INNOVATE Issue 06

readers, It is an exciting time for the architectural industry. We have been in one of the strongest periods of economic growth in the history of the United States. As a nation, our economy has shown resiliency even with the attack on our own soil and the current war against terrorism. Despite these events, we have continued to see a vibrant construction industry for the last 15 years.

We are now just beginning to see indicators that the construction industry may be slowing.

Commodity prices have escalated and energy costs associated with making and delivering construction products have increased. Maybe even more importantly, the trained labor capacity of both general contractors and subcontractors has been exacerbated with the workload demand. All of these factors have contributed to construction cost escalation. As a result, we have witnessed projects go through more detailed financial scrutiny prior to approval to proceed into design and construction.

In the United States, we continue to see some stabilization and flattening of the economic growth seen over the course of the last several years. Overall, this will be good for demand of labor and materials resulting in slower escalation of construction costs. We also are beginning to reduce our energy dependence on carbon-based fuels (especially those derived from foreign sources).

We are challenged and encouraged by these events, seeing them as opportunities for positive change in the industry and firm. At HKS, leadership in sustainability is key to the 2030 Challenge that our firm has accepted. With this commitment, HKS will work toward making our buildings carbon neutral by the year 2030. In addition, the HKS LEED Fellowship offers staff the opportunity to become certified through the support of our firm to build sustainability leadership.

Respecting Mother Nature is the focus of the “Letter from London” by Paul Hyett, Director of RyderHKS International.

This issue of INNOVATE celebrates our recent designs and innovative projects. We also focus on our people. The firm has undertaken leadership initiatives to prepare employees to be leaders within HKS, the profession, and their communities. A direct result is apparent with the announcement of HKS’s Larry LeMaster as “Regional CFO of the Year.”

It is our special pleasure to honor Garth Brooks’ work with the Garth Brooks Teammates for Kids Foundation. We also celebrated 20 clients that have worked with HKS for 20 years or longer. We hope you enjoy this issue and thank all of the clients and sponsors who make INNOVATE possible.

Sincerely,

H. Ralph Hawkins, FAIA, FACHA President and CEO

spring/summer 200

HKS is managed by a four-person executive committee comprised of (left to right) M. Nunzio DeSantis, Executive Vice President; H. Ralph Hawkins, President and CEO; Ronald L. Skaggs, Chairman; and J. Craig Beale, Executive Vice President.

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DESIGN DETAILS The New Vegas Strip, Laying Down the Sustainable Law, Hyperbaric Healing, Limitless Learning, CFO of the Year, Super Designs.

LETTER FROM LONDON Paul Hyett, Director of RyderHKS International, recounts his experiences in India, discovering just how much we have to learn about coexisting with Mother Nature.

GARTH BROOKS – NO FENCES, NO LIMITS Garth Brooks talks about his career, family, and why kids are our most precious commodity – in addition to sharing news about the Garth Brooks Foundation for Kids.

2000 McKINNEY HKS is teaming up with Texas Capital Bank to create a headquarters that represents its commitment and bright future in Texas. This innovative building will link Dallas’ Uptown, Downtown, and the Arts District.

HKS TWENTY FOR TWENTY Maintaining relationships is a constant in today’s business world. See how HKS celebrated its 20-plus-year relationships with 20 of its most valued clients at a two-day event.

BEST OF THE BEST The Dallas Cowboys have been called “America’s team.” Now, Cowboys owner Jerry Jones and HKS are working together to create America’s stadium – and it’s unlike anything ever built before.

THE ARCHITECTURE OF HEALTHCARE BRANDING Architectural branding has been around for years. Whether it’s a futuristic exterior cladding or a mission-style design, healthcare providers are distinguishing themselves to promote patient recognition.

HKS is committed to being a good steward of the environment. INNOVATE is published on recycled paper, which is FSC certified (Forest Stewardship Council), and printed using soy-based inks.

credits

EDITORIAL HKS Communications; DESIGN HKS GrafxLab; PHOTO cover: HKS, Inc.; pg. 1: HKS, Inc.; pg. 4/5: (all images) HKS, Inc.; pg. 6: (left) Dragan Trifunovic; (right) Charles Taylor; pg. 7: Ryder/HKS; pg. 8/9: Henry Diltz; pg. 10/11: Henry Diltz; pg. 12/13: Richard Dalton, Blake Marvin, Tom Rollo; pg. 14/15: HKS, Inc.; pg. 1619: HKS, Inc.; pg. 20-23: HKS, Inc.; pg. 24: HKS, Inc.; pg. 26: Ed LaCasse; pg. 27: (top) Ed LaCasse; (bottom) Michael Lowry PUBLISHING Innovative Publishing Ink. IPI specializes in creating custom magazines for businesses. Please direct inquiries to Aran Jackson at 502.423.7272 or ajackson@ipipublishing.com

spring/summer 2007

features

vol 3, no2

When it comes to casino dwelling, gamblers might be heading for the Macau, China strip – instead of Las Vegas. The Asia-Pacific region is expected to lead the world in gaming revenue growth through 2010, according to PricewaterhouseCoopers. In the U.S., casino revenues are earmarked to hit 6.9 percent through 2010, while in the Asia Pacific it will hit an all-time high of 14 percent. Nowhere is this more prevalent than in Macau where HKS is designing the 10.6 million-square-foot Venetian Macau ResortHotel-Casino. The firm is also designing additional undisclosed projects along the Cotai strip in Macau.

THE NEW VEGAS STRIP

designD LAYING DOWN THE SUSTAINABLE LAW

In one Texas town, sustainable design isn’t just an ideal, it’s the law. The city of Frisco mandated an ordinance to adopt sustainable design elements for all new construction projects. The ordinance includes adopting Energy Star requirements and purchasing light-colored construction roofing materials, recycling 50 percent of construction waste, and procuring and installing drought-resistant landscaping. The Hall Office Park Building T1, a 369,000-square-foot office tower, is taking this task to heart by complying and adding more sustainable elements.

