Collegiate Sports Experience
Shaping unique & meaningful stories
We are a custom art and experiential graphic design studio within HOK.
We bring decades of experience working in the built environment to craft moments that are unique and memorable.
Together with our clients and project partners, we map out the journey and leverage brand strategy, so everyone can visualize your unique personality. And we recommend a variety of artwork and messaging intentionally selected for the most effective engagement, flow and impact.
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About Experience Design Select Projects 1 2 CONTENTS
We are designers, wayfinders, makers, gardeners, visualizers, artists & so much more.
HOK 00
Brand Wayfinding Digital Placemaking
HOK 00 Corporate Headquarters Designed 25 14 Design Awards in 2020 A/E Firm Architectural Record 1 63 Sports Facilities Designed Market Sectors 13 30 EXD Designers Office Locations Across Firm 7 Years in the EGD Industry 67 By the Numbers
Ryan Fieldhouse and Walter Athletic
Center
Evanston, IL
Experiential Graphics, Donor Signage, Recognition Displays, Artifact Displays
Located on the shores of Lake Michigan, the Ryan Fieldhouse and Walter Athletics Center provides training and wellness space for more than 500 student-athletes.
The approach to branding was to strike the perfect balance between the power of athleticism and the sophistication of Northwestern’s academic excellence. Early integration of graphics in the architectural process allowed for brand-driven imagery and spirited content that contributed to architectural decisions. Northwestern’s trademark purple color motif is highlighted throughout the Center on interactive touchscreens, backlit wall panels and overhead lighting accents.
HOK
LOCATION SERVICES
IN ASSOCIATION WITH PERKINS + WILL
Northwestern University Welsh-Ryan Arena
Evanston, IL
LOCATION SERVICES
Experiential Graphics, Donor Recognition, Wayfinding Signage
The focus for the renovation of the Welsh-Ryan Arena was to bring a modern, hospitality-driven experience for fans. Located inside the historic McGaw Memorial Hall, the work had to update the arena while preserving a cherished campus building. The result is a high-tech with old-school feel. Brand colors and angled lines inspired by the Northwestern “N” tie the experiential graphics together and create an impactful experience for fans and players. The display of team traditions, donor recognition, wayfinding and amenities all share a similar vocabulary. When possible, materials from the old facility were repurposed during the gut renovation. Elsewhere, player recognition and past successes are celebrated.
HOK 8
Miami University Gunlock Athletic Performance Center
LOCATION SERVICES
Oxford, OH
Experiential Graphics, Wayfinding Signage, Recognition Displays
Miami University’s Athletic Performance Center provides a space for football student-athletes to thrive. Located on a tight site, the center overlooks the north end zone of Yager Stadium, connecting to a recently completed indoor football field and blending seamlessly with the campus’ existing Georgian architecture.
The design celebrates the legacy of athletic and coaching talent at Miami University, communicating the program’s brand to both current athletes and recruits. Powerful graphics and visual touchpoints reinforce the university’s reputation as the “cradle of coaches”—a nod to football’s elite coaches who got their start at Miami University.
During a visioning session, coaches and staff identified a clear recruiting path throughout the facility that would appeal to recruits. The experience celebrates the legacy of their athletes and coaching talent.
HOK 9
Abilene Christian University Moody Coliseum
LOCATION SERVICES
Abilene, TX
Wayfinding Signage, Placemaking, Experiential Graphics
HOK partnered with Abilene Christian University to revitalize Moody Coliseum, a 3,600-seat multi-purpose arena that holds a special place in the hearts of students and alumni. Although ACU boasts an impressive athletics program, the coliseum’s function goes beyond sports; it also serves as the university’s chapel, seeing important community gatherings throughout the year.
Designing an arena that can serve both sports and daily chapel services is no easy feat, but HOK Experience Design embraced the challenge with a focus on humility, functionality, and flexibility. The design aims to balance the vibrant sports atmosphere with moments of serenity and calmness in the entry vestibules.
Elements of the revitalized coliseum include an interactive site monument, signage and wayfinding, trophy displays, donor walls, custom court graphics, and team-focused branded moments. These components come together to create a dynamic experience for sports fans, athletes and chapel worshippers alike.
HOK 10
Mississippi State University Davis Wade Stadium
Starkville, MS
LOCATION SERVICES
Experiential Graphics, Wayfinding Signage
As part of a comprehensive modernization of the century-old Davis Wade Stadium, the graphics and wayfinding package help to tell the story of Mississippi State University’s football program within the competitive Southeastern Conference.
