DESIGN E XERCISE WEL L NESS A ND FIT NESS IN T HE A MENIT Y IN V EST ED WORK PL ACE
E X A M P L E P R O J EC T S | VA R I O U S C L I E N T S
HOK Visual Communications | Design Exercise
2
DESIGN E XERCISE WELLNESS AND FITNESS IN THE AMENITY INVESTED WORKPLACE
The following pages sample HOK’s graphic design associated with health and wellness, exercise and fitness. These designs vary across a wide spectrum of utility. Many designs support the fitness environments and exercise functions now commonplace in the new century workplace. Other solutions provide image and identity for campaigns and initiatives advocating a kinetic lifestyle. Yet other projects undertake to brand fitness – including the Olympic level. All these designs share a layer of “edutainment” mixed with functionality. We only need to look at the rise of game rooms and yoga classes as corporate amenities to understand the trends these designs respond to. These exercises respond to the cultural and generational drivers of the newest workscape amenities.
HOK Visual Communications | Design Exercise
F ES T I V E S P IRI T
Identity Standards with an Olympic Flavor
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US O LY M P IC F ES T I VA L
Houston | Texas | USA
Visual identity unifies fitness festivities
HOK Visual Communications | Design Exercise
CO M P E T I T I V E S TA N C E Corporate Sponsorship Messages
David Oliver | Hurdles
Natalie Coughlin | Swimming Natalie Coughlin | Swimming
David Oliver | Hurdles
Mariel Zagunis | Fencing
Jonathan Horton | Gymnastics
CITIUS
faster
ALTIUS
higher
FORTIUS stronger
CITIUS
faster
ALTIUS
higher
FORTIUS stronger
David Oliver | Hurdles
ONLY
388 DAYS
06 28 37 HOURS
MINUTES
SECONDS
Until our athletes take it to the limit at the
2012
Summer Olympics Games - LONDON, ENGLAND
6
Natalie Coughlin | Swimming
David Oliver | Hurdles
T D A M ERI T R A D E Omaha | Nebraska | USA
David Oliver | Hurdles David Oliver | Hurdles
Mariel Zagunis | Fencing
Jonathan Horton | Gymnastics
HOK Visual Communications | Design Exercise
H O M E RU N D ESI G N Park Performance
8
T D A M ERI T R A D E Omaha | Nebraska | USA
HOK Visual Communications | Design Exercise
% CHANGE
Upticks in Performance
Exercising multiple meanings in an investor’s fitness setting.
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T D A M ERI T R A D E Omaha | Nebraska | USA
HOK Visual Communications | Design Exercise
FIN A N CI A L FI T N ES S
Fitness Center for a Pension Fund
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C alS T RS
Sacramento | California | USA
Gains outweigh losses when trading lifestyles and investing in wellness.
HOK Visual Communications | Design Exercise
H E A LT H Y T EL EP H O N Y
Fitness Center for Telecom Population
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W EL L S A ID
Overheard in the Locker Room
HOK Visual Communications | Design Exercise
P R O N O U N C ED FI T N ES S Wordplay Gets a Workout
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CRS S FI T N ES S CEN T ER
Houston | Texas | USA
HOK Visual Communications | Design Exercise
FI T B I TS
Code Warriors in Training
Lots of net — plus 1’s and 0’s — sums up these playing fields for code warriors
service_lines 18
net_goals
data_bases
point + kick
vers
SY M A N T EC
Culver City | California | USA
Fitness center mural utilizes wordplay from semantics of health and networks.
1 1
all_net
1
1
service_lines
net_goals
silidata_bases con_servers HOK Visual Communications | Design Exercise
K N OW L ED G E IS S T R EN GT H Fitness Follows Function
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M O NS A N TO
St Louis | Missouri | USA
HOK Visual Communications | Design Exercise
F R A N CO FI T N ES S
Fitness Center for QuĂŠbec Code Warriors
Giving technology a workout
22
N O R T EL
Montréal | Québec | Canada
HOK Visual Communications | Design Exercise
K IN E T I C EN ER GY
Fitness Center for Energy Enterprise
Offering visual evidence of an energetic culture
24
CHEVRON
Houston | Texas | USA
HOK Visual Communications | Design Exercise
G R E AT S H A P ES
An Exercise in Silhouettes
26
HUMANA
Chicago | Illinois | USA
How to
Reserve the Field Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Discovery Bike Path Directory Bike Path Bike Storage Alternate Paths Parking Lots
How to
Reserve the Field Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut
Discovery Bike Path Directory
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Bike Path Bike Storage Alternate Paths Parking Lots
HOK Visual Communications | Design Exercise
G R E AT S H A P ES
An Exercise in Silhouettes
Warm Up First! Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
“The pay is good and I can walk to work.� John F. Kennedy
Warm Up First! Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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HUMANA
Chicago | Illinois | USA
HOK Visual Communications | Design Exercise
FI T N ES S P ERS O N A S Bigger Than Life Examples
30
L IL LY
Indianapolis | Indiana | USA
HOK Visual Communications | Design Exercise
M OT I VAT I O N A L E X ER CIS E
Pithy Approach to Activating Corporate Culture
32
L IL LY
Indianapolis | Indiana | USA
in
HOK Visual Communications | Design Exercise
B OTA N I C A L S U P P L EM EN T
A Wellness Metaphor that Grows on You
Seeding an employee fitness program: Araila is a type of vine found in nature that first seeks, then creeps, then leaps...much like adoption of fitness lifestyle.