When completed, the project will be registered for LEED certification.

HYPERBARICHEALING What costs $600,000, holds eight people, and requires the construction of a three-foot deep pit? The answer is the new hyperbaric chamber now operating at the Utah Valley Regional Medical Center South Building in Provo, Utah. Jun Khaysavang, an architect in the Salt Lake City office, likened the chamber’s interior to a beauty salon. With TVs and iPods to keep patients occupied and round windows for physician views, the hyperbaric chamber is healing people, one patient at a time.

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LIMITLESS

LEARNING At Eastfield College in Mesquite, Texas, opportunities for learning won’t be limited to traditional classrooms. Students and faculty will be able to meet in a Starbucks-like Internet café or interact using wireless Internet access along corridors lined with comfortable social nooks. According to Dan Arrowood, project designer with HKS’s Educational Group, teachers are no longer heading from the classroom to the closed-door faculty lounge. “They are interacting with students, whether it’s in the center of a discussion in a studio/classroom or as they grab a snack or cup of coffee,” he said.

ETAILS SUPER

DESIGNS CFO OF THE

YEAR Larry LeMaster proves that good guys do finish first. Good chief financial officers, that is. LeMaster, CPA, was selected 2006 Regional Financial Executive of the Year.

The award – presented by the Institute of Management Accountants (IMA) and Robert Half International – honors executives who exhibit exceptional leadership and achievement in accounting and finance. He was noted for his significant professional accomplishments with HKS including streamlining the firm’s billing and collections cycle.

What’s next in the world of NFL stadium architecture? Fans found out at the preSuper Bowl NEXT celebration held in Miami, Florida on Friday, Feb. 2. The ESPNsponsored event, which encompassed a two-square-block area, featured live music, entertainment, and sports-related exhibits for 13,000 sports fans including team owners, athletes, coaches, and entertainment executives. Top HKS sports designs were highlighted through models, 3D animations, renderings, and interactive areas staged in a special VIP area at the event.

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During my first visit to Bangalore in southern India in 2001, I noticed two things in particular.

Both are related to culture and tradition and both have huge implications for the ecological and sustainability agendas. The first relates to food and eating and the second to home and living.

LETTER FROM LONDON THIS IS THE FIRST IN A SERIES OF LETTERS FOCUSING ON GLOBAL DESIGN EFFORTS.

Paul Hyett is co-chairman RyderHKS International in London

cross-ventilation to the apartments. Think of it: 1,000 dwellings with no need for artificial ventilation or, during daylight hours, for artificial light.

First, food. I was taken to a local restaurant for lunch. Very local. In the corner sat a hand basin.

Here, we washed thoroughly, for we would be eating with our hands – no utensils or chopsticks.

Additionally, the meals were served onto palm leaves on the table. And no plastic disposable dishes or cutlery were used. Compare that with the socalled advanced and civilized methods of the West with our seemingly insatiable appetite for waste.

First instincts are, of course, to view such methods and traditions as curious. After all, we in Britain were taught as children not to eat food with our hands. I remember when my father installed a fluorescent light strip in our kitchen, all our neighbors came to marvel at its brightness. But the truth is that modern living has increasingly relied on technologies that defy nature: detergents that obstruct the organic cycle; ventilation, heating, and cooling systems that deplete fossil stocks and pollute our environment; and materials that cannot be recycled.

In India, local food and drink is just that, produced locally. In London, the average meal travels 2,500 miles to get to the plate. After the meal, the Indian custom is to fold the palm leaves and use them for compost – no washing up. In London, the custom is to flood the sewers with surplus food and detergents.

Back to India, where the world now has a sort of laboratory for testing alternative futures. Can this nation – the world’s largest democracy that is scheduled to supplant China as the most powerful economy by 2050 – construct a different future in which its people can live in greater harmony with our planet? Can this finite host save

Can this nation – the world’s largest democracy that is scheduled to supplant China as the most powerful economy by 2050 – construct a different future in which its people can live in greater harmony with our planet?

Second comes home life, and a custom that would have a profound effect on the 1,000-apartment scheme that we subsequently designed for client ETA. Quite simply, Indian family traditions require that bathrooms, kitchens, and utility rooms must be located along the perimeter of the building to benefit from the natural light and ventilation. The result has been a development of 20-story towers with open cores – formed in plan by a pair of banana-shaped elements each containing three apartments producing an open center into which the elevators and stairs are fitted. These are linked to the residences by bridges and the whole arrangement is ideal for natural

the fragile eco-structure that is now under such intense assault?

The answer is that India must. And we must help in that process and make appropriate efforts to follow suit.

This brings me to my work as chair of Carbon Vision – a university tripartite research program involving some £25 million (or about $45 million in U.S. dollars) in funding. These programs deal with technological interventions, legislation, codes, culture, and behavior. And it is the last of these that presents the greatest challenge.

In a modern market-based democracy whose culture is based on freedom, how do we persuade the community to accept – indeed demand – a new and different type of lifestyle that doesn’t involve mega-waste, mega-pollution, and megaconsumption? A progress that involves city living without the need to burn fossil fuels to cool and light our stores, or ventilate our hallways and bathrooms? A progress that allows our citizens to live in harmony with nature and one that will give our children’s children an ecologically viable planet for living?

That is the challenge.

planning and service and transportation engineering. But these disciplines ultimately respond to consumer demand. So our job, both as citizens and professionals within the construction and development industries, is increasingly to shape that demand in a responsible and informed fashion. Consumer demand to which developers, constructors, manufacturers, and designers within the building industry respond must become more in tune with the needs and capabilities of this planet. The iceberg was too big for the Titanic – we cannot fight nature. We owe it to this wonderful world and, of course, to our children to find ways to live in harmony with our host environment.

Rendering of Binnyston Gardens in Bangalore India demonstrates open core tower design with hollow center for elevators and stairs allowing natural cross-ventilation to the apartments.

