O P TIMIZIN G IN N OVATIO N
Message Enhancements Across the Innovation Center Workscape
LOUISVILLE | KENTUCK Y | USA
2
Optimizing Innovation
An Innovation Center in Need of Refresh and Renewal
Humana’s innovation center is located in their iconic headquarters building in Louisville, Kentucky. Though recently constructed, the treadmill of change in US healthcare required evolution in both the topics and messages presented. There was also an opportunity to embellish and extend existing messaging. Almost all of the optimization efforts are additive, leveraging the existing investment.
Some of the additive elements are furniture tools and lighting fixtures, paired with enhancements to the space plan. Though these changes are supporting in their role, the primary emphasis is advancing the storytelling aspects of the space. The additive messages range from destination naming to how-to-use-this-space instructions to team identity for each workforce resident on the floor. Messages about nutrition are added to the café pantry; messages about sustainability are added to areas for printers and supplies. Messages about teaming and the Humana community of associates are added to the break room. The most critical enhancements were an expansion upon the exemplary personas. These demographic avatars act as vehicles for the stories that profile Humana’s impact on the arc of its customer’s lives. In these designs, depth is broadened and character is enriched. The other impactful addition is the recording setting (standing in front of the letter “U” in Humana), which allowed associates and visitors to add their personal insights to the innovations desired of healthcare and well-being.
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4
Recommended Enhancements Vision Building™ Rapid immersion leading to rapid conceptualization. Working with a client approved agenda, the process of rapid immersion begins with stakeholder interviews and facilitated group discussions. Open dialogue and free discussion are often best facilitated in less formal settings. Pointing to the informality of the sketchbook product best sets the tone for our Vision Building™ dialogues and the resultant possibilities thinking. A review of the interview results with project patrons precedes the initiation of the sketched concepts that respond to the spoken ideas and desires. Possibilities Sketchbook™ An interview and ideation technique for a speed dial, drive-thru world. This quickly recorded sketchbook of ideas documents the possibility thinking about all the image, message, packaging, and communication issues that could play a part in this project’s success (yet in its “sketchiness” it still suggests a lot about flexibility going forward). These sketch pages freeze spoken concepts as pictures and allow them to live, morph, and link. Each page is a tree and the combined booklet is the forest—allowing us to see both. Getting our interview concepts down on paper allows us to test consensus on each idea, prioritize need, and strategize procurement. This casual format is approachable and inviting of client interaction. The rapidity allows every client idea to be easily recorded and evidenced (yet de-personalized in its presentation). Strategized Experiences Scripting a consistent organizational personality in three dimensions. We can employ a thematic story that verbally and visually ties up diverse human activities into a sense of place. We also want multi-site clients to experience a consistent organizational personality in their environments (whether it be headquarters or briefing centers or training centers or proof of concept labs or showrooms or systems house tours or an R + D workscape or a customer demo center). What we are offering is environment design that supports any number of scripted and strategized experiences that result in visitors downloading specific and overall on-brand knowledge about a commercial culture.
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Recommended Enhancements
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Storytelling Enhancements And Additions
Technology: Additions And Optimizations
Embellish the established storylines and enlarge those messages currently underplayed
Spatial relationships with tech tools noted (as well as warranty work),
How we have innovated the face-to-face experience
Who’s here in this team and what do they do
but most investment will be on content creation and user interface.
Technology additions and/or optimizations
How we have innovated the voice-to-voice experience
Who’s here in this team and what do they do
History of Innovation at Humana Add Asian name(s) Look! Tech tools! Video capture of visitors’ thoughts
Gender wit
Operational check-in: rotate podium 90
Add who/what monitor if cost permits
Nutrition notes in kitchen
Add who/what monitor if cost permits
Gender wit
Who’s here in this team and what do they do
Who’s here in this team and what do they do High performance innovative teammates celebrated
Lobby media reflected in posters
Lobby media reflected in posters
Shred/Privacy/Protect text Reduce/Recycle/Provision text
Look! Tech tools!
Recording station: Humans talking about Humana and “well-being” with playback capability Install audio control for lobby sound
Lobby: Load projectors with relevant content tied to art, displays, and GUI that visitor will see during visit
Films On Glass, Films On Wall Surfaces
What does Humana’s on-brand voice sound like? What sounds evoke Humana’s personality? What music it’s character?
Storefront dialog
Crunch Lab: Is there enough story for a monitor?
