IBM Research Triangle Park EBC by HOK Experience Design

C o n t e x t u a l a n d c o m p u tat i o n a l O n - B r a n d M e s s a g i n g a n d v i s i t o r e x p e r i e n c e s c r i p t i n g f o r e x ec u t i v e b r i e f i n g s

R e s e a r c h T r i a n g l e Pa r k | No r t h C a r o l i n a | USA

Contextual and Computational

An Executive Briefing Center for IBM in Research Triangle Park Contents and Process

Experience Scripting

A choreographed sketch of the desired experience Page 1

Competency Concepting Metaphor and analogy made visible and tangible Page 9

Story Support

Art and artifacts that support the strategized script Page 13

Contextual Environment

The executed and experience enhanced workscape Page 31 Contextual and Computational iii

Contextual and Computational

An Executive Briefing Center for IBM in Research Triangle Park Messaging Experience

Messaging Premise Today’s IBM positioning as Innovator, as well as longer held brand positions of Inventor, Leader, Industry Benchmark, would demand that the messaging for this EBC reflect those positions. This messaging master plan presumes a continuation of the precedents at Tucson and San Jose in the use of digitally printed muralistic displays and passive graphic techniques applied at key locations. The messages for a tech sector brand should also involve technology. Some aspect of on-screen media should be deployed. As well, the hardware should be bulletproof; any interactivity must be bug-free. The deployment of screens and monitors needs to be balanced with a site realistic ability to create content for Day 1 (and readily refresh content on Day 100 and Day 1000).

Claiming Statement

Location

“You Are Here @ IBM, a Global Brand” Lobby IBM is unique in the world because . . .

Download

“You Are Here @ IBM RTP” Lobby This campus is unique to the yesterdays, todays, and tomorrows at IBM because . . .

Download

“You Are Here @ IBM Software EBC” EBC This is one of 3 EBC’s on this IBM campus Reception and software is unique here because . . . Download

Messaging Master Plan A master plan often presumes a phased execution. This EBC can layer on messaging in phases in a number of options: If we rely on digital output, the “press print” solution, we can execute computer files for message designs intended for full build out and store each of them digitally until it’s their turn for install. We then press print in each phase, as needed. This approach assures consistency via one-time authoring. If project phasing requires deconstruction as well as additive construction, the message vehicles can be designed to be easily removed and relocated with each phase. Or they can be composed to be rescaled easily and cropped easily without loss of meaning. For this concept to succeed, the art authored need easily adapt to changes in surface, shape and dimensions.

“You Are Here @ Briefing Room (w/ N.C. context)”

EBC On-brand, amenity aligned aesthetic Briefing Room and technology provisioned environment (because you are special) Download

“You Are Here In This Briefing” Briefing Inside the heads of our IBM software experts . . . Download

“You Are Here: Inside This Memory Stick” Webkey A presentation summary which is special to your interests because . . .

The medium used for the messages can be specifically portable. Or be so affordable, the first phase installs can be abandoned in future phases. Discovering the phases within the master plan, we can then strategize which locations are recreated and which are simply relocated.

Contextual and Computational iv

Download

Experience Scripting

A choreographed sketch of the desired experience

Scripted Campus Experience Possibilities Scripting

Imagine walking up to a large wall display, say 3.5’ wide by 6’ high. The headline reads, “You Are Here @ RTP” and in an expectant way, the display offers you a large wayfinding floor plan. And it’s color-coded to suit the building palette. You’ll offer these because they are time savers for busy people and educational tools as to who and whom lives where. Down the hall you see a similar layout in an identical sized display. But upon approach, you see it is a collage of IBM RTP historical imagery with a brief text about the great milestones in computational science that have taken place here on this very site: a promotion of pride in your inherited legacy. There are actually 5 variations of historical “you are here’s” and in that number you don’t become blind to them after first viewing because they are mounted to the wall in a way that allows for easy rotation and/or relocation over time. As you travel to another area, you see another very similar poster but its message is “You Are Here at IBM, Global Leader” and the display is the values. On another is the corporate vision. Or mission. Two or three of similar look so we recognize them by topic, but the variety allows these a longer life via rotation and relocation. In another building, “You Are Here @ RTP” offers content specific to your campus and its uniqueness within IBM. There are three or four of these as well. Each with distinct claiming statements and pride points. Perhaps one is a heroic vision message from the site manager. One more series of posters touts “You Are Here @ Tomorrow” with a services version, hardware version, and software version. Each is a rich visual image specific to that IBM offering with a few “future holds this” adjectives artfully displayed. Again, rotatable and repositionable. If you have ad campaigns, use the ads blown up large.

