New Products and Releases
STUART ALEXANDER takes on new brands
1. AVALLEN CALVADOS
Avallen apple Calvados is coming down under thanks to an exclusive distribution deal with Stuart Alexander. Created by ex-Diageo brand ambassadors Stephanie Jordan and Tim Etherington-Judge, born out of a shared passion for traditional spirits and sustainable products, Avallen is on a mission to be the most planet positive spirit brand in the world whilst reigniting Calvados, one of the world’s great brandies, and having a positive impact on the wild bee populations in the markets where it is sold. Stuart Alexander will import, sell and market Avallen in Australia, effective immediately, alongside premium brands including MONIN, The West Winds Gin, AVOSH Premium Vodka, Chase Distillery Gin and Vodka, Don Papa Aged Rum, Evian water, Fentimans Botanical Mixers and Ocean Spray. Bottled at 40% ABV and available in 700ml.
2. BERRY BROS & RUDD AND NO3 LONDON DRY GIN
Stuart Alexander has announced it will exclusively distribute the Berry Bros & Rudd range of spirits, including No. 3 London Dry Gin and Berry Bros & Rudd Classic Whisky range. Berry Bros. & Rudd is Britain’s oldest wine and spirits merchant with a rich history dating back to 1698. No3 Gin is a London dry that heroes juniper at its heart and brings this most important botanical to the foreground where it belongs. Perfectly balanced, smooth and an unmistakably classic gin, No3 is the only gin brand to be awarded ‘World’s Best’ on 4 occasions at the at the International Spirits Challenge (ICS). The Berry Bros & Rudd Classic Whisky range are the perfect way to explore the amazingly diverse world of spirits. Curated by Spirits Buyer
48 drinks trade
Doug McIvor, the range is designed to showcase the diversity and multi-faceted character of whisky, from Speyside to Islay distilleries and the stunning finishes that come from both sherry and peated casks.
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3. DON PAPA RUM
Stuart Alexander has added Don Papa Aged Rum to its expanding portfolio of world-class premium beverages. Led by Don Papa 7-year-old and Don Papa 10-year-old, Don Papa is the fastest-growing super- premium rum brand in the world, with global volume of 180,000 nine-liter cases in 2019, a 30% increase from 2018. “Super-premium premium spirits is a clear growth category in Australia, and Don Papa is one of the most exciting and original rum brands on the global market,” says Nick Nairn, CEO of Stuart Alexander. “We welcome Don Papa to our expanding portfolio of Premium Beverages, and look forward to introducing Australian consumers to this dynamic brand“. Bottled at 40% ABV and 700ml.
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4. MUYU
Stuart Alexander have announced an agreement with De Kuyper Royal Distillers to exclusively distribute a wide range of Premium Liqueur and Spirit brands including MUYU Liqueurs. De Kuyper Royal Distillers is a privately held Dutch company founded in 1695, and is today the world’s largest Cocktail Liqueur producer, selling over 50 million bottles in over 100 countries every year. MUYU liqueurs are modern liqueurs rooted in the taste of now, having been developed by internationally-acclaimed Monica Berg, Alex Kratena and Simone Caporale. The full range will be available in Australia shortly.
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For more information on all of Stuart Alexander products please contact your local Stuart Alexander Representative, contactcentre@stalex.com.au or 1800 225 417.
