Exhibits Design Qualification - HOK Experience Design

Exhibit Design Qualifications

CONTENTS

Shaping unique & meaningful stories

We are a custom art and experiential graphic design studio within HOK.

We bring decades of experience working in the built environment to craft moments that are unique and memorable.

Together with our clients and project partners, we map out the journey and leverage brand strategy, so everyone can visualize your unique personality.

And we recommend a variety of artwork and messaging intentionally selected for the most effective engagement, flow and impact.

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About Experience Design

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Select Projects

We are designers, wayfinders, makers, gardeners, visualizers, artists & so much more.

Branding Wayfinding Digital Placemaking

Boston Consulting Group Toronto

Legacy Wall

LOCATION

Toronto, Ontario

COMPLETION DATE

SERVICES

Naming & Identity Creation, Brand Guidelines, Experiential Graphics, Wayfinding Signage 2022

Boston Consulting Group (BCG) partners with leaders in business and society to tackle important challenges and capture great opportunities. BCG’s new Toronto office was designed to be a place where staff wanted to be and to remind them that they belong to something special. Integrating digital media into the reception space, the team designed a celebration of the BCG legacy that captures their history of strategy and innovation and is flexible enough to grow with them into the future.

THE LEGACY WALL

This Legacy Wall spans over 60 feet and was purposefully designed to showcase nine digital screens that are carefully integrated into the wood and brass materiality of the wall so that the installation would appear elegant with or without anything shown on screen. Each of the 27 static wood veneer panels woven into the wall are removable and can easily be shifted and added to over time as BCG advances into the future.

Working closely alongside BCG’s social impact manager, the team developed a written timeline that pinpoints milestones and divided them into unique eras of BCG history. The design team sifted through hundreds of hours of footage and thousands of photographs from BCG history to develop nine unique video reels that are intertwined with the written history. Each of the video panel content is connected to the static written panels beside them. As a visitor walks from 1963 to today, the video content becomes more and more modern and crisp just as the video technology has advanced through time.

Honeywell Global Headquarters

LOCATION SERVICES

Charlotte, NC

Interior Design, Brand Design, Experiential Graphics, Wayfinding Signage, Digital Integration

For their brand new Global Workplace HQ, Honeywell aspired to go next level with brand implementation and immersive digital integration. The client focus on emphasizing a user experience meant to capture the breath of the entire Honeywell Global Brand and its impact on the modern world in a fully immersive space. Experience design leveraged the Honeywell brand standard to offer solutions for shared design elements throughout the space. Lobby graphics, wayfinding, logos, wallcoverings, film on glass, artwork, storytelling, object curation, custom illustration all helped define an optimal a client-facing experience that is authentically Honeywell.

HONEYWELL EXPERIENCE CENTER (CXC)

For their brand new Global Workplace HQ, Honeywell aspired to go next level with brand implementation and immersive digital integration. The client focus on emphasizing a user experience meant to capture the breath of the entire Honeywell Global Brand and its impact on the modern world in a fully immersive space.

The Customer Experience Center (CXC) on the 23rd floor showcases Honeywell’s products and technologies in an interactive, hands-on space. The challenge was to create an engaging experience for future visitors to the center without necessarily knowing who those visitors would be or what content would be most impactful to them. To inform the design strategy, HOK’s Experience Design team led an extensive journey mapping exercise that identified the CXC’s primary visitors and anticipated how they would move throughout the space. This helped the design team identify branding, graphics, wayfinding and immersive experiences to incorporate along each user’s path of travel. The design captures the breath of Honeywell’s brand, its service offerings and its impact on the world in a fully immersive space, and is tailored to speak directly to the center’s most likely audiences.

HOK collaborated with a digital content company to design an interactive, high-tech Immersion Room within the CXC that creates a fully customizable audiovisual experience with imagery on all four walls. Individual Holo Pods use holograms to demonstrate Honeywell products performing different functions.

Pharmavite Headquarters

West Hills, CA

LOCATION SERVICES

Brand Experience, Environmental Graphics, Wayfinding Signage

Pharmavite is a dietary supplements company best known for their Nature Made and Food State brands. The experience connects employees to Pharmavite’s line of vitamins and minerals and their “Nature Made” ethos and promotes healthy lifestyles through the incorporation of wellness and biophilia into the design.

Inspired by the pattern of mineral deposits found in the earth’s strata, the layered design motif is expressed on glass film and wallcoverings. In the atrium, the stratified design transforms into the recognizable Pharmavite bottle silhouette.

TIMELINE - Details

P HARMAVITE HISTORY WALL

After the completion of their initial headquarters space, Pharmavite engaged Experience Design again to create a history wall celebrating the company’s story and important milestones. Designers worked closely with Pharmavite to parse through a wealth of materials in the company’s archive, editing and workshopping content to create the right narrative. The history wall consolidates several layers of information that are important to the company’s story - larger panels represent important company milestones, dimensional bottles mark important changes in the company’s brand and packaging design, and important external events that have affected the company over the years are noted throughout. The final wall, unveiled at a ceremony in the fall of 2023, was extremely well received and tells the story of Pharmavite to employees and clients.

