RATIONAL BENEFITS The rational benefits describe the crop production and business benefits a grower experiences, such as more effective time management and increased crop marketability, which lead to a more successful business.
BRAND POSITION
Success
BRAND PERSONALITY
Artistic achiever EMOTIONAL BENEFITS
Stunning crop, beautiful harvest, pride, recognition, family prosperity RATIONAL BENEFITS
Yield, quality, productivity, marketability, crop health/vigor, less waste, more efficient, better time management, flexibility, favorable environmental profile VALUE PROPOSITION
An unmatched combination of consistency and control that can be used every season to help achieve a better crop, even under challenging environmental conditions.
REASONS TO BELIEVE
Long-lasting control, consistency of control (attacking at every stage of development, rainfastness), the perfect combination — nobody else does all of these things so well
Corteva Agriscience™ Brand Guidelines for Zorvec™ Active
Brand Strategy
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