C U LT U R A L LY C O R R E C T R EG I O N A L S H O W R O O M S T R AT EGY: C O R P O R AT E V O I C E S P O K E N W I T H R EG I O N A L A C C E N T S
VA R I O U S L O C AT I O N S | U S A
Vision Building™ The project initiated with a ”Vision Building” session with selected representatives with the intent of developing a common understanding around the key issues. These meetings ensured that the participants were aligned in the mission to address issues that were central to the project’s success. Participants were taken through the visioning process, identifying opportunities and charting a roadmap for follow-on development.
Culturally Correct Regional Showroom Strategy
Table of Contents 2
Design Approach and Process
24
Allsteel Atlanta
54
Allsteel Los Angeles
16
Showroom Display Standards
38
Allsteel Boston
70
Allsteel Gunlocke Chicago
50
Gunlocke Los Angeles
85
Allsteel NeoCon Collateral
ii
Culturally Correct
S C A N T O D O W N L O A D T H E C A S E S T U DY
Possibilities Sketchbook™ This quickly recorded sketchbook of ideas documented the possibility thinking about all the image, message, packaging, and communication issues that could play a part in this project’s success. These sketch pages froze spoken concepts as pictures and allowed them to live, morph, and link. Getting our interview concepts down on paper allowed us to test consensus on each idea, prioritize need, and strategize procurement.
Culturally Correct
1
Design Approach and Process
2
Culturally Correct
Vision BuildingSM Facilitated Success Strategy
Visual Listening We facilitated a Vision Building
SM
session with
your selected representatives with the intent of developing a common understanding around the following issues: process methodology, vision for the desired project endstate, alignment of goals, issues, challenges and concepts, definition of deliverables, and schedule. This meeting ensured that we are aligned in our mission to address issues that are key to the project’s success. We took the participants through the visioning process, identifying opportunities and charting a road map for followon development. We identified critical milestone dates throughout the process. It is our intent that the Vision BuildingSM summary we developed validates the team’s go-forward direction.
Culturally Correct
3
New Definition of Commercial Contract Enhanced Expectations
Today’s Allsteel Baseline There exists today a critical mass of showrooms
To match the existing baseline we will need to:
(paired with a head office environment) that
· Balance Allsteel marketing image with regional
present us with a formulamatic approach to
metaphor imagery
personality of place. The experience of these
· Offer Allsteel ad copy alongside regional wordplay
existing investments represents the baseline
· Accommodate regionally expressive art alongside
for experiencing Allsteel via environment. These
Showroom Positioned Separate from the Product Offering Can we position the Allsteel showroom space as “cool” without changing the Allsteel product position?
Functionality
Allsteel commercial art
are the minimum expectations which, should we ignore, we would be celebrating the difference in
The visual component we will use to express
design firms rather than reinforcing a consistency
regional culture and geographic context requires
across Allsteel personality of place.
sophistication. It will serve us best if it offers an
Productivity
Kimball
immediate “ah ha” moment as well as reveals a In opening the showroom design door to HOK,
lightbulb insight over time. The existing baseline
Allsteel is entrusting us to get the formula, match
environments require us to offer wit, surprise and
the existing baseline, and clone an Allsteel with
discovery. The artifacts and art must be rich enough
an Atlanta accent and an Allsteel bred in Boston.
to offer cues that invite inquiry into the story. And
We are not succeeding by offering an HOK version
that storytelling exchange (repeatable myth and
of Allsteel but by offering an Allsteel version of
lore) between Allsteel and its audience creates
Atlanta (or Boston or LA).
interpersonal chemistry. It is in this way that
Functionality
Steelcase
Conservative Haworth
Allsteel Product Allsteel Showroom
Teknion
personality of place sets the stage for Allsteel staff to express personality of enterprise. The comeaway download must be pride of (show) place, pride of region and pride of enterprise. Set the stage, position the props, seed the story = match the Allsteel baseline. 4
Culturally Correct
Progressive
Knoll
Luxury
Herman Miller
Cool Image / Style
Audience Expectations Scripting Success for Each Visitor Experience
Pre-Visit Dialog Wayfinding to site: On-screen and fax maps Hospitality expectation alignment: “Lunch will be…“ Commerce expectation alignment: “What is it you’d like to see?” “What is it you wish to accomplish in visit?“
Arrival Well prepared greeting “Relaxing Moment” option: Store / Sit / Sip Confirming Moment: “Today you are interested in (this), so we will be (doing this).”
Buyer Expectation
Specifier Expectation
Dealer Expectation
Presentation Promoting an Infinite Relationship
Presentation Focused on a Finite Project
Presentation Promoting an Infinite Relationship
Full Exposure to Allsteel Offering
Allsteel Mapped to A&D’s Project Timeline and Process
Allsteel has Solid Credibility
Emotional Win Made Tangible
Project Phase Allsteel Offering
Allsteel is an “A” Team Player
Social Win Made Tangible Commercial Win Made Visible Decision Support: Provide audience with capability to backsell any decisions to home office
Program......................... Needs Analysis SD................................... Show DD.................................. Sell CD.................................. Specify CA................................... Schedule FM.................................. Manage
Allsteel is Energetic and Confident Allsteel Offers Winning Alignment Decision Support: Interoperable space for dealer use to conduct business (not just furniture showrooms – I can conduct business here)
Impress A&D’s Client (i.e., make A&D look good in recommending and in selecting Allsteel) Culturally Correct
5
Enhanced Experiences Defining the Show in Showroom
Opportunity: Be More to More People
A Strategy for Each Audience Attribute
“My choosing Allsteel will make me emotionally feel good, socially shine, and commercially succeed.”
Audience Attribute
Driver
Environmental Response
Visitors level of commitment
Interest
Engaging displays create interest to linger
Profile of visitor
Demographic
Strategize “something-for-everybody” visit points
Number of visitors in party
Headcount
Accommodate script for both gangs and singles
Timeline of project relevance
Pertinence
You-are-here project timeline displays our support per phase
The curiosity in the marketplace about Allsteel will power a magnetism for the new showroom. New people, new dealers, grand opening will fuel a curiosity to see-the-space (because the space will answer the curiosity by the perceptions it creates). Product on floor will, alone, fulfill no more than the commercial curiosity. The emotional perceptions will be fulfilled by experience of space and the hospitality of the visit. The social perceptions will be fulfilled via storytelling and embedded messages.
6
Props Communicate Our Messages (and Personality)
A Script for Each Duration of Visit
Online presence of showroom: What do the images “show-of-room”?
Skim
Scan
Study
Third party PR: What do trade publications say/show?
p
Pre-Visit
Self Tour
Guided Tour
Sit Down Meetings
Hospitality artifacts: Coat hanging/securing belongings/food events
q
On-Site
Welcome Screen Display
Self Surf Touchscreen
Projected Presentations
Ad campaigns on-site
Overall Vista
Individual Stage Sets
Fit & Finish Detailing
Tour stops, visit points, and cue card pylons
Big Word Attributes
Headline Copy
Depth & Detail Narrative Text
Furniture tools as media vehicles
Big Photo Imagery
Cutsheet Summary
Product Line Catalogue
Occupant/worklife/props in furniture displays/stations
Drinks You Carry
Drinks and Carry-Away Snacks
Sit Down Dining
Product tie-ins (Lutron, Pantone, et al)
Impression Supporting Intrigue
Intrigue Supporting Engagement
Engagement Supporting Closings/Commerce
Culturally Correct
Contributors to Personality of Place Respect for Regional Culture
How Time and Space and Message Intersect
Respect for Regional Culture
Time: Life Expectancy
Message: Contribution
Space: Media Vehicle
Longer Life
Brand Essence Recently Formalized Now Being Broadcast
Fixed Architecture
Marketing Strategy Brian & Chloe Profiling
Advertising Campaigns Copywriting & Imagery
Audience Profiles
Buyer External
Specifier External
Dealer External
· Mini-Muscatine cultural experience · Concentration of product offering · Confirmation of media and advertising and PR messages · Verification of momentum and ongoing stability
Flexible
· Validation of reinvention success
Furniture Tools
· Recruitment of hearts and minds
Balancing Corporation with Context
Advertising Strategy Corporate Voice & Enterprise Personality Shorter Life
· Allsteel message spoken with regional accent · Communicate capability
Product Offering Existing Industrial Design Evolving Industrial Design Brand Artifacts Colors / Add Imagery
Personality of place sets the stage for Allsteel staff to express personality of enterprise. The comeaway download must be pride of (show) place, pride of region and pride of enterprise.
Customizable
Corporate Voice
Local Accent
Exhibit & Display
Enterprise Personality
Geographic Personality
Marketing Imagery
Metaphor Imagery
Advertising Copy
Regional Wordplay
Commercial Art
Regional Artifact
[ ] Employee Internal
Showroom Balance
Culturally Correct
7
Regional Context of Allsteel Showrooms Comparative Inventory
Architectural Artifice
Cultural Artifice
Regional Art
Architectural Artifice
Washington, District of Columbia
Dallas, Texas
L ‘Enfant Urban Floor Plan
Cowhide Rug
Rotunda Colonade
Reception Furnishings
Cherry Blossom Carpet
Barn Wood Walls
Cherry Blossom Photo Collage
Stone Walls
Reception Furniture and Community Table
“Giant” Sky Mural
Etched Seal Mirrors
Tumblewood Lights
Marble Fireplace Finish
“Big” Quotes
Candle Flicker Lamping
Big Hair Big Hat Mirrors
Workstation Personality Props
San Francisco, California
Muscatine, Iowa
Fainting Room
Community Hall
Fainting Room Quotes
Embedded Nature in 3form
Cables Pattern on Walls and Glass
Corn Derived Fabrics
Community Room Furniture
Carpet Fields
“Earthquaked” Photo Strips of Buildings
Residential Fireplace Furnishings
Lampshade Redwood Art Lace-like Branch Art on Glass 8
Culturally Correct
Bathroom Flower Lamps
Cultural Artifice
Regional Art
Regional Context of Allsteel Showrooms Comparative Inventory
Architectural Artifice
Cultural Artifice
Regional Art
Architectural Artifice
Cultural Artifice
Regional Art
Atlanta, Georgia
Boston, Massachusetts
Pavilion Wood Beams
Layered Archeology of Finishes
Reverend Finster Table Art
Nautical Captains Chairs
Freestanding Chimney
Poetic Quotation
Georgia Vision Windshield
Tea Party Table Art
Embedded Nature in 3form
Gargoyle Mural
Workstation Personality Props
Workstation Personality Props
Los Angeles, California
Questions for Future Showrooms
Red Carpet
Q: Is this one brand personality with faceted faces successfully responding to locational context?
Hollywood Wood Mural
OR
Franciscan Table Coffee Orders Projected Imagery Graffiti Wall Workstation Personality Props
Q: Are the themed stage sets visually competing with the products to their detriment? Q: Does target position for the Allsteel product offering coincide with target positioning for the Allsteel showroom environment? Q: Does a shifted positioning target of the showroom environment draw Allsteel product to a desired migration in position? Q: Can product and resource center simply coexist with two different positioning statements: one about product, one about environment?
Culturally Correct
9
Survey Results Solicited Opinions from Internal Stakeholders
Attributes of the Solution
Current Reality Scorecard
Visitor Profile and Visit Experience
Quality is a value judgment that varies with every individual. It is subjective. Nonetheless, quantification is useful. A graphic display of the assessment helps illustrate, in a relative manner, the differences or consensus among the evaluators. Comparing and discussing the reasons for these patterns leads to a clearer evaluation of the current reality for each project.
Audience Profiles
Duration of Visit(s)
Returning Visitors
Please indicate priority by numbering (adding any that are missing and deleting any that do not apply). 1 = Highest Priority
By percentage, please indicate the likely duration of a visit experience (you may eliminate those unlikely and add any that are overlooked).