Spatial Context: Your orientation in dimensional space

“You Are Here” wayfinding displays and placenaming messages

Temporal Context: Your orientation in linear time

“You Are Here” amidst rich history messages “You Are Here” in the midst of today’s global leader messages “You Are Here” on the cusp of great tomorrows messages

So far, we have experienced in our daily worklife messages about: “You Are Here” wayfinding displays; “You Are Here” amidst rich history; “You Are Here” in the midst of today’s global leader; “You Are Here” on the cusp of great tomorrows. All so similar they feel like a campaign (and can be mass produced economically). All so cohesive the sum is greater than the parts. Sprinkled strategically across the floor plates with a locational database that keeps track of their rotated histories. These digital authorings display content strategized for long shelf life but when needed, we can insert cursor and edit and press plot to achieve a revised message. One last idea is that you include bulletin boards with this same construct. The image is intended to work in full view or covered with postings and here the headline is annotated with the word “special”: You Are (Special) Here. You can live the IBM work lifestyle to the fullest in these ad hoc postings from your colleagues. IBM RTP staff may know best how to seed these across the campus. If well chosen, the project can avoid wall prep or additional lighting (though lighting is a key!). One can imagine creating all the layouts with Henry Ford efficiency. This initiative can use pictorial content you already have (or we have from our IBM EBC work). This is a clear vision for a high impact display campaign with long shelf life and an affordable cost. The result would explain the building, celebrate the site, promote the enterprise, and co-star the reader. A pride in both time and place.

Contextual and Computational 2

Scripted Campus Experience Possibilities Sketches

Contextual and Computational 3

Scripted Lobby Experience Possibilities Sketches

Contextual and Computational 4

Scripted Lobby Experience Possibilities Sketches

Contextual and Computational 5

Scripted EBC Experience Possibilities Sketches

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Scripted EBC Experience Possibilities Sketches

Contextual and Computational 7

You Are Here Scripted Experience

A Floor Plan Designed for Positioning Visitor Experiences The Executive Briefing Center is located on the IBM Campus inside Research Triangle Park. The Software EBC is located on the first floor adjacent to the visitor entrance and main lobby of IBM Building 002.

At RTP, glass doors (or windows) into each briefing room present software code that would be used in a GPS application for that city, with the city (room) name dominant in the art, since it both identifies the room and celebrates the city. On the room side of the door would be a recognizable, real life landmark imagery from that city. This sandwich of middleware-like code and “whereware” place imagery is an overarching theme for telling the middleware story. On the hall side of the EBC is the computational imagery and on the opposite side of the wall, inside the briefing rooms, are the images of real life commerce that IBM middleware enables. Those inside-the-room images celebrate technology enabled aviation, medicine, finance, manufacturing, etc. (whatever each city/room is known for is emphasized in the mural art in that room). Inside the room these “whereware” murals are on the back wall so as not to distract from the visual media of briefings. Ideally, they are a linear band (perhaps at exact height of building windows). The hall side middleware mural uses the angled walls starting at the reception to visually express what middleware means in colorful art and words. We might think of it as a “visual line of code” in its linear, horizontal presentation. The accent wall in the informal dining area might deviate from the constraint of the window lines and present a floor to ceiling visual display, perhaps accented with monitors. The content for this location would be a summation of the smaller walls and an extrapolation on the larger walls, taking us beyond RTP or beyond the software silo.

EBC Entry

Building 002 Lobby

The large glass walls on either side of the dining corridor mimic prior EBC treatments of frosted glass. Sprinkled bits of frosted vinyl art on the privacy booths play into the floor-to-ceiling translucent art applique, screening the glass dining room walls and preventing direct views into the diners yet still transmitting light. On the actual building envelope glass along the formal dining room wall, we might consider a frosted vinyl art pattern not unlike what we used at prior EBC’s. Light comes in and clear glass remains in random spots but one’s view is shepherded back inside the room (plus, it is not an exciting vista outside this window). This thinking extends to the three bays of exterior windows in the reception seating area. Should landscaping on the exterior resolve the view, mechanical shades might be the only requirement.

