Science & Technology Experience
Shaping unique & meaningful stories
We are a custom art and experiential graphic design studio within HOK. We bring decades of experience working in the built environment to craft moments that are unique and memorable.
Together with our clients and project partners, we map out the journey and leverage brand strategy, so everyone can visualize your unique personality. And we recommend a variety of artwork and messaging intentionally selected for the most effective engagement, flow and impact.
About Experience Design Select Projects 1 2 CONTENTS
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We are designers, wayfinders, makers, gardeners, visualizers, artists & so much more.
HOK 00
Brand Wayfinding Digital
Placemaking
Naming and Positioning
Identity and Logo Design
Brand Applications
Media Integration
Brand Standards
Design Standards
Assessments
ADA and Life Safety
Master Plan Strategies
Naming and Numbering
Interactive
Immersive
Content Design
VR and AR
Visualization
Experiential Graphics
Storytelling Displays
Donor Recognition
Exhibit Design
Art Installations
HOK 00 Corporate Headquarters Designed 25 14 Design Awards in 2020 A/E Firm Architectural Record 1 63 Sports Facilities Designed Market Sectors 13 30 EXD Designers Office Locations Across Firm 7 Years in the EGD Industry 67 By the Numbers
Select Projects
Rosalind Franklin Laboratory
LOCATION SERVICES
Lemington Spa, UK
Experience Design, Experiential Graphics, Wayfinding Signage
Rosalind Franklin Laboratory is one of the world’s largest and most innovative diagnostic facilities, able to process hundreds of thousands of COVID-19 tests a day. The renovated warehouse contains 12 lab lines where testing and research occurs, a welfare space that focuses on the well-being of the employees, and logistics spaces like cold storage for samples.
The driving concept for the wayfinding and graphics was to bring joy and fun to the employees, who are often in the building for long hours. The lab lines are color coded and named after famous scientists to be easily identifiable. Along with color coding the lab lines for visual cues and identification, large scale patterns assist with visual impairments and color-blindness.
HOK
AstraZeneca
San Francisco Office
LOCATION
San
Francisco, CA
SIZE
105,000 SF
SERVICES
Experiential Graphics, Film on Glass, Wayfinding Signage
With “Science on Display” serving as the Site’s overarching theme, the project challenged laboratory design conventions to establish a highly collaborative, symbiotic research environment.
Through the optimization of space and the integration of technology, branding, flexibility, the project serves to promote AstraZeneca’s values and culture, enabling it to attract and retain the finest talent in the Bay Area. Colors were extracted from imagery that represents the concept of “symbiosis of mutualism” and the Bay Area flora and fauna.
HOK
Confidential Pharmaceautical Lab + Office
LOCATION SERVICES
Boston, MA
Experiential Graphics, Wayfinding Signage, Experiential Graphic Guidelines
This confidential science and technology client is experiencing incredible growth and, since a number of new employees have never been to the office, they want to update their workplace to entice employees back, help rebuild their culture, establish moments of discovery, and to create purposeful amenities.
The team also framed the experience around new research on neuro-minority inclusive workplace, with attention to offering a range of experiences for those who are either hypo-sensitive, hyper-sensitive, or those who fall in between. What the client had for their brand standards was pretty simple, and we were able to extract out pieces of their identity, what to display and what makes them unique in ways that could be turned up or down depending on where they are used.
Graphics include dimensional application of the DNA strand, patterns that you might see under a microscope, and faux neon installations. Clever easter eggs of their value statements reinforce the feeing of discovery.
HOK
HYPOSENSITIVE CONFERENCE ROOMS
HYPERSENSITIVE CONFERENCE ROOMS
Kiewit Power Regional Headquarters
LOCATION
Lexington, KS
SIZE SERVICES
412,000 SF
Experiential Graphics, Wayfinding Signage, Storytelling Displays
Kiewit Regional Headquarters for their Power division consisted of a significant renovation to an existing, almost vacant building and the addition of a new office building. At the entry, the affectionately known K-wall greets visitors in an impactful, lowmaintenance way. The use of LED-encased acrylic ties back to the work of the energy provider.
