show which was based after Tim Burton’s adaptation of Alice in Wonderland!

Special thanks to our Art Department who, once again, worked long hours on the lay-out. And another thanks to our photographers and fashion editors that produced beautiful photo shoots for this issue.

Enjoy,

Alicia Anissa

On Another Note: This is unfortunately my last

semester working with HiFashion Studios and HFS Magazine since I am graduating early. After seeing all of the amazing runway shows and magazines we have produced over the years, I have never been more proud to be part of an organization that consists of the most creative people I have ever met. I am also confident in the fact that HFS will continue years from now to be IC’s fashion inspiration. Special thanks to Anissa- we started this magazine together and I will really miss spending hours working with you on this amazing thing that we created together! You have become an incredible friend of mine and I have a feeling we will be working together again in the future!

Sincerely,

Alicia Gallen

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On the Cover

HiFashion Contributors Suzanna Slavin, Senior, IMC, Fashion Director What’s the best part of HiFashion?

Working with a group of extremely talented, energetic and FASHIONABLE people!

Cassie Walters, Freshman, Journalism, Fashion Editor How would you describe your personal style?

I have a very edgy, rock ‘n roll style. I get my inspiration from the leather and leopard print of 80’s hair metal.

Carl Heyerdahl, Freshman, Film, Photography, & Visual Art, Photo Executive What fashion trend makes you cringe?

The jean shorts that are super baggy and look like capris. They should all be burned. Also, any kind of old reebok sneakers.

Kelly Fishback, Sophomore, IMC. Fashion Editor What clothing/accessory are you dying to get this holiday season?

I’m asking for some chunky scarves to layer over my sweaters. They chic and practical since Ithaca is so cold!

Pedro Maldonado, Senior, CMD, President How would you describe your personal style?

I like to think of my personal style as the “Daper Dan” type of guy. I like being well put together with a minimalistic palette such as blues, whites, blacks, and greys. I also like taking classic looks and switching them from wing tips to high top sneakers.

I’m the 50’s decade guy in 2012.

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Anissa Richmond, Senior, IMC, Editor In Chief How would you describe your personal style?

My style is sweet, feminine with a dash of preppy.

Right now I’m into Peter Pan collars, and peplums, and plaid and pink. Lots of P’s.

Megan O’Brien, Television-Radio, Art Director Best class you’ve taken at IC? Media Aesthetics & Analysis. I haven’t watched a TV show the same way since.

Joey Hollister, Junior, IMC, Events Executive Best class you’ve taken at IC? Public Relations hands down.

Sunny Leerasanthanah, Freshman, Cinema and Photography, HFS Videographer and Writer What fashion trend makes you cringe?

NIKE Jordans. You simply cannot pull it off unless you’re really really really smart with fashion. And I’m talking “raven-blackhaired indie blogger rocking harem pants and Tom Ford frames taking photos outside a Milan fashion show” smart.

Erica Greenberg, Sophomore, IMC, Wardrobe Executive What’s the best part of HiFashion?

I absolutely love going and picking out the clothes. The rush of running around the store picking up items and picturing how you want it to look and on whom and then seeing that vision on the runway is the best feeling.

Holly Kreczko, Senior, Documentary Studies & Production, Makeup Artist What clothing/accessory are you dying to get this holiday New lace-up leather boots. I live in my current pair and they are, sadly, beginning to fall apart...

Amy Lindenfelzer, Sophomore, CMD, Creative Executive What song is on repeat on your iTunes?

Right now I am listening to Christmas songs but I love “Home” by Philip Philips.

Alicia Gallen, Journalism, Editor-in-Chief How would you describe your personal style?

I definitely like preppy mixed with trendy pieces, I guess. Clothes that can take me from school to work to the bars.

Grace Erickson, IMC, Art Editor What clothing/accessory are you dying to get this holiday season?

A Michael Kors watch!

One of the ones with silver and gold. I’m obsessed with watches but still don’t have one that I absolutely love, but have determined that Michael Kors is my style soulmate so of course I need his watch!

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style fashionista chic Prada mode flair look fancy Giorgio Armani trend panach a-line apparel Derek Lam appearance Marc Jacobs dresses artistic Coco Cha Prada mode flair way latest prevailing shape stylish im nache Alexander McQueen vogue Versace pattern Balen Diane von Furstenberg expression aesthetic Marc Jacobs Wang style fashionista chic Prada mode flair way lates cy Giorgio Armani trend panache Alexander McQueen v Lam appearance miniskirts Diane von Furstenberg expre elegant color Alexander Wang style fashionista chic Pra model form look fancy Giorgio Armani trend panache a-line apparel Derek Lam appearance miniskirts Diane v artistic Coco Chanel elegant color Alexander Wang style shape stylish image model form look fancy Giorgio Arm pattern Balenciaga a-line apparel Derek Lam appearan ic Marc Jacobs dresses artistic Coco Chanel elegant col flair way latest prevailing shape stylish image model for McQueen vogue Versace pattern Balencia berg expression aesthetic ane von FurstenAlexander Wang style fashionista chic Pra model form look fancy Giorgio Armani trend panache a-line apparel Derek Lam appearance miniskirts Diane v artistic Coco Chanel elegant color Alexander Wang style shape stylish image model form look fancy Giorgio Arm pattern Balenciaga a-line apparel Derek Lam appearanc

iling shape stylish image model form look fancy Giorgio ace pattern Balenciaga a-line apparel Derek Lam appearic Marc Jacobs dresses artistic Coco Chanel elegant color r way latest prevailing shape stylish image model form Queen vogue Versace pattern Balenciae von Furstenberg expression aesthetic xander Wang style fashionista chic age model form look fancy Giorgio Armani trend panache -line apparel Derek Lam appearance miniskirts Diane von stic Coco Chanel elegant color Alexander Wang style fashstylish image model form look fancy Giorgio Armani trend lenciaga a-line apparel Derek Lam appearance miniskirts dresses artistic Coco Chanel elegant color Alexander Wang iling shape stylish image model form look fancy Giorgio ace pattern Balenciaga a-line apparel Derek Lam appearic Marc Jacobs dresses artistic Coco Chanel elegant color way latest prevailing shape stylish image model form look n vogue Versace pattern Balenciaga a-line apparel Derek ession aesthetic Marc Jacobs dresses artistic Coco Chanel ada mode flair way latest prevailing shape stylish image exander McQueen vogue earance miniskirts Diane s artistic Coco Chanel da mode flair way latest gio Armani trend panache Alexander McQueen vogue Verance miniskirts Diane von Furstenberg expression aesthetic