Please indicate the relative likelihood of a return visit by the average visitor.
Brand
Culture
Assessment Graph Instructions 1. Use this graph for illustrating the pattern of scores. 2. Enter the total score for each consideration on the graph. Score 1 2 3 4 5 6 7 8 9 10
Indication Complete Failure Critically Bad Far Below Acceptable Poor Acceptable Good Very Good Excellent Superior Perfect
Audience Priority
4 1 Existing customers 4 1 1Prospective customers 4 1 Existing Specifiers 4 1 1Prospective Specifiers 4 2 Existing Dealers 4 2 Prospective Dealers 4 2 Existing employees 4 2 Employee recruits 4 1 Trade Media 4 3 Financial analysts
Example Completed Graph Brand
Culture 8
7
4 6
Competencies
Community
3. Mark the point on the graph representing the score. 4. Connect the points on the graph to form a quadrilateral.
1
Competencies
Community
Attributes of the Message Content stakeholder survey
Messaging Refresh Rate Where on the spectrum do you fall in your ability to curate messages – and create, refresh, renew message content?
your expectations solicited for each spectrum.
stakeholder survey
(other)
362 days/yr
Neolon N/A One hour 3% 70% N/A Two hours 1% 23% N/A Half day 5% N/A Full day 2% N/A Multi-day Percentage
FM / CRE |_____|_____|_____|_____|_____| Unlikely Very Likely A&D |_____|_____|_____|_____|_____| Unlikely Very Likely
Dealer 20 Minutes |_____|_____|_____|_____|_____| Can't respond - not too Unlikely Very Likely much knowledge of 362 days
Decision Makers (UP, Procurement C-Level customers)
Import new content continuously |_____|_____|_____|_____|_____|_____|_____| Import new content occasionally
10
Culturally Correct
|_____|_____|_____|_____|_____|_____|_____|
Humanistic
Global focus
|_____|_____|_____|_____|_____|_____|_____|
Local focus
Orchestrated
|_____|_____|_____|_____|_____|_____|_____|
Ad hoc
Literal
|_____|_____|_____|_____|_____|_____|_____|
Lyrical
Print and posters
|_____|_____|_____|_____|_____|_____|_____|
Pixels and screens
Static
|_____|_____|_____|_____|_____|_____|_____|
Interactive
Two dimensional
|_____|_____|_____|_____|_____|_____|_____|
Three dimensional
Integral with architecture
|_____|_____|_____|_____|_____|_____|_____|
Applied to architecture
Permanent
|_____|_____|_____|_____|_____|_____|_____|
Changing
Fixed in place
|_____|_____|_____|_____|_____|_____|_____|
Mobile
Curator required
|_____|_____|_____|_____|_____|_____|_____|
Self-maintaining
Culture sprinkled
|_____|_____|_____|_____|_____|_____|_____|
Culture immersed
Allsteel Gunlocke Unique Brands Distinct Offerings
Separate Spaces
Our Town
Lion King
Allsteel + Gunlocke Sister Brands Allied Offering
Theatrically Enhanced Environment
Actors and Dialog Alone
Stage Sets and Props Enhanced
Be sure to imagine the Audio Off test Which environment would succeed in story comprehension if we watched it (walked it) with the sound turned off.
Co-Branded Commingled Offering
Shared Spaces
|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|
|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____|_____| Theatrically Neutral Environment
AllsteelGunlocke
p
Basically expendable |_____|_____|_____|_____|_____|_____|_____| Necessarily durable
Timely content
Corporate
Which Brands are Under this Resource Center Umbrella?
Indicate on the spectrum where you desire the experience of the environment to fall.
Next new things |_____|_____|_____|_____|_____|_____|_____| Long view vision
Consistently refreshed |_____|_____|_____|_____|_____|_____|_____| Periodically maintained
|_____|_____|_____|_____|_____|_____|_____|
What is the Chicago Solution to Cohabitated Space?
Publicity releases |_____|_____|_____|_____|_____|_____|_____| Motherhood statements
Product line facets |_____|_____|_____|_____|_____|_____|_____| Umbrella brand focus
Practical solution
Timeless content
Anticipated Theatrics
Latest buzz |_____|_____|_____|_____|_____|_____|_____| Long shelf life
Fed by campaign cycles |_____|_____|_____|_____|_____|_____|_____| Changed by paradigm shift
|_____|_____|_____|_____|_____|_____|_____|
Brand Bundling
stage, sets, cues, props, and choreography
Temporal |_____|_____|_____|_____|_____|_____|_____| Vested
Ongoing cost |_____|_____|_____|_____|_____|_____|_____| One time cost
Innovative solution
Scripted Experiences
Latest statements |_____|_____|_____|_____|_____|_____|_____| Greatest statements
Dynamic news |_____|_____|_____|_____|_____|_____|_____| Static summations
Please view each of the following word pairs as two extremes of an attribute spectrum. We would enjoy some expectation settings for each spectrum. Please place a dot or highlight a section of each spectrum to indicate your desired settings for the visual communications and graphic display component of your project.
p
our survey of today as a starting point for achieving the desired tomorrow
+
Showroom Formula Unique Balanced with Unified
Allsteel Showroom Components We experience the same wit and charm and work ethic as if Iowa DNA were cloned and raised in Boston or Atlanta or Chicago. We experience the same personality but with a Boston quirk or Atlanta accent or Chicago gestures.
Visually unifying elements to this formula are: · Corporate logo display · Current tag line display · Similar product lines showcased
· Consistent Branding
· Consistent product identity pylons
· Uniform Identity
· Consistency of advertising media repurposed
· Multiple Locations
· Consistency of collateral media repurposed
· Exported Muscatine Personality
· Consistency of on-screen messaging
· Unique Geo/Cultural Accents
Reoccurring materiality across showrooms will include: · Allsteel product finishes · Finishes of Allsteel alliance partners · Finishes of Allsteel favored suppliers (fabrics, carpets, panels, lighting)
Summary formula: · Consistent branding
Shared experiences across showrooms include: · Entry/reception/greeting · Showroom/showcase/product vignettes · Materials/samples/library · Training/teaching/learning
· Repurposed collateral media · Repetitive product · Shared experiences · Reoccurring materials · Unique artifice, art, and artifact
· Conferencing/meeting · Community/hospitality/dining · Mock-up/emulation stage · Connection/communication amenity
The unique and individuating elements between showrooms will be: · Geographical artifice · Cultural artifact · Regional art
Culturally Correct
11
Possibilities Sketchbook
SM
Rapid Conceptualization of Showroom Possibilities
Possibilities Sketchbook This quickly recorded sketchbook of ideas documents the possibility thinking about all the image, message, packaging, and communication issues that could play a part in this project’s success (yet in its “sketchiness” it still suggests a lot about flexibility going forward). These sketch pages freeze spoken concepts as pictures and allow them to live, morph, and link.
Sketch Concepts Presented 12
Culturally Correct
Possibilities Sketchbook
SM
Rapid Conceptualization of Showroom Possibilities
Boston
Atlanta
Sketch Concepts Reviewed
Los Angeles
Wayland
Culturally Correct
13
Allsteel Showroom Planning Guide Conceptual Organization
14
Culturally Correct
Allsteel Showroom Planning Guide Content Outline
Value of Dealer Showrooms to Allsteel this documents value to you
Process Diagram is also Table of Contents
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1
process overview is also table of contents
2
1
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4
3
business plan
real estate
delivering a showroom
brand activation
showroom in sales strategy
location to users
steps to success
existing reference materials
idunt venenatis. Fusce nibh. Aliquam nec ligula. Ut sed purus.
showroom audiences
lease process
successful schedules
space as a message
Nulla bibendum justo ut metus. Sed dictum luctus nibh.
required investments
functionality of building
space requirements
product display protocols
hard costs, soft costs
adjacency to amenity
Suspendisse imperdiet tempus mauris. Lorem ipsum dolor
cash flow across schedule
sit amet, consectetuer adipiscing elit. Nunc id ipsum. Curabi-
common workarounds
tur eget felis. Sed interdum sapien sit amet nunc. Fusce eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus.
Business Plan
quantity of service
alliance partners
showroom in sales strategy
quality of space
co-branding
showroom audiences
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
hard costs, soft costs
showroom audiences and all about the demographics of the user. Suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit amet,
suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit
common workarounds
location to users
amet, consectetuer adipiscing elit.
and about lessons learned – watch out! Suspendisse
lease process
imperdiet tempus mauris. Lorem ipsum dolor sit amet,
required investments
consectetuer adipiscing elit.
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
consectetuer adipiscing elit.
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Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
selection process
on brand props
cash flow across schedule
reinforcing artifacts
common workarounds
your role in the project insurance bonding permitting municipalities
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location to users has information like transit lines, parking, perception, and design districts lorem ipsum dolor sit amet, consecteuer
Real Estate
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin odio, at commodo tortor mi non sem.
hard costs, soft costs
fee negotiations
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sollicitudin odio, at commodo tortor mi non sem.
message vehicles
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2
cash flow across schedule
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accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin odio, at commodo tortor mi non sem.
message management
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role players
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tum, nunc elit pellentesque est, sed tempor nisl diam at elit.
required investments
and your importance and your mission. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras sit amet libero non risus adipiscing lacinia.
soliciting proposals
eleifend sit amet, sagittis adipiscing, fringilla vel, dolor. In justo
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showroom in sales strategy
adipiscing elit nunc id ipsum curabitur felis. Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin odio, at commodo tortor mi non sem.
lease process suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
functionality of building adjacency to amenity
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adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
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Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
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adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
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est, sed tempor nisl diam at elit. Phasellus urna. Donec et ligula. Vivamus
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
consequat. Aliquam erat volutpat. Donec gravida felis sit amet lorem.
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
est, sed tempor nisl diam at elit. Phasellus urna. Donec et ligula. Vivamus
occupancy and acceptance
est, sed tempor nisl diam at elit. Phasellus urna. Donec et ligula. Vivamus
est, sed tempor nisl diam at elit. Phasellus urna. Donec et ligula. Vivamus
consequat. Aliquam erat volutpat. Donec gravida felis sit amet lorem.
common workarounds
consequat. Aliquam erat volutpat. Donec gravida felis sit amet lorem.
consequat. Aliquam erat volutpat. Donec gravida felis sit amet lorem.
erat volutpat. Donec gravida felis sit amet lorem.
page 4
page 8
page 12
page 22
Back Cover House Style Packaging
34
35
House Style Clear Title Packaging Speaks to Clear Audience
1
This Document’s Value to You
2
3
Color Coded Bars are also Color of that Section
5
· Your Importance · Your Mission
6
7
· Lessons Learned –
· · · ·
Watch Out!