Products can be 3D inventions to display atoms as well as bits in databases and pixels on screen
What is Humana’s Audio Personality?
Work scape buzz
Checkout relocated
Look! Tech tools!
Intro meeting room names and their stories on screen
Add who/what monitor ifcost permits
Advance content; advance GUI; card swipe operational; sound domes optimize audio
Optimize best usage best home for E-table
Flesh out meeting room names with stories
Floor plan as exhibit for tour snapshot
Add who/what monitor if cost permits
Economical film applique extends existing patterns and completes stories started. Also some addition of visual magic and layering of messaging.
Call center dialog
Diffraction film, frosted film, or opaque vinyl text on two surfaces of glass
Work scape buzz
Narration pings, chords, touchtones
Add diffraction band
Narration pings, chords, touchtones
White noise
Add diffraction band Music, sound, voice of Humana
Mediascape
Mediascape Pings, chords, touchtones
Add diffraction band
Continue icon pattern on wall
Add diffraction band and text to finish stories
Add diffraction band and text to finish stories
Nutritional handwritten messages Gender wit
Diffraction film on glass with text explanation of Crunch Lab
Workscape buzz
AV monitor
Music, sound, voices of Innovation Center
Opaque vinyl text on walls and/or doors
Continue icon pattern on wall
Gender wit
Workscape buzz
Add diffraction band
Messages of ecology/conservation and privacy/security
Sprinkle hints of icon patterns on glass
Wall Mounted Displays And Wall Treatments
Extend the Pole Mounted Displays Vocabulary (Paired With Drapery Fabric Option)
Opportunities to enlarge storytelling through optimization and additional topics.
Match existing look and feel of installed products; change color of drapery fabric to code usage.
9
Walkstation product explained
Innovated face-to-face settings
Floor to ceiling poles with mounted display panels
Additional or optimized display vocabulary
Innovated voice-to-voice settings
Fabric drapery similar to existing vocabulary Who/what team explained (color 1)
Who/what team explained (color 2)
History of Innovation at Humana Video capture: pulldown white and/or blue screen backdrop
Floor map and checkout
Who/what team explained (color 4)
Frame existing art with techno feel/look
Who/what team explained (color 3)
Extend curtain vocabulary further across floorplate
Frame existing art with techno feel/look Display wall celebrates humans at Humana
Fully functional close off curtain Accent curtains tie this space to rest of floor
Creative graffiti art added plus how-to-use-this-tool to invite usage (“Write here-it’s okay”)
Optimize Lighting: Add New Fixtures and Extend Existing Vocabulary
Furniture Tools: Some Added, Some Optimized, A Few Removed
Utilize below ceiling fixtures and extend low voltage vocabulary; define areas by adding some wall washing fixtures/downlighting. Lighting for food/product pedestal
Some functional adds and deletes; some aesthetic upgrades.
Lighting for food/product pedestal
Add column diameter drum table (for food or product or prototype)
Add column diameter drum table (for food or product or prototype)
Furniture additions or optimizations
Lighting enhancement
Define workgroup with lighting event
Remove existing furniture
Define workgroup with lighting event
Sampling of mobile podiums to distribute
Checkout and printer on podium
Light floor plan display
Lighting for workwall
Possibly add casters to existing seating
Cart: “How to use this tool”
Add shelves: make destination of library Light artfull messages
Cart: “How to use this tool”
Light artfull messages
Define workgroup with lighting event
Define workgroup with lighting event
Add product lighting
Artful product table or podiums clustered
Brand Vocabulary Typography
Color Reference and Usage in Document
The following Adobe typefaces are approved for use in Humana communications. Frutiger is the primary corporate font. It’s is also the
The colors used in the document are referenced from Humana brand guides. Spot colors (Pantone Colors) are to be
preferred font fo use in Medicare materials due to better legibility than Bembo. Bembo is the secondary coporate font. It’s reserved for
used whenever possible to maintain color consistency. In instances where spot colors are unavailable, use CMYK
legal language, footnotes, and disclaimers. When the primary fonts aren’t available, substitute Arial and Times New Roman.
equivalents that best match the intended spot color visually. Colors in the document are used as representations of the true output color and not to be used as a reference for color matching during the fabrication process.