Fashion

made its appearance when the “Youthquake” age arose. “Youthquake” was a term coined by Diana Vreeland, editor-in-chief of Vogue in 1963, and it refers to the music, fashion, and culture scene significantly influenced by teenagers at the time. Teenagers who can be identified as a part of the Youthquake movement rebelled against their previous generation of parents and grandskirts were dominantly worn by young women who had bouffant parents, who they were expected and pixie hairdos and wore white to admire and imitate by wearing the exact same clothing and go-go boots. At the time, miniskirts were rebellious and crucial adopting similar values. They did so by reinventing themselves to the trend of young adults. It to become the new generation was THE piece of clothing you had to have; alike skinny jeans in that differed from their elders.

This included more liberation of modern day.

Miniskirts, which can be separat- expression through rock ‘n roll music and, well, very short skirts. ed from other skirts by its short length and above-knee hemline, The boom of miniskirts in the

Miniskirts: A History

B

looming from the age of Beatlemania, Woodstock, and the Vietnam War in the 60s was an iconic item of clothing that changed the course of fashion history forever: the miniskirt. Flipping through your family’s old photo archives from the 60s, you will find that mini-

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1960s could be seen as inevitable, considering the course that women’s fashion was taking since the 1920s American flapper scene.

The flapper style consisted of shorter hemlines from the late 1800s’ long and tight conservative skirts. From there on, the

taboo when poster girls of the generation such as Twiggy and Edie Sedgwick began wearing them on covers of fashion magazine.

The trend of the miniskirt could not have started without Mary Quant and André Courrèges.

skirt after her favorite car—the Mini Cooper. The miniskirt was just one of her bold moves in revolutionizing fashion, as she stylized clothes that differed from Parisian fashion. Around the same time, André Courrèges was hailed in French haute couture

“

The trend of the miniskirt could not have started without Mary Quant and André Courrèges.”

progression of women’s sexual liberation and expression could only have resulted in shorter skirts! Miniskirts became widely accepted as a trend rather than

Mary Quant, a young British designer, was the first to raise the hemline of the skirt a few inches above the knee in 1965; creating the miniskirt. She named the

for his take on the miniskirt in late 1964. His miniskirts, influenced by his futuristic and minimalistic stylization, were more mature and sophisticated than Mary Quant’s designs.

From London to America, the “Youthquake” fashion scene began spreading out. Eventually, the revolutionary miniskirt became international, and those who were up-to-date with fashion would flock to buy miniskirts and proudly wear them. It was more than the individual’s comfort and luxury; it became a generation’s wave of reinvention and liberation. • Sunny Leerasanthanah

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Fashion

The Creation Coco & Giorgio and how changed the fashion of a they world forever Fashionista

W

hen you think of the little black dress, and neutral tone, crisp tailoring lines, two distinct designers come to mind—Chanel and Armani. Coco Chanel and Giorgio Armani have revolutionized fashion, but have you ever wondered where these monumental designers got their start?

Every fashionista has a beginning, and what better to find out theirs than to go back in time to see what inspired their fashion careers!

“

Coco Chanel Who would have thought that such a glamorous icon would have a not-so-glitzy beginning? The iconic Gabrielle ‘Coco’ Chanel was sent to an orphanage by her dad after her mother died. While there, she was taught by nuns how to sew--a skill that would eventually shape her career. She launched her career at the age of 20 on Rue Cambon in Paris, where she created a women’s hat business with the help of two gentlemen, Etienne Balsan and Arthur “Boy” Capel. Soon after, she opened a

Every fashionista has a beginning...”

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store in Deauville and Biarritz, where she began making clothes. The rest, as they say, was history.

To think that it all began with a needle and thread!

“

of your favorite fashion magazines, and drool over Chanel and Armani’s hottest trends, always remember their humble beginnings—the past that created the fashionista. • Nicole Panuccio

I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical.”

Giorgio Armani

Giorgio Armani Another designer with humble beginnings is the ever-so-famous Italian designer, Giorgio Armani. His love for flattering the human body began in his childhood, when he would make dolls out of mud with a coffee bean hidden inside. He went on to pursue his passion for anatomy at the University of Piacenza for a couple of years, but that came to a quick end when he had to serve in Italy’s military during World War II. While on vacation in Milan during his service, he landed a job at a department store, where he assisted designing the window displays.

This is where his love for fashion blossomed, which is ironic, since he once said, “Never in my wildest dreams did I entertain the idea that I would become a fashion designer.”

Fashion tells a story and helps identify oneself. So, as you flip through the pages

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Fashion

Alexander Wang Moves to Balenciaga

I

f a self-proclaimed fashion fan is an actual fashion fan then they know who Alexander Wang is. Extremely talented and extremely young, Wang has been the rising star since he jumped onto the runway in 2007 and a short year later was already nominated by the Council of Fashion Designers of America.

In late November, Wang was named the new Creative Director of Balenciaga after Nicolas

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Ghesquière stepped down from his position (supposedly because of friction between him and the company owners).

Wang has consistently generated buzz over his brand because of his urban-chic take on womenswear. His career began with a hoodie and now he has moved onto designing for one of the biggest houses in the business… and it’s his first time working for a fashion house.

Ghesquière has been in the drivers seat for the past 15 years and now Wang will bring the brand into “modern luxury,” according to François-Henri Pinault (chairman and CEO of PPR who owns Balenciaga). Wang does not have an easy task at hand- the fashion house was founded in 1918 by Cristóbal Balenciaga and then continued by Ghesquière. He has to make the brand contemporary without undermining the previous legacies.