Architecture has a great role to play in this most essential of endeavors, as do city and urban

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Garth Brooks No Fences, No Limits

G

arth Brooks swept out of Yukon, Oklahoma like a quiet storm and into the universal music mainstream. To his credit – among many other things – is bringing country music to new audiences, becoming the top-selling solo artist of the 20th century.

But, he’s not finished with the dance.

Brooks was born on February 7, 1962, in Tulsa, Oklahoma, and raised in Yukon, just outside of Oklahoma City. Drawn to country music by his admiration for George Strait – and inspired by his mother, Colleen Carroll, who recorded for Capitol Records in the 1950s and performed with Red Foley on the Ozark Jubilee – Brooks became a popular regional performer during his college years.

After moving to Nashville, he burst onto the country music scene with the release of his first album, Garth Brooks, in April 1989. His first single “Much Too Young (To Feel This Damn Old),” became a top-ten hit. Brooks’ appeal continued to grow with his fourth single,“The Dance,” and its accompanying music video. His popularity skyrocketed with the release of “Friends In Low Places” on his No Fences album. No Fences became Brooks’ first No. 1 album, selling more than 16 million copies. He then released 12 additional

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albums. In October 2000, Brooks announced that he would retire to spend more time with his family.

Over the course of his career, Brooks has received virtually every accolade the recording industry can bestow on an artist. He earned a Golden Globe nomination for Best Original Song-Motion Picture for “When You Come Back to Me Again” from the film Frequency. In addition, he has earned two GRAMMY Awards, 17 American Music Awards, 11 Country Music Association Awards, 18 Academy of Country Music Awards, five World Music Awards, 12 People’s Choice Awards, 24 Billboard Music Awards – in addition to receiving a star on the Hollywood Walk of Fame.

In addition to career success, the country singer has a passion for helping kids. The Garth Brooks Teammates for Kids Foundation, co-founded in 1999 by Garth Brooks, exists to develop and implement innovative concepts that generate funds to benefit children’s charities.

According to Brooks, 100 percent of the money generated by the players and donors goes to the kids.

That’s not a goal, it’s a rule.

HKS: Can you tell us about your latest Garth Brooks Teammates for Kids Foundation projects at Kravis Children’s Hospital at Mount Sinai as well as recently teaming up with the National Hockey League at Cook Children's Medical Center?

We are proud to have provided funding through the Garth Brooks Teammates for Kids for both the Kravis

Children’s Hospital and Cook Children’s Medical Center Zone projects. I haven’t done anything more important in my life – other than being a father and husband – than working with The Zone. The guy who really needs to be commended is Troy Aikman. I am so proud to be of any help to him. When I met him, he had the Aikman’s End Zone prototype down – incorporating Norman Schwarzkopf, Steven Spielberg, and the Starbright Foundation. He also had teamed up with HKS Architects. I was sitting next to Rex Carpenter with HKS and I just had to ask him – “Do you get paid to design the Zones?” To that, he responded, “No, HKS does it for the great relationships that we have formed over the years but most importantly for the kids.” So, as much as the athletes get pats on the back, so should HKS. HKS: How does the Garth Brooks Teammates for Kids Foundation work?

The Teammates for Kids Foundation, co-founded in 1999 with Bo Mitchell, was developed to generate funds for the benefit of children's charities. We enlist the participation of professional baseball, hockey, and football players who contribute a predetermined sum of money based on selected categories of performance during their season. Baseball players can donate based on their quantifiable stats such as home runs, strikeouts, etc. In hockey, contributions can be based on shots, assists, and points while in football contributions include touchdowns and interceptions.

We work with great athletes like Jason Giambi of the 11

“I’m focusing less on me and more on th New York Yankees and Marty Turco of the Dallas Stars. That’s the kind of talent level we’re lucky enough to have on board. You can imagine how much money this talent alone generates for the kids. Our job is to take these contributions and triple them by going out and finding corporate donors and sponsors. The one key criterion that Bo and I set when starting the non-profit organization is that it had to be squeaky clean.

Our books are open 24/7 and 100 percent of all contributions go directly to the kids. Today, we are lucky enough to operate in 55 countries.

HKS: What charities does Garth Brooks Teammates for Kids Foundation assist?

We receive 500 to 800 requests per giving cycle. We have three giving cycles per year. It’s hard because you want to give to everyone. For example, we work with kids with progeria, a rare genetic disorder that causes children to age prematurely. These are great kids. I’m always amazed at their courage, strength, and positive attitudes. Due to population regulations in China, many families are deciding to discard their newborn female babies. Being a father of three girls, it kills me to think of that.

Mother’s Choice helps to rescue these babies from dumpsters, trees, and alleyways. The charity provides healthcare and education for these children. We also worked with World Vision to raise millions of dollars for children who were affected by 9/11, the Tsunami, and Hurricane Katrina tragedies. Our long-term goal is to grow and build an endowment large enough to allow the foundation to run on its own for the next 100 years, long after Bo and I are gone.

HKS: In 2001, you walked away from the limelight to be a full-time dad. Four years later, you married fellow country music star Trisha Yearwood.

Have you enjoyed your transition from country legend to super husband and dad?

That’s nice – but I don’t agree with the term super husband and dad. In terms of enjoying time with my family, I definitely am. I don’t know of anything that is more fun than playing music and touring. But, you feel guilty for not being with your kids. I have three children, Taylor (14), August (12), and Allie (10). Even

though I took them on tour, I missed a lot of special moments in their lives. At the time, we had three nannies (one for each child) and a production manager, in essence, raising our children. The kids just loved them and so did we. But, when your youngest starts repeating the nanny’s phrases – instead of you or your wife’s – it makes you think. So, I promised Taylor when she turned 8 (she was 5 at the time) that I would retire from the business and spend more time with her and the girls. And I did that. Now, I talk every day with her and her sisters. It means the world to me.

HKS: How did you get started in the music industry?