Demographics of Users
9
Transit Lines Parking Perception Design Districts
Insurance and Inspecting terms to know lorem ipsum
fermentum
faucibus accumsan
talks about reserved parking, freight elevators, and security
dolor
et semper neque
nulla consequat
lorem ipsum dolor sit amet, consecteuer adipiscing elit nunc
sitamet
mauris vel dolor
fringilla sagittis
id ipsum curabitur felis.
consectetuer
suspendisse
lectus leo
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
adipiscing
scelerisque
fermentum
amet libero
libero et rutrum
et semper neque
non risus
pharetra
mauris vel dolor
adipiscing
nisi neque
suspendisse
libero eget
sollicitudin
scelerisque
massa
commodo tortor mi libero et rutrum
faucibus accumsan
non sem
pharetra
nulla consequat
vivamus
nisi neque
fringilla sagittis
tincidunt
sollicitudin
lectus leo
venenatis
commodo tortor mi
aliquam nec ligula ut sed purus
3
functionality of building
Delivering A Showroom
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin odio, at commodo tortor mi non sem.
space requirements
the summary here is a mini process diagram
business plan
real estate
delivering a showroom
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
Sed interdum sapien sit amet nunc. Fusce eros diam, venenatis vitae, pharetra
accumsan.
quantity of space
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
Cras sit amet libero non risus adipiscing lacinia.
quality of space
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
role players
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
soliciting proposals
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
selection process
turpis sed leo consectetuer ultrices. Fusce non augue vitae est facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque est, sed tempor nisl diam at elit. Phasellus urna. Donec et ligula. Vivamus consequat. Aliquam erat
fee negotiations
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
volutpat. Donec gravida felis sit amet lorem.
your role in the project
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
enim nisi, eleifend sit amet, sagittis adipiscing, fringilla vel, dolor. In justo augue,
diam at elit. Phasellus urna. Donec et ligula. Vivamus consequat. Aliquam erat
15
· Program Needs · Elements Adjacencies · Contextual Design
product display protocols
alliance partners
message vehicles
on brand props
how we want to be shown lorem ipsum dolor sit amet,
other names and how to treat them lorem ipsum dolor sit
include campaigns and collateral lorem ipsum dolor sit amet,
ipsum dolor sit amet, consectetuer adipiscing elit. Cras sit
consectetuer adipiscing elit. Cras sit amet libero non risus
amet, consectetuer adipiscing elit. Cras sit amet libero non
consectetuer adipiscing elit. Cras sit amet libero non risus
amet libero non risus adipiscing lacinia.
adipiscing lacinia.
risus adipiscing lacinia.
adipiscing lacinia.
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
sollicitudin odio, at commodo tortor mi non sem.
sollicitudin odio, at commodo tortor mi non sem.
sollicitudin odio, at commodo tortor mi non sem.
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
Desired Outcomes
co-branding
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo. Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
reinforcing artifacts
existing reference materials
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
amet, consectetuer adipiscing elit.
eget, metus.
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
space as a message
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
product display protocols
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
message management
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
curation of space and message shelf-life lorem ipsum dolor
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
sit amet, consectetuer adipiscing elit. Cras sit amet libero.
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
facilisis tempor.
est, sed tempor nisl diam at elit. Phasellus urna.
On Brand Environments
24
amet, consectetuer adipiscing elit.
suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit.
mauris. Lorem ipsum dolor sit amet, consectetuer adipiscing
amet, consectetuer adipiscing elit.
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
elit sed tempor nisl diam at elit.
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
felis tincidunt venenatis. Fusce nibh. Aliquam nec ligula. Ut sed purus. Nulla
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
bibendum justo ut metus. Sed dictum luctus nibh. Lorem ipsum dolor sit amet,
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum.
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum.
consectetuer adipiscing elit. Cras sit amet libero non risus adipiscing lacinia. Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
est, sed tempor nisl diam at elit. Phasellus urna.
est, sed tempor nisl diam at elit. Phasellus urna.
accumsan.
Duis et leo. Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet,
Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue. Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est facilisis tempor. Ut
18
alliance partners
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
co-branding
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
message vehicles
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
message management
est, sed tempor nisl diam at elit. Phasellus urna.
on brand props
feugiat, sem quis sollicitudin dictum.
25
Other Brands and How to Treat Them
19
reinforcing artifacts
PR during buildout
trade and business press
photography costs and rights
appendix
includes reputation repositioning opportunity, and leveraging
include campaigns and collateral lorem ipsum dolor sit amet,
ipsum dolor sit amet, consectetuer adipiscing elit. Cras sit
smart people available dolor sit amet, consectetuer adipiscing elit – cras sit amet libero non risus adipiscing.
buzz dolor sit amet, consectetuer adipiscing elit. Cras sit
consectetuer adipiscing elit. Cras sit amet libero non risus
amet libero non risus adipiscing lacinia.
amet libero non risus adipiscing lacinia.
adipiscing lacinia.
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
sollicitudin odio, at commodo tortor mi non sem.
sollicitudin odio, at commodo tortor mi non sem.
sollicitudin odio, at commodo tortor mi non sem.
sollicitudin odio, at commodo tortor mi non sem. Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
in house expertise an inspiring farewell ipsum dolor sit amet, consectetuer
perception nexsus ipsum dolor sit amet, consectetuer
eget, metus.
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
adipiscing elit phasellus urna.
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
design press
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
promoting the new lorem ipsum dolor sit amet, consectetuer
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
adipiscing elit. Sit amet libero.
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue. Integer nec
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
est, sed tempor nisl diam at elit. Phasellus urna.
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
turpis sed leo consectetuer ultrices. Fusce non augue vitae est facilisis tempor. Ut
facilisis tempor.
est, sed tempor nisl diam at elit. Donec et ligula. Vivamus consequat. Aliquam
feugiat, sem quis sollicitudin dictum.
erat volutpat. Donec gravida felis sit amet lorem.
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
sollicitudin odio, at commodo tortor mi non sem.
sollicitudin odio, at commodo tortor mi non sem.
27
28
· Leveraging Buzz · Perception Nexsus
29
30
names or URL to names
list of Allsteel reference material names or URL to names
list of Allsteel reference material names or URL to names
names or URL to names
suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
adipiscing elit phasellus urna.
list of Allsteel reference material names or URL to names
list of Allsteel reference material
list of Allsteel reference material
common workarounds
opening events
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
Curation of Space and Message Shelf-Life
21
Smart People Available
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
26
20
How to Navigate the Hiring and Lawyering
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
23
common workarounds this continues for 22 pages suspendisse imperdiet tempus
suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
gc
permitting municipalities
your role in the project
odio, at commodo tortor mi non sem. Nunc ut sem. Vivamus in neque sed
17
5
sollicitudin odio, at commodo tortor mi non sem.
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
sollicitudin odio, at commodo tortor mi non sem.
sollicitudin odio, at commodo tortor mi non sem. Donec et ligula. Vivamus
suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit
accumsan.
16
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
consequat. Aliquam erat volutpat. Donec gravida felis sit amet lorem.
selection process
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
Reputation Repositioning Opportunity
sollicitudin odio, at commodo tortor mi non sem.
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
consequat. Aliquam erat volutpat. Donec gravida felis sit amet lorem.
felis tincidunt venenatis. Fusce nibh. Aliquam nec ligula. Ut sed purus. Nulla bibendum justo ut metus. Sed dictum luctus nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras sit amet libero non risus adipiscing lacinia.
Your Servant Today Your Client Tomorrow
Campaigns and Collateral
sit amet libero non risus adipiscing lacinia.
Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin odio, at commodo tortor mi non sem.
augue. Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
How We Want to Be Shown
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum.
dolor sit amet, consectetuer adipiscing elit. Cras sit amet libero non risus adipiscing lacinia.
adipiscing lacinia. Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin odio, at commodo tortor mi non sem. Donec et ligula. Vivamus
facilisis tempor.
14
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
Lorem ipsum dolor sit amet, consectetuer adipiscing elit
insurance and inspections lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras sit amet libero non risus
adipiscing lacinia. Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin odio, at commodo tortor mi non sem.
sagittis adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id,
existing reference materials
phasellus urna.
occupancy and acceptance
invoice management lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras sit amet libero non risus
risus adipiscing lacinia. Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
semper eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel
Summary as Mini Process Diagram
eros diam, venenatis vitae, pharetra sit amet, suscipit at, lacus. Duis et leo.
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla accumsan.
13
Praesent auctor pulvinar est. Aenean enim nisi, eleifend sit amet, sagittis
consectetuer adipiscing elit. Cras sit amet libero non risus adipiscing lacinia.
volutpat. Donec gravida felis sit amet lorem.
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
adipiscing, fringilla vel, dolor. In justo augue, congue vitae, pretium id, semper
odio, at commodo tortor mi non sem. Nunc ut sem. Vivamus in neque sed felis tincidunt venenatis. Fusce nibh. Aliquam nec ligula. Ut sed purus. Nulla bibendum justo ut metus. Sed dictum luctus nibh.Lorem ipsum dolor sit amet,
eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue.
est, sed tempor nisl diam at elit. Phasellus urna.
space as a message
Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin
turpis sed leo consectetuer ultrices. Fusce non augue vitae est facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque est, sed tempor nisl
insurance bonding
how to navigate the hiring and lawyering lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras sit amet libero non
Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
occupancy and acceptance
on-brand environments uspendisse imperdiet tempus mauris.
consultants
congue vitae, pretium id, semper eget, metus. Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue. Integer nec
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
common workarounds
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla
pm
fee negotiations
odio, at commodo tortor mi non sem. Nunc ut sem. Vivamus in neque sed
sit amet, suscipit at, lacus. Duis et leo. Praesent auctor pulvinar est. Aenean
lorem ipsum dolor sit amet, consectetuer adipiscing elit. Cras
space as a message
on brand props
Donec rutrum lacus sit amet tellus. Ut sollicitudin est vel augue. Integer nec
successful schedules Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc id ipsum. Curabitur eget felis. Sed interdum sapien sit amet nunc. Fusce
insurance bonding
sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
consectetuer adipiscing elit. Cras sit amet libero non risus adipiscing lacinia.
Suspendisse imperdiet tempus mauris. Lorem ipsum dolor sit amet, consectetuer
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
product display protocols
reinforcing artifacts
felis tincidunt venenatis. Fusce nibh. Aliquam nec ligula. Ut sed purus. Nulla bibendum justo ut metus. Sed dictum luctus nibh. Lorem ipsum dolor sit amet,
adipiscing elit. Nunc id ipsum. Curabitur eget felis.
space requirements
Reserved Parking Freight Elevators Security Hotels and Dining Entertainment
message vehicles
Suspendisse scelerisque, libero et rutrum pharetra, nisi neque sollicitudin
steps to success
11
message management
a/e odio, at commodo tortor mi non sem. Nunc ut sem. Vivamus in neque sed
sollicitudin odio, at commodo tortor mi non sem.
quantity of service
10
alliance partners
neque mauris vel dolor. Fusce accumsan.
Nam ut libero eget massa faucibus accumsan. Nulla consequat, elit non fringilla sagittis, lectus leo fermentum lectus, et semper neque mauris vel dolor. Fusce
successful schedules
permitting municipalities
co-branding
your servant today, your client tomorrow nulla consequat, elit non fringilla sagittis, lectus leo fermentum lectus, et semper
consectetuer adipiscing elit. Cras sit amet libero non risus
accumsan. Suspendisse scelerisque, libero et rutrum pharetra, nisi neque
imperdiet tempus mauris. Lorem ipsum dolor sit amet,
consequat. Aliquam erat volutpat. Donec gravida felis sit amet lorem.
existing reference materials
and the importance of program needs, elements adjacencies, and contextual design. Lorem ipsum dolor sit amet,
soliciting proposals
adipiscing lacinia.
brand activation
consectetuer adipiscing elit.
Integer nec turpis sed leo consectetuer ultrices. Fusce non augue vitae est
Brand Activation
role players
nec ligula. Ut sed purus. Nulla bibendum justo ut metus. Sed dictum luctus nibh.
adjacency to amenity includes hotels, dining, and entertainment suspendisse
facilisis tempor. Ut feugiat, sem quis sollicitudin dictum, nunc elit pellentesque
4
quality of space
Nunc ut sem. Vivamus in neque sed felis tincidunt venenatis. Fusce nibh. Aliquam
est, sed tempor nisl diam at elit. Phasellus urna. Donec et ligula. Vivamus
· · · · ·
steps to success
list of Allsteel reference material names or URL to names
list of Allsteel reference material names or URL to names
list of Allsteel reference material names or URL to names
list of Allsteel reference material names or URL to names
list of Allsteel reference material names or URL to names
list of Allsteel reference material names or URL to names
list of Allsteel reference material names or URL to names
list of Allsteel reference material names or URL to names
31
Promoting the New
32
Inspiring Farewell
33
Reference Materials
Culturally Correct
15
Showroom Display Standards
16
Culturally Correct
Entry Messages Legends on Glass Sidelight
Allsteel logo - White 3M Scotchcal Opaque vinyl. Remaining legend - Medium Gray 3M Scotchcal Opaque vinyl. Reverse cut vinyl lettering and apply to room surface of glass sidelight right reading from hallway. Fabricator is to verify mounting location prior to fabrication and installation.