There is, I believe, a good niche for good art in the EBC entryway. I would imagine we pass by it so quickly we need not try to seed marketing messages here. Coincidentally there is existing art in the five IBM software colors that could be displayed here along with an upgrade in accent lighting. I think the logo does find a home behind the reception desk. I would imagine its presentation is elegant in metal, though neutral in color. A background material might carry inside the EBC similar to that which occurs above the EBC entry doors in the lobby scheme: same or similar glass [and light] treatment. Another option here would be a video monitor that displays both IBM identity as well as welcome messages and meeting agendas.

Contextual and Computational 8

Competency Concepting Metaphor and analogy made visible and tangible

Development of Visual Vocabulary Existing Visual Context

Existing Vocabulary of Five Middleware Offerings

Software Icons as a Vocabulary for Commerce

Interiors Finish Palette

Rational

Glass

DB2

Wood

Lotus

Furnishings

Tivoli

Fabrics

WebSphere

Walls

Software Code as Literal Reference and Lyrical Narrative

Triangular Grid

public class ClientInfoTest { public static void main(String[] args) { String url = jdbc:db2://sysmvs1.stl.ibm.com:5021/san_jose”; try { Class.forName(“com.ibm.db2.jcc.DB2Driver”); String user = “db2adm”; String password = “db2adm”; Connection con = DriverManager.getConnection(url, user, password); if (conn instanceof DB2Connection) { DB2Connection db2conn = (DB2Connection) conn; db2conn.setDB2ClientUser(“Michael L Thompson”); db2conn.setDB2ClientWorkstation(“sjwkstn1”); // Execute SQL to force extended client information to be sent // to the server conn.prepareStatement(“SELECT * FROM SYSIBM.SYSDUMMY1” + “WHERE 0 = 1”).executeQuery(); } } catch (Throwable e) { e.printStackTrace();

Words Displaying Brand Personality efficiently

innovation

resiliently

service

adaptive

communication

flexibility

collaboration

rapid response

continuity

nimble operations

enterprise

leveraging

orchestrate

information

development

power

open

security

scalable

trusted

secure

structured

Contextual and Computational 10

Development of Visual Vocabulary Additive Visual Context

Powers of 2 Organizing Grid

Photographic Survey of RTP

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Development of Visual Vocabulary Exploratory Imagery

Distilling a Visual DNA for IBM | RTP | EBC

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Story Support

Art and artifacts that support the strategized script

Summary of Thematic Art Overall Visual Experience

Competency

Context

Software | Middleware | Innovation

RTP | North Carolina | Research Universities

Contextual and Computational 14

Overview of Thematic Environment Distribution of Messages Across the Environment Messaging Solution Our approach to graphic design for this Executive Briefing Center was to visually illustrate the “behind the scenes” aspect of “middleware” and integrate a strong homage to the local cities and universities that comprise Research Triangle Park. A grid based on the “powers of 2” was used throughout the space to provide a scalable, structured element for visual interconnectivity across all the various graphics.

No Graphics in Room

No Graphics in Room APEX ROOM

Room Name

Three, horizontal murals represent the technological aspect of “middleware” with layered, dynamic imagery and references to icons and brand terminology. Mounted under glass, the art becomes a window into the world of interconnected software.

P RETAIL INNOV. CENTER

Mur

The three main conference rooms are named for the cities that make up the triangle of Research Triangle Park, and the murals in each room reflect the culture, history, higher education and industry of each city.

Mur

Lightbox Display

Mural

RACK

Room Name

Mur

Directional

Art Consulting

A free-standing triangular column combines elements from each of the various graphics to create a visual crescendo and a magnetic draw down the longest corridor. The metal-frame structure is a combination of multiple layers of art on two panes of glass and is illuminated from within.

APEX ROOM

Mur

Mural

Room Name

RACK

Room Name

Restroom Signal FE

Vinyl Film Bits

Less investment in fine art program, more investment in referential art specifically designed to reference IBM competencies as well as EBC’s geographic context.

WASH WASH

EBC Map

COFFEE COFFEE MAKER MAKER

ICE

REF.

CAS

ICE

ICE MAKER

REFRIG SPEED RACK

Logo

Frosted Vinyl Art

HEATED

SLIDING DOOR

Display Scenarios 1 August

EBC Announcer & Frosted Vinyl Pattern

Contextual and Computational 15

Almost all passive display graphics are revised by pressing print and outputting a newer edited file and remounting/reinstalling. There are no royalties or residual licensing issues with the passive graphics. Full ownership passes to IBM and they can be exported to other sites or other media.

Entry Code

Powers of 2 Grid on Entry Doors 7'-0"

These two glass doors receive desired legends in frosted vinyl, white vinyl, and metallic vinyl appliqué. The pattern of frosted vinyl that will be found on the dining room glass appears here as well.