FRUTIGER
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
SPOT
CMYK
PANTONE ® 375
41 00 78 00
PANTONE ® 326
87 00
PANTONE ® 293
100 57 00 02
PANTONE ® 143
00 35
85
PANTONE ® 265
57 69
00 00
Primary Color
Primary Corporate Font
Bembo
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Secondary Corporate Font
Secondary Colors Logo color
38
00
00
Brand Standards
10
Recommended Enhancements
4a
7a
13
5b
5c
3
9
5d
5e
2
6
10a
1
02 Introducing the Personas
2
03 Innovations Over Time
3
4b
7b
5a
01 Arrival Lobby
10b
04 Consider Topics
4a
4b
05 Flesh Out the Persona Stories
5a
5b
5c
5d
7b
7c
7d
06 Video Postcard
6
07 Teams Identified
7a
08 Cruch Lab as Tour Stop
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09 Larger Crescendo for Checkout
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10 Collaboration Tools as Tour Stop
10a 10b
11 Optimize the Welcome Kiosk
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12 Food for Thought
12
13 Roll Down Projection Screen
13
5f 12
7d
Location Plan
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11
7c
1
8
5e
5f
Arrival Lobby Announcer
Dimensional logo; metallic cutout; halo lighting behind
Power required for lighting Power required for lighting Pegs Dimensional letters
I N N O VAT I O N C E N T E R
Cut vinyl on glass Cut vinyl on glass
Dimensional letters
1
Elevator Lobby South Wall Scale 1:32
2
Side View Scale 1:32
3
Isometric NTS
EG 01 Arrival Lobby
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Arrival Lobby Draw Curtain Double sided digital output on fabric; matches accent color of elevator (or brand color); includes acoustic interliner
4
Elevator Lobby North Wall Scale 1:32
5
Curtain Detail Scale 1:16
EG 01 Arrival Lobby
13
Interactive graphics are programmed on computer and displayed from the projector above
1
Entrance to Innovation Center
South lobby entrance
North lobby entrance to Inovation Center
Plan View Scale 1:64
WELCOME TO
I N N OVAT I O N C EN T E R
2
Alternate Options Scale 1:64
3
Perspective View NTS
EG 01 Arrival Lobby
Lobby Floor — Interactive Animation Arrival Lobby Multimedia
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Lobby Floor — Interactive Animation Arrival Lobby Multimedia
2
Person comes out of the elevator and “touches” the icons.
3
Icons bounce away from the person and off the walls. Interaction causes them to move faster.
2
As person comes out of the elevator, icons gradually become colorful.
3
Person’s motion in the room leaves colorful trail of icons. Icons gradually fade to white again.
Storyboard 1
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NTS
1
5
Icons bounce slowly and randomly. Humana logo stays in place at the entrance.
Icons are white while dormant.
Storyboard 2 NTS
EG 01 Arrival Lobby
1
15
Preprogramed graphics are projected in looping animation. Messages’ orientation to alternate to face elevator bays on opposite sides.
wellbeing
Entrance to Innovation Center
Welcome 7
Plan View Scale 1:64
wellbeing Welcome to the
TO THE
8
Alternate Options Scale 1:128
Innovation Center
CENTER
Innovation Center
9
Isometric View NTS
EG 01 Arrival Lobby
Lobby FloorLobby — Non-Interactive Arrival MultimediaAnimated
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Lobby Floor — Non-Interactive Arrival Lobby Multimedia Animation
2
Words continue to fade in and out.
3
Welcome message completed; buzz words disappear.
4
All words fade out.
5
Movies transitioning.
6
Second movie clip fades in; projection to cycle through other set of clips of themes and graphics.
7
Motion Storyboard NTS
CENTER
Buzz words fade in and out randomly and overlay on top of a video (time lapse video) sky background.
TO THE
1
EG 01 Arrival Lobby
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Video wall; existing screens
Where do you stand?
Life
Hello, We are Hello, We are the
There’s a have a plan for everyone.
Williams Family
Dylan and Donna 59, 61
Hello, I am
Mossin U., 49
Hello, I am Hello, I am
Yeelin N., 18
Line
Hello, I am
Hello, I am
Emily J., 28
Prasanta, 63
Hello, I am
Jose R., 22
Yolanda S., 34 Product Name E
Product Name D Product Name A
Life Long Well Being
1
Introducing the Personas Scale 1:32
Product Name B
Product Name F Product Name C
EG 02 On-Screen Personas
Introducing the Personas
18
Introducing the Personas
Where do you stand?
Life
Hello, We are Hello, We are the
There’s a have a plan for everyone.