TIMELINE SECTION A SCALE: 1/2”=1’0”

Cargill Protein Group

LOCATION

Wichita, KS

COMPLETION DATE

September 2019

SERVICES

Brand Experience, Wayfinding Signage

The new headquarters for Cargill’s North American protein operations immerses staff and customers in the organization’s farm-to-fork ethos.

Located in downtown Wichita’s vibrant Old Town district, the modern four-story building features a glass, metal and wood facade that honors the company’s 150-year-old agrarian heritage. To communicate Cargill’s local roots and global impact, the design integrates local artwork, a material palette that reflects agrarian culture and commissioned photography from working farms. HOK’s Experience Design team commissioned a 28-foot-wide custom art display that features custom ceramic plates from a local artist and serves as a backdrop to the open central stairway connecting all four floors.

CARGILL PROTEIN GROUP PLATE WALL

As the design team was beginning work on a new headquarters for Cargill Protein, the subsidiary was going through a rebrand from Cargill Meat Solutions. The signage and experiential graphics had to support this rebrand, and the group’s own unique personality, within the Cargill family.

Working collaboratively with interiors, architecture and landscape, the branded graphics and signage become inseparable from experience. The design theme “families feeding families” drove the approach and ties employees to others in the protein process, such as the farmers, ranchers, chefs, scientists and engineers. A 28-foot wide custom art display of ceramic plates symbolizes where Cargill Protein’s work meets the consumer–on the plate.

These plates, like other design elements, are sourced locally and reference the landscape, animals, textures, materials and details that are found in the supply chain. Working with local artists and materials further enhance the sense of place and connection with the Cargill Protein brand, like the rancher’s rope that is used to create an abstracted three-dimensional landscape mural or the custom triptych of the rolling Flint Hills.

Invesco Atlanta Headquarters

Atlanta, GA

LOCATION SERVICES

Experiential Graphics, Wayfinding Signage, Digital Integration

HOK worked with Invesco, an investment management firm, on the build out of their Global Headquarters in Atlanta, Georgia. The midtown building spans six levels and combines reception, conferencing space, heads-down space, lounges and an employee cafe. Recognizing that Invesco’s brand identity is designed to be ‘digital first,’ Experience Design crafted solutions that kept the design resilient and flexible far into the future while artfully communicating the company’s core values.

INVESCO MOSS MURAL

At Invesco’s new Atlanta Headquarters, the Experience Design team found opportunities for custom pieces that timelessly express Invesco’s vision and mission. The team crafted solutions that kept the design resilient and flexible far into the future while artfully communicating the company’s core values. At the outset of the project, Invesco expressed that one of their core values was their investment in the local community. In a main reception space on the top floor of the building, the design team found an opportunity to create a biophilic wall installation to highlight that ethos for visitors, clients and Invesco employees. Invesco is a proud sponsor of the Atlanta Botanical Garden, and a moss wall depicting dimensional orchids pays homage to that support and the Botanical Garden’s signature orchid collection.

Experience Design recognized that it was important to Invesco to not only honor the Botanical Garden and the local community through this installation, but also to invest in a fine artist to produce it. The team put together initial concepts and sketches, and then worked with Plant the Future and a local fabricator to bring the moss mural to life. The final piece honors Invesco’s

Conferencing Space - Concept 2 LEVEL 26

H&R Block World Headquarters

Heritage Wall

Kansas City, MO

LOCATION SERVICES

Brand Experience, Experience Design, Dimensional Displays

The History Wall at the H&R Block Headquarters in downtown Kansas City celebrates the company’s journey, offers an inspiring look at where it is headed, and made for a very thoughtful 90th birthday gift by the company for Henry Bloch, its founder. 360’s branding and experience design group designed the impressive three-dimensional, interactive storytelling experience for H&R Block.

Located in a high-traffic public walkway, the History Wall showcases company milestones, displays artifacts, and informs about current services. A unique project for 360, the wall features updatable 30-inch square digitally printed aluminum and red birch veneered panels, glass enclosed cases for displaying old letters and historical items, and two custom programmed iPads mounted within the wall. The 30-inch grid design, wood and metallic finishes, and bright green colors mimic the design concept for the headquarters, integrating the wall into the larger space. With so many points of interest in the display, passersby will see something new each time. And the ability to change out panels, display items and update iPad programs ensures that the design will be able to change right along with H&R Block’s continuing story.

JEFF LANCASTER

Creative Director | Experience Design

t +1 424 298 4633 jeff.lancaster@hok.com

EMILY PAYNE

Director | Experience Design

t +1 816 472 3219 emily.payne@hok.com

STEVE WILLIAMS

Director of Operations | Experience Design

+1 713 407 7879 jeff.lancaster@hok.com