I didn’t start out thinking that I was going to be in the music industry. My degree from Oklahoma State University - Stillwater is in journalism with a minor in advertising. Just as I was getting started to look for a job in advertising, I received a letter from the university stating that I was one hour short of graduation. So, I had to go back for another semester to complete my degree. To make money, I started playing in the clubs to get through that year. Then, I started playing at clubs six nights a week – making great money and loving what I was doing. It just hit me like a hammer – maybe this is what I should be doing. Next, I went to Nashville. I was lucky enough to meet Bob Doyle. He negotiated my first record deal. He continues to be one of my best friends and has been my manager for 20 years.

HKS: You’re quoted as saying “if I have any talent at all it’s from God, and my mom, who was on Capitol Records also.” How did your mom inspire you?

I was inspired by both my mom and my dad.

They were a contradiction in terms. My mom was the dreamer while my dad was more practical. If my father couldn’t hold something in his hands, he didn’t believe it existed. Mom thought she could fly. My mom had a short career in the business, until she had a family.

She was proud to sing alongside Jackie Gleason.

But, she did see the bad side of the business. My parents agreed the music industry wasn’t the way to go. Even when I was published on the

e people around me. It’s a sweet thing.” cover of Forbes and Time, my dad never gave in.

He didn’t like the music business because he felt that it was filled with snakes and jerks. I listened to his advice and just tried my best not to be one of them. After I achieved some success, I remembered a great quote from my mom. When people would ask if she was proud of her baby, she would say, “Yes, I have six wonderful reasons to be proud,” referring to my four brothers, one sister, and me.

HKS: You began your career as a song writer. What is your favorite Garth Brooks song? What is your favorite non-Garth Brooks song?

Regarding non-Garth Brooks music, all that I wanted to do is get a song cut from George Strait.

I am a fan of all of his music. He’s the reason I moved to Nashville. I wanted to dress like him and sound like him. For me, you can break it down to four guys. The greatest voice to ever sing country music is George Jones. The best artist to pick, sing, and write is Merle Haggard.

The greatest cowboy singer is Chris LeDoux.

And, then there is my hero, George Strait. If I had to name my favorite Garth Brooks song, I would have to say “The Dance.”

HKS: What was the best (and not-so-great) part of touring?

There is only one thing that’s not great about touring – being away from your family. That is it. And, I was lucky enough to tour with my family. However, the time that you do spend together as a family isn’t quality time. On a light year, you tour 280 days a year. We toured for three years straight – taking off only for Thanksgiving and Christmas. On the other hand, touring is the best. I tried to describe this to the sports guys. I told them that their jobs weren’t that great. When they walk into a stadium, half of the crowd wants to kill them.

Imagine walking into an arena or stadium and everyone is for you. They just want you to be you and have the best time they’ve ever had.

Can you imagine everyone singing the words to your song back along with you? In Barcelona, Spain, no one understands a word of English.

But, they are singing your song back to you with your accent. Or, when we played in Central

Park, a crowd of 40,000 to 50,000 people were expected. By 1 p.m. the day of the show, they started to shut down Park Avenue. The parks people gave me a number of 890,000 people.

And you’re thinking, “They must think someone else is coming.” How do you beat that?

HKS: How do you handle fame since everyone recognizes you wherever you go?

My dad always told me never to complain about someone stopping and asking you for your autograph – because there will be a day when no one will want it. The fact that I’m a country music singer helps the situation. I’ve been in restaurants and people will literally wait until I finish my meal to ask for an autograph. How nice is that? The people in country music are lucky to have these types of fans. I’ve had the fortune of working with Billy Joel as well as Paul Stanley and Gene Simmons from KISS. These are great guys. But, the second they walk out into the public, I can see this hard-shell rock and roll persona. They know that they are going out into a “dog-eat-dog world.” That’s why I’ve been so lucky. Everybody wants me to be the guy next door. They want me to dress casual – just like them. I can do that. That’s where I came from.

HKS: Now that your kids are older, would you consider a comeback?

My youngest daughter is 10. I need to get her off on her own and see how that goes. Also, if Miss Yearwood snaps her fingers and says, “I want a child,” then I would do everything in my power to make that come true. So, the future is open. I’m focusing less on me and more on the people around me. It’s a sweet thing. I’m truly enjoying myself.

Wherever the road leads for Brooks, you can bet that family and community will be the pathway that takes him there. As he continues to set no fences and no limits to his career, he will be known for giving his time, talent, and voice – in a typical, humble Brooks manner – to those who need it most.

L I N K I N G U P T O W N, D O W N T O W N A N D T H E A R T S D I S T R I C T I N D A L L A S

THE TEXAS CAPITAL BANK BUILDING AT 2000 McKINNEY AVENUE IS DESIGNED TO MAKE A DRAMATIC NEW STATEMENT ON THE UPTOWN DALLAS SKYLINE – AND SERVE AS A GATEWAY TO THE DALLAS ARTS DISTRICT. The 20-story, 507,000-square-foot building, bound

by Olive Street, Harwood Street, and Woodall Rodgers Freeway, will offer high-end, state-ofthe-art commercial office, residential, and retail space – including two signature restaurants.

The building will be named after its lead tenant, Texas Capital Bank, which has leased approximately 100,000 square feet. Lincoln Property Company and Corrigan Properties, Inc. headquarters will also reside in the tower leaving approximately 250,000 square feet of speculative office space.

“As Texas Capital Bank continues to grow, this is an opportunity for us to create a striking space for our clients and employees, and have a prestigious building named after the organization,” said Jody Grant, chairman and CEO of Texas Capital Bank.

HKS, Inc., a top-five architectural firm that relocated its headquarters to the Uptown district seven years ago, serves as designer (and neighbor) to the tower.

“The 2000 McKinney building will be a significant new addition to the Uptown area,” said Owen McCrory, design principal, HKS, Inc. “Located across Woodall Rodgers, it will take full advantage of unprecedented, unobstructed views of the Dallas Arts District and the downtown skyline.

Taking its cues from surrounding icons, the timeless design will consist of limestone and granite, blended with crisp metal accents and high-efficiency, silver-gray glass.