(Glass sidelight edge)
3/4"
1-1/4"
2-1/4"
4"
Verify phone number from client’s Staubach representative
Elevation Detail
5' - 0"
Typical Elevation Culturally Correct
17
Get Set Messages Furniture Tools Adapted to Advertising
“Get Set� panels are used to display Allsteel ad campaign messages. Digital output: Lambda quality digital print output onto high quality photo presentation stock with a clear matte overlaminate. Fabricator responsible for applying precise edge to edge digital print size onto product panels in seamless application. Existing rail provided and installed by others
design is function made beautiful
service should do more than fix problems-it should anticipate them.
quality defines not only our products, but our entire way of doing business.
Typical Elevation
Existing Advertising Art Adapted
18
Culturally Correct
durability is right in our name. Allsteel construction ensures our products last.
functionality means our products work well, and help people work well.
Product Announcers Wall Mounted Markers
AllSteel Resource Center 1180 Peachtree St . NE Atlanta, Geor gia 30309
High resolution high quality color digital output on white face magnetic vinyl sheet. Matte clear overlaminate. All edges and returns are to be finished. Digital print feature to be changeable face not unlike magnetic signs used on automotive doors. Fabricator is to field verify all mounting conditions prior to fabrication and installation.
wall surface stationary clip
Section | From above
14.00
Scale: NTS Section | From above 1 14.00
Plan View DetailScale: NTS
1 14.00
removable clip
back plate
channel holds graphic insert and acrylic face
acrylic face
back plate channel holds graphic insert and acrylic face graphic insert
Section | From above Scale: NTS channel holds graphic insert and acrylic face
stationary clip
removable clip
removable clip
Detail
2 14.00
merge Where |people Detailand projects come together Elevation | Detail Elevation 2
14.00 Scale: 3/4”=1’-0” Scale: 3/4”=1’-0”
Where people and projects come together Where people and projects come together
acrylic face
merge Side View | Detail Side View | Detail Side View 33 14.00 14.00 Scale: NTS Scale: NTS
PRODUCT DISPLAY
Where people and projects come together
merge
Where people and projects come together
4
| Additional layout layout | Additional Elevation 4Elevation
14.00 14.00 Scale: 3/4”=1’-0”
Scale: 3/4”=1’-0”
Culturally Correct
. 29. 06
merge
Where people and projects come together
merge
1' - 9"
merge
1' - 4"
14.00
14.00 PRODUCT DISPLAY . 29. 06 UCT DISPLAY
1
AllSteel Resource Center AllSteel Resource C1e1n8t0erPeachtree St . NE 1180 Peachtree St . NEAtlanta, Geor gia 30309 Atlanta, Geor gia 30309
3/8" thick black acrylic backplate mechanically mounted with countersunk screws to existing wall surface. Inset plaque 1“ from all sign image panel edges. 1/8" thick acrylic sign panel painted to match PMS 423C, satin eggshell finish. Affix sign panel to black backplate with double faced foam tape, black.
14.00
19
Room Attributes Signs with Personality
NOTES: 1. 1/4” thick black acrylic base plaque with countersunk screw mechanical attachment to existing wall surface. Base plaque insets 1/4“ from all edges of graphics plaque
5"
Existing wall surface
NOTES:
1. 1/4” thick black acrylic base plaque with
8-5/8"
eggshell all edges of graphicsfinish. plaque AllSteel Resource Center 1180 Peachtree St. NE Atlanta, Georgia 30309
1/4“ from countersunk screw mechanical attachment
hospitable
AllSteel Resource Center 1180 Peachtree St. NE Atlanta, Georgia 30309
3/8” thick acrylic graphics plaque painted 1/4" thickNOTES: black countersunk screw 2. mechanical attachment faces and edges to match PMS 423, satin to existing wall surface. Base plaque insets acrylic base plate thick black acrylic base plaque with 1. 1/4” to existingprint wall surface. plaque insets digital withBase matte 1/4“ from all edges of graphics plaque 3/8” thick acrylic graphics painted 3. Highplaque quality high resolution digital output clear overlaminate 2. faces and edges to match PMS 423, satin 2. 3/8” thick acrylic graphics plaque painted eggshell faces and edges to match PMS 423, satin
finish.
on graphics plaque. Matte clear overlaminate.
eggshell finish. acrylic graphics 3/8" thick 3. High All edgesdigital and output returns are to be finished, and plaque painted to match 3. High quality high resolution digital outputquality high resolution on graphics plaque. Matte clearwhere overlaminate. on graphics plaque. Matte clear overlaminate. painted applicable. PMS 423C
hospitable hospitable
All edges and returns are to be finished, and All edges painted where applicable.
and returns are to be finished, and Fabricator is to field painted where applicable.
Fabricator is to field verify all mounting conditions prior to fabrication and Fabricator installation.
1
Side |
05.00
05.00
05.00
Side | Scale: 3”-1’-0”
Scale: 3”-1’-0”
3"
Panel
3 05.00
Detail 20
Culturally Correct
Detail | Scale: 3”-1’-0”
meeting
meeting room room
2
3 05.00
Detail | Scale: 3”-1’-0”
Typical Mounting Elevation Mounting |
05.00
Scale: 1/2”-1’-0”
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
5' - 0"
meeting room
ROOM ID SIGNS
1
Scale: 3”-1’-0”
05.11.06
Side |
mmunications ulevard Suite 3700 SA
1 05.00
ROOM ID SIGNS
pantry
conditions prior to fabrication and installation. 05.00
Side View
05.11.06
pantry
pantry
verify all mounting conditions prior to fabrication and is to field installation. verify all mounting
Room Attributes Sign with Personality
1/4" thick black acrylic base plaque with countersunk screw mechanical attachment to existing wall surface. 3/8" thick acrylic graphics plaque painted faces and edges to match PMS 423, satin eggshell finish. Base plaque insets 1/4“ from all edges of graphics plaque. High quality high resolution digital output on graphics plaque. Matte clear overlaminate. All edges and returns to be finished paint where applicable.
Existing wall surface NOTES:
hospitable
pantry
pantry
Atlanta
Boston
hospitable
1
pantry
Side |
Angeles 05.00 Los Scale: 3”-1’-0”
05.00
03.0
print with matte 2. 3/8” thickdigital acrylic graphics plaque painted 2. 1/8” thick acrylic graphics plaque painted clear overlaminate faces and edges to match PMS 423, satin edges to match PMS 423, satin eggshell finish. eggshell finish. 3. High quality high resolution digital output 1/8” thick acrylic digital output 3. High quality high resolution on graphics plaque. Matte clear overlaminate. plaqueclear overlaminate. on graphics graphics plaque. Matte painted to match All edges and returns are to be finished, and PMS 423Care to be finished, All edges and returns and where applicable. painted painted where applicable. Fabricator is to field verify all mounting Fabricator is to field verify all mounting conditions prior to fabrication and conditions prior to fabrication and installation. installation.
2 03.00
Side Scale: NTS
Culturally Correct
S
hospitable
AllSteel Resource Center 200 State Street, Suite 4A Boston, Massachusetts 02109
5"
AllSteel Resource Center 1180 Peachtree St. NE Atlanta, Georgia 30309
NOTES: 1. 1/4” thick black acrylic base plaque1.with 1/4” thick black acrylic base plaque with countersunk screwacrylic mechanical attachment countersunk screw mechanical attachment 1/4” thick black tobase existing wall surface. Base plaque to insets existing wall surface. Base plaque insets plaque 1/4“ from all edges of graphics plaque1/4“ from all edges of graphics plaque
21
4.1 trash quantity of 2
4.3 corrugated quantity of 2
acrylic face
Cabinet face
4.5 plastic quantity of 1
angled black acrylic base plaque
4.2 paper quantity of 2 Subsurface digital print
4.4 aluminum
quantity of 1
Los Angeles
Detail
2 4.00
Trash
22
Culturally Correct
(4.3)
(4.2)
3
Elevation | Copy Room- North Wall
4.00
(4.1)
Scale: NTS
Glass
Paper
(4.2)
Detail
Scale: NTS
(4.3)
Side View
1
4.1 trash quantity of 2
4"
Typical Elevation
4.4 aluminum quantity of 1
Angled black acrylic 4.00 Scale: 1:3 base plaque
Side
Scale: 1:3
1
4.6 glass Boston quantity of 1
4.5 plastic Atlanta
of 1 Acrylicquantity face
4.00
Subsurface high quality high resolution digital output on graphics plaque. All edges and returns are to be finished, and painted where applicable. Fabricator is to field verify all mounting conditions prior to fabrication and installation.
(4.1)
subsurface digital print
Corrugated
(4.3)
(4.2)
4
Elevation | Copy Room-South Wall
Aluminum
4.00
(4.1)
Angled black acrylic base plaque with countersunk screw mechanical attachment to existing wall surface. Angled base plaque is 1/4" at its widest point. 1/8" thick clear acrylic graphics plaque.
4.2 paper quantity of 2
acrylic face touches face of cabinet
(4.3)
Circular Symbols
4.6 glass quantity of 1
4.3 corrugated quantity of 2
Recycling Signals
(4.2)
Cabinet face
(4.1)
Scale: NTS
Plastic
4
Recycling Signals Circular Symbols
Culturally Correct
23
Allsteel Atlanta
24
Culturally Correct
Brand Recognition Wall Mounted Logotype
3-1/2" deep individual dimensional letterforms made from aluminum. All faces and returns are painted PMS 423 Gray, satin eggshell finish, pin mounted flush to existing wall surface. Tag line to be cut out 1" deep; individual dimensional letterforms made from aluminum with all faces and returns painted PMS 423 Gray, satin eggshell finish, pin mounted flush to existing wall surface. Fabricator is to field verify all mounting conditions prior to fabrication and installation.
3-1/2"
Modular Arts “Dune” wave panels are 32"x32" prefabricated panels. Fabricator is to coordinate with general contractor to learn location of seams in plaster to avoid drilling into seams.
Wall blocking provided 5/8" thick existing drywall layer Modular Arts “Dune” wall surface maximum depth of 1"
1" thick aluminum plate
1/2"
Wall Color: Sherwin Williams SW0050 Classic Light Buff
Side Elevation
5' - 0"
Wall/Entry Doors
Typical Elevation Culturally Correct
25
Kudzu Curtain
Detail | 3 Typical Elevation 10.00
Scale: 3/16" =1'-0" Detail | 3
10.00
Scale: 3/16" =1'-0"
Curtain shown fully extended
Curtain extends this length 11' - 0"
10' - 6"
BM_SVL_Execution:05 Construction Documents: 100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai
Culturally Correct
04.04049.00_IBM_SVL_Execution:05Construction ConstructionDocuments: Documents:100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai 100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai 04.04049.00_IBM_SVL_Execution:05
Fabric desired is Carnegie Sinfonia CS, color: 102. Coordination of fabric procurement, receipt of fabric imaging onto fabric seaming finishing suitable for the drapery track provided.
(Curtain shown pulled back)
Typical Elevation Detail | 1 10.00
Scale: 3/16" =1'-0" Detail | 1
2 10.00
Detail | Scale: 3/16" =1'-0" Detail | 2
AllSteel Resource Center 1180 Peachtree St . NE Atlanta, Georgia 30309
10.00
10.00 KUDZU CURTAIN Community Room
Quantities: Four fabric panels. Lengths and height as shown. Fabricator is to field verify finished length and height of fabric drapery location conditions prior to fabrication and installation.
