Rational Benefits

The rational benefits describe the crop production and business benefits a grower experiences, such as more effective time management and increased crop marketability, which lead to a more successful business.

BRAND POSITION Success

BRAND PERSONALITY Artistic achiever

EMOTIONAL BENEFITS Stunning crop, beautiful harvest, pride, recognition, family prosperity

RATIONAL BENEFITS Yield, quality, productivity, marketability, crop health/vigor, less waste, more efficient, better time management, flexibility, favorable environmental profile

VALUE PROPOSITION An unmatched combination of consistency and control that can be used every season to help achieve a better crop, even under challenging environmental conditions.

REASONS TO BELIEVE Long-lasting control, consistency of control (attacking at every stage of development, rainfastness), the perfect combination — nobody else does all of these things so well