Williams Family
Dylan and Donna 59, 61
Hello, I am
Mossin U., 49
Hello, I am Hello, I am
Hello, I am
Yeelin N., 18
Line
Hello, I am
Emily J., 28
Prasanta, 63
Hello, I am
Jose R., 22
Yolanda S., 34 Product Name E
Product Name D Product Name A
Product Name B
Life Long Well Being
Today, we’ll meet the Williams family!
Product Name F Product Name C
1
Timeline with the plan participants positioned standing on top. Participants are animated and voices are synced to add character to each personas.
2
Specific participants can be chosen for an in-depth overview of the participant’s background and product(s) usage.
3
In-depth introduction of related plans and products. Incorporate documentary style videos clips for candidness to the viewing experience. Movies can be re-looped to opening clip for a different persona.
“We are a family of five!” Daniel, 46
Diana, 42
Life Long Well CA Being San Diego,
Lisa, 8
Ricky, 6
Belinda, 2
Vision Focus Plan California
* Annual exam with low copayments * Retail frame allowance * Low copayment for lenses & discounts on Lasik
2
Sample Story Boarding Scale NTS
Product Name D
Product Name C
EG 02 On-Screen Personas
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EG 03 Innovations Over Time
Innovations Over Time
20
Curtain
Plan View
Pole mounted display system
Interactive touch screen; 16:9 LCD monitor Cut vinyl
Double sided digital output on fabric; matches accent color of elevator; includes acoustic interliner
2006
Understanding health information becomes easier 2000
2010
Humana brought bike sharing into the mainstream
when Humana introduces the SmartSummary, a groundbreaking communication tool, providing personalized information for members. The SmartSummary is awarded the 2007 Outstanding Achievement Award for Promotion of Consumer Education and Empowerment.
Humana welcomes a new millennium with new leadership. Mike McCallister is named CEO, the Humana Innovation Center is born, and Humana is the first to bring consumerism to healthcare. Humana begins to lead the way toward empowering individuals to engage in their own health.
in the US with Freewheelin’ at the Democratic and National Conventions, creating carbon neutral events. This evolved into B-cycle through a joint venture and is now in 5 Cities in the US. The cycling interest continues with a Humana branded Map My Fitness application to allow consumers to track their health.
2011 2005
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2001
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Humana partners with Blue Cross and Blue Shield of Florida
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HOME
to empower health care professionals with innovative technology, easing the burden of paperwork to put the focus back on patients through the creation of Availity.
The Innovation Center begins a joint venture with Pfizer Health Solutions called Green Ribbon Health, focusing on managing the most chronically ill seniors. The program is so successful in improving health outcomes that it evolves to Humana Cares, which launches in January 2011 to 60,000 commercial health plan and Medicare Advantage members living with chronic conditions.
2006
2
Innovation Over Time Scale 1:32
Humana is finding ways to combine education and entertainment to change views and action on staying healthy, from new
Humana opens its first Guidance Center
The Humana Games launched with the American Horsepower Challenge
in neighborhoods where our members are, connecting with them on all their health needs. The Innovation Center’s focuses on bringing customer service personally out to the members emerged to 17 Guidance and 13 Provider Centers throughout the US.
focused on making healthy fun for children and adults alike, where school children logged hundreds of millions of steps so far. Operation Planet Saver quickly followed, teaming with Disney to get kids active.
PRESS HERE TO GET STARTED
Power Data
TODAY & beyond...
Graphics displayed by projector
applications such as colorfall or dance games for seniors, staying on the leading edge of wellness and helping people “play life well.”
Wall
EG 03 Innovations Over Time
Innovations Over Time 21
Frosted glass
Existing wall
VOICE TO VOICE
FACE TO FACE
Personal Attention
Let’s Meet
Personal Voices
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doloremque laudantium, totam rem
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vitae dicta sunt explicabo.
And you can listen on too!
N
We’re Listening!
