Healthcare Design
CONTENTS
Shaping unique & meaningful stories
We are a custom art and experiential graphic design studio within HOK. We bring decades of experience working in the built environment to craft moments that are unique and memorable.
Together with our clients and project partners, we map out the journey and leverage brand strategy, so everyone can visualize your unique personality. And we recommend a variety of artwork and messaging intentionally selected for the most effective engagement, flow and impact.
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About Experience Design
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Select Projects
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We are designers, wayfinders, makers, gardeners, visualizers, artists & so much more.
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Branding Wayfinding Digital
Placemaking
Naming and Positioning
Identity and Logo Design
Brand Applications
Media Integration
Brand Standards
Design Standards Assessments
ADA and Life Safety
Master Plan Strategies
Naming and Numbering
Interactive Immersive
Content Design
VR and AR
Visualization
Experiential Graphics
Storytelling Displays
Donor Recognition
Exhibit Design
Art Installations
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HOK 00 Corporate Headquarters Designed 25 14 Design Awards in 2020 A/E Firm Architectural Record 1 63 Sports Facilities Designed Market Sectors 13 30 EXD Designers Office Locations Across Firm 7 Years in the EGD Industry 67 By the Numbers
Select Projects
The Children’s Place
Kansas City, MO
Experiential Graphics, Wayfinding
Signage, Donor Recognition, Playground
Concepts, Teddy Bear Sculpture
Using the highest levels of evidence-based treatment and four decades of experience, The Children’s Place needed a space that could fulfill a range of services from early childhood education classrooms and clinical counseling to motor rooms and an outdoor playground.
The use of bright brand colors and cheerful graphics were a cost-effective method of creating a fun and meaningful environment for young children. Color coded wayfinding and recognizable icons line the long corridors to create visual interest and aid in spatial orientation within the large, twolevel building. The team considered each type of visitor (day treatment, specialized clinic patients, families, staff and volunteers) and how each would move through the building in order to create meaningful touchpoints along their journey from parking lot to destination.
HOK
LOCATION SERVICES
Humber Meadows Long-Term Care Facilitiy
Toronto, ON
Experiential Graphics, Wayfinding Signage
Humber Meadows, a part of the Humber River Hospital Finch Campus, is a long-term care facility that uses experiential graphics to help orient and reinforce wayfinding for patients with memory trouble and language barriers, and to also create a warm, home-like environment.
The concept of a meadow was introduced early in design concepts as a way to organize wayfinding, informing the color palettes and identity of the residential floors. As you progress up the floors, you reach up higher into the trees and sky. Residential street suffixes, like ‘Drive’ and ‘Lane’ reinforce the feeling of home.
