High-Profile 2021 Media Kit

2021 media kit NEW ENGLAND FACILITIES DEVELOPMENT NEWS

HIGH-PROFILE P.O. Box 7, Pembroke, MA 02359 | www.high-profile.com | 781-294-4530 | editor@high-profile.com

Calendar 2021 EVERY MONTHLY ISSUE includes news on:

Awards Calendar Cannabis Corporate Education Healthcare Interiors J.E.D.I (Justice, Equity, Diversity and Inclusion)

Landscape & Civil Engineering Life Sciences Multi-Residential Municipal Philanthropy People Restoration & Renovation Retail & Hospitality Senior & Assisted Living Technology & Innovation Trends & Hot Topics Upfront (groundbreaking and topping off) Women In Construction

FASTFACTS FRIDAY is our weekly digital newsletter recapping the week’s headlines.

Press and ad inquiries must be received

by Thursday afternoon in order to be included in that week’s newsletter.

ISSUE

DEADLINE

FOCUS

January

December 23

Forecast 2021

February

January 25

Cannabis Facilities; Restoration & Renovation

March

February 22

Schools & Institutions

March SP

February 22

WIC: Women in Construction Supplement

April

March 26

Multi-Residential; Assisted Living

April SP

March 26

MEP: Mechanical, Engineering, Plumbing Supplement

May

April 26

Landscaping & Civil Engineering; Innovation & Technology

June

May 24

Healthcare Facilities

July

June 25

Awards; Life Sciences

August

July 26

Retail; Hospitality

September

August 27

Schools & Institutions

October

September 24

Corporate; Interiors

November

October 25

ABX Edition, Life Sciences

November SP

October 25

Sustainable Design-Build: Annual Green Supplement

December

November 24

Award Winners; 2021 Year in Review

EXTRA CIRCULATION AT THESE SPECIAL EVENTS:

Extra circulation is provided through kiosks and at the High-Profile booth during industry trade shows including the following:

Send news and inquiries to editor@high-profile.com

SCUP NA Regional Conference

March 17-19 • www.scup.org

E-PREVIEWS Women Who Build

April 21-22 • www.nesea.org

For the marketing professional: Receive helpful focus topic and deadline reminders, circulation updates, and promotional discounts.

Send your email address to: publisher@high-profile.com CONTACT US:

Send news or queries to editor@high-profile.com or call 781-294-4530.

Northeast Buildings & Facilities Management Show & Conference

June 22-23 • www.nebfm.com

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ABX 2021

Novembe 3-4 • www.abxexpo.com

Show dates and locations are subject to change. Check High-Profile’s calendar of events for the most up-to-date information. www.high-profile.com/events

Queries: email price or layout questions to

Advertising

ads@high-profile.com or call 781-294-4530.

PRINT AND ONLINE: Copy submitted for print is also placed online using issuu.com. High-Profile hyperlinks each ad to the advertiser’s website. Black and white ads are automatically converted to color at no charge. Sizes and rates appear below:

Center Spread double truck no gutter, no bleed, full color

SIZE

Full Page

Half Page

DIMENSION

BLACK AND WHITE: Gross rates per insertion.

Full Page no bleed 10” w x 13.125” h Full Page with bleed 10.75” w x 13.875” h + .25” bleed Half Page 10” w x 6” h Half Page Vertical 4.875” w x 12.25” h Quarter Page 4.875” w x 6” h Eighth Page 4.875” w x 2.9375” h

Half Page Vertical

1X

6X+

$1,285 $1,285 $1,035 $1,035 $695 $410

$985 $985 $890 $890 $595 $350

Quarter Page

Eighth Page

10X+

TF*

$890 $890 $745 $745 $545 $305

$795 $795 $695 $695 $475 $255

$1,695 $1,595 $1,595

$1,495 $1,495 $1,495

Prices above are for black and white advertising.

To run in COLOR add $150 for full color ($75 for 6x, 10x, or TF*), $75 for spot color.

PRIME POSITIONS: full color

Center Spread Back Cover no bleed Back Cover with bleed

21” w x13.125” h 10” w x 13.125” h 10.75” w x 13.875” h + .25” bleed

$2,250 $1,795 $1,795

$1,905 $1,695 $1,695

All ads are hyperlinked to the advertiser’s company website from High-Profile’s online publication.

*WHY TF RATES OFFER THE LOWEST PRICE AND BEST ROI!

Save 25% to 40% every month and receive a full package of benefits with the monthly TF (Til Finished) program. This is our most popular advertising schedule because it is simple, it saves money, and it’s effective.

The TF program has your ad appear each month, both in print and online. The rate is automatically discounted each month to fit your budget for the year. Your advertisement is online and in full color, automatically hyperlinked to your firm’s website.