Quantities: fabric panels. Lengths Fabricator is to fieldFour verify finished length and and shown.location conditions height ofheight fabricasdrapery prior to fabrication and installation. Fabricator is to field verify finished length and height of fabric drapery location conditions Fabric desired is Carnegie Sinfonia CS, color: prior to fabrication installation. 102. Coordination of fabricand procurement, receipt of fabric imaging onto fabric seaming desired Carnegietrack Sinfonia CS, color: finishing Fabric suitable for theis drapery 102. Coordination of fabric procurement, provided. receipt of fabric imaging onto fabric seaming finishing suitable for the drapery track provided.
03.06.06
Interior All designer drapery edges has are provided to be finished andtrack seamed specifications to general contractor. Sign weighted along bottom. fabricator to coordinate with general Interior designer appropriate has provideddrapery drapery track contractor for acquiring specifications to general hardware to attach fabric panelscontractor. to track, Sign to coordinate with general providedfabricator by others. contractor for acquiring appropriate drapery hardware to attach fabric panels to track, Quantities: Four fabric panels. Lengths and height asprovided shown. by others.
10' - 0"
Interior designer has provided drapery track specifications to general contractor. Sign fabricator to coordinate with general contractor for acquiring appropriate drapery hardware to attach fabric panels to track, provided by others.
15' - 7"
KUDZU CURTAIN Community Room
4' - 0"
All edges are to be finished and seamed weighted along bottom.
26
Curtain extends this length
03.06.06
Curtain shown fully extended
NOTES: 1. High quality color dye sublimation output of a kudzu leaf pattern on high quality NOTES: translucent fabric. Dye sublimation print will be visible1. from sides of dye fabric. High both quality color sublimation output of a kudzu leaf pattern on high quality All edgestranslucent are to be fabric. finishedDye andsublimation seamed print will weightedbealong visiblebottom. from both sides of fabric.
HOK Visual Visual Communications Communications HOK 2800 Post Post Oak Oak Boulevard Boulevard Suite 3700 2800 Houston, Texas Texas USA Houston, +1 713 713Communications 407 7700 7700 +1 407 HOK Visual 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
High quality color dye sublimation output of a kudzu leaf pattern on high quality translucent fabric. Dye sublimation print will be visible from both sides of fabric.
AllSteel Resource Resource Center Center AllSteel 1180 Peachtree Peachtree St St .. NE NE 1180 Atlanta, Georgia Georgia 30309 30309 Atlanta,
The Concept that Grows on You
NOTES: 1. Quotation- Mix of Matte White and Medium Gray 3M Scotchcal Opaque vinyl. Sizes as noted. Larger words in white vinyl.
Pithy Words Messages Writ Large
C L
Art will be provided in outlined Adobe Illustrator CS format. Fabricator is to verify mounting surface and location prior to fabrication and installation.
5 3/4"
advanced functionality
lifetime durability
means solutions that create a healthy work environment, and help people be
Fabricator is to verify mounting surface and prior to fabrication and installation.
is right in our name. location allsteel construction ensures our products last,
0
maximizing
productive.
your long-term investment.
5"
quality
4"
EQ
defines not only our products, but our entire way of doing business.
advanced functionality
lifetime durability
means solutions that create a healthy work environment, and help people be
is right in our name. allsteel construction ensures our products last,
04.00
maximizing
productive.
your long-term investment.
4' - 10"
5 3/4"
Art will be provided in outlined Adobe Illustrator CS format.
defines not only our products, but our entire way of doing business.
EQ
AllSteel Resource Center 1180 Peachtree St . NE Atlanta, Georgia 30309
NOTES: 1. Quotation- Mix of Matte White and Medium Gray 3M Scotchcal Opaque vinyl. Sizes as noted. Larger words in white vinyl.
Mix of Matte White and Medium Gray 3M Scotchcal Opaque vinyl. Sizes as noted. Larger words in white vinyl. Art will be provided in CL CS format. Fabricator outlined Adobe Illustrator is to verify mounting surface and location prior to fabrication and installation. quality
VINYL LEGENDS on corridor wall
Detail
04.00
Detail 05.11.06
2 04.00
Scale: 3/16" =1'-0"
quality truction Documents: 100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai
49.00_IBM_SVL_Execution:05 Construction Documents: 100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai
Scale: 3/16" =1'-0" Elevation Detail
defines not only our products, but our entire way of doing business.
quality
Typical Elevation Mounting 1
04.00
Scale: 1/8" =1'-0"
defines not only our products, but our entire way of doing business.
advanced functionality
lifetime durability
means solutions that create a healthy work environment, and help people be
is right in our name. allsteel construction ensures our products last,
maximizing
productive.
advanced functionality
means solutions that create a healthy work environment, and help people be
productive.
your long-term investment.
lifetime durability
is right in our name. allsteel construction ensures our products last,
maximizing
your long-term investment.
ual Communications Oak Boulevard Suite 3700 Texas USA 07 7700
2
Culturally Correct
27
Georgia Vision How We See Ourselves
This graphic is the Rosetta Stone for the rural Southeast theme voiced about the Interior Design. The image is a collage / montage / patch-quilt style of art that ‘scrapbooks’ a visual journey through the south. A view out the windshield as one drives through the Southeastern states served by this Resource Center.
Rearview mirror: a sepia-color, plantation photo representing the past.
Visual clues as to why the surrounding Community room has the rural Southeast finishes and artifacts that it presents.
28
ments: 100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai
View from windshield to countryside ties to existing Allsteel Ad Campaign.
Culturally Correct
Literary quote reinforces the voyage through the Southeast countryside. “The country washes to my door…green miles on miles in soft uproar, the thunder of the woods, and then…the backwash of green surf again.”-- Katharine Tynan Hinkson
Rothko-like “fields of color” background (blue, red, green, gold).
Georgia Vision
NOTES: 1. 24”x 60” “windsheild shaped glass. Lambda quality color digital output is applied to graphics panel behind “windshield” so that the image reads through the glass.
24"x 60" “windshield” shaped glass. Lambda quality color digital output is applied to graphics panel behind “windshield” so that the image reads through the glass. Glass display is held in place by structural backplate. Backplate is painted to match wall finish and anchored into gyp board wall and blocking provided in wall. “Windshield” is held in place by four brackets, two top and two bottom, which secure the “windshield” and float it slightly free of the wall.
AllSteel Resource Center 1180 Peachtree St . NE Atlanta, Georgia 30309
NOTES: 1. 24”x 60” “windsheild shaped isglass. 2. Glass display held in place by structural Lambda quality color digital output isis applied backplate. Backplate painted to match wall to graphics panel behind “windshield” so that finish and anchored the image reads through the glass. into gyp board wall and
blocking provided in wall. ‘Windshield’ is held
Two vertical rectangular truck mirrors (actual truck parts of style shown) anchor securely to either side of the backplate. Adjustable swivel function to remain. Plan
08.00 Scale: NTS Rearview mirror (same year, period and style of the wing mirrors) mounts securely to “windshield” Plan
Adjustable swivel function to remain.
4
L_Execution:05 Construction Documents: 100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai
Execution:05 Construction Documents: 100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai
08.00
Plan
Rearview mirror
Wing mirrorsGlass Plan
Scale: NTS
Existing Wall Surface references ad campaign graphic Backplate
Finish all glass edges smooth and safe to touch
mechanically mounts to blocking, which has been provided in wall
Detail
3. Two vertical rectangular truck mirrors (actual truck parts of style shown) anchor securely to either side of the backplate. Adjustable swivel function to remain. 05.11.06
Graphic
4. Rearview mirror (same year period and style of the wing mirrors) mounts securely to windshield face.
Side View
Detail
Side
2. Glass display is held in place by structural backplate. Backplate is painted to match wall finish and anchored into gyp board wall and blocking provided in wall. ‘Windshield’ is held in place by four brackets two top and two bottom which secure the windshield and float it slightly free of the wall.
Mounting |
1180 Peachtree St . NE Atlanta, Georgia 30309
Existing wall surface
05.11.06
Lambda quality digital 4. Rearview mirror (same yearcolor period and output is applied style of the wing mirrors) panel mountsbehind securely to to graphics “windshield” so that windshield face. the image reads through the glass.
OK Communications GEORGIA VISION .06 Visual 00 Post Oak Boulevard Suite 3700 ouston, Texas USA 1 713 407 7700
1. 24”x 60”face. “windsheild shaped glass. windshield
Structural backplate
Resource Center GEORGIAAllSteel VISION
3. Two vertical rectangular truck mirrors (actual truck parts of style shown) anchor 4. Rearview (same year period and securely to either side of themirror backplate. NOTES: stylefunction of the wing mirrors) mounts securely to Adjustable swivel to remain.
Scale: NTS
GEORGIA VISION
4 08.00
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
4
in place four brackets two top and two 2. Glass display is heldby in place by structural bottomis which thewall windshield and backplate. Backplate paintedsecure to match float it slightly free of the wall. finish and anchored into gyp board wall and references ad campaign graphic blocking provided in wall. ‘Windshield’ is held in place by four two top and two truck mirrors 3. brackets Two vertical rectangular face. bottom which(actual securetruck the windshield and shown) anchor parts of style float it slightlysecurely free of the references ad campaign graphic to wall. either side of the backplate.
AllSteel Resource Center 1180 Peachtree St . NE Atlanta, Georgia 30309
How We See Ourselves
Culturally Correct
29
Atlanta Accent Personality Props
Hank Aaron Personality Focused Book
Small Framed Picture
Bulletin Board Item
Desk Chotcka
30
Culturally Correct
Juliette Gordon Low
Coretta King
Margaret Mitchell
Ray Charles
Crawford Long
Atlanta Accent Personality Props
Hank Aaron
Juliette Gordon Low
Coretta King
Margaret Mitchell
Ray Charles
Crawford Long Culturally Correct
31
Alt Logo
3-1/2" deep dimensional letterforms made from finished smooth sanded plastic.
NOTES: 1. 3 1/2” deep dimensional letter forms made from finished smooth sanded plastic. All faces and edges are painted Sherwin Williams / SW0050 / Classic Light Buff
All faces and edges are painted Sherwin Williams SW0050 Classic Light Buff.
2. The letterforms will be displayed as one contiguous unit sitting upright on its base.
The letterforms will be displayed as one contiguous unit sitting upright on its base. The rounded base of the “t” will be altered flat so that it will rest flush on a table surface. The serifs of the “A” and “l” connect with the base of the “t” in a way that allows the three letterforms to become one sign unit.
Braves
Elevation 32
Mounting | shown as all 3D letters with ‘anta’ added Culturally Correct
Scale: 3/8" =1'-0"
3
Side Scale: 1" =1'-0"
LARGE “ATL” LEGEND
John Moore College Marta
1
06.00 06.00
Scale: 1" =1'-0"
Coca-Cola
06.00
3. Letterforms to be weighted internally to stand upright easily on existing desktop surface.
05.11.06
Detail | Alt using Allsteel letters
The serifs of the “A” and “l” connect with the base of the “t” in a way that allows the three letterforms to become one sign unit.
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
2 06.00
Letterforms to be weighted internally to stand upright easily on existing desktop surface.
The rounded base of the “t” will be altered flat so that it will rest flush on a table surface.
AllSteel Resource Center 1180 Peachtree St . NE Atlanta, Georgia 30309
Allsteel Meets Atlanta
Key Conversations
NOTES: 1. White 0.020 rigid vinyl substr digital prints on each surface. C directly onto credit card like pla digital print to both sides.
Restroom Key Fobs
2. Clear matte overlaminate if d used.
White 0.020 rigid vinyl substrate with digital prints on each surface. Color print directly onto credit card like plastic or adhere digital print to both sides. Edge seal digital print and overlaminate to prevent peel up or bubbling. 3 3/8" Clear matte overlaminate if digital print used.
Rhett
2-1/4"
2 1/4"
3-3/8"
3. Edge seal digital print and ove prevent peel up or bubbling.
credit card like radused edges
Dreams, dreams alwys dreams w U, nevr comN senS.