The Meadow metaphor was so embraced and successful, the name of the facility was changed to reflect this identity. Other experiential graphic interventions, like gallery walls in the dining areas, bring in warmth, variety and hospitality. Dignity for the residents was of utmost importance.
HOK
LOCATION SERVICES
HOK HRH LTC - 95% Interior Graphics Design Development - 2021.06.04 D L D L CB CB L B L B 3,327 SF BOILER FUEL OIL ROOM Redundant Room WATER AND FIRE MAIN 299 SF MAIN COMMUNICATION EQUIP. ROOM 123 SF IT DEM. ROOM 2021-04-08 1:34:47 PMBIM 360://MODULAR LTC_HRH AND THP/HRH_ARCH_MAIN_R21.rvt WALL EQ 20'-0" Note: Graphic is still in development. DETAIL ELEVATION CANOPY BELOW 189 SF PRIVATE RM 189 SF PRIVATE RM 45 SF WC 45 WC SF STORAGE SF BF WC 49 SF DIET. JAN CL. 191 SF SEMI-PRIVATE RM SF RES. LAUND. 516 SF LOUNGE 30 SF CLINIC 194 SF THERAPY 165 SF THERAPY 63 SF RES. LAUND. 189 SF PRIVATE RM 189 SF PRIVATE RM SF WC ACTIVITY ROOM 189 SF PRIVATE RM 45 SF WC 191 SF SEMI-PRIVATE RM 50 SF TUB/SHWR RM W/C 95 SF TUB/SHWR RM SHOWER 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 66 SF WC 66 SF WC 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM SF WC 45 SF WC 45 SF WC SF WC 45 SF WC 45 SF WC 45 SF WC 237 SF PRIVATE BARIATRIC RM 56 SF WC 185 SF CLEAN UTILITY 151 SF SOILED UTILITY 66 SF IT ROOM 66 SF ELEC. ROOM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 66 SF WC SF WC 35 SF STORAGE 65 SF BF WC 49 SF PRIVATE RM PRIVATE RM PRIVATE RM PRIVATE RM 189 SF PRIVATE RM 45 SF WC SF WC 45 SF WC 45 SF WC SF WC 45 SF WC 108 SF MED. ROOM 68 SF BF WC 110 SF MED. ROOM 68 SF BF WC 446 SF SERVICE CORRIDOR 23 SF LAUND.CHUTE 25 SF GARB. CHUTE 125 SF CONF. 172 SF SERVERY SUPPORT 586 SF SERVERY 1,214 SF DINING ROOM 1,214 SF DINING ROOM 331 SF TERRACE 255 SF TERRACE 255 SF TERRACE 1,525 SF CORRIDOR RHA 1,096 SF CORRIDOR RHA 1,009 SF CORRIDOR 495 SF ELEV. LOBBY 912 SF CORRIDOR 135 SF TUB 70 SF VEST. 41 SF STORAGE SF CHART 149 SF COMM 203 SF STAFF BREAK-OUT LOCKERS 32 STAFF 90 SF JAN.CL. 66 SF BF WC 247 SF STAIR B 248 SF STAIR 2021-02-25 2:29:28 PM BIM 360://MODULAR LTC_HRH AND THP/HRH_ARCH_MAIN_R21.rvt TYPICAL RESIDENT FLOOR - Dining Room Feature Wall / Option 1 Key Plan EXPERIENCE DESIGN HOK Project Number: 19.01044.05 Copyright © 2021 Hellmuth, Obata & Kassabaum, Inc. ORIGINAL DRAWING IS 11 X 17. DO NOT SCALE CONTENTS OF THIS DRAWING. No. DESCRIPTION Submission Stage: 75% Construction Documents Submission Date: 03/17/2021 H3.1—WASHROOM ID SCALE: 6”=1’-0” A SIDE VIEW SCALE: 6”=1’-0” B H3.1—WASHROOM SCALE: C H3.1—OTHER FLOORS SCALE: 3”=1’-0” E WASHROOM WASHROOM WASHROOM WASHROOM WASHROOM WASHROOM WASHROOM WASHROOM Applied tactile copy to match white. Font: Gilroy, Regular Back panel 1/16” TH. painted to match white. Inset 1/8“ from perimeter edge and applied to back of sign assembly. Signage mounted to glass provide white vinyl backer to first surface Clear raster braille applied to face of front panel. 1/16” TH. Acrylic second panel. Faces and returns painted purple. Color changes per floor. 1/4” TH. Acrylic semi transparent panel. Laminated directly to 1/16” TH. Acrylic color backer panel. 