With the TF program, you will be assigned an account executive to assist you with news, articles, and advertisements for preferred placement both in print and online, including FastFacts Friday, Twitter, Facebook, and LinkedIn.

PREPRESS INFORMATION Production and Design: Layout of your advertisement is offered free of charge. High-Profile provides ad production and copy changes. PDF proofs are provided. Production deadlines exceed reservation deadlines by one week. Please provide all copy, and high-resolution logos and images, with any ad direction to ads@ high-profile.com. (Avoid embedding your photo into a Microsoft Word document, as picture quality will be compromised.)

Camera-Ready Advertising: Please email ad files to: ads@highprofile.com. High-resolution, X-1a PDFs are preferred.

Images: Supply image in JPEG, TIFF, or PDF format @ 225dpi

or higher. For larger files, we accept files through Dropbox and Hightail.

Production Formats: We work in both PC and Mac formats. We prefer a PDF file for advertisements, but we can accept most of the standard platforms, including Quark, Illustrator, and InDesign.

We cannot accept Microsoft Publisher files.

Printing: We print using web offset on 50-lb. newsprint for cover wrap. 80-lb. bright newsprint is used inside.

About Us High-Profile Monthly is a three-generation family-owned publication that has been faithfully reporting the news of New England facilities since 1997 from its home offices in Pembroke, Massachusetts.

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In addition to our traditional monthly print publication, our website, www.high-profile.com, features daily updates through our news blog, offers online advertising, and provides the opportunity to sponosr and listen to our Build Better podcast. We also offer a weekly e-newsletter, FastFacts Friday, which features weekly headlines which are hyperlinked to the full stories on our blog.

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Flip-page virtual magazine and PDF formats of each issue are made available online for convenient reading and easy download.

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Founder

Michael Barnes • publisher@high-profile.com Publisher, producer and host of Build Better podcast

Anastasia Barnes • anastasia@high-profile.com CONTACT US:

High-Profile Monthly P.O. Box 7 Pembroke, MA 02359 p: 781-294-4530 f: 781-293-5821 editor@high-profile.com

Editors

Marion and Ralph Barnes • editor@high-profile.com Editor, staff writer, story producer for Build Better podcast

Emily Langner • emily@high-profile.com Art Director

OVERNIGHT DELIVERIES:

615 School Street Pembroke, MA 02359

Yvonne Lauzière •artdirector@high-profile.com Digital Media Manager

Alisar Awwad • alisar@high-profile.com High-Profile Monthly is open 9 AM to 5 PM, Monday through Friday.

Account Executives

Elizabeth Finance •elizabeth@high-profile.com Betsy Gorman •betsy@high-profile.com Mark Kelly • mark@high-profile.com Subscriptions

subscriptions@high-profile.com

Queries: E-mail price or layout questions to Queries: E-mail price ororlayout questions to ads@high-profile.com call 781-294-4530.

Digital Advertising Advertising Digital Digital Advertising

ads@high-profile.com or call 781-294-4530.

Queries: email price or layout questions to ads@high-profile.com or call 781-294-4530.

Advertising opportunities on www.high-profile.com: Advertising opportunities on www.high-profile.com:

Advertising opportunities on www.high-profile.com:

Top Display Ad Top Display Ad Top Display Ad 728 x 90 pixels 728 x 90 pixels 728 x 90 this ad sitspixels directly below the this ad sits directly below the this ad sits directly the page navigation bar on below our home navigation bar on the navigation bar on our home page $1,350 monthly home page $1,350 monthly Post Display Ad Post Display Ad 468 x 60 pixels xx 60 pixels 468 60 pixels this ad sits below the feature story and this ad the feature storystory and and this adsits sitsbelow below the feature above the daily post son our home above onson our our homehome page above thedaily dailypost post page the page $695 monthly $695 monthly

Side Banner Side Banner Ad 330 x 250 pixels 300 xx 250 330 250 pixels this ad sitspixels in the right hand this ad thethe right hand this adsits sits right hand column oninin our home page column on page column onour ourhome home page $495 monthly $495 monthly Logo Ad

Footer Display Ad 728 x 90 pixels this ad sits above the page footer Advertising opportunities in our

Advertising opportunities in our Fast Facts Friday weekly e-Newsletter.

Fast Facts Friday weekly e-Newsletter.