“We also wanted to design a distinct Class AA office complex,” he continued. “The tower had to engage the Uptown district making a strong

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connection to neighboring buildings such as the Ritz-Carlton and Hotel Crescent Court, without turning its back on Dallas’ downtown Arts District.

A dynamically lit arching roof form, spanning from one side of the building to the other, defines the verticality of the tower while visually serving as a gateway between the two districts.

The building is further articulated with a spire at the north and south ends.”

The soaring tower also has curb appeal – with prime restaurants and other retail located at street level. The pedestrian-friendly environment will feature expanded 10-foot-wide sidewalks with trees and lush landscaping, outdoor dining, public benches, and pedestrian-scale lighting. The main entry plaza, at the corner of Harwood and McKinney, will tie into the historic McKinney Avenue corridor with its brick roadways, trolley access, and inviting greenery.

A secondary entry, at McKinney and Olive streets, also enhances the pedestrian experience – with low-rise boutique office space and other retail spaces as well as an entry rotunda that is illuminated at night.

“OUR TEAM’S ATTENTION TO DETAIL AND COMMITMENT TO PROGRESSIVE URBAN PLANNING IS THE FOUNDATION FOR THIS SIGNATURE PROJECT, WHICH WILL LINK THE VIBRANT ENERGY OF UPTOWN WITH THE ARCHITECTURAL ICONS OF THE ARTS DISTRICT AND DOWNTOWN.” – DAVID PETTLE

The building’s lobby complements its exterior with the incorporation of limestone and granite along with African mahogany wood panels and stainless steel accents. Colorful artwork and an inviting water feature will welcome tenants and visitors. A linear light cove, with a series of barrel-vaulted ceilings, defines a circulation path for visitors entering the lobby to inviting seating areas, elevator lobbies, and Texas Capital’s retail bank space.

“The typical office floors are designed for the utmost efficiency and flexibility,” said Jason Crist, senior designer, HKS, Inc. “With wide open, column-free lease space, brokers can accommodate full-floor users as well as smaller tenants. Another unique selling point is its outdoor space. An expansive rooftop plaza, located on the seventh floor, will allow that floor’s tenants to host outdoor functions, eat lunch, or meet outdoors with the Dallas skyline as their backdrop.”

A 1,300-car, highly efficient parking garage – that will be easily accessible from any direction – will serve the building. The garage is designed into the base of the building allowing it to be an integral part of the architecture.

The building’s south side, off of Woodall Rodgers Frontage Road, will host 15 exclusive residential units. The condominiums, designed to take advantage of views of the downtown Dallas skyline, will have their own outdoor balcony overlooking the planned 5.2-acre Woodall Rodgers Park. The park will feature a music pavilion, children’s playground, cafe, dog park, and landscaped green spaces and walkways to the Arts District. It will also provide a connection from Uptown to Victory Park and the Katy Trail.

“Our team’s attention to detail and commitment to progressive urban planning is the foundation for this signature project, which will link the vibrant energy of Uptown with the architectural icons of the Arts District and downtown,” said David Pettle, executive vice president of Lincoln Property Company.

The typical office floors are designed for the utmost efficiency and flexibility

Groundbreaking took place in January 2007 with an anticipated opening in the third quarter of 2008. The project’s contractor is Beck Group with major consultants including Brockett Davis Drake, Schmidt & Stacy, SWA Group, and PHW Lighting Design.

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Nunzio and Sheila DeSantis and Adele and Jim Abrahamson (Global Hyatt Corporation) Craig and Marybeth Reid (Four Seasons Hotels and Resorts) and Terrie and Bobby Booth

Gail and Owen McCrory

In today’s working environment, a 20-year relationship is a significant accomplishment. HKS celebrated with 20 clients served for over 20 years at the W Dallas-Victory Hotel on Sept. 15, 2006

Jean and Jack Morris (Methodist Health Systems) and Rick and Stephanie Lee

J.C. and Lark Montgomery (Texas Scottish Rite Hospital for Children), Roger and Marianne Staubach (The Staubach Company), and Susan and Ralph Hawkins

As part of the invitation, clients received a commemorative bottle of Cabernet Sauvignon packaged inside a hand-crafted wine crate to mark the occasion.

Jamie Cornell, Terrie Booth, Jayne Buskuhl, Melanie Cornell, and Bobby Booth

Craig Beale

Jane and Greg Davis (JC Penney Company)

Esteemed guests attended from Children’s Medical Center of Dallas, Dallas County, D/FW International Airport, Four Seasons Hotels and Resorts, Global Hyatt Corporation, INTEGRIS Health, Intermountain Healthcare, Inc., JCPenney Company, Inc., Lincoln Property Company, Methodist Health Systems, Parkland Health and Hospital Systems, Southern Methodist University, Texas A&M University Systems, Texas Health Resources, Texas Scottish Rite Hospital for Children, Trammell Crow Company, Universal Health Services, Inc., The University of Texas Systems, and Valley Health. Not available to attend was USAA. “Our 20-year collaborations have inspired the design of distinctive architecture nationally,” said Ralph Hawkins, president and CEO, HKS, Inc. “We have enriched our communities

with buildings that celebrate where we work, live, and play. Our unique designs have united architect to client, client to community, and community to family.”

These relationships have culminated in the completion of 2,300 projects spanning the United States – from Richmond, Va., to Los Angeles, Calif. HKS’s Twenty for Twenty clients encompass a broad base of industries including aviation, commercial, education, governmental, healthcare, and hospitality.

“Having worked with HKS for the past 20 years, we have developed a significant level of trust,” said John Rich, vice president, Intermountain Healthcare, Inc. “Our foundation is based on our combined values – which are integrity, honesty, customer service, and innovation.

“Throughout the years, HKS has responded professionally to our needs with the resources and experience that make the difference,” he continued. “We know that when we call HKS, our solution is on its way.”

Trish Martineck

The event – Twenty for Twenty – featured dinner at the HKS-designed W as well as activities throughout the weekend. Roger Staubach, chairman and chief executive officer of The Staubach Company, served as keynote speaker.