1/4” TH. Acrylic panel faces and returns painted gray. Laminated directly to 1/16” TH. Acrylic color backer panel. Pattern digitally printed directly onto 1/16” acylic color backer panel. Pattern changes per floor. Applied tactile pictograms to face of front panel. Painted to match white. FOURTH FLOOR FIRST FLOOR THIRD FLOOR 1/4" 5/8" 1/4" 3/8" 1" 1/2" 7/8" 5 1/2" 7/8" 7 1/4" 2 3/4" EXPERIENCE DESIGN ORIGINAL DRAWING IS 11 X 17. DO NOT SCALE CONTENTS OF THIS DRAWING. DATE PROJECT IDENTIFICATION H3.1—WASHROOM ID SCALE: 6”=1’-0” A SIDE VIEW H3.1—WASHROOM ID (ALT) SCALE: 3”=1’-0” C H3.1—OTHER FLOORS SCALE: 3”=1’-0” E WASHROOM WASHROOM WOMEN WOMEN MEN MEN WASHROOM WASHROOM WASHROOM WASHROOM WASHROOM WASHROOM WASHROOM WASHROOM 1/16” TH. Acrylic second panel. Faces and returns painted purple. Color changes per floor. 1/4” TH. Acrylic semi transparent panel. Laminated directly to 1/16” TH. Acrylic color backer panel. FIFTH FLOOR SECOND FLOOR FOURTH FLOOR FIRST FLOOR 1/4" 5/8" 1/4" 3/8" 1" 1/2" 7/8" 5 1/2" 7/8" 7 1/4" 2 3/4" 9" DETAIL ELEVATION 1 FRAMED BOTANICAL ELEMENTS WITH A HOSPITALITY LOOK & FEEL FOR AN ELEVATED DINING EXPERIENCE CANOPY BELOW RHA: PRIVATE ROOMS - 19 SEMIPRIVATE ROOMS - 12 BARIATRIC ROOMS189 PRIVATE 189 SF PRIVATE RM SF WC SF STORAGE SF BF WC 49 SF DIET. JAN CL. 191 SF SEMI-PRIVATE RES. LAUND. 516 SF LOUNGE SF CLINIC 194 SF THERAPY 165 SF THERAPY 513 SF LOUNGE 63 SF RES. LAUND. 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 45 SF WC SF WC 45 SF WC 45 SF WC 45 SF WC ACTIVITY ROOM 189 SF PRIVATE RM 45 SF WC 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM SF WC 66 SF WC 50 SF TUB/SHWR RM W/C 95 SF TUB/SHWR RM SHOWER 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 66 SF WC 66 SF WC 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 45 SF WC 45 SF WC 45 SF WC 45 SF WC 45 SF WC 45 SF WC 45 SF WC 237 SF PRIVATE BARIATRIC RM 56 SF WC 185 SF CLEAN UTILITY 151 SF SOILED UTILITY SF ROOM 66 SF ELEC. ROOM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM 191 SF SEMI-PRIVATE RM SF WC 66 SF WC 35 SF STORAGE 65 SF BF WC 49 SF DIET. JAN CL. 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM 189 SF PRIVATE RM SF WC 45 SF WC 45 SF WC SF WC SF WC 45 SF WC 108 SF MED. ROOM 68 SF BF WC 110 SF MED. ROOM 68 SF BF WC 446 SF SERVICE CORRIDOR 23 SF LAUND.CHUTE SF GARB. CHUTE 125 SF CONF. 172 SF SERVERY SUPPORT 586 SF SERVERY 1,214 SF DINING ROOM 1,214 SF DINING ROOM 331 SF TERRACE 331 SF TERRACE 255 SF TERRACE 255 SF TERRACE 1,525 SF CORRIDOR RHA 1,096 SF CORRIDOR RHA 1,009 SF CORRIDOR 495 SF ELEV. LOBBY 912 SF CORRIDOR 249 SF CONF. 135 SF TUB 70 SF VEST. 41 SF STORAGE SF CHART 149 SF COMM 203 STAFF BREAK-OUT LOCKERS SF CHART 149 SF COMM 32 SF STAFF W/C 203 SF STAFF BREAK-OUT LOCKERS 90 SF JAN.CL. SF BF WC 247 SF STAIR 248 SF STAIR C BIM 360://MODULAR LTC_HRH AND THP/HRH_ARCH_MAIN_R21.rvt TYPICAL RESIDENT FLOOR - Dining Room Feature Wall / Option 1 Key Plan
Tanana Chiefs Chief Andrew Isaac Hospital
Fairbanks, AK
Wayfinding Signage, Experiential Graphics
The Tanana Chiefs Conference (TCC), a group of tribal Chiefs in the Interior Alaska regions, sought to bring additional cultural engagement with unique graphics displayed throughout an expansion building that would offer oncology and urgent care.
Working along side the TCC Cultural Committee, we developed a design concept that would highlight their community’s traditions of healing with medicinal plants. EXD worked with the interiors team and referenced botanical research provided by the TCC to create a series of beautiful hand-crafted graphics with a different medicinal plant representing each department.