7'-0"

Frosted vinyl pattern applied to first surface of glass (large lobby side).

White vinyl legends applied to first surface of glass. White vinyl legends applied to first surface of glass.

Contextual and Computational

16 Lobby Entrance Elevation - Exterior View

6‘- 2”

8'-0"

executive briefing center

1‘-6”

executive briefing center

Frosted vinyl pattern applied to first surface of glass (large lobby side). Frosted vinyl band applied to second surface of glass (EBC lobby side). Frosted vinyl band applied to second surface of glass (EBC lobby side).

Contextual Naming

Meeting Rooms Identified at Entry Doors 2'-4"

2'-4"

Conference room names displayed on “Room Minder.”

1‘-6”

6‘-2”

However, each of the rooms will also have room name incorporated in vinyl art.

6‘-2” 1‘-6”

1‘-6”

2'-4"

Contextual and Computational 17

Fabrication Notes:

4. Final Artwork will be provided to Fabricator in an Adobe Illustrator CS or higher line art format.

1. 100% Graphic image is frosted vinyl (3M Scotchcal Frosted Crystal 7725-324)

5. Installer coordinates with GC/PM if removal of hardware is required to install film and should be included in Base Bid. The pattern will be comprised of a mixed grid of rectangles and squares on sidesimage of theis glass. 4. Final Artwork will be provided to Fabricator in an Adobe Illustrator CS or 1. 100%both Graphic frosted vinyl (3M Scotchcal Frosted Crystal higher line art format. 7725-324) 3. Approximate dimensions provided. Fabricator is responsible to verify field measurements prior to fabrication. 5. Installer coordinates with GC/PM if removal of hardware is required to 2. Vinyl pattern covers approximately 80% of the designated glass area. install film and should be included in Base Bid. The pattern will be comprised of a mixed grid of rectangles and squares on both sides of the glass. 2. Vinyl pattern covers approximately 80% of the designated glass area. Fabrication Notes:

Visual Distraction

Dining Room Vision Screen

3. Approximate dimensions provided. Fabricator is responsible to verify field measurements prior to fabrication. Approx. 14’- 0” VIF

Vinyl Pattern will have approximately 1/2” standoff from outer edge of glass.

8'-0"

1‘-6”

6‘-6”

Vinyl pattern mixing frosted vinyl, white vinyl, and metallic vinyl appearing Approx. 8'-10 1/2" VIF 3'-0" VIF Approx. 21'-0" VIF across both3faces of the glass enclosure. It offers 20% clear glass. Dining Room Elevation at Entrance 7 EQUAL SECTIONS EQUAL SECTIONS Scale: 3/16”= 1’-0” Approx. 8'-10 1/2" VIF

3'-0" VIF

Frosted vinyl pattern applied to first surface of glass (hall side).

Approx. 21'-0" VIF 7 EQUAL SECTIONS

3 EQUAL SECTIONS

8'-0"

1‘-6”

8'-0"

1‘-6”

Frosted vinyl band applied to second surface of glass (room side). Frosted vinyl pattern applied to first surface of glass (hall side).

02.00

2 02.00

Dining Room Elevation across from Privacy Booths 1‘-6”

Scale: 3/16”= 1’-0”

Dining Room Elevation acrossContextual from Privacy Booths and Computational Scale: 3/16”= 1’-0”

Frosted vinyl band applied to second surface of glass (room side). 1‘-6”

1 02.00

Scale: 3/16”= 1’-0”

8'-0"

1‘-6”

02.00

Dining Room Elevation at Entrance

Vinyl Pattern will have approximately 1/2” standoff from outer edge of glass.

1‘-6”

6‘-6”

Approx. 14’- 0” VIF

Visual Adornment Iconic Art on Storefront Glass The glass enclosure of these five rooms offers bits of pattern in 20% coverage and 80% clear glass. A mix of frosted vinyl, white vinyl, and metallic vinyl are used. Each room name is also presented in vinyl on glass. The room names are secondary cities in North Carolina, continuing a theme.

3'-0" VIF

4'-3" VIF

3'-0" VIF

Approx. 9'-1" VIF

3'-0" VIF

Approx. 4'-3" VIF

3'-0" VIF

4 EQUAL SECTIONS

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18”

4 ft - 9 in typ.

8’-0”

1”

Visual Adornment Iconic Art on Safety Glass

Note: White vinyl shown here as light blue for visibility on printed page.