Perfecto and Mary Solis (D/FW International Airport) and Stephanie and Rick Lee

Children’s Medical Center of Dallas, Dallas, Texas – Founded in 1913 – HKS relationship began: 1985 – Number of HKS projects: 206 – First Project: Children’s Medical Center Surgery Addition and Renovation

Dallas County, Dallas, Texas – Dallas County organized in 1846 – HKS relationship began: 1986 – Number of HKS projects: 36 – First Project: Dallas County Jail Bunk Study www.dallascounty.org

Dallas/Fort Worth International Four Seasons Hotels and Airport, DFW Airport, Texas Resorts, Irving, Texas – The first commercial flight out of DFW was January 13, 1974 – HKS relationship began: 1971 – Number of HKS projects: 50+ – First Project: Administration Building

– Founded in 1960 – HKS relationship began: 1982 – Number of HKS projects: 16 – First Project: Four Seasons Inn & Conference Center

www.dfwairport.com

www.fourseasons.com

www.childrens.com Global Hyatt Corporation, Chicago, Illinois

INTEGRIS Health, Oklahoma City, Oklahoma

Intermountain Healthcare, Inc., JCPenney Company, Inc., Salt Lake City, Utah Plano, Texas

– First hotel opened in 1957 – HKS relationship began: 1980 – Number of HKS projects: 12 – First Project: Hyatt Regency Grand Cypress Resort

– INTEGRIS Health founded in 1983 – Baptist Medical Center of Oklahoma opened in 1959 – HKS relationship began: 1986 – Number of HKS projects: 80 – First Project: Baptist Medical Center Outpatient Center

– Founded in 1975 – HKS relationship began: 1975 – Number of HKS projects: 194 – First Project: Logan Regional Hospital Space Programming

www.hyatt.com

– Founded in 1902 – HKS relationship began: 1976 – Number of HKS projects: 35 – First Project: JCPenney Store www.jcpenney.net

www.intermountainhealthcare.org

www.integris-health.com Lincoln Property Company, Dallas, Texas

Methodist Health Systems, Dallas, Texas

Parkland Health and Hospital Systems, Dallas, Texas

– Founded in 1965 – HKS relationship began: 1977 – Number of HKS projects: 317 – First Project: One Lincoln Center

– Founded in 1924 – HKS relationship began: 1982 – Number of HKS projects: 96 – First Project: Methodist Hospital Bed Tower Addition

– Founded in 1872 Parkland Hospital opened on May 19, 1894 – HKS relationship began: 1982 – Number of HKS projects: 12 – First Project: Parkland Memorial Hospital Bed Tower Additions and Alterations

www.lpc.com

www.methodisthealthsystem.org

www.parklandhospital.com

David and Janet Ashworth (Texas Health Resources) Ron and Sondra Skaggs and Lillian Woo and Tom Regan (Texas A&M University Systems)

Julie and Craig Beale, Donna and Bruce Lawrence (INTEGRIS Health), and Joe Buskuhl

Brian and Beth McFarlane and Nancy and Kirby Vahle (The University of Texas Systems)

Southern Methodist University, Dallas, Texas – University founded in 1911 – HKS relationship began: 1954 – Number of HKS projects: 37 – First Project: Moody Coliseum www.smu.edu

Texas A&M University Systems, Texas Health Resources, Allen, Texas College Station, Texas – Founded in 1997 (with the merger of Harris – University founded in 1876 Methodist Health System, Presbyterian – HKS relationship began: 1961 Healthcare Resources, and Arlington Memorial – Number of HKS projects: 13 Hospital in 1998) – First Project: College of Architecture – HKS relationship began: 1984 Building – Number of HKS projects: 324 projects – First Project: Presbyterian Children's Hospital www.tamu.edu

Kathy Shields and Dan Savage (Dallas County)

www.texashealth.org Texas Scottish Rite Hospital for Children, Dallas, Texas

Trammell Crow Company, Dallas, Texas

Universal Health Services, Inc., King of Prussia, Pennsylvania

The University of Texas Systems, Austin, Texas

– Founded in 1921 – HKS relationship began: 1974 – Number of HKS projects: 300+ – First Project: Replacement Hospital

– Founded in 1948 – HKS relationship began: 1981 – Number of HKS projects: 56 – First Project: Arlington Bank and Trust Building

– Founded in 1978 – HKS relationship began: 1984 – Number of HKS projects: 422 – First Project: Wellington Regional Medical Center

– University founded in 1883 – HKS relationship began: 1967 – Number of HKS projects: 26 – First Project: University of Texas at Arlington Business-Life Science Building

www.trammellcrow.com

www.uhsinc.com

www.utsystem.edu

United Services Automobile Association (USAA), San Antonio, Texas

Valley Health, Winchester, Virginia

www.tsrhc.org

– Founded in 1922 – HKS relationship began: 1981 – Number of HKS projects: 77 – First Project: Home Office Financial Building www.usaa.com

– Winchester Memorial Hospital was founded in 1901. In 1984, Winchester Memorial Hospital became Winchester Medical Center and Winchester Regional Health Systems Inc. was established. In 1994, Winchester Regional Health Systems Inc. became Valley Health System. In 2006, the name was changed to Valley Health.

– HKS relationship began: 1985 – Number of HKS projects: 286 – First Project: Winchester Medical Center

John Richardson

www.valleyhealthlink.com

Elliot and Kaitlin Prieur (Lincoln Property Company) and Kristi and Dan Jeakins Don and Bobbi Pyskacek (Universal Health Services) and Ralph Hawkins

“BEST

OF THE

BEST” - JERRY JONES

12.12.06

December 12, 2006 marked a momentous day for the Dallas Cowboys. Fans across the world got their first glimpse of the design for the Cowboys’ new venue, scheduled to open for the 2009 National Football League (NFL) season in Arlington, Texas.