Using the current sign standards to maintain a cohesive wayfinding solution between both buildings, department plant icons and a new “blueberry blue” accent color were added on all interior signage in the expansion building.
HOK LOCATION SERVICES
Institute of Specialized Medicine & Intervention
Montreal, QC
Brand & Identity Design, Brand Applications, Experiential Graphics, Wayfinding Signage
Institute for Specialized Medicine and Intervention is a radiology clinic with a focus on breast health for those who are underserved in the medical community – women, trans and pediatric patients. Due to the invasive and emotional nature of certain procedures the clinic was designed to provide a calming, spa-like environment. The approach to holistic healing provides an experience that sets ISMI apart from other clinics.
The logo features organic quality with thick and thin linework to create a natural, hand-drawn feel. The silhouette visualizes a confident, positive, but ambiguous body position, while the stem of sage leaves overhead serves as a symbol of healing and hope. This linework is extended through the brand elements as a library of gestures that speak to the intimate nature of treatment offered at ISMI.
HOK
LOCATION SERVICES
Kaiser Permanete Medical
Office Building
Roseville, CA
LOCATION SERVICES
Experiential Graphics, Placemaking Strategies
Kaiser Permanente’s new Riverside Medical Office celebrates the city of Roseville’s legacy as a railroad town, agricultural producer and gateway to the Sierra Nevada. Nods to Roseville’s roots pays tribute to the city where it’s located, such as large-scale photos of the marquee from the Roseville Theatre on Vernon Street and freight cars lined up in a railyard. The facility represents Kaiser Permanente’s integrated healthcare model of care and coverage together, including coordinated care, advanced technology and medical excellence.
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University of Utah Aggie Recreation Center
LOCATION
Logan, UT
SERVICES
Experiential Graphics, Wayfinding Signage
The university’s objective was to create a space that promoted healthy living while showcasing the natural beauty surrounding the campus. Working closely with USU students and faculty, EXD researched the scenic regions around the facility, including Logan Canyon, Bear River Range, Bear River Valley and the Wellsville Range. These natural landscapes influenced the new building’s orientation and informed all placemaking decisions.
Using accurate topographic maps as a basis for the design, the vision was to mirror the landscape with a visually energetic and compelling graphic solution. We then created dynamic topographical maps of key locations and trail systems around the campus. Large-scale local photography, dimensional rockwalls and custom wayfinding and signage that imitates geologic forms help connect users to the outdoors.
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Auburn University Wellness Center
LOCATION
Montgomery, AL
SERVICES
Donor Recognition, Experiential
Graphics, Wayfinding Signage
The experiential graphics at Auburn’s Wellness Center reinforce the “healthy buildings, healthy bodies” concept that is central to the building’s design. Artistic imagery of bodies in motion are intuitive wayfinding elements that also activate the space. The graphics work harmoniously with the architectural design and help to inspire personal health and environmental responsibility among building users. Donor opportunities are woven throughout.
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Clemson University
100 Yards of Wellness
Clemson, SC
Wayfinding Signage, Experiential Graphics, Placemaking
Clemson’s new wellness space at the Allen N. Reeves Football Complex turns the idea of the classic athletic training room on its head. The facility, named ‘100 Yards of Wellness,’ fosters an environment of rest, recovery and rejuvenation. The designers aimed to create moments of team branding without being too overt, maintaining a sense of sophistication. Elements like the tone on tone graphics and abstracted tiger stripe patterning allude to the Clemson Tigers while creating a calming, spa-like environment for these elite athletes.
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LOCATION SERVICES
MD Anderson Faces of Philanthropy
Houston, TX
Experiential Graphics, Storytelling and Recognition Displays, Artifact Displays, Content Curation, Digital Integration
Faces of Philanthropy offers a glimpse into the history of how donors have influenced MD Anderson’s evolution into one of the world’s largest and most respected centers devoted to cancer patient care, research, education and prevention. It tells the story of philanthropic giving and its aim to eradicate cancer. The exhibit also recognizes those who make differences in the lives of others through gifts of time, knowledge and spirit.
