The Magazine for the Awards & Imaging Industry
JUNE 2022
TROPHIES ENGRAVING AWARDS MEDALS PERSONALISATION DOMING SUBLIMATION BESPOKE EMBROIDERY PRINTING IMAGING LASER
Trophex Direct has relocated to its all-time preferred venue for 2023 During the covid pandemic the B2B sales process became increasingly digital due to the restrictions in place. However face-to-face meetings still provide certain benefits that technology cannot replace. After over two years of only being able to converse digitally, face-to-face business at long last has made its return as a key element of the sales process.
Trade shows are a valuable resource to promote your company to a wider target audience where you benefit from meeting prospective customers face-to-face at one venue, saving you time and money.
MARKETING CAMPAIGN DIRECT TO RETAILERS AND OTHER CAREFULLY SELECTED PROSPECTIVE CUSTOMERS
Trophex Direct is a major well established trade event for the Trophy, Engraving, Awards, Medals and Personalisation industry. The aim of the next show in 2023 is to re-connect the industry, creating a space where you can network, build new business relationships, and catch up with current customers and suppliers personally.
The shows media partner TEN Magazine, the only magazine in the UK for the industry, and show organisers Hill Media Ltd, have a proven track record and the infrastructure to bring visitors to the show.
The human brain is wired for connection and appreciation. To build relationships and close deals, it is essential to understand what makes each person tick. Businesses need to take into account that face-to-face sales are often the first time a customer gets acquainted with your brand, products, and services.
With this in mind Trophex Direct is returning to its all-time preferred venue, The National Conference Centre and Motorcycle Museum in Birmingham, and will be held on Sunday 22nd and Monday 23rd January 2023.
Exhibitors can meet potential customers face-to-face to discuss their requirements, offer new ways to support their business and create valuable new relationships. Use Trophex Direct in 2023 to secure your position in the marketplace as the industry recovers. Can you afford not to be there.
A recent report from Stellar Global discovered that 85% of customers would be encouraged to buy a product after a product demonstration, while 73% want a product demonstration to give them an understanding of how that product works. These findings highlight the importance of taking the time to demonstrate your product, educate prospective customers about its advantages and answer any questions they have. Using face-to-face meetings to show how your product helps them solve their problems, wants and desires is therefore crucial in the sales environment. All in all, success in B2B sales means using all the methods available to you and using them well. Technology should, of course, be used when it is sensible to do so, but the value of face-to-face interaction can never be understated. At a time when the world is opening up again, embracing in-person meetings is sure to yield success.
Join an industry trusted show, incorporating over thirty years of experience, with the infrastructure to target prospective new business, from a wider audience than ever before, on your behalf.
NEW LOW-COST FORMAT TO EXHIBIT Take advantage of a revised low-cost pricing structure to put yourself in front of prospective customers in a well-known fit for purpose venue. Exhibitors can show their full range at the right price on the right days at the right venue.
GREAT TRANSPORT LINKS & PARKING The National Conference Centre and Motorcycle Museum is ideally located, in the heart of the Midlands on Junction 6 of the M42 and only 5 minutes from Birmingham International railway station and airport, travel could not be easier. Combine this with over 1000 free parking spaces and 4 electric charging points.
NEW BUSINESS OPPORTUNITIES
Trophex Direct now offers the lowest rates for exhibitors seen at the show for many years. Call Nigel on 01442 826826 or send an email to nigelbean1@aol.com or to Jane at janesoones@aol.com