Cowboys owners Jerry and Gene Jones hosted VIP guests at the Arlington Convention Center. The preview was emceed by sports commentator Bob Costas and featured Cowboy Ring of Honor members including Roger Staubach, Troy Aikman, and Randy White as well as the Dallas Cowboys Cheerleaders. But the real star of the evening was an unprecedented animation of the new venue that Costas proclaimed, “the most extraordinary athletic facility ever conceived…a 21st century, supersonic setting.”

THE IMMEDIATE REACTION TO THE DESIGN WAS OUTSTANDING. Writing in The Dallas Morning News, architecture critic David Dillon said of the HKS design, “It is a serious piece of contemporary architecture, a rarity in a design-challenged field. It is a first-rate contemporary building in a city that has never had one or even aspired to one.”

NBC Sports said simply, “The Cowboys raised the bar on facilities.”

The Wall Street Journal added, “But more notable may be the new stadium’s futuristic style. Designed by Dallas-based architecture firm HKS, Inc., the yet-to-be named football venue will be wrapped in fritted glass panels that will become increasingly transparent as they rise. At each end of the stadium, massive glass doors will open into entry plazas. Inside the stadium, 180-foot-long video screens suspended over both sides of the field will entertain fans.”

as a world-class sports and entertainment venue.

“It says technology, media, strength, and football,” Jones told the media prior to the announcement.

To put the new Cowboys stadium in perspective,

IT WILL BE THE LARGEST NFL VENUE EVER BUILT – featuring the most spectacular column-free room in the world – stretching a quarter-mile in length. Encasing 2.3 million square feet, the majestic scale of the stadium measures the length of the Empire State Building. In addition, the Statue of Liberty could stand inside the structure. The magnitude of the stadium’s size and scale will place it on the world’s stage of iconic structures.

For Bryan Trubey, AIA, principal designer with HKS Sports & Entertainment Group, the announcement marked a public moment for a multi-year collaboration with Dallas Cowboys owner Jerry Jones and his family to create a design that epitomizes the dynamic Cowboy brand – one of the top sports brands in the world.

“The Dallas Cowboys are progressive and innovative in their approach to sports development, fan experience, marketing, and communications,” said Trubey.

He added, “In recognition of time-honored traditions and the timeless dynamic nature of the Dallas Cowboys, we chose a modern palette of simple forms and materials that creates a fitting progressive architectural expression for the new stadium.

“Our goal is to create a venue that lives up to and enhances the celebrated Dallas Cowboys brand,” he continued. “The overall form of the stadium was developed to create The simplicity of the form is key to its strength as a monumental building.”

A SENSE OF POWER AND

MOTION. Jerry Jones said the team’s new home was designed as a great building – not just a football stadium and 22

Equating the design to the qualities of sports, the long sweeping forms experienced in the building plan, elevation, and section produce an awareness of grace and agility that will dominate the Dallas Cowboys new venue.

The sweeping canted, 800-foot glass walls span the entire length of the stadium, following the deeper concourse requirements at the upper concourse levels. In contrast, the concave forms at the end zones, which serve as monumental entry areas, receive fans experiencing the building through 120-foot- and 180-foot-wide retractable glass doors providing views and access directly into the open end zone areas of the stadium.

POWER, AS AN INHERENT QUALITY OF SPORTS, IS REFLECTED as a visible expression of the stadium’s structure.

Two architectural steel arches, spanning the entire 1,290-foot length of the stadium, frame the end zones and rest on massive concrete abutments in the approach plazas. As the longest single-span arches in the world, the arches are powerful enough to support the roof structure and to define the central length of the stadium.

Retractable roof panels travel over 400 feet along the length of the arches to rest in the open position. Simultaneously, the glass end zone walls open on each end of the stadium to transform the experience of indoor stadium to that of an outdoor venue.

A large center-hung video board will span between the 20-yard lines and features four individual boards – two facing the sidelines and two facing the end zones. Combined with 360-degree matrix boards, the technology will immerse spectators with video imagery, creating a premium on upperlevel seats and presenting games in a way never before experienced.

“The center-hung video board will be the first of its kind in an NFL venue,” said Mark Williams, AIA, associate principal and project director, HKS Sports & Entertainment Group. “The design will let fans enjoy the game in person – without sacrificing the detail they now enjoy in their living rooms watching a 50-inch, high-definition flat-screen television.”

The exterior façade also will feature exterior media walls at the end zones and VIP entries.

“Visible from the entire site, the media walls will offer broadcast-quality images for pre-game and post-game entertainment,” added Williams.

With a capacity of 80,000 and flexibility in the end zones, sponsorship platforms, and corner platforms, the new Cowboys Stadium can expand to host 100,000. This will allow a wide spectrum of events to be held in the new venue.

Fans can expect the new Dallas Cowboys venue to be much more than a football stadium that hosts 10 to 12 football games a year. The entire venue and site have been designed to host destination events of all types for North Texas and the world.

The Dallas Cowboys Hall of Fame and Experience will be open daily for visiting fans. The open plazas, end zone decks, and operable walls will provide flexibility within the venue for additional sporting events, banquets, conventions, conferences, meetings, and even birthday parties.

Whether it is a Cowboys/Redskins rivalry game, a concert for 100,000 fans, NCAA’s Final Four, or the NFL’s Super Bowl,

THE VENUE CAN ADAPT AND PERFORM LIKE NO OTHER.

And with its location adjacent to Rangers Ballpark in Arlington, Six Flags, and the Arlington entertainment district, the new home for the Dallas Cowboys will be an attraction for the world to experience, not only a Cowboys victory, but also the ultimate in entertainment.

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St. Rose Dominican Hospital – Siena Campus Henderson, Nevada

THE

ARCH

ITECTURE OF HEALTHCARE BRANDING

by Jeff Stouffer, AIA, Design Principal, HKS, Inc.

Today, retail branding is easily recognizable. FedEx Kinko’s, Best Buy, and Starbucks are just a few examples of companies that associate a product or service through their architecture.

Many of the United States’ most influential healthcare providers, from Kaiser Permanente to Cleveland Clinic, are also designing their workplaces to align with their marketing approach and mission.

