VALUE PROPOSITION The value proposition for the Zorvec™ active family of products is this: brings an unmatched combination of consistency and control that can be used every season to help achieve a better crop, even under challenging environmental conditions. The value proposition is a single statement that combines all of these elements into a clear, direct idea that explains how Zorvec creates and promotes success.
BRAND POSITION
Success
BRAND PERSONALITY
Artistic achiever EMOTIONAL BENEFITS
Stunning crop, beautiful harvest, pride, recognition, family prosperity RATIONAL BENEFITS
Yield, quality, productivity, marketability, crop health/vigor, less waste, more efficient, better time management, flexibility, favorable environmental profile VALUE PROPOSITION
An unmatched combination of consistency and control that can be used every season to help achieve a better crop, even under challenging environmental conditions.
REASONS TO BELIEVE
Long-lasting control, consistency of control (attacking at every stage of development, rainfastness), the perfect combination — nobody else does all of these things so well
Corteva Agriscience™ Brand Guidelines for Zorvec™ Active
Brand Strategy
15