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LOCATION SERVICES
Northwestern Ryan Fieldhouse and Walter Athletic Center
LOCATION
Evanston, IL
Experiential Graphics, Donor Recognition, Exhibits
Located on the shores of Lake Michigan, the Ryan Fieldhouse and Walter Athletics Center provides training and wellness space for more than 500 student-athletes.
The approach to branding was to strike the perfect balance between the power of athleticism and the sophistication of Northwestern’s academic excellence. Early integration of graphics in the architectural process allowed for brand-driven imagery and spirited content that contributed to architectural decisions. Northwestern’s trademark purple color motif is highlighted throughout the Center on interactive touchscreens, backlit wall panels and overhead lighting accents. IN
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ASSOCIATION WITH AOR PERKINS
WILL
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AdventHealth Orlando Magic Training Center
LOCATION
Orlando, FL
SERVICES
Experiential Graphics, Wayfinding Signage, Team Recognition, Placemaking
This practice facility for the NBA’s Orlando Magic combines worldclass athletic training and treatment with workplace spaces. In addition, the center was intended to be a special place for family to gather, making both comfort and inspiration paramount. EXD’s charge was to express the Magic brand and franchise in an original and upscale manner while staying true to the character of the new building. Typical approaches to sports facilities were set aside for more unique opportunities to speak to the brand, the history and the culture of the Orlando Magic. Whenever possible, flat graphics were exchanged for dimensional elements and small moments of interaction were combined with larger than life expressions. Team history was communicated in a way that was harmonious with the established look and feel.
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Orlando Health Children’s Pavilion
LOCATION SERVICES
Orlando, FL
Wayfinding Signage, Experiential Graphics
Orlando Health for Children seeks to provide a comprehensive center of caring and synergy in an outpatient setting. The center will be equipped to deliver cutting-edge clinical care for decades to come.
HOK’s Experience Design group incorporated Orlando Health’s “canopy of care” into the wayfinding design with branches, local color theory and forest creatures to guide you along the way. The project is envisioned to be a children’s focused and familyfriendly pavilion, which creates a special place of healing for the patient and their entire family.
HOK
University of South Florida Morsani College
LOCATION SERVICES
Tampa, FL
Brand Identity, Wayfinding Signage, Experiential Graphics
The new Morsani College of Medicine and Heart Institute offers the medical school an opportunity to define a new relationship with the Tampa community. This 13-story tower now serves as the marquee home of USF Health and an anchor for Tampa’s burgeoning downtown waterfront district.
To encourage interdisciplinary interaction and collaboration, learning spaces are integrated with lab areas. Spanning four floors, the flexible lab facilities support interdisciplinary cardiovascular research and clinical care.
HOK
Orlando Health Palmer Hospital Facade
Orlando, FL
Visioning, Placemaking, Experiential Graphic Design
HOK was engaged in a design and visioning effort to help Orlando Health’s Palmer Hospital refresh its facade and exterior graphics. Several concepts were developed and workshopped during the design process, and the concept selected focused on brightening the facade and increasing its visual impact in the skyline, while remaining true to Orlando Health’s brand and design standards. Playful lines of color activate the building’s exterior, drawing the eye upwards and inviting patients and staff into the building.
HOK LOCATION SERVICES
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Rutgers Cancer
Institute
LOCATION
New Brunswick, NJ
SERVICES
Wayfinding Signage
New Jersey’s first comprehensive care center will improve the patient experience at every stage of treatment while promoting groundbreaking research. The building program includes three primary space types: outpatient care, inpatient care and research.
EXD is providing the interior and exterior signage design for the new pavilion, which will connect with a new parking garage. Color accents for each floor are the same for the parking levels. The wood of the signage design expresses strength and growth and expresses a horizontal grain. The directories have an accent panel for whatever floor you’re on, and signs are magnetic and can be easily changed.
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We shared our story, now let’s share yours!
JEFF LANCASTER
Creative Director | Experience Design
t +1 424 298 4633 jeff.lancaster@hok.com
EMILY PAYNE
Director | Experience Design
t +1 816 472 3219 emily.payne@hok.com
STEVE WILLIAMS
Director of Operations | Experience Design
+1 713 407 7879
steve.williams@hok.com