New Releases

STUART ALEXANDER takes on new brands

1. AVALLEN CALVADOS

Avallen apple Calvados is coming down under thanks to an exclusive distribution deal with Stuart Alexander.

Created by ex-Diageo brand ambassadors Stephanie Jordan and

Tim Etherington-Judge, born out of a shared passion for traditional spirits and sustainable products, Avallen is on a mission to be the most planet positive spirit brand in the world whilst reigniting Calvados, one of the world’s great brandies, and having a positive impact on the wild bee populations in the markets where it is sold.

Stuart Alexander will import, sell and market Avallen in Australia, effective immediately, alongside premium brands including MONIN, The West Winds

Gin, AVOSH Premium Vodka, Chase

Distillery Gin and Vodka, Don Papa

Aged Rum, Evian water, Fentimans

Botanical Mixers and Ocean Spray.

Bottled at 40% ABV and available in 700ml.

2. BERRY BROS & RUDD AND

NO3 LONDON DRY GIN

Stuart Alexander has announced it will exclusively distribute the Berry Bros &

Rudd range of spirits, including No. 3 London Dry Gin and Berry Bros &

Rudd Classic Whisky range.

Berry Bros. & Rudd is Britain’s oldest wine and spirits merchant with a rich history dating back to 1698.

No3 Gin is a London dry that heroes juniper at its heart and brings this most important botanical to the foreground where it belongs. Perfectly balanced, smooth and an unmistakably classic gin, No3 is the only gin brand to be awarded ‘World’s Best’ on 4 occasions at the at the International Spirits

Challenge (ICS).

The Berry Bros & Rudd Classic

Whisky range are the perfect way to explore the amazingly diverse world of spirits. Curated by Spirits Buyer Doug McIvor, the range is designed to showcase the diversity and multi-faceted character of whisky, from Speyside to Islay distilleries and the stunning finishes that come from both sherry and peated casks.

3. DON PAPA RUM

Stuart Alexander has added Don Papa

Aged Rum to its expanding portfolio of world-class premium beverages.

Led by Don Papa 7-year-old and

Don Papa 10-year-old, Don Papa is the fastest-growing super- premium rum brand in the world, with global volume of 180,000 nine-liter cases in 2019, a 30% increase from 2018.

“Super-premium premium spirits is a clear growth category in Australia, and Don Papa is one of the most exciting and original rum brands on the global market,” says Nick Nairn, CEO of

Stuart Alexander. “We welcome Don

Papa to our expanding portfolio of

Premium Beverages, and look forward to introducing Australian consumers to this dynamic brand“.

Bottled at 40% ABV and 700ml.

4. MUYU

Stuart Alexander have announced an agreement with De Kuyper Royal

Distillers to exclusively distribute a wide range of Premium Liqueur and Spirit brands including MUYU Liqueurs.

De Kuyper Royal Distillers is a privately held Dutch company founded in 1695, and is today the world’s largest

Cocktail Liqueur producer, selling over 50 million bottles in over 100 countries every year.

MUYU liqueurs are modern liqueurs rooted in the taste of now, having been developed by internationally-acclaimed

Monica Berg, Alex Kratena and Simone

Caporale.

The full range will be available in

Australia shortly.

1

2

3

4

For more information on all of Stuart Alexander products please contact your local Stuart Alexander Representative, contactcentre@stalex.com.au or 1800 225 417.

1. ISLAY FAVOURITE

RELEASES THE WEE

BEASTIE 5 YEAR-OLD

When in search of legends, a good place to start would be a 205 year old distillery on the island of Islay. From elusive sea creatures to eerie hillside half-breeds, the Ardbeg Distillery has a history of exploring inexplicable legends in their bottlings. However, their next unearthly expression is said to have emerged from the peat bogs of Islay themselves. Ardbeg

Wee Beastie has been described as a

‘monster of a dram’… with a formidable bite; even at just 5 years of age.

Matured in ex-bourbon and Oloroso sherry casks, Wee Beastie is not for the feint hearted. Intense aromas of cracked black pepper, sappy pine resin and sharp tangs of smoke are followed by an explosive mouthfeel with chocolate, creosote and tar. As savoury meats sink into the palate, the long salty mouth coating finish slinks away.

Ardbeg’s Director of Whisky

Creation, Dr Bill Lumsden, said: “I’m in no doubt that Ardbeggians will love this tongue-tingling expression. The casks chosen for its creation make it ideal for enjoying neat or as the mouth-watering main ingredient in a powerfully smoky cocktail.”

2. BELVEDERE HERITAGE 176

ARRIVES IN AUSTRALIA

Belvedere has announced the launch of Belvedere Heritage 176, a malted rye spirit using traditional malting techniques.

This process, which includes steeping, sprouting and heating the rye in kilns up to 176 degrees (hence the name Heritage 176), unlocks rich depth, flavour and aroma that would otherwise remain hidden in the rye. Rich and fullbodied, with hints of honey, walnut, and allspice.

Heritage 176’s packaging has been designed to reflect the craftsmanship and traditions that lie at the heart of the centuries-old story of malting rye.

Featuring a golden-bronze colour palette, a distinctive bottle shape and classic label architecture, Heritage176 differentiates itself from the rest of the Belvedere portfolio to celebrate its unique flavour profile.

The new Belvedere Heritage 176 has a RRP of $83 and is in a 70CL bottle.

3. CASELLA FAMILY

BRANDS LAUNCHES

ATMATA ORGANIC WINES

EXCLUSIVELY FOR

INDEPENDENTS

Casella Family Brands have launched a new organic wine brand, Atmata. The range has been developed exclusively for the independent retail channel, to increase their organic offering.

The packaging has been designed to deliver a contemporary stylish look, aligning it with the key category cues that drives consumer purchasing habits.

In addition to this, the label reinforces organic credentials by using textured backgrounds and natural colours. The

Australian Organic Certified logo is also included on the back label as an easily identifiable proof point for consumers.

The tagline “Essence from Nature” communicates their grape growing and winemaking philosophy for these wines and is a translation of the brand name “Atmata” from the ancient Indian language, Sanskrit.

Atmata is also vegan friendly and launched with a Shiraz and Rosé.

The wine is available now for independent retailers nationally selling at an RRP of $20.

PHOTO @YEAHRAD