4'-0"

1’-6”

3’-0”

4'-0"

2 1/2”

Contextual and Computational 21

Silver vinyl icons applied to first surface of glass (ramp-side).

White vinyl icons applied to second surface of glass (room-side).

Some icons do touch the edges.

4'-0"

Middleware Murals

Computational Context Made Visible

Interpretive, original art in full color is digitally output and represents IBM software attributes. Mounted in niche provided by Interior Designer above counter in informal

eq.

16’-4” 66”

65”

eq.

1‘-6”

eq.

65”

Contextual and Computational 22

Middleware Murals

Computational Context Made Visible

Interpretive, original art in full color is digitally output and represents middleware from IBM. Mounted in niches provided by Interior Designer in circulation wall.

eq.

16’- 8”

eq.

1‘-6”

eq.

66”

Contextual and Computational 23

68”

66”

Middleware Murals

Computational Context Made Visible

Interpretive, original art in full color is digitally output and represents middleware from IBM. Mounted in niches provided by Interior Designer in circulation wall.

eq.

14’-0” 56”

56”

eq.

1‘-6”

eq.

56”

Contextual and Computational 24

Middleware Murals

puck

glass face should not extend past niche but should align with niche opening

glass

Niche is 1” deep

z-clip

digital output with matte laminate is sandwiched between glass and MDF substrate.

Note to Fabricator: Fabrication details are suggestions of how these items may be constructed. It is the final responsibly of the fabricator to provide the highest quality construction. Improvements and / or alternate construction methods required to insure the highest quality product are to be offered and resolved by the fabricator in their submittal of the shop drawings prior to fabrication.

spacer block

Software Executive Briefing Center Research Triangle Park First Floor 3039 Cornwallis Road Raleigh, Nor th Carolina 27709

Computational Context Made Visible

puck system supports glass aluminum z-clip

painted MDF

plywood backer in wall

1/4” tempered starfire glass with low iron to reduce green cast (fabricator to confirm best glass thickness.)

substrate thickness may need to increase slightly depending on the size of the z-clip, to achieve flush alignment between the niche opening and glass face. spacer block or second z-clip

07.01

Mounting detail / isometric Scale: NTS

glass MDF (painted) all edges

puck

tee nut

stud

tee nut lock fastener

tee nut puck fastener

drywall z-clip rubber gasket to protect glass face from chipping or cracking

threaded stud

2 07.01

Mural and Niche Side View Scale: NTS

4 07.01

Contextual and Computational Mural and Niche Detail 25 Scale: NTS

Mural - Horizontal Hallway Detail

1/2” thick MDF backer painted white on graphic side and black on back, all edges to a smooth finish and painted matte black.

02-15-08

correct attachment, placement, spacing, and frequency of pucks to be confirmed by fabricator to insure to correct amount of support without cracking or other damage to the glass or substrate,

tee nut

HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700

puck: size, style, and placement are the same across all murals and displays.

Chapel Hill Mural

Geographic Context Made Visible

Interpretive, original art in full color is digitally output and pictorially represents each of three cities with all overlay of computational content. Mounted at back of each of the three main briefing rooms, in area provided by Interior Designer.

Fabric panels by others Fabric panels by others

Fabric panels installed by others

Mural is mounted edge-to-edge and flush with surrounding panels Mural is mounted

Fabric panels installed by others

edge-to-edge and flush with surrounding panels Wall

9’-6” Fabric-wrapped mural 9’-6”

1’-0” 1’-0”

1’-6” 1’-6”

Fabric-wrapped mural

Contextual and Computational 26

Fabric panels by others Fabric panels by others

Wall

Raleigh Mural

Geographic Context Made Visible

Fabric panels by others

Mural is mounted edge-to-edge and flush with surrounding panels

Wall

10’-6”

1’-0”

1’-6”

Fabric-wrapped mural

Fabric panels by others

Contextual and Computational 27

Durham Mural

Geographic Context Made Visible

Fabric panels installed by others Fabric panels installed by others

Fabric panels by others Fabric panels by others Mural is mounted edge-to-edge and flush Mural is mounted with surrounding panels edge-to-edge and flush with surrounding panels

10’-4”

Wall Fabric-wrapped mural Fabric-wrapped mural

Wall

1’-0” 1’-0” 1’-6” 1’-6”

10’-4”

Fabric panels by others Fabric panels by others

Contextual and Computational 28

Middleware Metaphor

Fabrication Notes:

2. Neon is recommended lighting as strong even lighting is desired from top to bottom. Neon provides low-voltage draw and low-heat output. White color of Neon TBD.