Will he make a good fit for this Parisian fashion house? Fashion blogs

g n a W r e d Alexan

Balenciaga

“

It’s a new challenge. It’s a new adventure for him.”

were debating if whether Wang was given the job because of his Taiwanese background and PPR wanting to capitalize Balenciaga into the Asian market.

“What I read is people look at what has been done in the Alexander Wang brand which has nothing to do with what we want done with Balenciaga. You cannot judge from that. It’s a new challenge. It’s a new adventure for him. He has a great talent. I’m pretty sure that he we will demonstrate it,” replied Pinault. • Alicia Gallen, 2013

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S Fashion

teal

her

tyle

Victoria Beckham 16

L OR SUNG T A I V A E AE WHIT gle, $15.50 Ea n America

BLYTHE BLOUSE IN SILK J. Crew, $110

ASSES

Topshop M High Wa oto ‘Kristen’ ist Nordstro Skinny Jeans m, $80

KERR Y Vince CLUTCH Camu to, $1 40

Veronique www.ShoeMint.com, $51.98

Guess Rolene pumps Zappos, $62.99

Mango Grey per, Gunmetal m Ju em H e rv Cu , $45 JohnLewis.com

LIA PRINT LEGGING ForeverNew.com.au, $14.95

Miranda Kerr

te ge To r a L ’ age Le Pli ‘ p m ha Longc om, $145 tr Nords

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prize honor who are you wearing? reward Emmys gift de tions after party medal I’d like to thank... gowns exhibit red carpet worst dressed spectacle O Emmys gift decoration best dressed a I’d like to thank... gowns exhibition Am pet worst dressed spectacle Oscars para decoration best dressed and the Oscar goes to... congratulati American Music Awards representation shine statue red c who are you wearing? reward Emmys gift decoration best ty medal I’d like to thank... gowns exhibition American M dressed spectacle Oscars parade prize honor who are you w the Oscar goes to... congratulations after party medal I’d representation shine statue red carpet worst dressed spectacl Emmys gift decoration best dressed and the Oscar goes t gowns exhibition American Music Awards representation s rade prize honor who are you wearing? reward Emmys gif ulations after party medal I’d like to thank... gowns exhib red carpet worst dressed spectacle Oscars parade prize ho best dressed and the Oscar goes to... congratulations after p Music Awards representation shine statue red carpet wor you wearing? reward Emmys gift decoration best dressed I’d like to thank... gowns exhibition American Music Awa spectacle Oscars parade prize honor who are you wearing? car goes to... congratulations after party medal I’d like to sentation shine statue red carpet worst dressed spectacle best dressed prize honor who are you wearing? reward Em

decoration best dressed and the Oscar goes to... congratubition American Music Awards repreOscars parade prize honor who are you and the Oscar goes to... congratulations after party medal ards representation shine statue red carpet worst dressed ng? reward Emmys gift decoration best dressed and the ke to thank... gowns exhibition American Music Awards acle Oscars parade prize honor who are you wearing? rear goes to... congratulations after party medal I’d like to esentation shine statue red carpet worst dressed spectacle Emmys gift decoration best dressed and the Oscar goes gowns exhibition American Music Awards representation parade prize honor who are you wearing? reward Emmys gratulations after party medal I’d like to thank... gowns statue red carpet worst dressed spectacle Oscars parade ecoration best dressed and the Oscar goes to... congratulation American Music Awards representation shine statue onor who are you wearing? reward Emmys gift decoration party medal I’d like to thank... gowns exhibition Amert worst dressed spectacle Oscars parade prize honor who ressed and the Oscar goes to... congratulations after party resentation shine Music Awards repprize honor who are you wearing? car goes to... congratulations after can Music Awards representation parade prize honor who are you wearing? reward best mys gift decoration best dressed and the Oscar goes to...

. . . t s e B e Th EMMYs Award Season

of the

Red Carpet Stunner

Sarah Hyland Marchesa

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We love the color and the high slit!

Heidi Klum Alexandre Vauthier

Classic Navy Tux...

Gorgeous S mile

Classic an Americ Beauty

Angelica Williams Oscar De La Renta

Mario Lopez Unruly Heir

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Award Season

Julianne Moore Christina Dior Couture

Kristin Wiig Balenciaga

...and WORST 22

Amanda Peet Calvin Klein

Matthew Perry Unknown Designer

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Award Season

Every Girl’s 12 Dress Dream!

Carrie Underwood is so much more than a “Good Girl”

C

arrie Underwood has gone from “girl next door” to Nashville Glamour Goddess in a few short years since her beginnings on American Idol.

While co-hosting the Country Music Association Awards with Brad Paisley, she somehow found the time to change into twelve amazing dresses from an array of designers. After arriving

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in Reem Acra she moved onto wearing other designers like Alice + Olivia, Georges Chakra, Sally LaPointe, Tony Ward, & more.

We love Carrie because she always looks amazing and is clearly having a great time doing it!

Carrie Underwood has single handedly changed the old, tired image of a country singer... good-bye cowboy hats, hello designer duds! • Alicia Gallen