2moro iz NothA dA.
Fidl D D. From: MissRed
From: MissRed
From: MissRed
I cnt tink bout dat rght nw. f I do, I’ll go crAZ. I’ll tink bout dat 2moro.
gr8 baLz of fire. dun bother me NEmor, & dun caL me sgr. From: MissRed
From: MissRed
Radius edges like credit card
Front
Back
Strap cut thru like luggage tag
Scarlett
Strap cut through like luggage tag
I BlEv n Rhett Butler, hes d onlE coz I knO. From: RBoy
Nevr, @ NE crisis of yor Lyf, hav I known U2 hav a handkerchief.
U shud b :-*D & ofn, & by SOME1 hu knOz how. From: RBoy
How fickle iz woman. From: RBoy
w Enuf courage, U cn do w/o a reputation. From: RBoy
From: RBoy Culturally Correct
33
Southern Table Setting Reverend Finster Comes to Dine
NOTES: 7’ x 8’ single s Atlanta (exec
7' x 8' single backpainted glass table top is to be imaged with line art map of Atlanta (executed in Adobe Illustrator). Imaging is ideally surface etched though sandblasted image is an acceptable option. The table edge bends at 7' and 8' dimension and continues to wrap side edges of table top. The contractor executing the table’s construction has design intent drawings and will be issuing fabrication shop drawings.
Imaging is ide option.
The table edg edges of table design intent
This product provide the z on a schedule
34
Culturally Correct
VL_Execution:05 Construction Documents: 100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai
This product requires careful coordination; furniture fabricator will need to provide the zinc sheet to graphics contractor for map imaging then return it on a schedule that facilitates scheduled installation.
A sample of the int art is to be imaged similar zinc materia approval prior to u full size table top im
Detail
1 12.00
Detail | Scale: 3/4" =1'-0"
Sheet size may be larger than 7’ x 8’ if table top face turns down and wraps edges.
Southern Table Setting Reverend Finster Comes to Dine
Culturally Correct
35
Southern Table Setting Reverend Finster Comes to Dine
36
Culturally Correct
Atlanta Opening Invitation Art
Opening Invitation
Opening Event Culturally Correct
37
Allsteel Boston
38
Culturally Correct
Brand Recognition
3" deep individual dimensional letterforms made from aluminum attached to logo base. All faces and returns are finished and painted PMS 423 Gray, satin eggshell finish. Attachment of letterforms to logo base to be secure and concealed from view.
NOTES: 1. 3” deep individual dimensional letter forms made from aluminum attached to logo base. All faces and returns are finished and painted PMS 423 Gray, satin eggshell finish. Attachment of letterforms to the logo base to be secure and concealed from view.
Logo base - 1/8" thick painted aluminum wraps 3/4" plywood or MDF substrate. Logo base mounts securely to the short wall via 3/4" spacers. Substrate and spacers are included as part of logo base. All faces and returns are finished and painted PMS 423 Gray, satin eggshell finish.
2. Logo base- 1/8” thick painted aluminum. wraps 3/4” plywood or MDF substrate. Logo base mounts securely to the shortwall via 3/4” spacers. Substrate and spacers are included as part of logo base. All faces and returns are finished and painted PMS 423 Gray, satin eggshell finish.
1/2“ deep tag line; individual dimensional letterforms made from aluminum with all faces and returns finished and painted PMS 423 Gray, satin eggshell finish. Tag line is pin mounted 1/8" off of logo base.
3. 1/2“ deep Tag line; individual dimensional letter forms made from aluminum with all faces and returns finished and painted PMS 423 Gray, satin eggshell finish. Tag line is pin mounted 1/8” off of logo base.
1' - 1-1/4"
0_IBM_SVL_Execution:05 Construction Documents: 100%Doc_032205_EBC:04.00_JohnM_ThemDisc1.ai
3"
3/4" plywood or MDF substrate 1/8" thick aluminum logo base 5/8" gyp. board short wall tag line 3/4" spacer finish edge painted to match PMS 423 back painted glass
Side View 3
1 01.00
Section
01.00 Scale: NTS Elevation
2. Logo base- 1/8” thick painted aluminum. wraps 3/4” plywood or MDF substrate. Logo base mounts securely to the shortwall via 3/4” spacers. Substrate and spacers are included as part of logo base. All faces and5' - 4" returns are finished and painted PMS 423 Gray, satin eggshell finish. 3. 1/2“ deep Tag line; individual dimensional letter forms made from aluminum with all faces and returns finished and painted PMS 423 Gray, satin eggshell finish. Tag line is pin mounted 1/8” off of logo base. Fabricator is to field verify all mounting conditions prior to fabrication and installation.
Elevation
Scale: NTS
01.00
prior installation shown for example
08.18.06
NOTES: 1. 3” deep individual dimensional letter forms made from aluminum attached to logo base. All faces and returns are finished and painted PMS 423 Gray, satin eggshell finish. Attachment of letterforms to the logo base to be secure and concealed from view.
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
01.00
Scale: 3/4" =1'-0"
Section
AllSteel Resource Center 200 State Street, Suite 4A Boston, Massachusetts 02109
01.00
3
RY LETTERS
Detail
2
01.00
ENTRY LETTERS
Fabricator is to field verify all mounting conditions prior to fabrication and installation.
AllSteel Resource Center 200 State Street, Suite 4A Boston, Massachusetts 02109
Table Mounted Logotype
Culturally Correct
39
Poetic Homage
40
Culturally Correct
Poetic Homage Artifact As Art
Black halftone images silk-screened onto first surface of red backpainted glass. 3M Scotchcal Translucent Dusted Crystal or 3M Scotchcal Opaque white vinyl quotes applied to first surface of red backpainted glass. Fabricator is to verify mounting location prior to fabrication and installation.
8' - 6-3/4"
16' - 5-3/8"
Culturally Correct
41
Architectural Homage Artifact As Art
Black halftone images silk-screened onto first surface of red backpainted glass. 3M Scotchcal Translucent Dusted Crystal or 3M Scotchcal Opaque white vinyl quotes applied to first surface of red backpainted glass. Fabricator is to verify mounting location prior to fabrication and installation.
8' - 6-3/4"
4' - 11-3/8"
Fireplace
Elevation 42
Culturally Correct
2' - 11-3/4"
Speaking with Clarity
NOTES: 1. 3M scotchcal opaque white and translucent Dusted Crystal Vinyl artwork on the first 3M Scotchcal Opaque white and Translucent Dusted Crystal surface of glass.
Vinyl artwork on the first surface of glass. Fabricator is to Fabricator is to verify mounting location prior verify mounting location priorto tofabrication fabrication and installation. and installation. Installation is exacting in trimInstallation out to shapes shown, location of is exacting in trim out to shapes each graphic and bubble free shown, applique to surface of glass. location of each graphic and bubble
AllSteel Resource Center 200 State Street, Suite 4A Boston, Massachusetts 02109
Messages on Glass
Fabricator is to verify mounting location prior to fabrication and installation.
13' - 10"
Typical Elevation 1
Elevation | Conference Room- Reception East Wall Elevation
Elevation on | Conference Room Wall 08.1
Scale: 1/4" =1'-0"
2 08.2
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
8' - 6"
10.11.06
Scale: 1”= 1’-0”
Elevation | Conference Room Wall Elevation Scale: 1/4" =1'-0"
GLASS GRAPHICS on corridor glass
Elevation | Conference Room- Reception East Wall Elevation
08.00
10.11.06
1 08.1
Installation is exacting in trim out to shapes shown, location of each graphic and bubble free applique to surface of glass.
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
Elevation Detail
GLASS GRAPHICS on corridor glass
1-3/4"
1-3/4"
1-1/2"
1-3/8"
1-3/4"
08.00
NOTES: 1. 3M scotchcal opaque white and translucent Dusted Crystal Vinyl artwork on the first surface of glass.
AllSteel Resource Center 200 State Street, Suite 4A Boston, Massachusetts 02109
free applique to surface of glass.
Culturally Correct
43
Boston Accents Personality Props
Connecticut Book with State in Title
Small Framed Picture State Flower
Small Framed Picture State Bird
Desk Chotcka Famous Landmark
44
Culturally Correct
Vermont
Rhode Island
New Hampshire
Maine
Massachusetts
Boston Accents Personality Props
Connecticut
Vermont
Rhode Island
New Hampshire
Maine
Massachusetts Culturally Correct
45
Tea Table Historical Party in Progress
6'-10" x 3‘-10" table top graphic- Lambda quality digital output applied to second surface of 1/2" thick recessed glass top. This product requires careful coordination with furniture fabricator. Graphics fabricator to verify glass opening size with furniture fabricator prior to fabrication and installation.
3' - 10"
6' - 10"
Art Detail: Reveals Feather and Arrowhead
Art Detail: Designers Name Added 46
Culturally Correct
Art Detail: Clients Name Added
Plan Table Top
Tea Table Historical Party in Progress
Culturally Correct
47
Tea Table Historical Party in Progress
48
Culturally Correct
Boston Opening Invitation Art
Opening Invitation
Opening Event Culturally Correct
49
Gunlocke Los Angeles
50
Culturally Correct
Brand Recognition
1. “Gunlocke” portion of logo is to be 2 1/2” deep acrylic individual dimensional letter forms with an automotive gloss finish to match Benjamin Moore ac-41 Acadia white. All faces, edges, and returns are finished pin mounted face flush 3/8” from existing wall surface. Pins and all other fasteners are to concealed from view. Painted metal pin sleeves to match sign face.
Wall Mounted Logo
AllSteel Resource Center 2425 Olympic Blvd Santa Monica , CA 90404
NOTES:
03.06.07
5/8" thick existing drywall layer
1. “Gunlocke” portion of logo is to be 2 1/2” deep acrylic individual dimensional letter forms with an automotive gloss finish to match Benjamin Moore ac-41 Acadia white. All faces, edges, and returns NOTES: are finished pin mounted face flush 3/8” from existing wall surface. Pins and all other fasteners 1. “Gunlocke” portion of logo is to be 2 1/2” deep are to concealed from view. Painted metal pin acrylic individual dimensional letter forms with an sleeves matchBenjamin sign face. automotive gloss finish to to match Moore
9' - 10-5/8" 2-1/2"
AllSteel Resource Center 2425 Olympic Blvd Santa Monica , CA 90404
Wall blocking provided
NOTES:
AllSteel Resource Center 2425 Olympic Blvd Santa Monica , CA 90404
Detail “Gunlocke” portion of logo is to be 2-1/2" deep acrylic individual dimensional letterforms 1 =1'-0" withScale: an1/2"automotive gloss finish to match Benjamin Moore ac-41 Acadia white. Tag line and Fabricator is to field verify all mounting conditions Registered trademark to be cut out 1/2" deep; all faces, edges, and returns are pin prior tofinished fabrication and installation. mounted face flush 3/8" from existing wall surface. Pins and all other fasteners are to be concealed from view. Painted metal pin sleeves to match sign face.
07.00
GUNLOCKE LOGO wall mounted
2. Tag line and Registered Trademark to be cut out 1/2’ deep; individual dimensional letter forms with an automotive gloss finish to match Benjamin Moore ac-41 Acadia white All faces, edges, and returns are finished pin mounted face flush 3/8” from existing wall surface. Pins and all other fasteners are to concealed from view. Painted metal pin sleeves to match sign face.
1' - 9"
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
ac-41 Acadia white. All faces, edges, and returns are finished pin 3/8” from Trademark to be cut out 2. mounted Tag lineface andflush Registered existing wall surface. Pins and all otherdimensional fasteners 1/2’ deep; individual letter forms with are to concealed from view. Painted metal pin an automotive gloss finish to match Benjamin sleeves to match sign face.