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N O R T EL
Toronto | Ontario | Canada
HOK Visual Communications | Design Exercise
H E A LT H Y N AT U R E
Well Grounded Fitness Amenities
surf conditions
aerobics
epicenter this facility is for employees only
peak
guests must be accompanied by an employee at all times
this facility is for employees only
performers
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SY M A N T EC
Springfield | Oregon | USA
surf conditions gameroom
100 mile limit
aerobics room
use caution when using equipment the fitness center is open 24 hours a day
billiards table foosball darts
lockers are for use during your workout only do not leave items in the lockers overnight wipe down machines after use wear athletic shoes in the fitness center be considerate of others when using the equipment since there are a limited number of machines
guests must be accompanied by an employee at all times
HOK Visual Communications | Design Exercise
INS P IRIN G IM AG ERY Wellness Messages as Workplace Murals
Visually activated wall murals mentally activate viewers in proximity.
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HUMANA
Louisville | Kentucky | USA
HOK Visual Communications | Design Exercise
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IN CL IN ED TO E X ER CIS E Nearby Steps To Fitness
Employees are invited to engage in easily accessible exercise by graphical postings in the workplace.
HOK Visual Communications | Design Exercise
T R A D IN G D OW N T IM E
Game Room for Competitive Traders
42
T D A M ERI T R A D E
San Diego | California | USA
HOK Visual Communications | Design Exercise
S EM A N T I C E X ER CIS E Wordplay At Work
44
T D A M ERI T R A D E
San Diego | California | USA
HOK Visual Communications | Design Exercise
B R E A K P O IN T Token Exercise
46
T D A M ERI T R A D E Omaha | Nebraska | USA
HOK Visual Communications | Design Exercise
M A R K E T M OV ERS Active Investors
48
T D A M ERI T R A D E Omaha | Nebraska | USA
HOK Visual Communications | Design Exercise
M A R K E T M OV ERS Active Investors
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T D A M ERI T R A D E Omaha | Nebraska | USA
HOK Visual Communications | Design Exercise
M A R K E T M OV ERS Active Investors
52
T D A M ERI T R A D E Omaha | Nebraska | USA
HOK Visual Communications | Design Exercise
P OSI T I V E EN ER GY Motivational Murals
54
L IL LY
Indiana | Indianapolis | USA
HOK Visual Communications | Design Exercise
E X ER CISIN G O P T I O NS Financial Playing Fields
12 11
56
3
4
6
10 8
9
C A P I TA L M A R K E TS AU T H O RI T Y Riyadh | Saudi Arabia
Exercising options: muralistic art depicted in the gymnasium of a financial headquarters
Wall at Fitness Center Not To Scale
1. Wave lines in background represent financial trend lines. It also suggests movement in the composition. 2. Dot pattern mimics fritted glass found on building structure. It also resembles LED stock tickers.
HOK Visual Communications | Design Exercise
H E A LT H N E T WO R K ED
Wellness Destinations Celebrated
Ones and zeroes do battle at gameroom entry 58
Jumping Jacks describes aerobics center at the telecom giant
N O R T EL
Ottawa | Ontario | Canada
Figurative fitness graphics take on humanistic proportions
HOK Visual Communications | Design Exercise
E X ER CISIN G DY N A M I C S Abstracted and Enhanced Identities
60
6"
1'-2"
Wall Mount Hardware
Wall Mount Cover Plate
Icon Mount INS U RIN G W EL L N ES S Detail Phoenix | Arizona | USA
" 1'-2"
3 3/4" Elevation
HOK Visual Communications | Design Exercise
A R B O R C LU B
Houston | Texas | USA
62
WO R T H IN GTO N H OT EL Ft. Worth | Texas | USA
I m a g e a n d id e n tit y ref le c ti ve of h e alt h a n d welln e s s
HOK Visual Communications | Design Exercise
R EC R E AT I O N A L S P O R TS Amenities On The Academic Campus
Golf Course
PRIMARY ANNOUNCER AUTOMOTIVE PEDESTRIAN
64
K AU S T
Thuwal | Saudi Arabia
3
3 3
Island Residential
4 4
Island Residential
Hole 3
1 1
5 5
á«fô©dÉf áªJôédG
Hole 1-3
Commercial Center
Commercial Center
Hole 3-9
á«fô©dÉf áªJôédG
Refreshments
6 6
University
University
Equipment Rental
á«fô©dÉf áªJôédG
á«fô©dÉf áªJôédG
Recreation Center
Golf Cart Rental
á«fô©dÉf áªJôédG
á«fô©dÉf áªJôédG
Hole 3-6
Refreshments
á«fô©dÉf áªJôédG Equipment Rental