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Lorem
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Lorem Ipsum
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LED light spill
1
Consider Topics Face to Face Scale 1:32
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LED light spill
2
Consider Topics Voice to Voice Scale 1:32
3
Side View Scale 1:32
EG 04 Additional Topics
Topical Additions
22
EG 04 Additional Topics
Topical Additions 23
Biography of Personas EG 05 Persona Stories
Other side of “Nina”; no graphics; Lumisty film only Other side of “Nina”; no graphics; Lumisty film only
NINA
3’ - 6” 3’ - 6”
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NINA
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2’ - 8” 2’ - 8”
24
3 3
Flesh Out the Persona Stories: Nina Scale 1:48
Flesh Out the Persona Stories: Nina Scale 1:48
Graphic print (or cut vinyl) on 1” clear dimensional acrylic on Graphic front surface print (or cut vinyl) on 1” clear dimensional acrylic on front surface
Icons vary based on Personas story Icons vary based on Personas story
Location vary on each speech panel; based on silhouette Locationlocation vary on each speech panel; based on silhouette location
4 4
Scale 1:10 Scale 1:10
Door/glass
Mary & James Mary & James
Graphic print (or cut vinyl) on 1” clear dimensional acrylic Graphic print (or cut vinyl) on 1” clear dimensional acrylic
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Persona Stories: Option 1: Detail
Cut vinyl
Door/glass
NINA NINA
Persona Stories: Option 1: Detail
Cut vinyl
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Lumisty film on glass back surface Lumisty film on glass back surface
Side View Side View
Graphic print on 1” clear dimensional acrylic
5 5
Persona Stories: Option 2: Detail Scale 1:10
Persona Stories: Option 2: Detail Scale 1:10
Door/glass Lumisty film on glass back surface Lumisty film on glass back surface
Side View Side View
Biography of Personas
25 UNIVERSITY Library Card Junior
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UNIVERSITY Library Card Antonio Vargas Junior
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MARY & JAMES MARY & JAMES
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6 6
7 7
WILLIAMS FAMILY WILLIAMS FAMILY
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MONROE FAMILY MONROE FAMILY
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ANTONIO
BARBARA
NINA
ANTONIO
BARBARA
NINA
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Persona Stories: Option 1: Detail Scale 1:10
Persona Stories: Option 1: Detail Scale 1:10
Mary & James
Williams
Monroe
Antonio
Barbara
Nina
Mary & James
Williams
Monroe
Antonio
Barbara
Nina
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Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.
Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.
Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.
Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.
Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellus pretium, Maecenas nec sem nunc.aliquet, Nulla ztellus eget sollicitudin et felislorem id ligula fermentum lorem tincidunt est, vestibulum vitaemagna a nisl. elit fringilla egestas Phasellus malesuada ornare dictum nulla. euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.
Persona Stories: Option 2: Detail Scale 1:10
Persona Stories: Option 2: Detail Scale 1:10
EG 05 Persona Stories
Antonio Vargas
Existing room name on film; propose to move to door
Existing artwork on glass front surface; not exact imagery - for illustration purposes only
Lumisty film on back surface
NOTE: For conference rooms Mary and James and Monroe Family, we are proposing to remove the existing silhouette artwork and replacing it with similar artwork. The current silhouette artwork does not allow for a consistent and uniform Personas graphic throughout.
Proposing to remove existing
WILLIAMS FAMILY
MARY & JAMES
Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla. Phasellus malesuada ornare euismod.
3’ - 6”
Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellusaliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla.
1
Flesh Out the Persona Stories Scale 1:48
Wall
UNIVERSITY Library Card Antonio Vargas Junior
UNIVE Identific Antonio
RSITY ation
JuniorVargas
2
Flesh Out the Persona Stories Scale 1:48
MONROE FAMILY
ANTONIO
BARBARA
Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla sollicitudin aliquet sollicitudin aliquet ornare euismod.
Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem tincidunt est, fringilla egestas magna elit dictum nulla. Phasellus malesuada ornare euismod. Phasellus malesuada ornare euismod.
Maecenas nec sem nunc. Nulla et felis id ligula fermentum vestibulum vitae a nisl. Phasellus malesuada ornare euismod. Phasellus pretium, ztellus eget sollicitudin aliquet, lorem lorem.
EG 05 Persona Stories
Stage Sets for Personas
2’ - 8”
26
Stage Sets for Personas EG 05 Persona Stories
27
Video Postcard EG 06 Video Postcard
28
3D letter ‘U’ mounted to wall but tone on tone coloration
Tone on tone matte vinyl film on satin paint
AV friendly lighting
Camera
Feedback screen Dimensional ‘U’
Mobile AV cart
1
Video Post Card Scale 1:32
2
Video Post Card: Section Scale 1:32
You In the Midst of Humana
Tone on tone in matte vinyl film with satin paint
Color to match existing walls in the space.