Elevation Detail
Scale: 1/4"Detail =1'-0"
1
07.00
2
Side Elevation Scale: NTS
01.00
Scale: 1/2" =1'-0"
03.06.07
Fabricator is to field verify all mounting conditions prior to fabrication and installation.
07.00
Elevation Scale: 1/4" =1'-0"
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
10' - 0"
2
Elevation
Elevation Scale: 1/4" =1'-0"at Reception
12' - 6"
7' - 3-5/8"
2 07.00
03.06.07
07.00
2 01.00
Scale: NTS
2 01.00
Scale: NTS
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
Scale: 1/2" =1'-0" Elevation 2
GUNLOCKE LOGO wall mounted
Detail
5-1/2"
1 07.00
GUNLOCKE LOGO wall mounted
Moore ac-41 Acadia white All faces, edges, and
areTrademark finished pin mounted 2. Tag line andreturns Registered to be cut out face flush 3/8” 1/2’ deep; individual dimensional forms with from existing wallletter surface. Pins and all other an automotivefasteners gloss finishare to match Benjamin to concealed from view. Painted Moore ac-41 Acadia white All faces, edges, and metal pin sleeves to match sign face. returns are finished pin mounted face flush 3/8” from existing wall surface. Pins and all other fasteners are Fabricator to concealedisfrom view. verify Paintedall mounting conditions to field metal pin sleeves match sign face. and installation. priorto to fabrication
1/2" thick aluminum plate
Culturally Correct
51
Wood Finish Translucent Display Dividers
Seamless translucent fabric panels, with at least 50% opacity, displaying images via dye sublimation. Pockets to hold 1/4" dowels are sewn into the top and bottom of fabric panels, all edges are to be finished in a way that prevents raveling. 1/4" dowels, one top and bottom, weighted to prevent swinging. Both dowels are anchored in a clear anodized round AnoQuick™ Rose Display hanging system top and bottom (see website for more information www.rosedisplays.com/anoquick.html). The AnoQuick™ display is to be hung from hooks attached to threaded shot pins in the ceiling.
Elevation Each Scrim 52
Culturally Correct
extra hot
Our Kind of Town Reframing the Nearby Icon
Artwork provided by graphic designer. Fabricator to provide warranty and installation guideline information on this product prior to fabrication and installation. Fabricator is to field verify mounting conditions and measurements prior to fabrication and installation. 6' - 5-3/8"
NOTES: Supergraphic: The process for digital output is direct printing, using solvent based U.V. curable inks, directly on the wallpaper material. Application to the wall is done using vinyl wallpaper paste. Mural should have clean, smooth, even application free of bubbles and wrinkles and other imperfections. The panels are double cut at the seams for a flush installation.
AllSteel Resource Center 2425 Olympic Blvd Santa Monica , CA 90404
The process for digital output is direct printing, using solvent based U.V. curable inks, directly on the wallpaper material. Application to the wall is done using vinyl wallpaper paste. Mural should have clean, smooth, even application free of bubbles and wrinkles and other imperfections. The panels are double cut at the seams for a flush installation. Color samples on specified material required for review prior to final output.
Color samples on specified material required for review prior to final output. Artwork provided by graphic designer. Fabricator to provide warranty and installation guideline information on this product prior to fabrication and installation.
08.00
Elevation Scale: 3/8”=1’-0”
HOLLYWOOD MURAL HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700
9' - 8-3/8"
Typical Elevation at Entry 1
08.00
04.04.07
Fabricator is to field verify mounting conditions and measurements prior to fabrication and installation.
Culturally Correct
53
Allsteel Los Angeles
54
Culturally Correct
Brand Recognition Wall Mounted Logo
“Allsteel� portion of logo is to be 2-1/2" deep individual acrylic dimensional letter forms with an automotive gloss finish to match Benjamin Moore ac-41 Acadia white. All faces, edges, and returns are finished pin mounted face flush 3/8" from existing wall surface. Pins and all other fasteners are to be concealed from view. Painted metal pin sleeves to match sign face. Fabricator is to field verify all mounting conditions prior to fabrication and installation.
Culturally Correct
55
Business Center Beyond Glass Mounted Legend
1/2" deep, Benjamin Moore ac-41 Acadia white 3D “business center” logo letterforms mounted directly to the glass face.
EQ
Fabricator is to verify mounting location prior to fabrication and installation. The “business center” logo is to maintain size and spacing relationship as shown in elevation. Any discrepancies after field verification should be expressed prior to fabrication.
56
Culturally Correct
10-3/8"
3M White Opaque Scotchcal vinyl “business center” logo to be applied on second surface of glass, so that it aligns directly behind 3D logo. The vinyl logo serves as a backplate to hide any glue from the other side.
7' - 9"
EQ
Backroom Graffiti Art Imitates Worklife
The process for digital output is direct printing, using solvent based U.V. curable inks, directly on the wallpaper material. Application to the wall is done using vinyl wallpaper paste.
Fabricator to provide warranty and installation guideline information on this product prior to fabrication and installation. Fabricator is to field verify mounting conditions and measurements prior to fabrication and installation.
10' - 0"
extra hot
4"
Mural should have clean, smooth, even application free of bubbles and wrinkles and other imperfections. The panels are double cut at the seams for a flush installation. Color samples on specified material required for review prior to final output. Artwork provided by graphic designer.
23' - 8-1/2"
Elevation
Culturally Correct
57
Backroom Graffiti Art Imitates Worklife
58
Culturally Correct
Backroom Graffiti Art Imitates Worklife
Culturally Correct
59
California Orders Coffee Vision Screen at Pantry
Hallway Side of Glass
Room Side of Glass 60
Culturally Correct
California Orders Coffee Vision Screen at Pantry
3M Scotchcal Opaque vinyl letterforms in antique white, deep mahogany, russet brown, saddle brown, and tan applied to the hallway and room side of the glass. Room side vinyl application to be reverse cut vinyl lettering, right reading from hallway. 10' - 0"
3M Deep Mahogany Brown Vinyl 7725-19
Art area apporx. 6'
3M Russet Brown 7725-29
3M Saddle Brown 7725-139
3' - 0" above finished floor
3M Tan 7725-39
3M Antique White 7725-90
Typical Elevation Culturally Correct
61
LA Stories Personality Props
John Wayne Personality Focused Book
Small Framed Picture
Large Framed Picture
62
Culturally Correct
James Dean
Cate Blanchett
Bruce Lee
Carmen Miranda
Lucille Ball
LA Stories Personality Props
John Wayne
James Dean
Cate Blanchett
Bruce Lee
Carmen Miranda
Lucille Ball Culturally Correct
63
Workplace Projections All the Work's a Stage Set
Data projection is used as a visual magnet to draw the visitor deep into the showroom. The projected imagery is DVD based cinema, a suitable medium for Los Angeles. The movies are selected for their "office" settings: the showroom about office furniture – where we project shows staged in office furnishings. The projections run in random cycle with audio off. The projection angle allows the visitor to actually walk through the projected scene and be ‘inside’ the show.
64
Culturally Correct
Daytime Star With Special Guest Label Art
Larger less intimate events (with large attendance) utilize these labels as name badges.
Laser Printable Name Badges
Labels are used here with hand written names for box lunches. Culturally Correct
65
Los Angeles Opening Invitation Art
Opening Invitation
Allsteel invites you to
celebrate our new
the opening of
Resource Center
when: Wednesday, September 19, 2007 • 5:30 pm to 8:00 pm where: The Water Garden • 1620 26th Street, Suite 100 South, Santa Monica
Come and Enjoy food, drink and conversation in our new Santa Monica space rsvp: rsvpSantaMonica@allsteeloffice.com • 310-264-7900
Opening Event 66
Culturally Correct
Allsteel Gunlocke Chicago
Culturally Correct
67
2 1/8 in 1 ft - 2 1/2 in
2 1/2 in
Wall Mounted Logos
1 ft - 3 in
1/2 in thick aluminum plate the face of all the letterforms in the tagline are to align flush with each other
4 3/8 in
Brand Recognition
the face of all the letterforms in the logo are to align flush with each other
“Gunlocke” portion of logo is to be 2 1/2” deep hollow .063 gauge painted alluminum individual dimensional letter forms with an automotive gloss finish to match Benjamin Moore ac-41 Acadia white. Tag line to be cut out of 1/2 in. thick alluminum plate; individual dimensional letter forms with an automotive gloss finish to match Benjamin Moore ac-41 Acadia white.
4 ft - 6 in
“Allsteel” portion of logo is to be 2 1/2” deep individual hollow .063 gauge painted alluminum dimensional letter forms with an automotive gloss finish to match Benjamin Moore ac-41 Acadia white. All faces, edges, and returns are finished. Letterforms to have an overall smooth finish free of cut marks, sharp edges, and other imperfections. Letterforms are pin mounted 3/8” away from existing wall surface, and are all face flush. Pins and all other fasteners are to be concealed from view. Painted metal pin sleeves to wall finish. Wall finish information provided by general contractor. Elevation
Wall blocking provided by general contractor
Wall blocking provided by general contractor
5 ft - 4 in
6 ft - 7 3/8 in
2 1/2 in
the face of all the letterforms in the logo are to align flush with each other
4 3/8 in
1/2 in thick aluminum plate the face of all the letterforms in the tagline are to align flush with each other
Gunlocke Logo Detail 68
Culturally Correct
Side Elevation
the face of all the letterforms in the logo are to align flush
1 ft - 3 in
2 1/8 in 1 ft - 2 1/2 in
2 1/2 in
Allsteel Logo Detail
Side Elevation
Brand Recognition Vinyl Art on Glass
Logo: 3M scotchcal opaque white vinyl and applied to the second surface of glass Product Logo: 3M scotchcal opaque white vinyl applied to second surface of glass. Distraction Pattern: cut from 3M scotchcal opaque white and 3M scotchcal translucent dusted crystal vinyl applied to second surface of glass See detail for additional vinyl spectification information. All vinyl should be applied in a way that is right reading from the hallway, exacting in trim out of lletterforms and bubble free.
5 ft - 4 in
1 ft - 3 in
White
Logo Detail 1ft - 7 in 2 in
2 ft
White
White Dusted Crystal White
Distraction Pattern Detail
Product Logo Detail 54 ft -10 in
SIT
SIT
SIT
SIT
SIT
SIT
5 ft - 8 3/4 in
SIT
SIT
SIT
5 ft - 6 1/4 in
SIT
SIT
SIT
SIT
SIT
SIT
5 ft - 6 1/4 in
5 ft - 6 1/4 in
5 ft - 6 1/4 in
SIT
SIT
SIT
SIT
SIT
SIT
SIT
5 ft - 6 1/4 in
5 ft - 6 1/4 in
SIT
SIT
3 ft - 1 3/4 in
SIT
7 ft -11 in
SIT
5 ft - 4 1/2 in
SIT
3 ft
4 ft -2 5/8 in
2 ft - 9 1/8 in 4 ft - 5 3/8 in
Typical Elevation Culturally Correct
69
Allsteel Chicago
70
Culturally Correct
Chicago Context A Skyline of Workscapes
Premium full color photo quality high resolution (300 to 600 dpi minimum) Supergraphic: The process for digital output is direct Vuteck flatbed printing, using solvent based U.V. curable inks, directly on the 54 in. wide roll of Piedmont Plastics Nassau Dunes wallpaper material.
20 ft - 0 in
The panels are double cut at the seams for a flush installation. Fabricator is responsible for a 12” x 12” sample proof of the final artwork at full size and resolution on specified material required for review prior to final output. Fabricator to provide warranty and installation guideline information on this product prior to fabrication and installation.Sample submittals, wall prep and all other coordination including fabrication deadline and installation of final product to be handled through the general contractor.
approx. 11 ft - 0 in
Application to the wall is done using vinyl wallpaper paste. Mural should have clean, smooth, even application free of bubbles and wrinkles and other imperfections.