Advertising opportunities in our FastFacts Friday weekly e-newsletter:

Learn More

Footer Display Ad 125 x125 pixels Ad Footer Display this xad90 sitspixels: in the right hand 728 $495 monthly column on our home page 728 220 xx 90 90 pixels: pixels: $495 $295 monthly monthly 220 x 90 monthly this ad sitspixels: above$295 the page footer this ad sits above the page footer

RPF Environmental

Top Banner Top 640Banner x 80 pixels 640 80 pixels $695x monthly $695 monthly FFF Banner Side Banner 300 x 250 pixels Side 190 Banner x 90 pixels 190 90 pixels $350x monthly $350 monthly

BusinessEnergyCT.com

Website, Digital Issue, and Social Media Stats

High-Profile’s Stats-at-a-Glance: High-Profile’s Print Edition High-Profile’s print edition has approximately 16,000 in readership every month.

Website www.high-profile.com averages 20,000 views a month.

Biggest referrers are LinkedIn and Twitter.

High-Profile’s Digital Edition Each issue of High-Profile is available in a digital format and posted on our website and social media outlets monthly. The ads that are in the hard copy of the paper are hyperlinked to the advertiser’s website in the digital version. Average: 17,000 impressions monthly.

FastFacts Friday Our weekly newsletter, FastFacts Friday, goes to over 6,000 AEC professionals and has an above-average open and click-through rate.

Combined readership (digital and print) - 33,000 monthly

Do You Know?...

Readership - the number or type of people who regularly read a particular newspaper, magazine, or website Impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad or article is viewed once by a visitor, or displayed once on a web page. The number of impressions of a particular advertisement or article is determined by the number of times the particular page is located and loaded.

Click-Through Rate (CTR) - a metric that measures the number of clicks advertisers receive on their ads per number of impressions.

Editorial Guidelines

Questions, comments, concerns: Editor@high-profile.com 781-294-4530

High-Profile accepts submissions on all aspects of New England’s AEC industry for an audience of facility owners and managers, and those who design and build facilities for them. Submissions posted on HP Blog may also be promoted through social media platforms, facebook, Linkedin, twitter etc.

Submissions accepted for publication will be edited to meet all professional standards, news value, space requirements, and other editorial considerations.Please do not send formatted editorial as all formatting is removed prior to editing. Headlines are at the full discretion of editor Article length and word count News stories may be limited to 300 words with a photo in print, with the full story and extra photos appearing in the blog online.

Authored articles in print may have a maximum of 600 words or 450 words with additional photo. Longer articles may be carried over, continued to a following month or continued to the full article on the HP blog as www.high-profile.com/article-title.

New Releases HP publishes reports of newly approved, ongoing, and recently completed vertical projects as well as ground breakings and toppingoff ceremonies, and philanthropic and charitable events. News Releases should be limited to accurate and important information in the category of who, what, where and when something occurred or is about to occur and identify the owner, architect, contractor and specialty contractors involved in each project.

People New hires and promotions have limited space in print with extended story appearing in the blog online. See samples online.

Authored Articles Authored pieces should include photo and by-line with the author’s full name, company and title. Please include the author’s professional headshot (avoid selfies). HP proofreaders may correct spelling, typos, or punctuation errors.

Links Blog links are limited to advertisers, sponsors and calendar items.

Images Printing requires image size at 200 dpi or larger. HP prefers a JPEG attached (not embedded) to the email. Please identify photo in caption. Photographers credits do not apply to headshots. Photo credits are at the discretion of the editors.

Profiles and Feature Stories Organization profiles, project profiles, anniversary profiles combine special features and formatting that all additional photos, side bar articles and advertisements to appear as a stand alone multi page feature. Speak to your account executive to make arrangements for these special features.

Advertisements with stories and advertorials Advertisers should cc their account exec when sending stories to the editors. Account executives can provide additional assistance for editorial submissions. Advertisers may request positioning their ad with or near a particular story. This request should be made through the advertisers account executive.

Monthly/TF Program

We Got it!

Why keep a low profile?

Save 25% - 40% with our most popular program Save time. Save money. Advertise in High-Profile Monthly every month with automatic renewal.

Advertisements on our monthly/TF automatic renewal schedule allow you to change copy anytime or pick up the last run ad automatically without change in price or schedule. The TF program has your ad appear each month, both in print and online.

The rate is automatically discounted each month to fit your budget for the year. Your advertisement is online and in full color, automatically hyperlinked to your firm’s website.

You will save 25% to 40% and receive a full package of benefits with the program. This is our most popular advertising schedule because it is the most effective and saves money.

Benefits for you include: • Best ad placement • News and articles assistance and placements • Follow-through links to your ads and stories • Links for your promotions on the High-Profile Monthly blog • Exposure through social networks LinkedIn, Facebook, and Twitter • Preferred placement in FastFacts Friday

Take advantage of this special offer!

Your HP account executive is waiting to answer your questions and provide personal assistance.

Call us at 781-294-4530 or email ads@high-profile.com to discuss a plan that’s best for you.

