Value Proposition

The value proposition for the Zorvec™ active family of products is this: brings an unmatched combination of consistency and control that can be used every season to help achieve a better crop, even under challenging environmental conditions. The value proposition is a single statement that combines all of these elements into a clear, direct idea that explains how Zorvec creates and promotes success.

BRAND POSITION Success

BRAND PERSONALITY Artistic achiever

EMOTIONAL BENEFITS Stunning crop, beautiful harvest, pride, recognition, family prosperity

RATIONAL BENEFITS Yield, quality, productivity, marketability, crop health/vigor, less waste, more efficient, better time management, flexibility, favorable environmental profile

VALUE PROPOSITION An unmatched combination of consistency and control that can be used every season to help achieve a better crop, even under challenging environmental conditions.

REASONS TO BELIEVE Long-lasting control, consistency of control (attacking at every stage of development, rainfastness), the perfect combination — nobody else does all of these things so well