West Elevation
20 ft - 0 in
Hour by hour the caissons reach down to the rock of the earth and hold the building to a turning planet. Hour by hour the girders play as ribs and reach out and hold together the stone walls and floors. Hour by hour the hand of the mason and the stuff of the mortar clinch the pieces and parts to the shape an architect voted. Hour by hour the air and the rust, the sun and the rain, and the press of time running into centuries, play on the building inside and out and use it. — from "skyscraper" by Carl Sandburg
North Elevation
approx. 11 ft - 0 in
approx. 11 ft - 0 in
22 ft - 1 in
East Elevation Culturally Correct
71
Chicago Context A Skyline of Workscapes
Opening Invitation Matched Installed Wallpaper Wrap 72
Culturally Correct
Chicago Context A Skyline of Workscapes
Building Graphic: Lambda quality digital output on translucent film (3M scotchcal translucent Dusted Crystal level opacity or approved equal) applied to the second surface of glass. Film is trimmed to building shape shown in detail. Type: 3M Scotchcal Black opaque vinyl applied to second surface of glass. Fabricator is to verify mounting location prior to fabrication and installation. Installation is exacting in trim out of vinyl graphics, location of graphic and bubble free applique to surface of glass.
Glass Door Perimeter
Hour by hour the caissons reach down to the rock of the earth and hold the
2 1/2 in
building to a turning planet.
Building Graphic Detail
Hour by hour the caissons reach down to the rock of the earth and hold the building to a turning planet.
Hour by hour the girders play as ribs
Hour by hour the girders play as ribs
and reach out and hold together the
and reach out and hold together the
stone walls and floors.
stone walls and floors.
Hour by hour the hand of the mason
Hour by hour the hand of the mason
and the stuff of the mortar clinch
and the stuff of the mortar clinch
the pieces and parts to the shape
3 3/4 in
Film is trimmed to outline (outline is not part of the graphic)
Glass Door Perimeter
2 1/4 in 1ft -1 1/2 in
1in
Glass Door Perimeter
an architect voted.
the pieces and parts to the shape an architect voted.
Hour by hour the air and the rust,
Hour by hour the air and the rust,
the sun and the rain, and the
the sun and the rain, and the
press of time running into
press of time running into
centuries, play on the building
centuries, play on the building
inside and out and use it.
inside and out and use it.
— from "skyscraper"
— from "skyscraper"
by Carl Sandburg
by Carl Sandburg
Type Detail
Composite Elevation Culturally Correct
73
Initial Thrust Reception Messages
Gunlocke Tagline: 3M scotchcal opaque white vinyl applied to first surface of glass. Allsteel Tagline: 3M scotchcal opaque white vinyl and 3M translucent Dusted Crystal vinyl applied to first surface of glass. Solid Frost Panels: Solid frost panels of 3M Scotchcal translucent Dusted Crystal vinyl applied to second surface Installation is exacting in trim out to vinyl graphics shown, location of each graphic and bubble free applique to surface of glass.
74
Culturally Correct
Initial Thrust Reception Messages
frosted film in two parts glass panel
white vinyl copy
frosted film in two parts glass panel
frosted vinyl copy white vinyl copy
Exploded Views Culturally Correct
75
Acuity Wall Vinyl Type on Wall
“Discover new Acuity” with 3M Scotchcal opaque Black vinyl, “Clearly sharp. Clear comfortable” with 3M Scotchcal opaque Medium Gray vinyl, exacting in trim out letter forms applied directly to wall surface. Application should have clean, smooth, even application free of bubbles, wrinkles, peeling and other imperfections. Fabricator to provide warranty and installation guideline information on this product prior to fabrication and installation. Wall prep and all other coordination to be handled through the general contractor.
76
Culturally Correct
Olla Wall Vinyl Type on Wall
“Olla” portion is to be 1 1/2" deep, “beauty in balance” to be 3/4" deep, individual acrylic dimensional letter forms painted to match wall color and sheen. All faces, edges, and returns are finished. Letterforms are to have crisp edges, and overall smooth finish free of imperfections. Letterforms to be mounted flush on existing wall surface. Glue and/or fasteners are to be concealed from view.
Olla
6 1/4 in
9 in
Wall finish information provided by general contractor. Wall prep and all other coordination to be handled through the general contractor.
1 1/2 in
21 ft - 11 1/2 in
1 ft - 6 in
5 ft - 9 in
8 ft - 0 in
1 ft - 5 3/4 in
3/4 in
Culturally Correct
77
Color Bars Desktop Product Pitch
2 x 18 x 4 Solid acrylic with solid color back and bottom, painted to match PMS 227 (raspberry) and PMS 382 (green), top, front, and sides to have a clear “glass like� diamond polished finish, free of cut marks, cracking and other imperfections. Silkscreen letter face and silicone button feet.
2 in
4 in
Isometric View
Get together for work, lunch or, better yet, both. Leading 75 pt MERGE TABLE ACUITY SEATING
Allsteel Type Detail
60 pt
28 pt
18 in
4 in
MENU
1 in
1.5 in
72 pt 40 pt 1 in
Inspiring choices of scale, performance, and design.
Gunlocke Type Detail 78
Culturally Correct
18 in
Get Set Panels Sustainable Messages
“Get Set” panels (approximately 36“x48”) are used to display Allsteel and Gunlocke sustainable messages. Get set product panels are supplied to the showroom location by client for graphic installation.
Fabricator responsible for applying precise edge to edge digital print size onto product panels in seamless application.
PERFORM A N CE IN WOOD WO OOD
S U S TA I N A B I L I T Y is the outcome of Allsteel’s
A vibrant, healthy planet yields the product Gunlocke creates.
commitment to making
4 ft - 0 in
Digital output: lambda quality digital print printed onto cling film is then applied to face of Get Set panel. Panels have markerboard finish. Fabricator is to instruct if there is any conflict (residue, damage to marker surface) with cling film to the marker surface.
3 ft - 0 in
Our future is dependent upon the
commitments we make to sustain the natural environment.
responsible choices for the right reasons.
Environmental Performance is performance in wood.
Gunlocke Detail
Allsteel Detail
WOOD PERFORMANCE I N W OOD
S U S TA I N A B I L I T Y
A vibrant, healthy planet yields
is the outcome of Allsteel’s
the product Gunlocke creates.
commitment to making
responsible choices
Our future is dependent upon the
commitments we make
for the right reasons.
to sustain the natural environment. Performance in sustainability is performance in wood.
Gunlocke Elevation
Allsteel Elevation Culturally Correct
79
Product in Use Conference Room Signage
Plan Elevation
4 3/8 in
3/8 in
4 in
Olla
TM
TM
A350
Welcome
Reserved
Acuity
TM
6 in
6 3/8 in
Merge
5/16 in Insert Detail
60 in. typ.
3 in typ.
Conference Room Elevation 80
Culturally Correct
Side Elevation
Converge
TM
Converge Welcome
TM
Reserved
Product in Use Conference Room Signage
4� x 6“ (insert) smith graphics sign in silver metallic. Signs to be ordered by contractor at (www.smithgraphicsinc.com). Vertical edge of the 4 signs are mounted flush up against each other. All signs are mounted 60in. to center of the sign with the bottom edge aligning horizontally. Additional vinyl backplate cut the same size as the sign grouping perimeter is required when sign is mounted to glass to conceal mounting from the reverse side of the glass.
Culturally Correct
81
Metaphoric Materials
b/w digital output Finish sample construct (By others)
2 ft - 2 in
2 ft - 2 in
A Backstory for Steel and Wood Finishes
Plan Elevation
Gunlocke Elevation 82
Culturally Correct
Metaphoric Materials A Backstory for Steel and Wood Finishes
Premium full color photo quality high resolution (300 to 600 dpi minimum) Supergraphic: The process for digital output is direct Vuteck flatbed printing, using solvent based U.V. curable inks, directly on the 54 in. wide roll of Piedmont Plastics Nassau Dunes wallpaper material. Application to the wall is done using vinyl wallpaper paste. Mural should have clean, smooth, even application free of bubbles and wrinkles and other imperfections. The panels are double cut at the seams for a flush installation. Graphic image provided by HOK as Photoshop CS3 placed TIFF images. Fabricator is responsible for a 12� x 12� sample proof of the final artwork at full size and resolution on specified material required for review prior to final output.
Culturally Correct
83
Working Lunch Napkin Sketch Table
Two existing Ahrend tables (see image) 39-1/2� wide by 94-1/2� long with seamless glass top. Responsibility of graphics fabricator is installation of provided napkins under glass table top. Table and glass table top provided by others.
3 ft - 3 1/2 in
7 ft - 10 1/2 in
84
Culturally Correct
Allsteel Neocon Collateral
Culturally Correct
85
Allsteel NeoCon Collateral Invitation Card
NEVER
SIT
STILL
NEOCON2008 June 9-11
allsteeloffice.com
Invitation Front Detail
NEVER
2210 Second Avenue Muscatine, IA 52761-5257
WE ARE SAVING A SEAT FOR YOU
Join us for cocktails and hors d’oeuvres to celebrate NeoCon 2008! Tuesday, June 10, 5:30-7:30pm Chicago Merchandise Mart Showroom 1120
Invitation Enclosed
RSVP to: neocon2008allsteeloffice.com
Envelope Detail 86
Culturally Correct
Allsteel NeoCon Collateral
1/8 in
1/2 in
Name Badge, Facts Book Cover and Media Kit Cover
Jennifer YUILL-THORTON
32 pt
12 pt
NEVER
SIT
1 1/2 in
STILL
Jennifer YUILL-THORTON
Name Badge
3 in
Jennifer YUILL-THORTON
MEDIA KIT NEOCON 2008
NEOCON 2008 Facts
Facts Book Cover
Media Kit Cover Culturally Correct
87
Allsteel NeoCon Collateral Totebag, T-shirt and Pedicab Graphics
Bag Color
Bag Color
Bag Color
rubine red
381U
428U
Screen Colors
Screen Colors
Screen Colors 427U
379U
212U
212U
427U
379U
SIT NEVER STILL SI
T NE V E
ST
SIT
16 in
NEVER
NEVERSITSTILL
ILL
R
Pedicab left
STILL
4 in
1:6
NEVER STILL SIT
19 in
Totebag
Pedicab right
NEVER
NE
VE
SS I TI T L
STILL
R
L
SIT
NEVER SITSTILL
SIT
NEVER
STILL
T-shirt 88
Culturally Correct
Pedicab back
NEVER STILL SIT
Possibilities Sketchbook™ This quickly recorded sketchbook of ideas documented the possibility thinking about all the image, message, packaging, and communication issues that could play a part in this project’s success. These sketch pages froze spoken concepts as pictures and allowed them to live, morph, and link. Getting our interview concepts down on paper allowed us to test consensus on each idea, prioritize need, and strategize procurement.
Corporate Voice
Local Accent
Enterprise Personality
Geographic Personality
Marketing Imagery
Metaphor Imagery
Advertising Copy
Regional Wordplay
Commercial Art
Regional Artifact
Showroom Balance
Credits Allsteel
Jan Johnson Tim Smith
HOK
Craig Hein Christina Hui Hal Kantner Alan Ng Cindy Richardson Adry Suryadi Angie Zwink
Culturally Correct
89
H O K V I S U A L C O M M U N I C AT I O N S IMAGE AND IDENTITY PLANNING INFORMATION MEDIA WAYFINDING AND ARCHITECTURAL GRAPHICS DISPLAY ENVIRONMENTS
HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your information, position your image, or promote your product. Our client experience is broad in scope and international in reach. We offer deep, knowledgeable expertise in communicating about all aspects of the built environment. We seek functional, aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design. 2800 POST OAK BOULEVARD | SUITE 3700 | HOUSTON | TEXAS | 77056 | USA
+1 713 407 7700 | hok.com