3
Color Option Scale 1:32
4
Color Option Scale 1:32
3D letter ‘U’ mounted to wall but tone on tone coloration
Wall color matches Humana lockup brand color
EG 06 Video Postcard
29
EG 07 Teams Identified
30
Team Heraldry
Team Heraldry EG 07 Teams Identified
31
13 13
14 14
Curtain Color Variations for Individual Teams NTS
Curtain Color Variations for Individual Teams NTS
Alternate Pattern Options NTS
Alternate Pattern Options
NTS
Team Identity TEAM NAME A
Chalkboard gives the team an opportunity to express itself with handwriting and drawings. Chalk ink is a medium that looks like chalk but isn’t messy.
TEAM NAME B
EG 07 Teams Identified
32
Lorem ipsum dolor sit amet.
TEA
Lorem ipsum dolor sit amet.
25
60
Lorem ipsum
12
Lorem ipsum
11
3
Lorem ipsum
Lorem ipsum
L
Marker holder Lorem ipsum dolor sit amet.
TEAM NAME A
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet.
50% Lorem ipsum
Branded magnets
80% Lorem ipsum
Metallic background insert
3
Magnetic chalkboard Detail (Front Only)
4
Scale NTS
Detail (Front Only)
5
Scale NTS
Lorem ipsum dolor sit amet.
TEAM NAME A
TEAM NAME C
TEAM NAME B
25
Lorem ipsum
12
TEAM NAME D
Static Cling
Lorem ipsum
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet.
12
Lorem ipsum dolor sit amet.
7%
Lorem ipsum
25
60
Lorem ipsum
Lorem ipsum
11
33
Lorem ipsum
Lorem ipsum
82% Lorem ipsum
Lorem ipsum
12
80%
Lorem ipsum
Lorem ipsum dolor sit amet.
Lorem ipsum
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet.
50%
4
Lorem ipsum
Lorem ipsum
Lorem ipsum dolor sit amet.
75
Lorem ipsum
80% Lorem ipsum
2 3
DetailDetails (Front Only) Display Scale Scale NTSNTS
Front View
Side View
4
Detail (Front Only) Scale NTS
5
Detail (Front Only) Scale NTS
6
Detail (Front Only) Scale NTS
Detail (Front O Scale NTS
Team Personality TEAM NAME A
TEAM NAME C
Teamwork divides the task and Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.
doubles the success.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.
Win together, lose together, play together, stay together.
9
Sample Layout (Front and Rear View) Scale NTS
10
Sample Layout (Front and Rear View) Scale NTS
TEAM NAME D
TEAM NAME B
Teamwork is Sed ut perspiciatis unde omnis iste natus error sit
Sed ut ut perspiciatis perspiciatis Sed unde omnis omnis iste iste unde natus error error sit sit natus
voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.
voluptatem accusantium accusantium voluptatem doloremque laudantium, laudantium, doloremque totam rem rem aperiam, aperiam, eaque eaque totam ipsa quae quae ab ab illo illo inventore inventore ipsa veritatis et et quasi quasi architecto architecto veritatis beatae vitae vitae dicta dicta sunt. sunt. beatae
working together — even when apart.
Teamwork is
working together —
A successful team beats with one heart.
11
Sample Layout (Front and Rear View) Scale NTS
even when apart.
12
Sample Layout (Front and Rear View) Scale NTS
EG 07 Teams Identified
33
Team Heraldry
Metallic Metallic team name team name announcer announcer
EG 07 Teams Identified
34
Dry erase Dry marker erasesurface marker and surface and magnetized magnetized for magnets for magnets
TEAM TEAM NAME NAME D D
Marker Marker holder holder
Graphic Graphic insert insert
Sed ut perspiciatis Sed ut perspiciatis unde omnis isteunde omnis iste natus error sit natus error sit voluptatem accusantium voluptatem accusantium doloremque laudantium, doloremque laudantium, totam rem aperiam,totam eaquerem aperiam, eaque ipsa quae ab illo inventore ipsa quae ab illo inventore veritatis et quasi architecto veritatis et quasi architecto beatae vitae dicta sunt. beatae vitae dicta sunt.
BrandedBranded magnetsmagnets
TEAM NAME TEAMDNAME D
Sed ut perspiciatis unde omnis iste natus error sit
Sed ut perspiciatis unde omnis iste natus error sit
voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.
voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt.