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Award Season

Gennifer Godwin Oscar De Larenta

Sarah Hyland Marchesa

Kelly Rowland Naeem Khan

AMAs

The Best of the 26

50 Cent In a Gray Suit

Pink

Mario Lopez Unruly Heir

Catherine Deane

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Award Season

Cyndi Lauper An Original

Oscar De Larenta

...and the WORST Brandy Ekaterina Kukhareva

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Lance Bass Vintage

50 Cent In a Gray Suit

Kerry Washington Stella McCartney

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de taste rage interest collar necklaces enthusiasm studs fad texture fur vogue velvet what’s hot now mode taste iPhone cases novel winter all the rage craze fad texture st collar necklaces enthusiasm studs mania iPhone cases elvet what’s hot now mode taste rage interest collar necker all the rage craze fad texture fur vogue velvet what’s usiasm studs mania iPhone cases novel hat’s hot now mode taste rage interest novel winter all the rage craze fad texture fur vogue velaces enthusiasm studs mania iPhone cases novel winter now mode taste rage interest collar necklaces enthusiasm e fad texture fur vogue velvet what’s hot now mode taste iPhone cases novel winter all the rage craze fad texture st collar necklaces enthusiasm studs mania iPhone cases elvet what’s hot now mode taste rage interest collar necker all the rage craze fad texture fur vogue velvet what’s asm studs mania iPhone cases novel winter all the rage taste rage interest collar necklaces enthusiasm studs maure fur vogue velvet what’s hot now mode taste rage inses novel winter all the rage craze fad texture st collar necklaces enthusiasm studs mania e fur vogue velvet what’s hot now mode taste Phone cases novel winter all the rage craze fad texture fur lar necklaces enthusiasm studs mania iPhone cases novwhat’s hot now mode taste rage interest collar necklaces the rage collar necklaces enthusiasm studs mania iPhone gue velvet what’s hot now mode taste rage interest collar

Trends

TREND:

Nametag Case, FLASH, $9.99

iPhone Cases In today’s society, cellphones have not only

become an essential electronic device, they have become an accessory, help protect your

Andy Warhol Butterflies Case, Incase, $40

iPhone with a stylish or funky design.

Composition Notebook Resin Phone Case, Kate Spade NY, $40 Dreamy Graffiti Case, Marc Jacobs, $38 Call Me Crazy Case, Kate Spade New York, $35

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French Fries Case, Karmaloop, $25

Watercolor Case, Agent 18, $30

Red Gameboy Case, Shop Jeen, $15

Boom Box Case, Zero Gravity, $24.50

Create a custom iPhone case that is unmistakably yours.

Websites such as Shutterfly, Zazzel, Vista Print, and Skinit allow you to upload your own photo and add personalized text, creating a one of a kind case for your iPhone.

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Trends

ades, Velvet Sh 9.60 al, $1 Nasty G

TREND:

Velvet One of the few redeeming qualities of an Ithaca winter is the fact

that it legitimises decking yourself from head to toe in velvet - and no, you don’t have to wait for a holiday party!

Modest Indulgence Scarf, Modcloth, $20

Coopera tive V Urban O elvet Loafer, utfitters, $34

Velvet Quilt Heart X Body Bag, ASOS, $26.39

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Chain

Belt w ith Ve lvet Bo Zara, w, $26

Jane Austen Mittens, Modcloth, $29

Ladies’ Solid Velvet Gloves, Forzieri, $48

Velvet Bow Anyw Tarina Tara here Clip, ntino, $40

k c o r e pl o e p w Fe r u o s a l l e w s a s d n ! e s r e t o d al y o R te i r o v a f Follow Kate’s lead in a velvet jacket this winter season!

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Trends H&M $24.95

Modcloth $33

TREND:

Forever21 $29.95

Collar Necklaces This year, collar necklaces have been everywhere. They come in all shapes and sizes and make a fun addition to any outfit - dress up a t-shirt or add some major cool factor to your favorite LBD.

Forever 21 $12.80

Nordstrom $48

Romwe $18.99

Make your own! Check out pages 58 & 59 for a fun tutorial!

Topshop $40

Nasty Gal $28

Urban Outfitters $18 JewelMint $29.99

Get the Look

Try pairing an embellished collar necklace with a plain black button up. It’s an easy way to add some extra glam to your look!

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Trends

Winter

Textural Accents

Because of the hustle and bustle as well as the weather of this time of year, it isn’t a surprise that we want to exert less effort for more fabulous. Layering on the articles takes thought and time out of a morning that could be spent stopping at Starbucks. To combat the busy-busy, trending right now are articles of clothing with textural accents right on them! This trend has been seen on the runways of BCBG Max Azria, Mulberry, and Fendi.

Don’t think, however, that you have to pay big money for the luxury of clothing that does the work for you. Here are a few more affordable options for these great accents. • Cassie Walters

This blazer with studded lapel from Modcloth is cute and functional.

The different colored studs make choosing jewelry easy! You don’t have to worry about choosing silver or gold based on one little detail.

If you don’t want to wear jewelry, it’s no big deal. Because the studding is on the lapel, the light will reflect and will shine right where a necklace would. Who needs jewels? For only $59.99, this blazer is the ultimate essential for a morning of convenience, and day of style.

These adorable studded loafers from Go Jane will be a perfect companion to any outfit. Their traditional construction makes them incredibly versatile. They come in six beautiful colors to help you achieve any look you’re going for! For only $22.00, you cannot just have one pair!

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STUDS

Studs, spikes, zippers, and buttons can edge up any look instantly! This dark wash denim from Forever 21 uses studding along the side to add interest and rock and roll. For only $14.93, these are a total steal!

More of a country girl than a rocker? Studs and buckles will make you look like more of a tough cowgirl than a damsel in distress.

These boots from UrbanOG do just that, with a reasonable price of $45.80!

These bright boots from Modcloth have an awesome fur lining that extends to the outer edges of the boot. The color and material of the boot give off a rainy-day feel, while the fur shows you’re ready for snow, too! $59.99

FUR This navy sweater with fur accent from SheInside is the perfect example of something to throw on and not think twice. The dark neutral color is perfect for fall and winter. The fur piece on the shoulder has a lot of color contrast, let alone textural contrast.

For only $52.16, this sweater is a lot cheaper than its runway competitors, and will have everyone assuming you took a lot more time putting together your outfit than you actually did!