A Secondary Diffuser Panel should be installed between light source and Diffuser Graphic Film for additional filtering of the light for even distribution. Electrical Connection: 110 line will be provided for power and dropped next to column.

1. Triangle consists of 2 layers of glass on 3 sides (A, B, C): Glass 1 (outer layer) is 3 panes of glass. Glass 2 (inner layer) is 1 single sheet of glass.

3. Structure will be free standing. Brushed Stainless Steel Recess hides gap at ceiling. The Recess should have a gasket to prevent light leakage at ceiling.

1/2” Tempered glass with polished edges is the Base Bid with a second bid using Plexi with flame polished edges. Glass should be low-iron to avoid green tint.

Ceiling is Floating, Acoustical Tile. Floor is Bentley, Broadloom Carpet (Urban Scene: 8US34) Final construction should be accessible for cleaning and maintenance. 4. Fabricator responsible for entire Triangle construction including: Frame Structure Lighting Glass mounting Graphics applied to all four sides of glass Installation 5. Size and Position of Triangle Column have been worked out by the Interior Designer. Side B faces the stairs and is parallel to the back wall of the Break Area.

Visible Frame Structure will be Stainless Steel with horizontal brushed finish.

Base Corners are Radiused

5‘ 4‘-10‘ Floating, Acoustical Tile Ceiling

3”

Existing Column Beam will be sprayed with Fire Retardant Foam by GC prior to installation. Coordinate sequence / timing of installation with GC/PM.

1” diameter pucks hold the lateral weight of the Glass.

Brushed Stainless Steel Recess provides at least 1” fudge factor for levelness of ceiling

2‘-1” A Secondary Diffuser Panel should be installed between light source and Diffuser Graphic Film for additional filtering of the light for even distribution.

Refer to detail 1/ page 13.01

neon or equivalent lighting system: number of, size, placement etc, to be determined by fabricator.

Side A

Side C Glass 1

Refer to detail 2/ page 13.02

1“ Diameter, Brushed Stainless Steel Pucks

1‘-6”

02-15-08

bent aluminum lighting trough

Brushed Stainless Steel Framing Angles

8‘-4”

Glass 2

V.I.F.

1/2” thick starfireglass 4‘-3”

1”

1 13.00

Side B 4‘-10”

Plan Detail Section - Triangle Column Lightbox Scale: NTS

Refer to base detail 2/ page 13.01

1 1/2” to center

1”

13.00

Triangular Column Lightbox

Frame Corners are Radiused

Continuous Stainless Steel top plate holds vertical weight of Glass

3”

Side View

13.00

Scale: NTS

13.00

Finished Floor

Elevation - Triangle Column Lightbox Scale: NTS

Contextual and Computational 29

Brushed St. Steel Base

HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas USA +1 713 407 7700

Base extends to hold the weight of the Glass panels.

1 1/2” to center

Software Executive Briefing Center Research Triangle Park First Floor 3039 Cornwallis Road Raleigh, Nor th Carolina 27709

Full Story Triangular Lightbox

Middleware Metaphor Full Story Triangular Lightbox

Digitally output film appliquĂŠ to three faces of backlit glass enclosure. Content ties together full color art of horizontal murals and vinyl film patterns of entry, dining room, and privacy rooms.

Contextual and Computational 30

Contextual Environment

The executed and experience enhanced workscape

Contextual Environment

The Experience Enhanced Workscape

Contextual and Computational 32

Contextual Environment

The Experience Enhanced Workscape

Contextual and Computational 33

Contextual Environment

The Experience Enhanced Workscape

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Program Credits Switzer Interior Design

Fluor Program Management

IBM Real Estate

IBM Briefing Centers

HOK Visual Communications

Robin Fortenberry Beth Holechek

Bob Harrington Mary Frances McCuen Angel Siler

Gene Beckwit Wayne Pengelly Bruce Sargent

Rosario Montes-Arena Lynn Reed Rene Ruiz Lisa Wood

Craig Hein Hal Kantner Cindy Richardson Angela Zwink

Tebo Displays Display Fabrication

H O K V I S U A L C O M M U N I C AT I O N S IMAGE AND IDENTITY PLANNING INFORMATION MEDIA WAYFINDING AND ARCHITECTURAL GRAPHICS DISPLAY ENVIRONMENTS

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