Branding by means of architecture has been evident for centuries from world-renowned cathedrals in Europe designed by famous architects of the time such as Sir Christopher Wren, Maurice de Sully, and Arnolfo di Cambio. Twentieth-century examples include trendsetting homes by Frank Lloyd Wright and world-class museums by Frank Gehry.

In regard to healthcare, Filippo Brunelleschi was ahead of his time when designing the Foundling Hospital in Florence, Italy in 1419. The precedent-setting hospital, with its arched colonnades and connection to nature, was reflective of healthcare throughout the next several centuries.

The integration of branding into healthcare facility designs sends a clear, concise message about the healthcare provider’s values, commitment to quality care, and innovative service.

Healthcare architecture in the United States has changed dramatically over the past two decades. The healthcare facility of the 60s, 70s, and early 80s reflected institutional medicine – with little regard for the patient and staff journey. With the introduction of healing environments and evidence-based design, healthcare providers are now able to measure the effectiveness of the building environment – from patient safety to staff satisfaction.

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Health Central was one of the first healthcare facilities designed to promote the practice of contemporary medicine in a modern-day, branded setting. Opened in 1993, the healthcare facility – located on a former orange grove on the north side of metropolitan Ocoee, Florida – is a sight for passersby with its futuristic, colorful, multi-dimensional brick, glass, and metal cladding.

HKS designers symbolically allowed the building to come to life. It is divided into separate anthropomorphic components. The red component is the heart while the patient wings are the arms and legs. The ancillary areas are the major organs. Together, it creates a building that evokes emotion.

The uniqueness of the building’s exterior (and brand) doesn’t stop there. It also plays with shapes, forms, and colors. In all, more than six shapes and forms, ranging from triangles to ellipses, and primary color schemes are part of the design. All of these architectural elements continue to signify Health Central as a unique and innovative healthcare provider.

In

the 90s, Intermountain Healthcare took a step forward to brand all of its Utah-based healthcare facilities. Beginning

with its palette of colors, commonly used materials, and gabled roof form, the health facilities are designed to establish a unique sense of identify for its hospitals and clinics.

Since that time, more than 10 buildings have been built – from the 690,000-square-foot McKay-Dee Hospital Center in Ogden to the 30,000-square-foot Intermountain Healthcare Health Center in Layton – helping to reflect Intermountain Healthcare’s mission of healing for life.

Catholic Healthcare West (CHW), the eighth largest hospital system in the nation, is comprised of 41 hospitals and medical centers in California, Arizona, and Nevada.

CHW’s latest healthcare facilities are designed to embody the character of a Catholic Spanish Mission.

Respecting the Dominican Sisters’ tradition, the design of the St. Rose Dominican Hospitals’ Siena and San Martín campuses in Nevada evoke a mission-style setting. A bell tower element is the tallest feature of the buildings and acts as an icon, drawing people into the main entry. It also serves as the heart and soul of the facility as well as the element that defines the hospital as a Dominican place of healing.

Working with a liturgical consultant, spiritual concepts and sacred books are part of the brand at the St. Rose Dominican Hospital campuses. The hospital’s values are displayed in scriptures and thoughtful phrases painted at arched entrances and exits.

“With our new San Martín campus we sought a design that would be strikingly beautiful and memorable in its own right but would also bear a significant resemblance to our established Siena campus and draw upon the positive community image that is now wellknown at that hospital,” said Vicky VanMeetren, San Martín president.

Intermountain Health Care McKay-Dee Hospital Center – Ogden, Utah

Cleveland Clinic – Weston, Florida

When design began on Cleveland Clinic in Weston, Florida, the team was asked to study Cesar Pelli’s Crile Building in Ohio. The building’s overall shape, geometry, and materials created a consistent brand among the buildings of the Cleveland Clinic medical campus in Ohio as well as Florida. The buildings’ hallmarks are their stepped-back skyline identity, granite exterior cladding, and banded windows.

Major healthcare provider Kaiser Permanente – with an 8.5 million member system located throughout the United States – is leading the way in healthcare architectural branding.

The provider created the Care Environment Team, which focuses on brand and innovation of its built environments.

“We acknowledge that our buildings are a physical expression of our brand and organizational values,” said Barbara Denton, national team manager, National Facilities Services, Strategy, Planning & Design at Kaiser Permanente. “People equate the quality of care they receive with the built environment, and the built environment supports the delivery of a consistent experience. The environment should evoke a positive response from everyone who enters and works within it – clinicians, family members, and patients.

“If the parking structure is not well lit and it’s difficult to find the front entrance, you’ve sacrificed a positive experience,” she continued. “Effective, efficient space planning, excellent craftsmanship, enduring materials, sustainable design, and easy maintenance are some of our brand attributes. We also focus on walking distances, a sense of destination, wayfinding, natural light, and views to nature.”

Methodist Health, part of the non-profit The Methodist Hospital Corporation, also wanted to boost its identity in Houston,

Texas and the surrounding suburbs. Through a prototype health center program, the system focused on creating less institutional, neighborhood-based facilities. The centers are branded by defining each building with a similar, gabled Dunn tower (named after a prominent Houston resident) distinctly defined with a Methodist Health logo.

Not only are the big healthcare systems getting on the branding bandwagon, many regional healthcare providers acknowledge its benefits.

Texas’ Laredo Medical Center’s focal point is a bell tower, which is symbol of hope. A special effort was made to design a hacienda-like environment reflecting Mexican-American values and traditions, due to the hospital’s border location. The health center is designed with building materials unique to the region including tile roofs, Mexican stone, colonnades, and trellis canopies to reflect its unique brand of regional architecture.

Today’s branding isn’t just about re-energizing an organization with a new logo and slogan.

It means communicating a corporate culture from the inside out – which thoughtfully and intuitively involves its architecture.

Health Central Ocoee, Florida

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EDI, Ltd. ATLANTA - SEATTLE 770.956.7000 www.ediltd.com info@ediltd.com

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