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nails artistry symmetry refinement handsomeness hair glamour good looks stunning mascara shapeliness make up alure lipstick skin breathtaking charm nails artistry symmetry refinement handsomeness hair glamour good looks stunning mascara shapeliness make up alure lipstick skin breathtaking charm nails artistry symmetry refinement handsomeness hair glamour good looks stunning mascara shapeliness make up alure lipstick skin breathtaking charm nails artistry symmetry refinement handsomeness hair glamour good looks stunning mascara shapeliness make up alure lipstick skin breathtaking charm nails artr good looks stunning mascara shapeliness make up alure lipstick skin breathtaking charm handnails artistry symmetry refinement someness hair glamour good looks stunning mascara shapeliness make up alure lipstick skin breathtaking charm nails artistry symmetry refinement handsomeness hair glamour good looks stunning mascara shapeliness make up alure lipstick skin breathtaking charm nails artistry symmetry refinement handsomeness hair alure lipstick skin breathtaking charm nails artistry symmetry refinement handsomeness hair glamour good looks stunning mascara shapeliness make up alure lipstick skin breathtaking refinement shapeliness charm nails glamour hair lipstick stunning good looks mascara symmetry

Contouring Your Cheeks Ask Meg Ciminera, HFS Hair/ Make-up Executive

ART EDITOR Grace Erickson FASHION EDITOR Anissa Richmond, Alicia Gallen PHOTOGRAPHER Graham Hebel MAKEUP Meg Ciminera, Holly Kreczko HAIR Alanna Kots MODEL Kaylyn Abenojar

Step 1: Needs: Angled blush brush, liquid foundation brush, make-up sponge

1 2 3

To achieve a nice contoured cheek first

Find a sweater... cheek bone in a diagonal line. It will until the lines of demarcation are non

apply your normal cover up.

bring the eye up and draw attention existent to the eye.

It’s important to have full coverage to

4

achieve this look.

Then apply concealer two shades deeper then your cover up to your

After you have applied the line you

5

The purpose of this look is to accentuate your cheek bones in a natural

want to blend into your cheeks with way. You want to make your cheek bones look prominent but accentuated. a sponge or liquid foundation brush

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MODEL Nicole Arocho

Smoky Eye

Get the Look:

Needs: Eye shadow color palette with a dark rich color, a medium color, and a very light shade, angled eye brush for your crease Remember: It’s always easy to begin light and add more color then go to dark and try and reverse what you’ve done.

1

should use a thicker brush To achieve a long lasting look, first apply a concealer to and blend until the lines of demarcation are invisible. If you the eyelids or a basic primer. feel as though the colors are beTake the darkest shade of coming dull apply more shadow eye shadow and apply to the to the designated areas with two corner of your eye and to the different brushes to differentiate center of your crease. At this the colors. point these will be rough lines Lastly take a dull color with and do not need to be perfect. no sparkle or shine in beNext with a different brush tween the two darker shades apply the medium shade you on your lid and your brow. It’s wish to use from the center important to blend the lines of of your eye to the inner part demarcation to give you that of your eyelid stop before a air brushed look. Now just add half-inch before your nose bone. mascara and your look is comYou want the inner part of your plete. eye /shadow to end and align To make the look really pop with the corner of your mouth. you can always add a cat eye Now it’s time to blend the with liquid eye liner, or a dark medium shade into the colored eye liner on your lash dark color in your crease. You line.

Urban Decay Naked Palette, $50

2 3

4

5

NYX Contour Dome Brush, $4.50

NARS Larger Than Life Volumizing Mascara, $25

6

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Step 1: Find a sweater...

Step 3: Find a sweater...

38 44

MODEL Ruby Benn

MODEL Lelia James

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Trends

t I g n i l i a N embellished nails into her chic,

A

exchange your new Marc Jacobs tote

edgy style. Zooey Deschanel took

trip to the nail salon

for a cute faux purse from Urban

a “quirkier” route with her loveable

with friends is always

Outfitters and put the remaining

tuxedo jacket nails from the Golden

comforting and en-

money towards ten manicures—you

Globes. The 2012 Emmy Awards

joyable, as it gives you time to sit

will be considered just as trendy, if

fostered this trend by introducing

back, unwind, and take advantage

not more!

ingenious (and frankly adorable)

of having a fortunate lifestyle.

This trend allows for creative ex-

“Mani-cams,” which featured celeb-

Years ago, not much thought

pression and imaginative ideas for

rities walking their freshly polished

went into choosing a nail color,

styling. Instead of the traditional

nails down a mini red carpet. The

other than the adventurous deci-

French manicure, exchange the pearl

close-up view allowed audiences to

sion to try Essie’s new bright coral hue rather than a classic light pink. However, a new trend of detailed and intricate Nail Art has entered the fashion scene, driven by social-media sharing of colors, designs, and techniques.

Nail Art is described simply how it sounds; nails are finely shaped

“

white for navy and the tips for gold.

infinitely cool statement accessories that can be changed weekly”

admire the variety of designs from their own couches. This fun, inventive way to explore nail trends may also lead to futures in hand modeling—better start training your fingers for the catwalk!

In such a fast-paced, economically driven era, the trend of Nail Art is an affordable luxury that allows you

and patterned to represent mini

Try to apply colorful, textured beads

to be creative while giving yourself

pieces of artwork because they

to a solid coat instead of polished-on

salon-quality nails. There are no

take skillful hands and a lot of pa-

polka dots. This trend will add a

rules to Nail Art; it relies on self-ex-

tience to create. These styles have

personal flair to your unique style

pression and your own exciting

altered the culture of fashion be-

and will surely be noticed by your

fashion sense! This trend will be

cause they can be swapped in as

friends and fellow fashion lovers.

heavily featured in the fall, so stay on

“infinitely cool statement accesso-

Celebrities are fully engaged in this

the look-out for new ideas that will

ries” that can be changed weekly

trend as well. Rihanna set the bar

have your friends exclaiming, “you

or even daily if time allows. So

high by incorporating her long,

definitely nailed it!” • Hali Garber

46

Zooey Deschanel: Our Nail Icon

Looking to

Nail it

Instantly?

No one likes to wait for their nails to dry and with products like Sally Hansen Salon Efects you no longer have to. With a little help from Sally you too can sport fashion forward styles with one of this season’s biggest accessories. The easy to remove, fast drying, real nail polish lasts up to 10 days and can be removed with nail polish remover. Next time you are rushing through the door and don’t have time to wait for a manicure to dry, Peel, Smooth, and File Salon Effects from Sally Hansen.