äGQÉ«°ùdG ∞bGƒe Parking
PRIMARY PEDESTRIAN DIRECTIONAL WAYFINDING
SECONDARY PEDESTRIAN DIRECTIONAL WAYFINDING
PEDESTRIAN
PEDESTRIAN
SECONDARY PEDESTRIAN DIRECTIONAL WAYFINDING
PRIMARY PEDESTRIAN MAP
PEDESTRIAN
PEDESTRIAN
6
6
Golf Course Exit Hole 3-6 Cart Rental
6
All golfers must report to the golf shop Neat dress essential— no demins or runners
Next Tee
Equipment Rental
No mobile phones Metal spikes prohibited
Hole 6-9 Parking Ground Under Repair
SECONDARY PEDESTRIAN MAP PEDESTRIAN
HOLE NUMBER PEDESTRIAN
NEXT TEE
HOLE FLAG PEDESTRIAN
AUTOMOTIVE DIRECTIONAL WAYFINDING
GROUND UNDER REPAIR PEDESTRIAN
AUTOMOTIVE
HOK Visual Communications | Design Exercise
R EC R E AT I O N A L S P O R TS Amenities On The Academic Campus
Recreation Center
PRIMARY ANNOUNCER AUTOMOTIVE PEDESTRIAN
66
K AU S T
Thuwal | Saudi Arabia
Nature Reserve
Beach
Soccer Field
Playground
Tennis Court
9:00 - 17:00 9:00 - 17:30 Hours are seasonal and subject to change.
Cricket Field
Beaches are staffed by lifeguards only during posted hours. Beach use is at individuals own risk.
You are entering the Nature Reserve, a collection of lands preserved for habitat protection and field research. Please treat this area with respect and remain on established trails.
Recreation Center Alcoholic beverages prohibited.
Parking
PEDESTRIAN
Basketball
Volleyball
Football
Cricket
PEDESTRIAN DIRECTIONAL WAYFINDING
Baseball
Swimming
Tennis
9:00 - 17:30 Hours are seasonal and subject to change.
9:00 - 17:30 Hours are seasonal and subject to change.
9:00 - 17:30 Hours are seasonal and subject to change.
9:00 - 17:30 Hours are seasonal and subject to change.
9:00 - 17:30 Hours are seasonal and subject to change.
9:00 - 17:30 Hours are seasonal and subject to change.
9:00 - 17:30 Hours are seasonal and subject to change.
Basketball equipment are available for check out during normal operating hours.
Volleyball equipment are available for check out during normal operating hours.
Football equipment are available for check out during normal operating hours.
Cricket equipment are available for check out during normal operating hours.
Baseball equipment are available for check out during normal operating hours.
Tennis equipment are available for check out during normal operating hours.
Pool life vests are available for check out during normal operating hours.
PEDESTRIAN INFORMATION PYLON PEDESTRIAN
HOK Visual Communications | Design Exercise
O N YO U R M A R K
Crossing Finish Lines Daily
68
L IL LY
Indiana | Indianapolis | USA
WELL BEGUN IS HALF DONE
Cut out (or painted) letters embedded on the starting point area
EVERYTHING YIELDS TO
DILIGENCE
RAPIDITY determination IS A WAKE UP
WELL BEGUN IS HALF DONE
EVERYTHING YIELDS TO
DILIGENCE
CALL TO
human will
RAPIDITY determination IS A WAKE UP CALL TO
human will
DEDICATION ... IS WHAT OTHERS
YOU CAN GIVE TO
DEDICATION ... IS WHAT OTHERS
YOU CAN GIVE TO
Running Track Plan View
HOK Visual Communications | Design Exercise
T R A I L B L A Z ERS Pathway to Wellness
Fitness trail exercises wordplay on technology campus
70
N O R T EL
Ottawa | Ontario | Canada
HOK Visual Communications | Design Exercise
Z EN G A R D EN
An Internal Teleconference
72
N O R T EL
Toronto | Ontario | Canada
HOK Visual Communications | Design Exercise
P O P U L A R D ES T IN AT I O N Oft Visited Travel Store Amenity
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GOAL MINDED A note of appreciation to all those who allowed us to exercise our creativity on their behalf. A healthy imagination, paired with dynamic clients, has brought visibly enhanced results. These health and wellness workscapes have gone the extra mile for employee well-being.
HOK Visual Communications | Design Exercise
H O K V IS UA L C O M M U N I C AT I O N S HOK ser vices include
76
HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your
IDENTITY PL ANNING
information, position your image, or promote your product. Our client experience is broad in scope and international in reach.
MEDIA DESIGN
We offer deep, knowledgeable expertise in communicating about all aspects of the built environment. We seek functional,
BRANDED ENVIRONMENTS
aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design.
PL ACEMAKING STRATEGIES
+1 713 407 7700 | hok.com | viscomm@hok.com
WAYFINDING SYSTEMS