Teamwork Teamwork is is
GreatGreat
copycopy
working working together together — —
TeamworkTeamwork is is
working working together together — —
goes goes even when even apart. when apart. here here
eveneven when when apart. apart.
Front View Front View
7
TeamsTeams Identified Identified 7 Scale 1:32 Scale 1:32
8
DisplayDisplay DetailsDetails 8 Scale NTS Scale NTS
Rear View Rear View
Side View Side View
EG 07 Teams Identified
Team Heraldry 35
Curtain for privacy; closed; digital output on fabric
Digital output on vertical fabric blinds; installed inside
Wall
Wall
Wall
7’ - 0” Pole mounted display system
Blinds; up (shown)
Curtain for privacy
Wall Cut vinyl on glass Cut front vinyl on surface glass front surface
16:9 ratio; LCD monitor; Lumisty film adhered interactive touchscreen; to the inside glass details Crunch surface Lab story
Lumisty film Crunch Lab
Lets Brainstorm!
Crunch Lab Crunch Lab
9’ - 0”
3’ - 6”
Past discussions includes: New products, wellness program, technology upgrades, social media connection
Digital Crunch Lab picture frame “artifacts” Crunch Lab “artifacts”
Last time I went to the doctor to get antibiotics for a Sed ut perspiciatis unde respiratory infection. After mentioning persistent omnis iste natus error sit headaches, the doctor ran tests voluptatem accusantium and concluded that my system doloremque laudaiam, quis was damaged from inhaling chemicals. year our union nostrumLast exerci quam filed a complaint about the ventilation system, but qui dolorem consequatur, vel illum management saysvoluptas it meetsnulla eum fugiat quo code specifications. So it’s live pariatur with it or leave.
HOME
Podium PRESS HERE TO GET STARTED
2’ - 8”
Subtle icon patterning; Gloss finish on matte surface Power
Crunch Lab: Elements Option A on Exterior of Room
31
2 4
Scale Scale 1:48 1:48
Crunch Elements in Interior Data of Room Crunch Lab:Lab: Option B ScaleScale 1:481:48
2’ - 3.9” Wall
Pole mounted display system
Blinds; up (shown)
Curtain for privacy
Wall
Cut vinyl on glass front surface
Plan View
Plan View
16:9 ratio; LCD monitor; Lumisty film adhered interactive touchscreen; to the inside glass details Crunch Lab story surface
Lumisty film Crunch Lab
Lets Brainstorm! Past discussions includes: New products, wellness program, technology upgrades, social media connection
Crunch Lab
3’ - 6”
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudaiam, quis nostrum exerci quam
4’ - 0”
2’ - 0”
consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur
1’ - 10”
5 1
Podium Detail Crunch Lab: Option A ScaleScale 1:481:48
HOME
Podium
1”
6”
PRESS HERE TO GET STARTED
2’ - 0”
Subtle icon Subtle icon patterning; patterning; Gloss finish on Gloss finish onmatte surface matte surface
5”
2’ - 0” 5”
2’ - 8”
1”
6”
3’ - 10”
Crunch Lab “artifacts” Podium
3’ - 6”
Digital picture frame
6
Podium Detail Scale 1:48
Power
27
Data Crunch Lab: Lab: Option ElementB in Interior of Room Crunch
Scale 1:48 1:48 Scale
EG 08 Crunch Lab Tour Stop
Innovation Lab Enhancements
36
EG 08 Crunch Lab Tour Stop
Innovation Lab Promoted 37
Visitor Connections EG 09 Connection Station
38
Internet access
Topics that can be downloaded to an USB drive CONNECT STATIONS
Take the Humana Experience Home with you! Need to reconnect?
Computer screen
EATING HEALTHY
I can help!
Download to flash drive or email all the specific topics about wellbeing you would like to learn more about by selecting the box on the right.
Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
EXERCISING
Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
PHYSICAL ACTIVITY
Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
WELL BEING AND YOU
Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
ADDITIONAL TOPIC
Topic description. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
Printer PRESS HERE TO GET STARTED
PRINT OUT
HOME
Lowered desk for handicapped
1
Crescendo for Check Out Scale: NTS
USB/ Micro SD drive for downloading additional wellness information
2
Side View Scale: NTS
EG 09 Connection Station
Visitor Connections 39
Digital output on wallcovering
Side end cap Turn me on.
1
East Mediascape
2
Scale 1:48
East Mediascape Detail Scale 1:48
Existing painted blue wall Eyecatching screen saver to attract people to the collaborative tool
Networked IDEAS
Turn me on.
Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
Headline
Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
Headline
Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
3
West Mediascape Scale 1:48
4
West Mediascape Detail Scale 1:48
EG 10 Collaboration Tools
Wall MuralMagnets — Wall Covering Visual Enhance Mediascape
40
WallMagnets Mural - Vinyl on Existing Walls Visual Enhance Mediascape Can be projected graphics on wall
5
East Mediascape
6
Scale 1:48
Ask Steelcase for content
Cut clear gloss vinyl
East Mediascape Mural Detail Scale 1:48
Existing painted blue wall Eyecatching screen saver to attract people to the collaborative tool
Cut vinyl
Networked IDEAS Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
Headline
Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
7
West Mediascape Scale 1:48
8
West Mediascape Mural Detail Scale 1:48
EG 10 Collaboration Tools
41
Wall MuralMagnets — Clear Vinyl on Existing Walls Visual Enhance Mediascape
Cut clear vinyl on painted wall
EG 10 Collaboration Tools
42
9
East Mediascape
10
Scale 1:48
East Mediascape Mural Detail Scale 1:48
Existing painted blue wall Cut clear vinyl on painted wall Eyecatching screen saver to attract people to the collaborative tool
Networked IDEAS
Turn me on.
Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
Headline
Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
Headline
Praesent ante diam, dapibus id interdum vel, mollis at dolor. Praesent ante diam, dapibus id interdum vel, mollis at dolor.
11
West Mediascape Scale 1:48
12
West Mediascape Mural Detail Scale 1:48
Visual Magnets Enhance Mediascape EG 10 Collaboration Tools
43
Welcome Kiosk EG 11 Welcome Kiosk
44
Dimensional graphic is obstructed
Unused handscan option
Monitor
Dimensional graphic is more visible
Monitor
If handscan can’t be delivered cover it up or resurface podium top
Welcome to our ThinkTank. Donna
New Product Innovation
PRESS HERE TO GET STARTED
WELCOME TEAM HOK!
PRESS HERE TO GET STAR TED
User orientation
User orientation
Existing Plan 1
Welcome Kiosk Scale 1:32
2
Side View Scale 1:32
Proposed Plan
PRESS HERE TO GET STAR TED
INNOVATION CENTER
Maecenas nec sem nunc. Nulla et felis.
Maecenas nec sem nunc. Nulla et felis.
Please use touchscreen kiosk to your right
Welcome Screen
Welcome! I can give you a tour of the ThinkTank. Richard
New Product Innovation
PRESS HERE TO GET STARTED
Welcome to our ThinkTank.
Welcome! Join our brainstorming session. We’d like to hear from you. John
Donna
New Product Innovation
New Product Innovation PRESS HERE TO GET STARTED
PRESS HERE TO GET STARTED
Welcome! Help us develop a product best suited for you. Michelle
New Product Innovation
PRESS HERE TO GET STARTED
2
Welcome Screen NTS
3
Alternates NTS
EG 11 Welcome Kiosk
45
Personalized Welcome
WELC
WELCOME! IBM
OME Iowa ! of Co Departm mme ent rce Please use
WELCOME!
touch screen to yo ur rig kiosk ht
CalSTRS
INNO
Please use touchscreen kiosk to your right
INNOVATION CENTER
WELCOME! FDA
Please use touchscreen kiosk to your right
INNOVATION CENTER
6
Welcome Insert Variations NTS
EG 11 Welcome Kiosk
46
VATIO N
CENT
ER
Please use touchscreen kiosk to your right
INNOVATION CENTER
WELCOME! Iowa Department of Commerce Please use touchscreen kiosk to your right
INNOVATION CENTER
5
Isometric View of Stanchion with Insert NTS
6
EG 11 Optmize the Welcome Kiosk Project Team
H O K V isual C ommu n icatio n s Gerald callo Craig Hein Hal K antner Alan Ng Cindy Richardson nurit shell Angela Z wink
47
H O K V isual C ommu n icatio n s Image and Identity Planning Information Media Wayfinding and Architectural Graphics Display Environments
HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your information, position your image, or promote your product. Our client experience is broad in scope and international in reach. We offer deep, knowledgeable expertise in communicating about all aspects of the built environment. We seek functional, aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design. 2800 Post Oak Boulevard | Suite 3700 | Houston | TEXAS | 77056 | USA
+1 713 407 7700 | hok.com