1

Peel Select one

that’s right for each nail

2

Smooth Apply to

clean, smooth nails

3

File File excess

strip at nail tip for a custom fit

47

ART EDITOR Grace Erickson FASHION EDITOR Kelly Fishback PHOTOGRAPHER Graham Hebel MAKEUP Chloe Van Alstine, Holly Krecsko HAIR Meg Ciminera MODELS Sam Dickinson, Yodit Solomon,

Binta Freeman, Ellen FitzPatrick

Petrune This semester we’re going back in time with Petrune, Ithaca’s vintage clothing boutique. Our models are going out for a night on the town in their classic 50’s inspired looks.

MODELS Yodit Solomon, Sam Dickinson

MODELS Binta Freeman, Ellen FitzPatrick

MODELS Yodit Solomon, Sam Dickinson, Binta Freeman, Ellen FitzPatrick, Natalie Dionne, Cody Garrett

Ithaca learner scholar freshman observer novice senior York junior business school pupil home a H & S budget conscious friends Ithaca ice senior Park undergrad Lake Cayu pupil home away from home Bombers friends Ithaca Commons Ithaca learner scholar freshman undergraduate study New York junior business school pu sophomore H & S budget conscious friends Ithaca Common Park undergrad Lake Cayuga undergraduate study New Bombers bookworm resourceful sophomore H & S budget freshman observer novice senior Park undergrad Lake school pupil home away from home Bombers bookworm res ca Commons Ithaca learner scholar freshman observer no study New York junior business school pupil home away fr S budget conscious friends Ithaca Commons Ithaca learner Lake Cayuga undergraduate study New York junior busine resourceful sophomore H & S budget conscious friends It novice senior Park undergrad Lake Cayuga undergraduat f r o m home Bombers bookworm resourceful so Ithaca learner scholar freshman observer novi study New York junior business school pupil home away & S budget conscious friends Ithaca Commons Ithaca lea dergrad Lake Cayuga undergraduate study New York jun bookworm resourceful sophomore H & S budget conscious observer novice senior Park undergrad Lake Cayuga un home away from home Bombers bookworm resourceful sop

Park undergrad Lake Cayuga undergraduate study New Bombers bookworm resourceful sophomore H & S budget ar freshman observer novice senior York junior business school pupil home re H & S budget conscious friends Ithaca Commons Ithaca ndergrad Lake Cayuga undergraduate study New York jubookworm resourceful sophomore H & S budget conscious n observer novice senior Park undergrad Lake Cayuga upil home away from home Bombers bookworm resourceful ns Ithaca learner scholar freshman observer novice senior w York junior business school pupil home away from home conscious friends Ithaca Commons Ithaca learner scholar Cayuga undergraduate study New York junior business resourceful sophomore H & S budget reshman observer novice senior Park unior business school pupil home away from home Bombers friends Ithaca Commons Ithaca learner scholar freshman ndergraduate study New York junior business school pupil phomore H & S budget conscious friends Ithaca Commons Park undergrad Lake Cayuga undergraduate study New Bombers bookworm resourceful sophomore H & S budget r freshman observer novice senior Park undergrad Lake hool pupil home away from home Bombers bookworm scholar freshman observca Commons Ithaca learner duate study New York junior business school pupil phomore H & S budget conscious friends Ithaca Commons

Here at IC

: IY

Lauren Magenta Founder/Blogger at www.herpage.com

Dcollar

: d e e N l ’l u o What Y

• Felt e • Tacky glu s, studs, etc) ead • Details (b • Ribbon • Pen • Scissors • Stencil

necklaces

1.

Print a collar necklace stencil, gather the supplies you’ll be using and head to a flat surface.

Start by folding the felt in half and trace the stencil with a fabric marker. Make

sure the straight edge of the stencil sits on the folded side of the felt then cut it.

2.

3.

Unfold the felt and you have the base of your collar necklace!

58

4.

Use the tacky glue as the adhesive for the details and items you picked to decorate your

necklace with.

5.

6.

Be creative and start decorating!

Once the front of your collar necklace has dried, it’s time to ad the straps!

7.

8.

Cut two 10-12 inch pieces of ribbon and flip your collar over.

Use a dime size amount of tacky glue to attach the ribbon to the back of

the collar.

*Optional: add another piece of felt over the glue to seal the ribbon Let dry and then style with caution, these collars are a hot commodity!

59

Here at IC

Lauren Magenta Founder/Blogger at www.herpage.com

: Y DILeg-

d e e N l ’l u o What Y

r e t a e w S

s r o s is c S

Ruler

s r e m r a w

1.

Start off with a clean sweater (no winkles allowed). Choose your sweater wisely because it will soon be sleeveless.

Lay your sweater down on a flat surface and extend one arm out.

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2.

3.

With your ruler measure one inch down from the armpit, and mark it.

Be creative and start decorating!

4.

Cut the sleeve off in a straight line and repeat the process on the other sleeve.

5.

The two sleeves you cut off are now your legwarmers!

61

Career Advice Magazine Staff Taking the World by Storm Here at IC

Who: Anissa Richmond; Co-Editor-in-Chief Where: Macy’s.com in their Marketing Strategy Department; New York City Major: Integrated Marketing Communications Minor: Writing Year: 2013 What tasks did you perform on a typical day?

I was able to see the life cycle of projects from building new beauty lines into the site, to the production and design of emails. I presented my findings on competitor’s social media strategies and helped make recommendations on how to improve Macy’s initiatives. On Tuesdays, I participated in “Intern Tuesdays” where all 100 Macy’s interns gathered to learn about the opportunities within the various departments, as well as ask questions about the industry. I also participated in a summer long retail industry related project that we presented to Macy’s and Bloomingdale’s executives at the end of the summer.

What was the biggest lesson you learned while there?

The biggest lesson I learned at Macy’s is the importance of networking.

I think that’s something people always talk about,

62

but it isn’t until you’re in a true corporate setting that you see what a difference networking makes.

I worked hard to make connections with every person I came into contact with and stay true to myself in the process.