Experience Design worked with the project architects to implement supergraphics, a new wayfinding system and signage masterplan within the renovated and existing concourses, creating an exciting fan experience.
Different tiers of premium seating were established and EXD named and designed unique branded experiences for targeted audiences at the State Level, the Scoreboard Club and the Gridiron Field Level Club.
HOK 11
Auburn Arena & Player Development Facility
Auburn, AL
LOCATION SERVICES
Donor Recognition, Exhibits, Experiential Graphics, Wayfinding Signage
Focused on the rich history and traditions of Auburn University, the experiential graphics at the Arena showcase the Auburn fan experience, honored fight songs and historical timelines. Building on the success of the Arena project, Auburn University hired HOK as the brand standards consultant for experiential graphics for University Athletics. The team designed basketball administrative office graphics, experience graphics at the Player Development Center and multi-phase project at Jordan-Hare Stadium. Each project focused on a different audience, venue, and goals; the solutions were unique to the project but tie together strongly through typography, use of color and photographic treatments.
HOK 12
Auburn University Wellness Center
Montgomery, AL
LOCATION SERVICES
Donor Recognition, Experiential Graphics, Wayfinding Signage
The experiential graphics at Auburn’s Wellness Center reinforce the “healthy buildings, healthy bodies” concept that is central to the building’s design. Artistic imagery of bodies in motion are intuitive wayfinding elements that also activate the space. The graphics work harmoniously with the architectural design and help to inspire personal health and environmental responsibility among building users. Donor opportunities are woven throughout.
HOK 13
Clemson University
100 Yards of Wellness
Clemson, SC
LOCATION SERVICES
Experiential Graphics, Wayfinding Signage, Placemaking
Clemson University’s new wellness space at the Allen R. Reeves Football Complex turns the idea of the classic athletic traning room on its head. The facility, named ‘100 Yards of Wellness,’ fosters an environment of rest, recovery and rejuvenation. The designers aimed to create moments of team branding without being too overt, maintaining a sense of sophistication. Elements like the tone on tone graphics and abstracted tiger stripe patterning allude to the Clemson Tigers while creating a calming, spa-like environment for these elite athletes.
HOK 14
University of Delaware Whitney Athletic Center
LOCATION SERVICES
Newark, DL
Experiential Graphics, Placemaking
Throughout the University of Delaware’s new Whitney Athletic Center, the focus was on graphic moments that mattered. The new facility features lobby space, a family nutrition center, strength and conditioning facilities, common meeting areas and a turf field. Graphic moments honoring the Fightin’ Blue Hens were integrated in spaces with the highest impact - an appllied logo spans the staircase in the Kelly Family Lobby, and the ‘Go Hens’ sign at the Spartin Family Gate greets visitors on gamedays.
HOK 15
K-State Shamrock Indoor Practice Facility
LOCATION
$20 million Manhattan, KS
2023
COMPLETED BUDGET SERVICES
Experiential Graphics, Wayfinding Signage, Placemaking
The newly completed Shamrock Indoor Practice Facility for Kansas State football features indoor and outdoor practice fields, lobby space, and a player tunnel connecting the new facility to the existing football training center. Brand moments and donor recognition throughout the space work to honor Wildcat football and inspire recruits, donors and the media. The Wildcat brand is integrated into the facility, from wall graphics, illuminated logos and mannequins displaying the Wildcat uniform to the integration of the Wildcat logo on the practice fields and the facility’s exterior.
HOK 16
K-State Volleyball and Olympic Training Facility
LOCATION
Manhattan, KS
COMPLETED BUDGET
$32.5 million
2023
SERVICES
Experiential Graphics, Wayfinding Signage, Placemaking
The newly completed Morris Family Olymic Training Center will serve 12 of the Wildcats’ 16 teams; the adjoining two-level Volleyball Arena seats 3,000.
The Olympic Training Facility includes strength & conditioning, sports medicine & rehab, hydrotherapy, and a multi-use turf field. Graphic moments throughout both spaces pay homage to the Wildcats. inspiring Kansas State pride in the elite athletes that train there. Dimensional logos integrated into the building’s exterior set the tone upon entrance to the facility, and emphasis was placed on integrating the Wildcat brand throughout, from concssion graphics and a vintage logo at the ticketing booth to a dimensional ceiling logo and recessed lighting in the facility’s locker rooms.