The palette, tone on tone with highlights of yellow, uses materials plant workers would find on site, and linear elements emphasize energy usage. The graphics have become part of a new standards package rolling out to other Kiewit locations. In all, the warm, industrial space creates a clean, collaborative environment for employees to come together.
HOK
Francis Crick Institute
Cargill Protein Group
LOCATION
LOCATION
Wichita, KS
London, UK
BUDGET
SERVICES
$200,000
Wayfinding Signage
COMPLETION DATE
September 2019
SERVICES
Four “lab neighborhoods” across 14 levels represent one of Europe’s largest biomedical and translational research centers.
Brand Experience, Signage & Wayfinding
Considering both first-time public and regular visitors, the wayfinding responds to the open-plan layout and the unique adjacency of reseach, medical and lab spaces. Each quadrant is assigned a different compass coordinate, emulating London’s postal code system, and each floor has its own number and color, referencing the graduating color feature walls in the central atrium.
Our masterplans categorize messages by topic and location. We work with project stakeholders to identify authors, owners and content creators. We orchestrate and sequence messages for everyone who might inhabit the space.
SKETCH OR DIAGRAM HERE
HOK
King Abdullah University of Science and Technology
LOCATION
London, UK
SIZE
5,500,000 SF
SERVICES
Wayfinding Signage
A unified wayfinding design defines the University’s various mixed- use districts—housing, recreation, classrooms, research and development. The signage also interprets the new brand identity. Displays take physical cues from materiality, finish and assembly of the built environment.
For their new campus wayfinding, the university presents a unified system of signage that is intentionally distinct from the rest of the community. Different districts are signaled by unique differences in sign families. Those differences align the sign systems with the architecture of the district in which they stand.
Sign content displays brand and identity within guidelines (fonts, colors, logo usage, brand attributes). Displays take physical cues from materiality, finish and assembly of the built environment.
HOK
Confidential Technology Client
Seattle, WA
LOCATION SERVICES
Experiential Design, Experiential Graphics, Wayfinding Signage
HOK worked with a confidential technology company to design this development and testing facility outside of Seattle, Washington. The interior graphics and wayfinding speak to the work being done at the facility while maintaining confidentiality in spaces that might be seen by the public. Graphics incorporate sky and landscape photography from a local photographer, alluding to the work being done. A testing space is surrounded by glass film incorporating a pattern of QR codes used by the developers, maintaining privacy, and another glass film design separates public from private space.
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HOK 00 WAYFINDING PRISMS SCALE EXPLORATION - ELEVATION SCALE: 1/4"=1'-0" B WAYFINDING PRISMS SCALE EXPLORATION ELEVATION SCALE: 1"=1'-0" A 1/4” Black Protruding Screws Small gobo projector inside prism projects message onto floor below Wood Veneer Dark grey painted aluminum panels on all three sides Routed out letterforms with milk-white acrylic backer panel and internal illumination (on all three sides) Projecting light 11'-6" 24'-11" 3'-6" 9'-11" 13 PROJECT CASPIAN - Experience Design HOK
Break Room - Wood Feature Wall Elevations (ALL)
Honeywell Global Headquarters Experience Center
LOCATION SERVICES
Charlotte, NC
Interior Design, Brand Design, Experiential Graphics, Wayfinding Signage, Digital Integration
For their brand new Global Workplace HQ, Honeywell aspired to go next level with brand implementation and immersive digital integration. The client focus on emphasizing a user experience meant to capture the breath of the entire Honeywell Global Brand and its impact on the modern world in a fully immersive space. Experience design leveraged the Honeywell brand standard to offer solutions for shared design elements throughout the space. Lobby graphics, wayfinding, logos, wallcoverings, film on glass, artwork, storytelling, object curation, custom illustration all helped define an optimal a client-facing experience that is authentically Honeywell.
HOK
We shared our story, now let’s share yours!
JEFF LANCASTER
Creative Director | Experience Design
t +1 424 298 4633 jeff.lancaster@hok.com
EMILY PAYNE
Director | Experience Design
t +1 816 472 3219 emily.payne@hok.com
STEVE WILLIAMS
Director of Operations | Experience Design
+1 713 407 7879
steve.williams@hok.com