Who: Alicia Gallen; Co-Editor-in-Chief Where: Seventh House PR/Showroom 7 as their Accessories Public Relations Intern; New York City Major: Journalism Minors: Integrated Marketing Communications and Writing Year: 2013 What tasks did you perform on a typical day?

Everyday varied but my main job was to help get our clients products into magazines and onto celebrities. So, I constantly had to check my e-mail and pick out the pieces that would match the magazine editors inspiration for their photoshoots. I also helped organized the showroom, wrote press releases, researched press opportunities for our clients, pitched press ideas, assisted in pulls, and helped with events including New York City Fashion Week.

Did something about the office standout?

I only had experience working with a small company (I previously did PR for a jewelry company) so it was an adjustment moving to a big company that is bi-coastal, has a lot of employees, and has many clients. However, it was a bad change- it was really fun constantly meeting people, bouncing ideas off of each other, and working together on projects. There was never a dull moment so it’s hard to decide whether a smaller company is more ideal over a bigger place. I think both have pros and cons and I hope I can experience both after I graduate.

Who: Suzanna Slavin- Fashion Director Where: Mom + Pop Music; New York City Major: Integrated Marketing Communications Year: 2013 Did something about the office standout?

I knew the moment I walked into that office that I was surrounded by a group of extremely talented and intelligent individuals, and those were the kind of people that I wanted to be around all summer. The intimate environment allowed me to interact with everyone, including the owner, which then lead me to the wonderful position I landed.

Seeing the inner workings of how a record label actually works could only happen with real hands-on learning, and I personally don’t think you would get the same kind of experience at a larger label.

What’s your next step?

All I hope is that I continue to have the same drive and ambition as I did in the beginning of the summer to work towards expanding my future. I opened the door to a path that can lead me in a ton of different directions.

Side Note: Suzanna was hired full-time at Mom + Pop and will be finishing her senior year in New York City this Spring!

Who: Carl Heyerdahl; Head of Photography Where: Francesca Blanchard, a French singer from Vermont Major: BFA (Cinema, Photography, and Visual Arts) Year: 2016 What tasks did you perform on a typical day?

I produced a music video, did multiple album cover shoots as well as promotional photo shoots. I also went to most of her live shows and recorded her live.

What was the biggest lesson you learned while there?

I learned that you really have to double check everything when shooting, for example when I was a live show once I forgot to turn on my mic for the first two songs.

Visit www.francescablanchard.com to check out her music and Carl’s work!

63

Here at IC

H

ave you ever wanted to organize your closet and share your fabulous fashion sense with others? Did you ever think you could do this online? Stylitics.com makes this possible! Stylitics gives its users insight to new trends, allows them to plan outfits from anywhere, and lets them add new pieces to their online closets anytime.

Additionally, this new site organizes your clothes by popular color trends,

suggests what you should wear to match the weather forecast for each week, and gives you the ability to keep track of when you wear the pieces in your wardrobe. Stylitics brings

“

fashionistas together to form a smart and savvy online fashion community.

The Stylitics team is made up of people who are interested in technology and helping people define their style. While this is a fairly new site, it is working to build awareness and become really successful. Stylitics has a campus ambassador program that is open to college students with an interest in fashion and business. This is a great opportunity for those of us who would like to build up

Stylitics has a campus ambassador program that is open to college students with an interest in fashion and business�

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es m i T k r o Y w e N The s c i t i l y t S e k i l s “Site revise online fashion”

our resumes and portfolios and work for a developing team with an entrepreneurial spirit. Additionally, campus ambassadors have the opportunity to be featured on the Stylitics blog, which is an awesome way to be recognized for your hard work and fashion sense!

Stylitics is an extremely innovative start up website.

Check out stylitics.com for more information, and be prepared to be a part of a smart, fashionable community. As the website claims, it’s your style. Smarter. • Nicole Viteritti

Fashion 2.0 Awards “The Next B ig Thing in Tech ” m o c . h a Opr o t y a w y h c e T “A r u o y r e t unclut n o n r o f closet geeks” Vogue “10 Websites to Organize Your Lif e” 65

ART EDITOR Grace Erickson FASHION EDITOR Nichole Palermo PHOTOGRAPHY Carl Heyerdahl MAKEUP Holly Kreczko HAIR Paige Plocic MODELS Alix Baker, Zoe Babian

• Sis ter noun a woman or girl who in relation to other daughters and sons of her parents

H&M pants American App top Urban blazer

MODEL Alix Baker Sugar Lips Brown Blazer Merona Dress Lucky Brand Flats

MODEL Zoe Babian Vintage dress

MODEL Zoe Babian Milky Way Legging RL Oxford Urban Sweater

MODEL Zoe Babian, Alix Baker

Free People White Dress Urban Blazer

Rent the Runway

ART EDITOR Megan O’Brien FASHION EDITOR Susanna Slavin RENT THE RUNWAY REP Taylor MacDonald PHOTOGRAPHY Graham Hebel MAKEUP Gretchen Harvey HAIR Chloe Van Alstien, Alanna Kots MODELS Michela Moe, Lulu Helliwell,

Kelly Zhang, Rebecca Catapano

Ever feel like you have a “closet full of clothes, but nothing to wear”? What if you had a dream closet with a new dress for every occasion? With Rent The Runway that dream can come true. Rent The Runway is a membership-based website that rents high-end designer apparel and accessories for 10% of their retail price. There is always a reason to rent a dress, for a morning at Collegetown Bagles, or a night out in the commons! Sign up today at www.renttherunway.com/ithaca to have your Cinderella Moment!