Build Better Podcast Sponsorship Packages Anastasia Barnes interviews guests in the AEC/O world discussing how we can transform our industry by embracing forward-thinking ideas, new technology and innovative solutions. Meet the leaders, visionaries and disruptors that are taking action to build a better world.

Platinum Level: • 30 second spot on the podcast. Roughly 40 words • Full page ad in High-Profile Monthly (placed on same page as the article written from the podcast transcription) • Sponsor logo placed on same web page as the embedded podcast under “Thank you to our sponsors” • Special social media shout out on all of HP’s social media platforms (FB, LinkedIn, and Twitter) • Newsletter banner (190 x 90 pixels) placed at the top of our FastFacts Friday weekly newsletter for four consecutive weeks • Website banner (468x60) display post ad Gold Level: • 30 second spot on the podcast. Roughly 40 words • Half page ad (10” w x 6” h) in High-Profile (placed on same page as the article written from the podcast transcription) • Sponsor logo placed on same web page as the embedded podcast under “Thank you to our sponsors” • Special social media shout out on all of HP’s social media platforms (FB, LinkedIn, and Twitter) • Newsletter banner (190 x 90 pixels) placed at the top of our FastFacts Friday weekly newsletter for four consecutive weeks Silver Level: • 15 second spot on the podcast. Roughly 20 words • Quarter page ad (4.875” w x 6” h) in High-Profile Monthly (placed on same page as the article written from the podcast transcription) • Sponsor logo placed on same web page as the embedded podcast under “Thank you to our sponsors” • Special social media shout out on all of HP’s social media platforms (FB, LinkedIn, and Twitter) • Company logo in our FastFacts Friday weekly newsletter when we are promoting the podcast. i.e. “Special thanks to our sponsor...”

Bronze Level: • 10 second voice over spot that will be read twice during the podcast • Eighth page ad (4.875” w x 3” h) in High-Profile Monthly (placed on same page as the article written from the podcast transcription) • Sponsor logo placed on same web page as the embedded podcast under “Thank you to our sponsors” • Special social media shout out on all of HP’s social media platforms (FB, LinkedIn, and Twitter) • Company logo in our FastFacts Friday weekly newsletter when we are promoting the podcast. i.e. “Special thanks to our sponsor...”

To listen to Build Better with Anastasia Barnes • visit: www.high-profile.com/build-better-podcast • available on itunes, SoundCloud, Spotify, Stitcher, and libsyn

SPONSORSHIPS ARE AVAILABLE FOR 2021 To sponsor an episode of High-Profile’s Build Better podcast, emailanastasia@high-profile.com or call 781-294-4530.

Combination Advertising Packages High-Profile offers combination advertising package to ensure you receive exposure across both our print and digital platforms. For more information, please contact your account representative or email price and layout questions to ads@high-profile.com or call 781-294-4530.

Publication and Supplement * Publication and Supplement MUST be in same month for discount to apply SIZE

PUBLICATION

SUPPLEMENT

TOTAL

PER AD

1/4 Page 1/2 Page FULL Page

$695 $895 $995

$350 $450 $495

$1,045 $1,345 $1,490

$522 $672 $745

GOLD FFF

1X

3X

6X

10X

1/4 Page ad* FFF Ad TOTAL

$625 $495 $1,120

$625 $450 $1,075

$625 $395 $1,020

$625 $350 $975

GOLD WEB

1X

3X

6X

10X

1/4 Page ad* Web Ad TOTAL

$625 $495 $1,120

$625 $450 $1,075

$625 $395 $1,020

$625 $350 $975

PLATINUM 1X

3X

6X 10X

1/4 Page ad* FFF Ad Web Ad TOTAL

$625 $450 $450 $1,525

$625 $395 $395 $1,415

$625 $495 $495 $1,615

$625 $350 $350 $1,325

* For a larger sized ad please increase the ad cost to: $845 for a half page ad, and $945 for a full page ad.

All other pricing remains the same.

Design Services

For more information :

Contact Yvonne Lauzière, High-Profile’s director of design, at artdirector@high-profile.com.

Basic changes for size or text for advertisements that are running in High-profile are included at no additional charge.

If you are looking to create or improve your company brand, whether a simple display ad or a complete multi-faceted corporate branding program, High-Profile Design is for you.

Contact us for free a consultation and estimates for • Advertising campaigns and materials • Brochures, flyers, and marketing collateral • Signs and tradeshow display • Annual report • Corporate branding program • Logo design • Photo or image creation • And more

P.O. Box 7, Pembroke, MA 02359 Express Delivery: 615 School Street, Pembroke, MA 02359 (781) 294-4530 | Fax: (781) 293-5821 editor@high-profile.com