HOK 17
Utah State University Aggie Recreation Center
LOCATION
Logan, UT
SERVICES
Experiential Graphics, Wayfinding Signage
The university’s objective was to create a space that promoted healthy living while showcasing the natural beauty surrounding the campus. Working closely with USU students and faculty, EXD researched the scenic regions around the facility, including Logan Canyon, Bear River Range, Bear River Valley and the Wellsville Range. These natural landscapes influenced the new building’s orientation and informed all placemaking decisions. Using accurate topographic maps as a basis for the design, the vision was to mirror the landscape with a visually energetic and compelling graphic solution. We then created dynamic topographical maps of key locations and trail systems around the campus. Large-scale local photography, dimensional rockwalls and custom wayfinding and signage that imitates geologic forms help connect users to the outdoors.
HOK 18
The Florida Gators Heavener Football Operations Complex
Gainsville, FL
LOCATION SERVICES
Experiential Graphics, Placemaking, Wayfinding Signage
This new two-story facility serves as the daily home for Florida football and features a team locker room and meeting areas, a weight room, and cutting edge sports medicine and rehabilitation facilities, among other spaces. Twenty two graphic moments throughout the facility celebrate the storied history of Gators football and athletics while maintaining an air of quiet confidence.
IN ASSOCIATION WITH 49 DEGREES
HOK 19
Collegiate Sports & Recreation
Abilene Christian University - Moody Coliseum Renovation Abilene, TX
Auburn University - Auburn Arena and Player Development Facility, Recreation and Wellness Center, Jordan-Hare Stadium Auburn, AL
California Baptist University Events Center Riverside, CA
California State University Northridge - New CSUN Events Center Study Northridge, CA
Clarkson University Cheel Campus Center Renovation Potsdam, NY
Clemson University Douthit Fitness Center, Clemson Athletics Clemson, SC
Gonzaga University - McCarthey Athletic Center, Herak Club Room Spokane, WA
Grand Canyon University Arena Phoenix, AR
The Hockaday School Dallas, TX
Indiana State University - Hulman Center Renovation Terre Haute, IN
Iowa State University - Hilton Coliseum Expansion Study Ames, IA
Kansas State University - KSU Foundation
Donor Recognition, Football Training Facility, Volleyball and Olympics Training Facility, South End Zone Manhattan, KS
Louisiana State University University Recreation Complex Baton Rouge, Louisiana
Miami University - Gunlock Performance Center, Steve Cady Arena at the Goggin Ice Center Oxford, OH
Mississippi State University - Davis Wade
Stadium Renovation & Expansion Starkville, MS
North Carolina State University - Reynolds Coliseum Renovation, Carmichael Complex Recreation Center Raleigh, NC
North Dakota State University - Bison
Sports Arena Renovation Fargo, ND
Northern Kentucky University - BB&T Arena Highland Heights, KY
Northwestern University - Ryan Fieldhouse & Walter Athletics Center, Welsh-Ryan Arena, Trienens Performance Center Evanston, IL
Ohio State University Schumaker Complex Columbus, OH
PennState Esports University Park, PA
Southern Illinois University, CarbondaleSIU Arena Renovation, Saluki Stadium Carbondale, IL
Southern Methodist University - Moody Coliseum Renovation, Stadium Club Dallas, TX
St. Lawrence University Appleton Arena Canton, NY
University of Arizona - Cole and Jeannie Davis Sports Center Tucson, AZ
University of California, Davis - Haas
Pavilion Renovation Study, Aggie Stadium Davis, CA
University of Central Missouri - Football Training Facility, Hall of Fame, University
Store at The Crossing, Football Stadium
Bleachers, The Crossing South at Holden Warrensburg, MO
University of Dayton - UD Arena Renovation Dayton, OH
University of Delaware - Whitney Athletic Center
Newark, DE
University of Florida - Football Operations Complex Jacksonville, FL
University of Georgia - Sanford Stadium West End Zone Athens, GA
University of Kansas - KU Visitor Center Lawrence, KS
University of Minnesota - Hall of Fame Minneapolis, MN
University of Missouri - Mizzou Arena and Player Development Facility Columbia, MO
University of Nebraska, Lincoln - Devaney
Sports Center Renovation Lincoln, NE
University of Tulsa - Reynold’s Center Tulsa, OK
HOK 20
t +1 424 298 4633 jeff.lancaster@hok.com We shared our story, now let’s share yours!
JEFF LANCASTER
Creative Director | Experience Design
EMILY PAYNE
Director | Experience Design
t +1 816 472 3219 emily.payne@hok.com
STEVE WILLIAMS
Director of Operations | Experience Design
+1 713 407 7879
steve.williams@hok.com