Halston Heritage Night Spice Dress, Badgley Mischka Fifth Avenue Showstopper Dress, Hervé Léger Totally Worth It Dress, Erin By Erin Fetherston Trun the Radio On Dress

ART EDITOR Megan O’Brien FASHION EDITOR Susanna Slavin RENT THE RUNWAY REP Taylor MacDonald PHOTOGRAPHY Graham Hebel MAKEUP Gretchen Harvey HAIR Chloe Van Alstien, Alanna Kots MODEL Lulu Helliwell Lily Pulitzer Derby Girl Dress

MODELS Michela Moe, Lulu Helliwell, Rebecca Catapano, Kelly Zhang,

Here at IC

social fashion

O

f the 184 people I’m currently following on Twitter, about 67 of them are fashion and beauty brands. I counted. 67 handles run by people that I don’t know and probably will never meet. And yet, I religiously tweet @JCrew whenever I’m wearing a piece from the store, and favorite the witty tweets from @UrbanOutfitters, I live for Christopher Bailey’s #MusicMonday from @ Burberry. I’m even more tuned in on Instagram, with a whopping 30 of the 70 people I’m following being fashion brands. I obsessively “like” pre fall pictures from @Zac_Posen, and I can always count on a solid Throwback Thursday picture from @Gap. In my head, I’m part of the design team, or at the

show, or in the office. Social media puts me in the trenches of fashion, and lets me see a world that I’d only dreamed of in the past. It’s my backstage pass to the industry.

It’s only recently that the fashion industry began to understand how influential its presence on social media could truly be. This fall’s New York Fashion Week

“

Style and fashion is the third most popular category on Pinterest to date”

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saw twice as many tweets as last year, boasting over 670,000 tweets about the event. People all over the world contributed to the Twitter buzz, and spread individual brands’ awareness. More

brands joined in on the trend of broadcasting their runway shows live, with Dior accumulating 54 million video views of their collection.

Solely having a Facebook page is no longer enough, as consumers have begun to expect access to the brands they frequent. This year alone, many ready-to-wear and luxury brands alike have created profiles on Instagram, and started tweeting in addition to their presence on Facebook. The most successful fashion brands are the ones that are transparent with their customers, and engage them in conversations. The likes of Diane von Furstenburg, Tory Burch, and Rachel Roy all search for organic ways to communicate online. If consumers aren’t getting the information about a brand from the brand, they will search for it somewhere else.

Social media in fashion also offers the ability to reach a highly

targeted group of consumers that are invested in a brand. A brand’s followers on Twitter, Facebook, and Instagram are brand loyal, and are looking for more ways to connect. When done correctly, a brand’s social media voice can greatly impact a consumer’s decision to buy. Brand’s like Kate Spade and Michael Kors boast consumer contests and promotions on their Facebook pages and are notorious for answering customer questions on the page. Some brands even create special offers and coupons for their followers, creating a sense of exclusivity.

While no two brands integrate the same strategies, one thing is for certain; customers want relevant and organic content that is updated regularly. Todays fashion consumer is savvy and can tell when a tweet is pre-planned and stale as compared to one that is spawned authentically.

Creativity plays a huge part in the influence of social media on fashion. Pinterest, one of the latest social platforms, allows users to “pin” images of their

as a way to communicate character and brand image.

The truth of the matter is that social media platforms come and go. It’s not so long ago that MySpace was popular instead of antiquated, and you had to ask your mom before making a profile. Social media sites are changing and evolving everyday, and it won’t be long before the Facebook as we know it now is a thing of the past. Just like technology, fashion doesn’t live in a vacuum, and is completely dependent on the trends and happenings of the real world. As technology evolves, consumers expect more, and the fashion industry must respond. Brands can no longer Kate Spade, ASOS, and Anthromake clothes behind closed pologie. These brands have a doors and expect customers to distinct fashion point of view want them. Today’s consumer and focus on pins that speak craves more from fashion brands to their brands. Just like many than just being told what to wear, other types of social media, the fashion industry is still trying to they want to have a say in the process—or at least feel as if they figure out how to quantify and do. The hottest trend in fashion? monetize this platform. Brands have contests and sweepstakes on Social media of course. • Anissa Richmond Pinterest, but most use it purely choosing to live self-created boards. Pinterest is the inspiration board of every fashionishta and designers dreams, allowing users to create a collage of all the things that speak to their fashion voice. Style and fashion is the third most popular category on Pinterest to date, and there is huge opportunity for the fashion industry within this space. Some of the current fashion leaders on Pinterest are Net-a-Porter, Etsy,

“

This fall’s New York Fashion Week saw twice as many tweets as last year, boasting over 670,000 tweets about the event”

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Here at IC

less of what they were paired with, colored jeans can add a much-needed pinch of spice to your wardrobe, as the weather gets cooler. These brights can be dressed up or down with heels or a blazer and can be worn to class or out at night!

Colored denim can make you look high fashion, but feel comfortable like you’re in your favorite old blue jeans. Our favorite colored skinnies right now are a soft mint and a bright coral. It’s one trend we love seeing Here @ IC.

Trend: Colored Denim This semester colored denim followed IC students back to campus, and worked as the perfect transition piece from summer to fall.

Bright denim acts as a focal point in any outfit, and allows you to stand out from the crowd.

Denim is usually looked at as a traditional material, and the vibrant colors that have been trending on campus step up this fabric to the next level.

We saw colored denim used in multiple ways, all of the fabulous. Some students paired their brights with complementary colors, incorporating the color blocking trend. Others mixed and matched their jeans with prints like polka dot and florals. Regard-

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Trend: Studs

By: Alicia Gallen

The look of having studs on your clothing used to insinuate dressing Goth or wrongfully still using your Bedazzler. That was only a few years ago, but now it’s safe to say studs are a trend that is here to stay for a LONG time.

Don’t start looking for your nearest Hot Topic store, now studs are being punched onto classic and sophisticated looks. Ithaca College students have embraced this trend- on purses, shoes, shirts, shorts; you name it- it’s studded! But here at HFS Magazine we love this trend and hope that it continues popping up on our Here at IC pages!

Small, square, rounded, gold, silver, etc… the list

goes on and on with the possibilities when it comes to color and size of the nail heads that should be studding pieces of your wardrobe. You don’t even have to spend what little money you have on this trend; it can be a DIY project. Or check out Flower Fox at flowerfoxdenim.tumblr.com and see how the company’s creator Julie Himmel can stud any type of denim you want.

She has a gallery full of examples or you can work with her to create your own… great Holiday gift idea! • Anissa Marin

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HFS